ANALYSIS AND INTERPRETATION OF DATA

Introduction To Analysis
After tabulating, the data must be analyzed, researcher often use statistical Interpretation which concentrates on what is average or what deviates from An average. Statistical interpretation, shows how widely the response vary And how they are distributed in relation to the variable, being measured, Statistical market rely on estimates of expected errors or deviation from the Two values of population. The analysis and interpretation of data may lead The researcher to accept or reject the hypothesis being selected.

Data Analysis Tools Used

The process of arranging data into groups or classes according to Resemblance and similarities is technically called classification. Classification is the process of arranging the data into sequences and groups According to their common characteristics or separating them into different Related parts.

Data interpretation will be done through statistical tools like .

Bar graphs Column chart Pie chart Hypothesis testing

TABLE 1 CATEGORY OF COMPANIES PREFERRED IN MARKET

NO OF RESPONDENTS LOCAL COMPANIES BRANDED ECONOMICAL STANDARD BUT UNBRANDED TOTAL % OF RESPONDENTS

6 90 14 10 120

5 75 12 8 100

ANALYSIS

CATEGORY OF COMPANIES
12% 8%

5% local companies branded economical standard but unbranded

75%

INTERPRETATION

This analysis clearly shows that around 5% of builders prefer using locks of local Companies where as 12% of respondents go for the economical companies irrespective of Their features.8% of the respondents looks for the standard but unbranded companies whereas 75% of the approached builders always prefer to use branded companies of locks in their constructed buildings.

TABLE-2 PREFERENCE OF CUSTOMER REGARDING LOCKS

NO OF RESPONDENTS YES NO TOTAL

% OF RESPONDENTS

87 33 120

72.50 27.50 100

ANALYSIS

PREFERENCE REGARDING LOCKS

80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% YES NO 27.50% Series1 72.50%

INTERPRETATION

This question was asked with the purpose of knowing about the possessiveness of the final Customer regarding locks while purchasing flats, bungalows etc. Around 72.50% of the Builders say that people approaching them for houses do prefer to use some particular Types of locks and 27.50% of respondents say that their customers dont give much Attention towards the locks.

TABLE-3 DIFFERENT BRAND OF LOCKS IN MARKET,,,,,,,,,,,,

NO OF RESPONDENTS GODREJ HARRISON DORMA DORSET LINK OTHER TOTAL

60 6 18 10 24 2 120

%AG E OF RESPONDENTS 50 5 15 8.34 20 1.66 100

ANALYSIS

Chart Title
3% 9% 9% 37% GODREJ HARRISON DORMA DORSET 27% 15% LINK OTHER

INTERPRETATION

TABLE -4 OTHER PRODUCTS PROVIDED BY THE COMPANY AND USED

NO OF RESPONDENTS GLASS SOLUTION DOOR CONTROL EXIT DEVICES RAILING AND HAND RAIL TOTAL

%AGE OF RESPONDENTS

54 31 24 11 120

45 25.83 20 9.17 100

ANALYSIS

Chart Title
GLASS SOLUTION DOOR CONTROL 13% 38% 23% EXIT DEVICES RAILING AND HANDRAIL

26%

INTERPRETATION

This question was asked to get an idea that whether the builders have a proper knowledge About other products that are provided by the company and whether they use it or not. 45% of the builders say that they use the glass solutions other than locks and 25.83% say That they use the door control.20% of the builders say that they use the exit devices of the Same company of which the locks they used whereas 9.17% of respondents say that they use the railings and handrails other than locks.

TABLE-7 DIFFERENT MEANS OF INFORMATION ABOUT LOCK COMPANIES

NO OF RESPONDENTS SALES PERSON ADVERTISEMENT NEWS PAPER SOCIAL CONTACT OTHER RECOMMENDATION TOTAL

%AGE OF RESPONDENTS

52 26 33 5 4 120

43.33 21.67 27.50 4.17 3.33 100

ANALYSIS

Chart Title
60 50 40 30 20 10 0

Series1

INTERPRETATION
From the above question we came to know about the different promotional activities used by the different lock companies and to choose the most effective source of communication. According to the survey 43.33% of the builders got to know about the companies through their respective sales person and 21.67% of respondents come to know through advertisements.27.50% of people got to know by newspaper whereas 4.17% of builders got to know by their social contacts.3.33% of the approached respondents have some other means by which they got some ideas different locks companies. So it shows that people get information about different types of locks through various means.

TABLE 8 AVALIBILITY OF LOCKS IN HOME MARKET

NO OF RESPONDENTS NOT AVAILABLE EASILY AVAILABLE TOTAL

%AGE OF RESPONDENTS

24 96 120

20 80 100

ANALYSIS

Chart Title
NOT AVAILABLE EASILY AVAILABLE

20%

80%

INTERPRETATION

This question was included in the questionnaire to know about the easy availability of the locks in their nearby market.80% of the respondents made it clear that the locks are easily available in their market but 20% of the builders are in the view that their desired locks are not so easily available in the market. We can interpret by saying that people are very price conscious .They believe that godrej furniture is very expensive & is not easily available to them. .

TABLE 9- LEVEL OF SECURITY IN PROPORTION TO HOUSES AND AREAS

NO OF RESPONDENTS YES NO TOTAL

% OF RESPONDENTS

ANALYSIS

100 80 60 40 20 0 YES NO Series1

INTERPRETATION

TABLE -10 AVERAGE TIME TAKEN BY COMPANY TO FULFILL DELIVERY

NO OF RESPONDENTS 67 10-15 DAYS 15-30 DAYS MORE THAN 1 MONTH 120 TOTAL 32 21

%AGE OF RESPONDENTS 55.83 26.67 17.50 100

ANALYSIS

Chart Title
80 60 40 20 0 10-15 DAYS 15-30 DAYS MORE THAN 1 MONTH 32 21 Series1 67

INTERPRETATION

This question was intentionally asked to know about the delivery time taken by the company after the order is made. There were different parameters that were set for this question. Around 67 builders say that the average time taken to deliver the locks is 10-15 days which make them very satisfied.15 of them say that it takes around 15-30 days to get the locks delivered and 21 of the approached respondents say that the average time taken by the company is more than 1 month which is not so ideal time to get the locks delivered.

TABLE -11 DIFFERENT LEVELS OF SECURITY USED

NO OF RESPONDENTS LEVEL 1(BASIC SECURITY) LEVEL 2(ULTRA SECURITY) LEVEL 3(EXS SECURITY) LEVEL 4(ELITE SECURITY) LEVEL 5(ADVANCE ELECTRONIC SECURITY) TOTAL 14 42 37 22 5 120

%AGE OF RESPONDENTS 11.66 35 30.83 18.34 4.17 100

ANALYSIS

LEVEL 5(ADVANCE ELECTRONIC SECURITY) LEVEL 4(ELITE SECURITY) LEVEL 3 (EXS SECURITY) LEVEL 2(ULTRA SECURITY) LEVEL 1(BASIC SECURITY) 0

5 22 37 42 14 10 Series1 20 30 40 50

INTERPRETATION
This question was asked to know about the most preferred level of security among the Builders in their constructed buildings. It was found that 11.66% of the builders prefer the LEVEL 1(BASIC SECURITY) and 35% of the respondents look for the ULTRA SECURITY i.e. LEVEL 2 which is mostly preferred among the builders. LEVEL 3(EXS SECURITY) holds a Share of 30.86% and LEVEL 4(ELITE SECURITY) is used by 18.34% of the builders. LEVEL5 (ADVANCE ELECTRONIC SECURITY) is not so familiar with the builders as the Implementation cost is more; therefore it is preferred by just 4.17% of the approached Respondents.

TABLE- 12 IMPORTANT FACTORS THAT SHOULD BE PRESENT IN LOCK

NO OF RESPONDENTS DURABLITY AND SECURITY ASTHETIC LOOKS SMOOTHNESS CHEAPER RATES OTHERS TOTAL 72 19 11 14 4 120 %AGE OF RESPONDENTS 60 15.84 9.17 11.66 3.33 100

ANALYSIS

Chart Title
DURABILITY & SECURITY ASTHETIC LOOKS 3% 12% SMOOTHNESS CHEAPER RATES OTHERS

9%

16%

60%

INTERPRETATION

This question was asked to understand about the different factors that should be present in Locks. After the survey done it was clearly estimated that durability and security was the most important factor with around 60% of respondents choosing it. 15.84% of the respondents went for aesthetic looks and 9.17% want smoothness in the functioning of their locks.11.66% of the builders showed their interest in choosing cheaper locks whereas 3.33% of them looks for some other factors.

TABLE- 13 REASONS OF CHOOSING THE LOCKS OF A COMPANY

NO OF RESPONDENTS 64 RANGE OF DESIGN 20 FACILITIES FEATURES ECONOMICAL PRICE 10 QUALITY 5 PAYMENT TERMS TOTAL 120 100 4.16 8.34 14 7 11.67 5.83 16.66 %AGE OF RESPONDENTS 53.34

ANALYSIS

Chart Title
RANGE OF DESIGN ECONOMICAL PRICE FACILITIES QUALITY 4% FEATURES PAYMENT TERMS

8% 6% 12%

53%

17%

INTERPRETATION

TABLE -14 AVERAGE LIFE-CYCLE OF A LOCK

5 YEARS 10 YEARS

NO OF RESPONDENTS 24 48 34

%AGE OF RESPONDENTS 20 40 28.33 11.67 0 100

15 YEARS 20 YEARS MORE THAN 20 YEARS TOTAL 14 0 120

ANALYSIS

Chart Title
5 YEARS 10 YEARS 15 YEARS 0% 12% 28% 40% 20% 20 YEARS MORE THAN 20 YEARS

INTERPRETATION

TABLE 15- VARIATION OF PRICE RANGE IN PROPORTION WITH SIZE OF HOUSES

NO OF RESPONDENTS YES NO TOTAL 93 27 120

%AGE OF RESPONDENTS 77.50 22.50 100

ANALYSIS

100 80 60 40 20 0 YES NO Series1

INTERPRETATION

TABLE 16 - PLACES WHERE LOCKS ARE PREFERRED IN A HOUSE

MAIN DOOR INTERNAL DOOR

NO OF RESPONDENTS 76 21 3

%AGE OF RESPONDENTS 63.34 17.50 2.49 9.17 7.50 100

BATHROOM WINDOWS CUP BOARDS TOTAL 11 9 120

ANALYSIS

Chart Title
80 70 60 50 40 30 20 10 0 MAIN DOOR INTERNAL BATH ROOM WINDOWS CUP BOARDS DOOR 21 3 11 9 Series1 76

INTERPRETATION

TABLE 17- TYPE OF DOOR LOCKS MOSTLY PREFERRED

MORTISE LOCKS RIM LOCKS

NO OF RESPONDENTS 14 36 54

%AGE OF RESPONDENTS

CYLINDRICAL LOCKS ELECTRONIC LOCKS OTHERS TOTAL 12 4 120

ANALYSIS

Chart Title
6% 3% 16% MORTISE LOCKS RIM LOCKS CYLINDRICAL LOCKS 45% 30% ELECTRONIC LOCKS OTHERS

INTERPRETATION

TABLE- 18 ANY DISCOUNT PROVIDED BY COMPANY

NO OF RESPONDENTS YES NO CANNOT SAY TOTAL

%AGE OF RESPONDENTS

69 43 8 120

57.5 35.83 6.67 100

ANALYSIS

Chart Title
YES NO CANNOT SAY

7%

36% 57%

INTERPRETATION
The purpose of this question was to know that do the dealers get any Discount from company. On the basis of collected information we Can say that 57.53% our respondents say that they get discount from company or dealers. 35.83% of our respondents say that they cannot get any discount from company or dealers. 6.67% respondents say they cannot say or they have no information.