QUANTITATIVE TECHNIQUES

Syllabus for Marketing and Finance – First Semester

The objective of the course is to make the students familiar with basic statistics. The course
assumes no prior knowledge of statistics; but it requires that the students have a suitable
knowledge of mathematics (+2 levels).

Sl. Topic Area Class Hours

1. Introduction to Statistics 2
What is Statistics? Is Statistics a science? Usage of statistics in Business, Commerce,
Agriculture, Sciences etc.
2. Collection and Presentation of Data 3
Introduction to Data, Primary Data and Secondary Data, Collection of Data, Scrutiny of data,
Frequency and non-frequency data, Textual and Tabular presentation of data, Diagrammatic
Representation of Data
3. Frequency Distribution 3
Summarization of Data, Attribute and Variable, Frequency distribution of an attribute /
variable, Discrete and continuous variables, Graphical representation of frequency
distribution, Ogive
4. Measures of Central Tendency 3
Descriptive measures of statistics, Central Tendency, Arithmetic Mean, Geometric Mean,
Harmonic Mean, Median and Mode, Comparison of the various measures
5. Measures of Dispersion, Skewness and Kurtosis 4
Meaning of Dispersion, Range, Mean Deviation, Standard Deviation, Quartile Deviation,
Measures of Relative Dispersion, Skewness Measures, Kurtosis Measures, Comparison of the
various measures
6. Elements of Probability Theory 4
Meaning of probability, notations, definitions of probability, Theorems on probability,
Conditional Probability, Independence of events, Random Variables – Expectation and
Variance, Law of Large numbers
7. Univariate Theoretical Distribution - I 4
PMF and PDF, The Rectangular Distribution, The Binomial Distribution, The Poisson
Distribution, Properties of the distribution, Relation between the distributions
8. Univariate Theoretical Distribution - II 4
The Normal Distribution, Normal Distribution as a Limiting form of Binomial and Poisson
Distribution, Importance of Normal Distribution, Using the Normal tables
9. Correlation and Simple Regression 4
Bivariate Data, Scatter Diagram, Correlation, Properties of Correlation Coefficient, Rank
Correlation, Simple Regression, Fitting of Regression Lines, Why two lines of regression,
Relation between regression and Correlation,
10. Introduction to Advanced Topics 4
Introduction to Sampling, Basic Principles of Statistical Inference, Testing of Hypothesis, Non-
Parametric Tests

Students should note the following:

The Class Hours are indicative in nature and may be extended or decreased depending on the
Academic Calendar. PowerPoint Presentation and / or Handout’s may be provided for some of the
topics. Evaluation would be done through Class Test, Mid Semester Exams and Final Exams.

Basic References:
• N.G. Das – Statistical Methods, Kolkata, M. Das & Co
• A.M. Gun, M.K. Dasgupta and B. Dasgupta - Fundamentals of Statistics (Vol. I), Kolkata
World Press
• M.R. Spiegel and L.J. Stephens - Statistics, Schaum’s Outline

[Any good book on statistics which covers the syllabus can also be used]