Introduction

Horticulture Hortus : garden Colere : culture (to cultivate)

Horticulture

Olericulture
(sayur- sayuran)

Pomology
(buah-buahan)

Ornamental/landscape
(tanaman hiasan)

Ornamental Horticulture
Amenity horticulture Production, marketing, plant use and maintenance in the environment for human comfort Ornamental Crops: Flowers (floriculture) Ornamental plants/ landscape Turf

Ornamental Plant Industry

Production Nurseries Main sector of the ornamental plant industry Plant material production

Ornamental Plant Industry

Services Sales Garden centre Florist/souvenirs

Ornamental Plant Industry

Landscape Services Design, build and landscape maintenance Involves landscape designers and contractors etc. Interiorscape Services Design, build and landscape maintenance Public Horticulture Public parks- botanical garden, arboreta

Ornamental Plant Industry

Education General, vocational, university Horticulture therapy Urban forestry

Ornamental Plant Industry

Factors affecting growth of the industry : economic growth Location: tropics
Year round production Tropical ornamental plants Temperate flowers

Local/foreign labour

 Increase in landscape activities

-Ornamental plants the main element in landscape design -City zones & housing projects -Recreational parks, holiday and leisure destination areas -Commercial areas

Governmental strategies/policies
-environmental conservation in urbanization and infrastructure projects -Promotion & marketing flora festivals & shows

 Good marketing potential Local : occasion (valentines, graduation) International: current markets Europe, Japan, Australia, Hong Kong, Singapore New markets: Taiwan, Korea, Belgium, Finland

Problems Faced by the Industry

Technology Lack of new varieties Insufficient planting materials Post-harvest handling problems Economy Competition with other industries-land acquisition High initial costs

Financial constraints High industrial risks Difficulty in obtaining loans from financial institution

Infrastructure Support Lack of refrigerated transportation Lack of storage facilities Limited cargo space

Prospects of the industry

Estimated yearly increase of 6% in world demand by 2010 Involved in processing areas diversify usage, develop new products (dry flowers, potpourri, fragrances, cosmetics, medicine etc)

Current Status
TYPES Cut flowers
tropical/lowland (orchids) temperate (mums, rose, carnation)

Potted plants
foliage plants flowering potted plants

Turf grass

Areas of Production
Orchids Johor, Perak, Selangor Temperate Pahang, Sabah, Kelantan