Change Republic Case Study Prepared By CONSTRAT

Millions of us feel the same to bring a change in our society. We want to act but dont know how to start. We want to contribute - but dont know what we can share. We want to help others but dont know where to find them. Change Republic is an initiative to end this search. Change Republic is a social start up with the aim of creating a better world through social collaboration. For Volunteers, NGOs and Corporates - Change Republic serves as a unique web platform and help them to network, promote, share and act on social causes. What Change Republic Does? Change Republic provides an online platform to enable individuals/organizations to connect to likeminded individuals/organizations - to execute projects which bring about a positive change in the society - by enabling communication, commerce and project management (initiatives). Change Republic is based on a global online network of individuals, NGO/NPOs and business organizations. Change Republic helps You - to join, start and promote initiatives to manage and evaluate initiatives to find right partners for social projects to enable e-commerce for organizations - to network for fund raising to spread goodwill. Change Republic provides stage, voice and tools to realize the common dream of a socially awaken society. There are three forces that drive Change Republic 1. NGOs They are the ones that will drive the content on the website by creating initiatives about the activities they do. 2. Volunteers They are the ones who will drive activity on the website and encourage NGOs to participate by joining and contributing to the initiatives. 3. Corporates They are the ones who will drive activity and increase participation on the the website by contributing to initiatives. You can visit the website and register on it, to see how the www.changerepublic.org website works.

The Problem Statement

CONSTRAT has been approached by ChangeRepublic with the problem statement How does Change Republic create a sustainable model for itself The areas that need to be covered for the same are

1. How does ChangeRepublic increase traction on the website and increase the number of NGOs, volunteers and Corporates on its website. 2. How does ChangeRepublic increase its brand awareness? Which parameters need to be used to gauge the brand awareness of the website. 3. How does Change Republic ensure continuous contribution from the three sources NGOs, Corporates and Volunteers. 4. Offline and online promotion at very minimal cost to increase brand awareness. 5. What should ChangeRepublics financial model be to increase its revenues, in order to sustain. 6. Creation of a detailed 10-10-10 plan - what will Change Republic target in the next 10 weeks- 10 months 10 years.

Deliverable
Send in your solutions to constrat@ximb.ac.in in the form of a ppt. Maximum slide limit is 20 slides. There is no maximum slide limit. But keep the solution concise and no faff please

Contact
Please do not contact any ChangeRepublic personnel for any information on the project. Any individual found contacting Change Republic, will be disqualified from the event and his entry will not be considered. Any queries can be mailed to constrat@ximb or contact Amit Kaundinya - 7873223326

Judging Parameters
1. Practical Implement ability of Solution provided. 2. Ability to create big impact through low budget. 3. Innovativeness and Creativity Of Solution provided.