Name: Muhammad Faizan Ul Wasie Submitted to: Sir Ahsan Ahmed

Reg: MB091023

Dated: June 07,2011

Assignmanet Title: Campaign Effective

CAMPAIGN EFFECTIVENES:
The word campaign is used for a systematic course of aggressive activities for some specific purpose and defining campaign effectiveness as the mobilizing of forces by organizations or individuals to inuence others in order to affect an identied and desired social, economic, environmental or political change. All these series of activities are done to get the objective of campaign for achieving the financial benefits. A campaign can only be ran differently if it has an innovative idea, which left a meaningful and focused message in the minds of customer to stay loyal and in touch with the brands for new incomings. We have to keep in mind that what type of medium we are using to convey the message? Is it effective and beneficial for company as well as customer? Does it leave a positive message in the minds, does this campaign ready to lend a hand for the brand positioning? Does the message relates to the campaign or the brand? Does the company motivate its customer to stay behind loyal and in addition it creates new customer for the company. So, for the answers if these questions, we can define it as; communicating the right message, to the right audience, at the right time, through the right channel for a campaign to be effective. From this definition we can observe that media can play a gigantic role in the effectiveness of campaign and it can also be used as social tool with the help of celebrity endorsement. An effective campaign can be ran more successfully by keeping the customer perception in mind that what color they want? What colors they prefer? What attract to them more effectively? By making a colorful logo, campaign can also be more attractive and more successful. Running a Campaign has being practiced for many years to know the opinion of customers and consumers that is why it is recommended that for running a campaign, there should be a
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already chosen target audience and the specific target market, with proper planning to make the campaign successful. Here we have to consider that if we use commercial areas for running a campaign, it would give more benefits and there is a great chance for its success. To know what customer perceive about the campaign, feedback is needed, this method can also be used as to know what customer is expecting from the brand. Time play a key role in for running a campaign and with the passage of time the world is changing rapidly, consumer and customer wants change and innovation in the product, bring innovation in the product is difficult but it is should be done through the only way while thinking out of the box and far away from traditional way of doing things. An effective campaign is the most appropriate place for introducing the new product lines and the new innovation being introduced for the existing product to attract the customers and to refresh the image of brand in the minds of loyal customers.

EXAMPLE
Surf Excel Tools For School: Now a Days Surf excel is running a campaign named Tools For School. Basically this campaign is about to give relief to flood effected School students (children). Their main aim is to visit the school and redecorate those classes /schools(effective by flood) by the help of students own paintings, these painting will be used to hang onto walls in the same way as they were before. For their motivation, they have announces same gifts and reward for children who perform well during the campaign.