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CHRIS BARLOW

24 Carmel Street, New Britain, CT 06053 (203) 858-9869 barlow_ctb@yahoo.com

DIGITAL STRATEGY DIRECTOR eCommerce / Product Development / Social Media / Strategic Planning / Budgets / Executive Dashboards / Software Development / Global Lean-Agile / User Design / Client & Vendor Management
Meeting challenges head on, I drive program implementations and business process improvements for leaders such as USAA, Standard & Poors, McKinsey Consulting and Citibank. Delivering large-scale eCommerce business systems solutions in deadline-driven environments, I increase efficiencies, enhance service delivery and exceed corporate objectives. An expert in full life-cycle product/project management and agile/rapid development, I effectively bridge the gap between organizations and functions, improving productivity, forging and aligning strategies while driving revenue growth year over year. I define the Voice of the Customer and leverage industry-leading eCommerce practices to provide Best-in-Class solutions. Equally at home with development teams, marketing, sales and end-users, I explain and simplify technical processes and anchor technology infrastructure with buy-in from all stakeholders. Others have commented on the manner in which I take complex challenges and translate them into straightforward, actionable solutions. A team player, I am a dedicated and driven professional with a passion for working. Career History & Highlights eChannel Director, USAA San Antonio, TX, 2006 to 2011. $18B financial services firm. Leveraged industry leading eCommerce practices, providing best-in-class solutions. Created strategies and roadmaps, authoring program requirements for $7.3M in development efforts. Managed 15 investment professionals. Directed full life-cycle of products. Actively track ROI and developed Executive Dashboards to report KPIs.

Designed portal, increasing product sales. USAA desired to educate customers about retirement
planning thereby increasing fulfillment and retirement product sales. Created strategy. Developed portal, using Lean Agile 5D methodology and Salesforce.com integration. Delivered product early and under budget. Obtained $160M in investment revenue, 250% above forecast.

Pioneered untapped market, growing revenue. USAA had no online presence for its premier
investment account ($500K minimum), being sold exclusively by Advisors. Researched and determined there was a market for online fulfillment and cross-sell. Planned and deployed digital experience, including customer tools and Advisor referrals, generating over $250M in online sales.

Developed product / order management, increasing sales. Needing a complex financial product
to perform well in adverse market conditions, USAA sought to increase investment sales. Developed/launched online presence for managed portfolio, using Lean-Agile 5D methodology. Delivered product early/under budget, generating over $150M in online sales.

Obtained leadership approval and funding. USAA Executives not convinced that online presence
would be constructive channel for high-net-worth clients. Pitched five-year strategic roadmap including IT development proposals backed by business cases, cost benefit analyses, industry research and customer insights. Presented $7.3M project plan, receiving approval. Vice President Product Manager, Citigroup, Long Island City, NY, 2004 to 2006. $86B financial services firm. Managed $1M budget. Produced entire life cycle of online product offerings. Created user-centered design from initiation to closure. Automated manual applications and product fulfillment. Oversaw delivery of electronic statements. Created online marketing and adoption campaigns.

Re-engineered order management process, doubling revenue stream. Citibank Online wanted to
increase investment sales during tax season. Seized an opportunity to re-engineer annual IRA contribution process, allowing customers to fund and fulfill online. Doubled the success of the previous year, resulting in over 1,500 contributions at $3M additional revenue. Chris Barlow page two

Developed project, saving millions. Citibank Online sought to reduce printing/mailing costs,
converting to electronic statements. Developed project from scope to roll out of initiative. Launched campaign, creating adoption program consisting of digital and off-line collateral resulting in enrollment of 300K clients. Saved $2M annually. Independent Contractor, Aon Consulting/Miavita Inc., 2002 to 2004. Developed marketing campaigns for browser-based Sarbanes-Oxley compliant compensations/benchmarking database. Made presentations and product demonstrations to executives. Created HTML based automation program to tailor client presentations.

Automated B2B sales process, generating millions. Miavita consultants were spending too much
time customizing presentations for web-based programs to HR Managers. Created HTML based sales automation program, allowing for customization/branding. Reduced preparation time by 80%, helping to generate over $7M in contract revenue. Previous Experience Account Manager, McKinsey & Company Consulting, New York, NY, 2000 to 2002

Created branding synergy, saving millions. McKinsey & Co. had an inadequate web presence,
with inconsistent branding and functionality. Created scalable templates and global user interface standards, leveraging a common technology infrastructure. Managed 30 B2B websites in 13 countries, saving $2M annually.

Re-engineered consulting research process. McKinsey & Co. wanted to provide better customer
service. Re-engineered Knowledge Management process, creating multi-media knowledge nuggets tagged and indexed with complex taxonomy. Reduced research time by 30%, allowing consultants to get up to speed faster and with more confidence. Marketing Manager, Standard & Poors, New York, NY, 1998 to 2000

Found innovative method to spur B2B sales. Standard & Poors wanted to find scalable and costeffective ways to deliver its products which were on disparate platforms/media. Led creation and launch of a modular web-based data platform for Brokers and Advisors. Grew revenue $8M, receiving McGraw-Hills prestigious Five-Star Innovation award. Senior Marketing Manager, American Express, New York, NY, 1996 to 1998

Grew new business. American Express looking to attract new business for online brokerage
product. Created strategic affiliate partnership with Wall Street Journal Interactive Edition, offering free subscriptions as incentive for opening new account. Provided successful partnership, resulting in 25% of business units account acquisition. Investment Specialist, GNA Securities, 1993 to 1996 EDUCATION / TRAINING / PERSONAL I studied Sociology/Organizational Behavior at Stanford University. Certificate of Integrated Marketing Communications from New York University Excellent Knowledge of Spanish Earned NASD Series 7, 63 and Life Licenses

An NCAA Collegiate Track & Field Athlete and PAC-10 Conference finalist, I engage in a variety of sports today. I have also participated in long distance rides for AIDS charities, biking over 1000 miles and raising over $10K.

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