FORMAT FOR

SUBMITTING THE
BUSINESS PLAN

Business Idea Name:

ELECTRONICS

Company name:
S.A. de C.V.

Commercial Name:

FACTORY ELECTRONICS

1.- STRATEGIC PLANNING

BUSINESS VISION: To consolidate our leadership as a 100% Mexican company and maintain the
recognition of our customers and collaborators in the electronics market, guaranteeing the best
shopping experience and the best working environment for the members of the organization,
offering the best products and services, nationwide.

BUSINESS MISSION: To be leaders in the electronics market through excellent service, unbeatable
quality and wide assortment at a fair price, achieving the loyalty of our customers, employees and
collaborators, based on respect, honesty, commitment and trust.In order to encourage teamwork
and communication, promoting the development and improvement of all people within the
organization, always maintaining a culture of innovation, continuous improvement and growth,
anticipating and adapting to changes in our environment.

OVERALL BUSINESS OBJECTIVE

Factory Electronic's has established itself as a reference in the electronics distribution sector, and
its main objective is to provide value to its customers.

A very good service maintained over time, and an exhaustive work of technical -

BRIEF DESCRIPTION OF THE BUSINESS

In our company we have products for sale with the highest technology in electronic devices such
as cell phones, Ipad's, computers, screens, etc.
2. MARKET ANALYSIS

2.1 ANALYSIS OF THE BUSINESS ENVIRONMENT, evaluate which institutions or companies

work in the same sector, analyze with which of these institutions strategic alliances, agreements or
other actions that may favor the company can be carried out.

Elektra, Vianna, Famsa, Telmex, Telcel, Movistar, Unefon, Nextel.

2.2 ANALYSIS OF THE POTENTIAL

MARKET

CONCEPT NO.
Number of people in the area where you plan to sell your product or service 10

Number of people buying the product or service in the area (potential demanders) 100

Establish the quantity purchased per period 4

Establish the quantity of products or services to offer 14

2.3 MARKET SEGMENT: TARGET AUDIENCE

We address to the general public but specifically to all those people who want the best and
most current technology in cell phones and computers.

2.4 COMPETITIVE ADVANTAGE

We have innovative products at low prices, technical support service at home and via telephone
and internet at no cost.
 2.5. COMPETITIVE ANALYSIS
(MINIMUM FIVE COMPANIES)

Level of Acceptance
Type of
Why do Where is the At what
Competitors custome
they product price do
r served
choose it? marketed? you sell
High Regular Little
it?

Office Depot x Students. More

products.
Office Max x Companies Selling office
and Students. products

2.6 MARKETING STRATEGIES

2.6.1 PRODUCT OR SERVICE STRATEGY

List in a concrete way, everything that the customer will get when buying the products or services
(advantages, benefits, after-sales services, warranties, etc.). Highlight the advantages and differential
benefits with reference to the products of competing companies or businesses.

1. Technical Support
2. Freight
3. Warranties
4. Discounts
5. State-of-the-Art Technology
2.6.2 PRICE STRATEGY

What will be the price of the product? Various prices.

How was the price determined? According to the market study.

Is it an introductory price or is it a defined price? Price per market introduction.

Other information relevant to pricing

Product Demand.
Depending on the competition and with biannual market studies that will give us results.

2.6.3. DISTRIBUTION STRATEGY (SQUARE)

List in a concrete manner, the aspects to be considered in relation to sales mechanisms (direct sales,
with distributors, delivery, etc.).

Market Channel
Supply Channel

2.6.4 PROMOTION STRATEGY

What will be done to promote the business? Advertising in different media.

How much money can be invested in these activities? It depends on the media in which our advertising
is published and for how long.

Other mechanisms to be used for product promotion

Distribution of flyers
3. TECHNICAL STUDY OF PRODUCTION

3.1 Describe the characteristics of the business location,

It is a very busy and central place for people.

3.2 Draw a sketch of what will be the layout of the premises (work area).

3.3 Technical specifications

Detail the technical specifications and design

of the product Include an image of the
described product

NOT APPLICABLE
3.4 Design the Operations in Process diagram of the elaboration of your product or
service.

Use the attached icons -

symbols

NOT APPLICABLE

3.5 Make a list of the machines, equipment and tools needed to manufacture the product or
provide the service that has been defined.

Machinery Quantity Equipment Quantity

(Units and Tools (Units
Required) Required)
NOT APPLICABLE NOT APPLICABLE NOT APPLICABLE NOT APPLICABLE

3.6 Perform the calculation of materials and/or raw materials to be used in the production
process.

Quantity
Raw Materials Units to be Material
Inputs Units Produced Requirements
Required
NOT APPLICABLE NOT APPLICABLE NOT APPLICABLE NOT APPLICABLE

3.7 Make a list of potential suppliers that will provide the necessary inputs for the
elaboration of the product or service.

NOT APPLICABLE NOT APPLICABLE

3.8 Organization ofpeople in the production process

List the people needed to produce the quantity of goods or services detailed in this Business Plan.

Job Title Number

NOT APPLICABLE NOT APPLICABLE

3.9 List the tasks according to each person's responsibilities.

 Experience
mentioned in the
Job Title Job duties Business Idea or
Other
NOT APPLICABLE NOT APPLICABLE NOT APPLICABLE

4. ECONOMIC STUDY

41 Determine the Projected Sales in Units

Price of Periods
Product the Total
N product or 1 2 3 4 5 …
O.
service
1 Cell phones $3500.00 X X X X X $17500.00
2 Comptadoras $8000.00 X X X X $32000.00
3

4.2 With the data available, draw up the Investment Plan.

 INVESTMENT PLAN IN NUEVOS SOLES

Item Unit Unid. Total

Value. Required Investm
Fixed Assets
Land and/or Infrastructure
$500000.00 1 $500000.00

Machinery and Equipment

Tools

Furniture and Fixtures

$50000.00 20 $200000.00

Total Fixed Assets $550000.00 21 $700000.00

Pre-Operating Expenses

Total Pre-Operating Expenses.

3. Working Capital

Total Working Capital

TOTAL
4.3 Cost Structure Determination

Representative output: unit of

cost: Estimate period:
Production volume per period

Unit Unid.
Item Total Cost
Value. Required
FIXED VARIABLE
Direct costs

Materials NOT NOT NOT NOT

Labor

Manufacturing costs

Total Direct Costs

2. Indirect Costs

Administrative Expenses $50000.00

Cost of sales

Total Indirect Costs $50000.00

$50000.00
TOTAL
4.4 Next step, determine the total unit cost of production.

CTU = CFU + CVU

Now you can calculate the Unit Selling Price - PVU

4.5 Calculate Sales Projection in Nuevos Soles

NO. Product or Service Price of the Periods Total

product or
service
1 2 3 4 5 …

1 Maintenance $200.00 X x x x $800.00

2
3

4.6 Contribution Margin and Breakeven Point

4.7 With all the information you have, you can now elaborate the cash flow of the business.

CASH FLOW

PERIODS TOTAL
CONCEPT 0 1 2 3 ….. 10 11 12
INCOME (A)
SALES

OUTPUTS (B)
FIXED ASSETS
LAND AND
INFRASTRUCTURE
MACHINERY AND
EQUIPMENT
TOOLS
FURNITURE AND FIXTURES
PRE-OPERATING EXPENSES
RAW MATERIALS / INPUTS

LABOR
INDIRECT COSTS
ADMINISTRATIVE EXPENSES

COST OF SALES
BALANCE BEFORE TAXES
(A-B)

TAXES

ECONOMIC BALANCE (C)

ACTIVITY OF
FINANCING
Capital Contribution
Loans
Amortization
NET financing
activity (D)
NET INCREASE OF
CASH (C+D)
EFFECTIVE AT THE 0
PERIOD
CASH AT THE END OF
PERIOD