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Introduction
As we are using cars as a means of transport also we buy different and attractive cars in looks to show some kind of status in the society, In today world we can see that most in middle class have cars But those cars are small or Mid size class but the people who want to take some kind adventure on road They buy SUV OR MUV .ie:- Tata Safari and Mahindra Scorpio these cars are all Indian Manufacturing cars and also have international good brand image. People buy these kinds of cars means SUV or MUV for some kind of extra Comfort, space and also safety. In India Tata and Mahindra have great competition to capture more percentage of market in SUV and MUV. Safari and Scorpio are two kind of SUV which are totally made for India and also manufactured in Tata and Mahindra Manufacturing plant. Safari :- It is the first SUV to be designed, developed and manufactured "entirely" in India. Safari was introduced in year 1998 with 2.0 Turbo Diesel engine, after that this car also redesigned with some kind of features in engine also from Exterior looks to interior looks they have made some kind of changes to attract customers they have monopoly in the market but after Mahindra Scorpio has been launched in year 2002 they have lost a large number of market share. At present these two cars ie:- Safari and Scorpio have maximum market share as compare of other SUV like Honda CRV, Toyota Fortuner, Mitsubishi Pajero these some cars are expensive and Expensive in Servicing also .These two cars Tata safari and Mahindra Scorpio are in great Demand due to Competitive price and also they are giving large network of Service by that Village and City people who like SUV are buying these two cars only.

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TATA SAFARI :- This car was launched in the Year 1998 . In year 2005 they have re-launched safari by extensively modified in August 2005, which included the addition of a new 3-litre DiCOR engine along with modified interiors and exteriors. This 3-litre engine is the first diesel engine from Tata Motors with common rail technology. In October 2007 Tata unveiled the 2.2-litre Safari DiCOR which had an increased power output of 143 PS (105 KW). But it was shortly replaced by the more advanced DiCOR 2.2 VTT (Variable Turbine Technology) engine which had a power output of 140 PS (103 kW) at 4000 rpm and a torque output of 320 Nm (236 ftlbf) at 1700 rpm. It is widely regarded as the best engine used by Tata Motors till now. But Tata have made promise to their customers that they Introduce New Tata Safari in year 2011 with New features and with extra safety in their New Tata Safari. MAHINDRA SCORPIO:- This car was Launched in the Year 2002. The Mahindra Scorpio was launched in India in 2002. Soon after the success of the Scorpio, Mahindra launched an upgraded Scorpio with plush seats and rear centre arm rest, dual tone exterior colour and various minor changes. At the Auto Expo 2006, Delhi, Mahindra showcased their future plans on the Scorpio model by showcasing a Hybrid Scorpio with CRDe engine and a Scorpio based on a pick-up truck. The Hybrid, the first such vehicle developed in India was developed by Arun Jaura, a former Ford employee. His senior, Dr. Pawan Goenka, a former GM engineer currently heads Mahindra's automotive division and looks after the overall Scorpio project. In November 2007, Mahindra launched a teaser campaign for their new Scorpio Model, the m_Hawk Version which has New look from Exterior and Also from Interior.

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Objectives
1. To study the demographic profile of people using Luxury 4 wheeler. 2. To make a comparative study regarding the satisfaction level of consumer in case of 2 companies. 3. To study the Factors responsible for preferring above 2 brands amongst other alternative available.

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Research Methodology
Research comprises defining and redefining problems, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data; making decisions and reaching conclusions to determine whether they fit the formulating hypothesis.

Research methodology of my project


DESCRIPTIVE RESEARCH:

Descriptive research includes surveys, fact findings enquiries of different kinds. The major purpose of this research is description of the state of affairs, as it exists at present. The main character of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening. It also includes attempts by researchers to discover causes even when they cannot control the variables. The method of research utilized in descriptive research is survey methods of all kinds including comparative and co relational methods.

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TYPES OF DATA: In my project I have classified the data into two specific types:

1. 2.

PRIMARY DATA SECONDARY DATA 1. PRIMARY DATA: As it is known that primary data are collected a fresh and for the first time, and thus happen to be original in character. So, in order to collect such type of data various methods are being used, such as:

1. 2.

QUESTIONNAIRE INTERVIEW

2.

SECONDARY DATA: Secondary data are those which already exist and which have been collected for some purpose. In this project the vital sources for collecting secondary data are:

1. 2.

GUIDANCE FROM MY TEACHER. INTERNET.

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SAMPLE SIZE:

I have used sampling method for survey purpose. The sample size for questionnaire is 50.

PERIOD OF STUDY:

This study is carried out for a period of 10 days. It commenced on 25 th December 2010 and completed on 4 January 2011.

FIELD AREA:

This research study work is carried out in Ghaziabad, Tata and Mahindra service centre sahibabad industarial area and Opp to Kaushambi , Mohan Nagar, Shalimar garden in Sahibabad, Few market places in Sahibabad , Road side interview of car owners, Home visit etc.

RESEARCH INSTRUMENT:

The research instrument for the purpose was questionnaire and some personnel interviews of people who are using Tata safari and Mahindra Scorpio. It was the questionnaire of 15 questions

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Company Profile Mahindra Scorpio

The Mahindra Scorpio is an SUV manufactured by Mahindra & Mahindra Limited, the flagship company of the Mahindra Group. It was the first SUV from the company built for the global market. The Scorpio has been successfully accepted in international markets across the globe. The Scorpio was conceptualized and designed by the in-house integrated design and manufacturing (IDAM) team of M&M.

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First Generation Mahindra Scorpio.

Second Generation Mahindra Scorpio.

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The Mahindra Scorpio was launched in India in 2002. Soon after the success of the Scorpio, Mahindra launched an upgraded Scorpio with plush seats and rear centre arm rest, dual tone exterior colour and various minor changes. As New head lights , new Speedometer , small modification in dash board. Change in front grill, Back lights Etc are the few points by which we can easily see that its has got new look as compare to old scorpio and also its attracts more people by exterior looking. At the Auto Expo 2006, Delhi, Mahindra showcased their future plans on the Scorpio model by showcasing a Hybrid Scorpio with CRDe engine and a Scorpio based on a pick-up truck. The Hybrid, the first such vehicle developed in India was developed by Arun Jaura, a former Ford employee. His senior, Dr. Pawan Goenka, a former GM engineer currently heads Mahindra's automotive division and looks after the overall Scorpio project. In November 2007, Mahindra launched a teaser campaign for their new Scorpio Model, the m_Hawk . 21st Sep 2008 Mahindra launched their latest Scorpio with 6 speed automatic transmission gears.

Scorpio Car Specification:

Engine: Top mounted intercooler, Intercooled, mHawk CRDe, 4 Stroke, Turbo charged, DI. Cubic Capacity: 2179cc. Max. Gross power: 120 bhp (89 kW) @ 4000 RPM. Max. Gross torque: 290 Nm (210 ftlbf) @ 1800-2800 RPM. Gear Box: 5 speed manual and 6 speed automatic. Tyres: P235/70 R16, Radial Tubeless. Front Brakes: Disc & Caliper type, Twinpod & Tandem booster. Rear Brakes: Drum Type. Fuel Tank Capacity: 60 l (13 imp gal; 16 US gal). Fuel Type: Diesel. Turning circle radius: 5.6 m (18 ft) for 2WD.

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Tata safari
The Tata Safari is an SUV produced by Tata Motors of India. It is the first SUV to be designed, developed and manufactured "entirely" in India.

First Generation Tata safari

The SUV was first released in 1998 with a 2.0 litre Turbo Diesel engine. Launched in 1998 in Turbo Diesel form, the Safari had 87 PS (64 kW) power. It came with a synchromesh forward five-speed gearbox, with a 4X4 option. However, it was regarded to be grossly underpowered, and had a lot of body roll. The new Tata Safari DiCOR (DiCOR standing for "Direct Injection Common Rail engine") is powered by a 3000 cc inline-four cylinder engine that develops 116 PS (85 kW) at 3000 rpm and 300 Nm (221 ftlbf) of torque between 1600 and 2000 rpm. The engine is taken from the Tata 407, a truck manufactured by Tata Motors. The new engine is mated to a five-speed gearbox, with a new, sporty gear lever.

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The Safari was extensively modified in August 2005, which included the addition of a new 3-litre DiCOR engine along with modified interiors and exteriors. This 3litre engine is the first diesel engine from Tata Motors with common rail technology. A 2-litre petrol engine was also added to the range that same year. In October 2007 Tata unveiled the 2.2-litre Safari DiCOR which had an increased power output of 143 PS (105 KW). But it was shortly replaced by the more advanced DiCOR 2.2 VTT (Variable Turbine Technology) engine which had a power output of 140 PS (103 kW) at 4000 rpm and a torque output of 320 Nm (236 ftlbf) at 1700 rpm. It is widely regarded as the best engine used by Tata Motors. 2007 safari picture Below:-

2011 New safari Will be launched with new Features.. An entire new Safari is due to be launched in 2011. The 2011 Tata Safari will be based on its sibling Arias "X2" platform. Which has a stronger hydro-formed chassis sections. The new model will also have lots of space and will be loaded with features such ABS, Airbags, Climate Control etc. As far as engine is concerned, speculations are that Tata will be bringing its proven 2.2L VTT DiCOR to this model as well.

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Safari Car Description


Top speed Engine type Displacement Power Torque Valve MechanismCylinder ConfigurationFuel typeFuel SystemMin Turning radiusWheelsizeTyresGround Clearance152km/h , (0 to 100 in 16.2s) 2.2 L VTT Dicor 2179cc 140ps(100 kw:140hp)@4000rpm 320 N.M(240lb.ft)@1700rpm DOHC Inline 4 Diesel CRDI 6 meters 6.5j x 16 235/70 R 16,105S 205mm/8.07 Inches.

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DATA INTERPRETATION & ANALYSIS


Large volume of raw material was collected through questionnaire in my research study. This raw data has been further converted into significant static information, and then carefully interpreted to fulfill the research objectives. The collected raw data was then edited to eliminate errors and assign a data applicable category. The data analysis technique applied is: BAR GRAPH PIE CHART

NUMBER OF SUV And CARS taken are 50 in numbers.

Number of SUV's
No of Scorpio No of Safari 4% Other(indica)

48% 48%

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Gender

Suv's

females 0%

Males 100%

As per Above graph you can see that most Of SUV are run by Male Person Only or SUVs are most of the time run by male Only.

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Ages of people Driving SUVS:-

30 25 20 15 10 5 0 18 to 25yrs 26 to 35yrs 36 to 45yrs 46yrs and above Total No. of People driving Safari No. of People driving Scorpio No. of People driving Indica

From the following graph we can interpret that maximum users were from the age group of 26-35 yrs in my survey. The young people of India basically age 26 to 35 like to drive SUV: - Safari and Scorpio.

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Commercial and Private:-

30

25

20

15

Commercial Private

10

0 No of Safari No of Scorpio No of Indica

AS per above graph we can see that are cars ie:- safari & Scorpio are used as a Private motive only not for the commercial Motive.

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Live In Area of People:-

25

20

15 No of Safari No. of Scorpio 10 No. of Indica

0 Village Town City

As Per Above Bar Graph Most of people are from City Like Ghaziabad or Delhi.

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INCOME

14 12 10 8 6 4 2 0 less than Rs 2 lakh Rs. 3 lakh to Rs. 4,49,999 Rs. 4.5 lakh to Rs. 5,99,999 Rs.6 lakh to Rs. 7,49,999 Rs 7.5 lakh & above

Scorpio Driver Safari Driver Indica Driver

The person who took part in my survey have Different level of Income like Maximum number of people who are driving Safari come in the income level group of 3,00,000 to 4,49,999 Rs per annum as compare to Scorpio Income group come in each and every level of income like maximum are from 7.5 lakh and above like to buy scorpio and equal no of people are from 4.5 lakh to 6,00,000 Rs per annum and 6,00,000 Rs to 7,49,999 Rs per annum.

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Why they have taken this SUV?

25 20 15 10 5 0 Safari Scorpio Others (indica)

As per above Bar Graph you can easily see that In Both SUV: - Safari and Scorpio are taken by most of the People because of Comfort and Space in these SUVS.

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Satisfaction with SUV.

25

20

15 Satisfaction with Suv's Performance yes 10 Satisfaction with Suv's Performance no

0 Scorpio Safari Others(indica)

As per above Bar Graph Both SUV ie:- Safari and Scorpio are giving Performance satisfaction to their customers. Only Few people are not satisfied with their SUV Performance may be they are Expecting more from their SUV in Term of Power or extra features like Navigation etc.

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Satisfaction with Company Service :-

25

20

15 Satisfaction with service given by company Yes 10 Satisfaction with service given by company No

0 Scorpio Safari Others(indica)

As per Above Graph In Both Cars: - Safari And Scorpio Most of customers are satisfied with their Company service.

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Years Of Using SUVs.

14

12

10

Scorpio Safari

Others (indica)

0 1 to 2 years 2 to 3 years 3 to 5 years 5 year or above

From Above Bar Graph we can see that In Scorpio large no of customers using this car come in the maximum Category of 1 to 2 years or few people are using less than a year. In Case Of Safari Maximum Number of People are from 2 to 3 years.

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Options for new SUV:25

20

15 Scorpio Safari 10 Other(indica)

0 Yes(other) Yes option Fortuner Yes option endevour Yes option Pajero No

As per Above Graph Most of People Dont want to shift to another product , but Few people want to change their SUV with Fortuner.

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INSURANCE:20 18 16 14 12 10 8 6 4 2 0 Scorpio Safari Other(indica) Insurance Benefits Yes Insurance Benefits No

In Both Cars :- safari and Scorpio Maximum People Are getting Benefit In term on No Claim Bonus and Few people are not getting Any kind of Benefit.

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EXPENSIVE IN MAINTENANCE
20 18 16 14 12 10 8 6 4 2 0 Yes parts are Expensive Yes Labour Charges are expensive No Scorpio Safari Other(indica)

As Per Data Collected in Survey In Both Cars ie:- Safari and Scorpio Most of People dont think that their SUV Are Expensive in maintenance, but Few Customer think that their parts are unavailable in time also expensive and few think that their labour charges are expensive.

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Manufacturing Defects
25

20

15 Any Manufacturing Defects Yes Any Manufacturing Defects No 10

0 Scorpio Safari Other(indica)

As per Above Graph You Can Easily Make Judgment that both Cars Safari and Scorpio are not in defectives at the time of purchase.

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Hidden Charges

18 16 14 12 10 8 6 4 2 0 Scorpio Safari Other(indica) Any Hidden Charges Yes Any Hidden Charges No

In Both cases of Safari And Scorpio Owner have faced this problem that Hidden charges are always their at the time of service.

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FINDINGS
As large Number of people who are purchasing this kind of SUV for the purpose of safety, Comfort and space in their cars. They feel that these SUV are not expensive to maintain. They are Satisfied with Their SUV performance. Most of people have purchased SUV for Comfort Not for Average in KMPL.

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SUGGESTIONS
As per my Suggestion I only want to say that Customer want that parts should be available In time . In Scorpio Car In Middle Part Or in middle Seat most of customer want more leg space.

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LIMITATAION
People Dont want to share their Views as a lack of time . Sometimes these big cars are drive by Owner Driver so this is one kind of limitation. Another problem is that they dont want to disclose their Address, mobile no and even salary. As time was very less for this Survey. Even in Service Centre Number of cars come over their were very less for service.

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ANNEXURE

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QUESTIONNAIRE
Dear sir/Madam. I am student of IPM (Institute of Productivity & management), Meerut. I am conducting this study as a part of Curriculum. You are requested to take out few Minutes and help me in getting the survey/ study done. Thanking You. Priyank Goel

NAME: - ADDRESS:- ... CITYPINCODE.. PHONE NO (..)() MOBILE NO ...

QUESTIONS:(1) Which car you are Driving? (A) Tata Safari ( ) (B) Mahindra Scorpio ( (C) Other (Name).. (2) Gender? (Male).. (Female) (3) What is Your Age? (A) 18 To 25 ( ) (B) 26 To 35 ( ) (C) 36 To 45 ( ) (D) 46 And Above ( ) (4) What is the Purpose to Buy This Car? (A)Private ( ) (B) Commercial )

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(5) You Live In Which Area? (A)Village ( ) (B) Town ( ) (C) City ( ) (6) What is Your Annual Income? (A) 3,00,000 to 4,49,999 ( (B) 4,50,000 to 5,99,999 ( (C) 6,00,000 to 7,49,999 ( (D) 7,50,000 to Above ( (7) Why have you chosen this car? (A)Comfort (B) Space (C) Economic/average. (D)Insurance (E) Loan Facility (F) 24*7 Service (G)Price (H) Other

) ) ) )

( ( ( ( ( ( ( (

) ) ) ) ) ) ) )

(8) Are You Satisfied with the car performance? (A)Yes ( ) (B) No ( ) If (No) Reason (9) Are you satisfied with the service given by company? (A)Yes ( ) (B) No ( ) If (No) Reason . (10) How long you have been Using This Car? (A) 1 To 2 Year ( ) (B) 2 To 3 year ( ) (C) 3 To 5 Year ( ) (D) 5Year or Above ( )

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(11) Would you like to change Your Car with Any Other SUV? Reason Why? (12) Insurance Service is giving Benefit Coverage? (A)Yes ( ) (B) No ( )

The insurance services are Hassle free Without Delay or not ? (13) Service is Costly to your Pocket? (A)Yes.. (B) No .. If (YES) Factors:- (1) Parts (2) Labour Charges . .

Are There any Hidden charges in Service ? (A)Yes. (14) (B)No

Have you got any manufacturing defect in your car? (A)Yes (B) No Which type of defect? ... That defect rectified by Company? .

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(15) How You Will Rate your Car?


(Low) (Average) (Good) (very good) (excellent)

5 (1)Looks

(2) Average /Economic (3) Service

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Bibliography
1. http://en.wikipedia.org/wiki/Tata_Safari 2. http://en.wikipedia.org/wiki/Mahindra_Scorpio

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