Stone Spirit Lodge Re-Design

Stone Spirit Lodge Re-Design Good Morning everyone, as you all may remember the stone spirit lodge was the store I chose to rebrand for this project. After evaluating the store and all its components a new mission statement was formed.

mission

Mission Statement

Assisting customers nd spiritual serenity through healing, wholeness, and bliss. Helping people overcome the troubles, and hardships of life by creating an environment that is both welcoming and relaxing.

mission The stores new mission is dedicated to assisting customers nd Spiritual Serenity through healing, wholeness, and bliss. Helping people overcome the troubles, and hardships of life by creating an environment that is both welcoming and relaxing.

Design Objective

objective

Design Objective

The objective of this re-design is to retain the original in-store ideals of self worth, inner healing, and spirituality. While appealing to a newer, mainstream audience with a sense of simplicity, quirky sophistication, and quality.

objective The objective of this re-design is to retain the original in-store ideals of self worth, inner healing, and spirituality. While appealing to a newer, mainstream audience with a sense of simplicity, quirky sophistication, and quality. Because sometimes a little relaxation can be a hard to come by.

Brand Essence

Spiritual Wholeness

Brand Essence

Brand Essence

Spiritual Wholeness

Brand Essence The Brand Essence used to support this re-design focuses on Spiritual Wholeness. The essence for each design however, varies slightly but still pertains to the primary essence of Spirituality.

Brand Attributes

attributes simplicity, sophistication, and Quality

Brand Attributes

Simplicity, Quirky Sophistication, & Quality

attributes The brand attributes which guided the direction and esthetic value of the proposed designs are simplicity, quirky sophistication, and quality.

Concept 1

Concept 1

Concept 1 : Brandmark

Brandmark 1

Concept 1 : Brandmark

The Brandmark for concept 1 was inspired by the Purple Lotus Flower which carries with it the meaning of meditation, purity and enlightenment. In some cases the Lotus has even been associated with the humans soul.

Concept 1 : Logotype

The logotype oasis was chosen for its simple form which compliments the brandmark.

Concept 1 : Signature

Without Tagline

Color

Black

White

Without Tagline

Concept 1 : Signature

Without Tagline

Color

Black

White

With Tagline

Color

Black

White

Spiritual Community

Spiritual Community

Spiritual Community

Without Tagline & With Tagline

Concept 1 : Color Palette

Primary

Secondary

Color Palette The color palette for concept one was was directly inuenced by the purple lotus Flower itself, drawing from the natural purples and green

Concept 1 : Typographic Family

Primary

Spiritual Community Spiritual Community Spiritual Community

Secondary

Gill Sans Std Light Gill Sans Std Regular Gill Sans Std Bold

Spiritual Community Spiritual Community

typographic family Gill Sans and Bell MT Standard

Bell MT Std Regular Bell MT Std Bold

Concept 1 : Graphic Element

Core Element

Pattern 1

Pattern 2

Pattern 3

Graphic Element

Concept 1 : Imagery

Style for supporting imagery

pattern and/or core graphic element(s)

Concept 2

brandmark Number 1

Concept 2 : Brandmark

Concept 2 : Brandmark

Brandmark # 2 was inspired by oasis whirl pools. The actual denition of oasis is A pleasant or peaceful area or period in the midst of a dicult, troubled, or hectic place or situation.

Concept 2 : Logotype

Logotype # 2 oasis was chosen for its subtle characteristics that give this logotype a hint of personality.

Concept 2 : Signature

Without Tagline

Color

Black

White

Without Tagline

Concept 2 : Signature

Without Tagline

Color

Black

White

With Tagline

Color

Black

White

SPIRITUAL AWAKENING

SPIRITUAL AWAKENING

SPIRITUAL AWAKENING

Without Tagline & With Tagline

Concept 2 : Color Palette

Primary

Secondary

Color Palette Color palette for Concept 2 were derived from a natural color palette, making use of both neutral and bright colors to inspire a sense of awakening

Concept 2 : Typographic Family

Primary

SPIRITUAL AWAKENING SPIRITUAL AWAKENING SPIRITUAL AWAKENING

Acid Regular Acid Medium Acid Bold

Secondary

SPIRITUAL AWAKENING SPIRITUAL AWAKENING SPIRITUAL AWAKENING

typographic family Acid and Caecilia

Caecilia LT Std Light Caecilia LT Std Bold Caecilia LT Std Heavy

Concept 2 : Graphic Element

Core Element

Pattern 1

Pattern 2

Pattern 3

Graphic Element Graphic elements for concept 2 would be derived from the brand mark through a series of several dierent pattern combinatons.

Concept 2: Imagery

Style for supporting imagery

pattern and/or core graphic element(s) Imagery would consist of a slight overlay with the pattern and brandmark slightly removed from the overlay for visibility

Concept 3

brandmark Number 1

Concept 3 : Brandmark

Concept 3 : Brandmark

Brandmark # 3 was drawn from the 7 Chakras that create the path to the inner spirit, or enlightenment.

Concept 3 : Logotype

Logotype # 3 oasis was picked for its thin simplistic prole which oers a clean esthetic.

Concept 3 : Signature

Without Tagline

Color

Black

White

Without Tagline

Concept 3 : Signature

Without Tagline

Color

Black

White

With Tagline

Color

Black

White

A SPIRITUAL PATH

A SPIRITUAL PATH

A SPIRITUAL PATH

Without Tagline & With Tagline

Concept 3 : Color Palette

Primary

Secondary

Color Palette The color palette for concept 3 gradually evolved from the colors represented in the 7 Chakra paths, through process of elimination the nal palette was draw from the color purple which directly draws connection to the mind and spirit.

Concept 3 : Typographic Family

Primary

A SPIRITUAL PATH A SPIRITUAL PATH A SPIRITUAL PATH

Secondary

Aller Italic Aller Regular Aller Bold

A SPIRITUAL PATH A SPIRITUAL PATH

typographic family Aller and Candida For thier direct connection to the brand mark

Candida Std Roman Candida Std Bold

Concept 3 : Graphic Element

Core Element

Pattern 1

Pattern 2

Pattern 3

Graphic Element

Concept 3 : Imagery

pattern and/or core graphic element(s)

Concept 3 : Competitor Comparison

A SPIRITUAL PATH

Competitor Comparison

Concept 3 : Application

Business Card Front Back

A SPIRITUAL PATH

Paul Goldman
Owner (816) 561-7900 309 Westport Road Kansas City, Missouri paul@oasis.com www.oasis.com

Business Cards, removing the tagline and placing it on the back accompanied by a modied pattern

Concept 3 : Application

Merchandise Bag

Merchandise bags are also a viable application of the branding

Concept 3 : Application

Vehicle Item

Merchandise bags are also a viable application of the branding

Concept 3 : Application

Large Scale Signage

Large scale signage would implement appropriate stylized imagery along with a