Monday, October 3, 2011

as you all know, Im rebranding Trapp and Company. their old

logo was traditional and classic. it didnt reect their quality
services and this was why i chose it.
Monday, October 3, 2011
with my new rebrand, i want the identity to be sophisticated,
contemporary, and elegant. i want it to encompass every aspect
of the company and all their services.
Monday, October 3, 2011
my design objective is to make the rebrand reective of the
character and personality of Trapps business, but also speak to
their audience, existing and new, by encompassing the oral
and interior design aspects, and showcasing their event
planning and gift shop.
Trapp & Co
Monday, October 3, 2011
my rst direction is more of a classical elegance, something
similar to their existing identity right now. i shortened their
name overall to trapp and co because it felt more concise than
saying trapp and company. in this logotype, i used a less
classical serif typeface to get at their contemporary designs.
Monday, October 3, 2011
the brand mark is reective of a ower petal, something thats
very dominant in their services. its also in a ame like shape to
represent their own line of candles and how inspirational their
orals and designs can be.
Trapp & Co Trapp & Co
Monday, October 3, 2011
by putting these two elements together, this creates their
signature. i wanted to tie these elements together more so i
used some ourish embellishments.
Trapp & Co
accents for your home
Trapp & Co
accents for your home
Monday, October 3, 2011
the tag line is accents for your home. i liked that accents could
be dened in many diferent ways because owers, decor items,
and interior designs are all accents to your homes.
Design Objective
The redesign aims to be a sophisticated,
contemporary, and elegant brand identity
that reects the character and personality
of Trapps business, but also speaks to
their audience by encompassing the oral
and interior design aspects, as well as
showcase their event planning and gift
shop, through imagery, design elements,
and type choices.
Monday, October 3, 2011
i wanted to just use one or two color so that it would not
distract from the owers and products since they are all very
colorful. I used a coral shade and just good old black for this
one. the pattern is the brand mark repeated and rotated and the
typographic family is univers in roman and light. i chose
something sans serif to contrast the serif logotype.
Monday, October 3, 2011
the photo treatment has a warmer tone to it, going of the
ames idea.
Trapp & Co
Design Objective
The redesign aims to be a sophisticated,
contemporary, and elegant brand identity
that reects the character and personality
of Trapps business, but also speaks to
their audience by encompassing the oral
and interior design aspects, as well as
showcase their event planning and gift
shop, through imagery, design elements,
and type choices.
Monday, October 3, 2011
i like to call this direction my classically modern. its classical in
a simple way.
Monday, October 3, 2011
my second direction is more of a elegant classic. i used a mix of
a script font with a minimalist sans serif typeface.
Monday, October 3, 2011
the brand mark is just a scripted t. i liked this one in particular
because it looks like theres a c as part of it.
Monday, October 3, 2011
and i use that as a replacement of the t in the logo type. its not
a 1+1 equation so much as its using the brand mark with the
logo type.
Monday, October 3, 2011
i kept the tagline the same...accents for your home.
design objective
e redesign aims to be a sophisticated, contemporary,
and elegant brand identity that reects the character
and personality of Trapps business, but also speaks to
their audience by encompassing the oral and interior
design aspects, as well as showcase their event planning
and gi shop, through imagery, design elements, and
type choices.
Monday, October 3, 2011
i tried doing more of a core graphic instead of a pattern with
this one by using the top stroke of my t brand mark and making
it into a ourish like element. the colors are two deep purples
with a turquoise blue color. the darker purple is more for text to
make it legible. to contrast the script font, i used arno for the
body copy and to complement the sans serif, i used avenir.
Monday, October 3, 2011
the photo treatment is a high contrast black and white image. it
feels classic to me and i think its a good contrast to the
contemporary feel of the photo.
design objective
e redesign aims to be a sophisticated, contemporary,
and elegant brand identity that reects the character
and personality of Trapps business, but also speaks to
their audience by encompassing the oral and interior
design aspects, as well as showcase their event planning
and gi shop, through imagery, design elements, and
type choices.
Monday, October 3, 2011
again, this is my elegant classic direction. its a mix of classic,
script elements with a dash of contemporary.
TRAPP & CO
Monday, October 3, 2011
my last one, and my one proposal, is this one. my
contemporary, sophisticated elegance. i used an equal line
weight sans serif typeface for the logotype.
Monday, October 3, 2011
and i kept the brand mark fairly simple with a lockup of the t for
trapp and the c for company
TRAPP & CO TRAPP & CO
Monday, October 3, 2011
together, they make the signature which i feel like reects their
business and their services of contemporary design
TRAPP & CO
ACCENTS FOR YOUR HOME
TRAPP & CO
ACCENTS FOR YOUR HOME
Monday, October 3, 2011
again, same tagline just placed underneath in a similar font.
DESIGN OBJECTIVE
The redesign aims to be a sophisticated,
contemporary, and elegant brand identity
that reflects the character and personality
of Trapps business, but also speaks to their
audience by encompassing the floral and
interior design aspects, as well as showcase
their event planning and gift shop, through
imagery, design elements, and type choices.
Monday, October 3, 2011
i like to think that their services can be split into 4 categories:
orals, interior designs, event planning, and gifts. and i like that
the pattern speaks to those 4 elements and each little block
thing can also be used as a graphic element. Again, i wanted to
keep the colors toned down so i used a light green with a dark
brown, something more earthly and fresh. the typographic
choices were univers and stempel garamond, again to contrast
the thinness of the logotype and brand mark.
Monday, October 3, 2011
the photo treatment has a high contrast with a foreground
focus of an object.
ROBERT WILLIAMS
103.175.1892
Florist
rwilliams@trapp.com
TRAPP & CO
Monday, October 3, 2011
all of these visual elements can be applied to business cards,
BACK LOCATION
TRAPP & CO
ACCENTS FOR YOUR HOME
Monday, October 3, 2011
tshirts for the companys staf
Monday, October 3, 2011
bags for their shop
TRAPP & CO
ACCENTS FOR YOUR HOME
Monday, October 3, 2011
billboards to get their word out
TRAPP & CO
GIFT SHOP
FLORALS
INTERIORS
EVENTS
Monday, October 3, 2011
and even an app for people wanting to view trapps products on
the go.
TRAPP & CO
Monday, October 3, 2011
since it is a luxury brand of orals and home furnishings, their
comparables include other furnishing stores and luxurious
items like tifany and emporio armani
DESIGN OBJECTIVE
The redesign aims to be a sophisticated,
contemporary, and elegant brand identity
that reflects the character and personality
of Trapps business, but also speaks to their
audience by encompassing the floral and
interior design aspects, as well as showcase
their event planning and gift shop, through
imagery, design elements, and type choices.
TRAPP & CO
Monday, October 3, 2011
with this brand identity direction, it aims to be sophisticated,
contemporary, and elegant. thanks. :D