MARKETING

Advanced Diploma of Marketing

This course has a strategic focus in applying marketing concepts through industry projects. You will gain practical, hands on experience in marketing, preparing you for a management position. Units from this course will give you credit towards business degrees in all South Australian Universities. To apply for the TABS test please ring 1800 882 661 Please refer to the TAFE Course Guide or contact a TAFE SA campus if you are unsure of the requirements for the course in which you are interested. STUDY OPTIONS/PATHWAYS Successful completion of the Certificate IV in Marketing allows progression to the Diploma of Marketing. Successful completion of the Diploma of Marketing allows progression to the Advanced Diploma of Marketing. Articulation arrangements are in place for students wishing to do further study with the University of South Australia or the University of Adelaide, Dual Award arrangements are also in place with Flinders University for students undertaking a Bachelor of Arts degree. COURSE CONTENT Advanced Diploma of Marketing (8 units in total) 4 Core Marketing units plus 4 Elective units from the Business Services Training Package (BSTP) CORE MARKETING UNITS INCLUDE: BSBMKG603B Manage the marketing process BSBMKG608A Develop organisational marketing objectives BSBMKG607B Manage market research BSBMKG609A Develop a marketing plan ELECTIVE UNITS INCLUDE BSBHRM602A Manage human resources strategic planning BSBMGT605B Provide leadership across the organisation BSBINN601A Manage organisational change BSBMKG606B Manage international marketing programs BSBMKG605B Evaluate international marketing opportunities

South Australia Bachelor of Management (Marketing) University of Adelaide Bachelor of Commerce (Management) Bachelor of Commerce (International Business) Bachelor of Commerce (Corporate Finance)
EMPLOYMENT OPPORTUNITIES Advanced Diploma of Marketing appropriate for a Sales and Marketing Manager, National Sales and Marketing Manager, Regional Sales and Marketing Manager. AIM OF THE COURSE All courses are designed to provide vocational outcomes and/or educational pathways for graduates in each qualification. COURSE DELIVERY Courses are offered each semester, day, part-time, full-time, classroom based or online external delivery. This course may be taken in conjunction with the Advanced Diploma of Advertising or the Advanced Diploma of Business to obtain a duel qualification. LENGTH Each award course runs for 6 months full-time study or part-time equivalent. Nominal hours may vary depending upon elective units studied. Approximate nominal hours are: Advanced Diploma of Marketing 420 460 hours ENTRY REQUIREMENTS The Minimum entry requirements for Certificate IV, Diploma and Advanced Diploma courses are: Satisfactory completion of SACE Stage 2 (or equivalent) Satisfactory completion of SACE Stage 1 (or equivalent) and 1 year full time equivalent work experience in any area Any Certificate II in same area Any Certificate III Satisfactory achievement in the TAFE SA Assessment of Basic Skills (TABS)

Updated June 2011 TAFE SA is an agency of the Department of Further Education, Employment, Science and Technology

ASSESSMENT Units of competency have various assessment criteria including presentations, assignments, reports, workplace simulations and supervised assessments. TAFE SA takes into account any special needs of students so special consideration can be negotiated. AUSTUDY/ABSTUDY/ YOUTH ALLOWANCE This allowance may be approved if this course is taken full-time. Further information is available from Centrelink and/or Client Services. RECOGNITION OF PRIOR LEARNING Prior to enrolment in the course students will be given information in relation to recognition of prior learning and credit transfer arrangements to determine advanced standing. ADDITIONAL SERVICES The following support services are provided: Learning Resource Centre (LRC) Counselling Childcare Employment Service Learning Support (support for students experiencing difficulties within their program of study) Disability or Special Needs Support Cafeteria Car Parking (independent car parking is available underneath the Adelaide City campus) For additional information contact Client Services on (08) 8207 8201. APPLICATION AND ENROLMENT Applicants must apply through SATAC (TAFE Admissions). The TAFE SA Course and Admissions Guide with details on how to apply is available from: SATAC Admissions (4 Floor 104 Frome Street Adelaide) TAFE SA Campuses Secondary School (school leavers only), and Newsagents. Applications are made online at: www.satac.edu.au
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FEES These courses are offered under a governmentsubsidised rate. Tuition fee for 2011 is $3.35 per nominal/curriculum hour. Fee Capping applies to tuition and skills recognition fees under the government-subsidised rate. 2011 fees are capped at $2210 for two consecutive semesters. Additional costs include stationery and recommended textbooks. Concession rates apply to any student who holds a current Health Care Card, Pensioners Card, Veterans Affairs Concession Card or are a prisoner in a South Australian correctional institution. Concession students will pay $1.35 per curriculum hour of study. Applications for the payment of fees-by-instalments are available to students. For further information please visit www.tafesa.edu.au Student ID Card $5.50 FURTHER ENQUIRIES TAFE SA Adelaide City Campus Business Services - Marketing Level 2, West Wing 120 Currie Street Adelaide SA 5000 Tel: (08) 8207 8302 Fax: (08) 8207 8352 TTY Tel: (08) 8207 8206 Business.ACC@tafesa.edu.au www.tafesa.edu.au/marketing https://twitter.com/MarketingTAFESA ABN 16 692 317 206
NOTE The fees listed are subject to change at any time and do not commit the Institute to charging the fees indicated. The information was accurate at the time of printing and the Institute reserves the right to make any changes necessary. Conditions of enrolment including Policies and Procedures, the Code of Practice and details of the services provided are available on the TAFE SA website www.tafe.sa.edu.au TAFE SA strives to provide an environment that fosters fairness, equity and respect for social and cultural diversity and that is free from unlawful discrimination and harassment. You can obtain upto-date information on equity policies, programs and services at the website or Client Services.