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PowerPoint Presentations for each chapter Question Papers Solved ISBN: 978-93-5004-026-3 | Pages: 632 | Author: Alpana Trehan, KLSI | Price: Rs. 399/- w/CD
Book Description This book on entrepreneurship is divided into two parts. The first part covers the concept of entrepreneurship and the challenges, rewards, and issues faced by entrepreneurs in starting and growing the enterprises. The book provides a more practical and detailed roadmap defining entrepreneurial development theory, process, decision making, and the skills and characteristics required for real world business practices. Throughout the book you will find the tips on how to become a successful entrepreneur and issues to be avoided. The second part relates to Small Scale enterprises which includes the concept of small scale enterprises, their roles, significance, characteristics, sickness in small scale enterprises, establishing a small Scale enterprise and its successful management. All concepts are explained in an easy comprehensible manner, to facilitate a clear understanding among the readers, about Entrepreneurship and Small Scale Enterprises. It is exclusively written for management students, budding entrepreneurs, university teachers, managers, and other readers interested in modern small business development and management. This book also will also helpful to trainers who offer training on entrepreneurship development.
Table of Contents
Entrepreneur and Entrepreneurship
Introduction Concept of Entrepreneurship Entrepreneurial Motivation Entrepreneurial Barriers The Entrepreneurial Decision Process Ethics and Social Responsibility of Entrepreneurs Role and Importance of Entrepreneur in Economic Development Developing Entrepreneurial Culture and Competencies Woman as an Entrepreneur Introduction Defining Small Scale Enterprises Role of SSE in Economic Development Understanding Small Business in Indian Environment Entrepreneurial Success in Rural Areas Establishing Entrepreneurial System Providing Technical and Marketing Assistance to SSE Sickness of Small Scale Units and Remedial Assistance Productivity and Linkage Between small and Big Business Organizational Structure of SSI Introduction Mechanics of Setting of New enterprises Selecting the Form of Organization Product Identification and Selection Business Plan Project Planning: Evaluation, Monitoring, and Control Segment Creative Problem Solving Project Management-Meaning and Objectives Project Report Preparation Project Appraisal
Role of Government in Small Scale Enterprise (SSE) Development and the Policy Framework
Introduction Special Problems in the Management of SSE Role of Central Govt. and State Govt. in Promoting Entrepreneurship Problems of Industrialization in Underdeveloped Countries Industrial Policies for SSE
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