A Project Report On

SUPPLY CHAIN MANAGEMENT OF TATA COMMUNICAION LIMIED

Submitted By GANESH PAWAR Under the guidance of HARSHALI BHALERAO Submitted to SINHGAD BUSINESS SCHOOL, ERANDWANE, PUNE In partial fulfillment of the requirement for the award of the degree of Masters in Marketing Management ( PGDM ) Through SINHGAD BUSINESS SCHOOL
(MARCH, 2010-2012)

SINHGAD TECHNICAL EDUCATION SOCIETYS

SINHGAD BUSINESS SCHOOL

19/15, Erandawane, Smt. Khilare Marg, Off Karve Road, Pune -411 004.

Bonafide Certificate
This is to certify that Mr/Ms............................................ (SBS No: 012502 ) studying in the third semester of

Post Graduate Diploma in Management (Approved by All India Council of Technical Education) is a Bonafide student of Sinhgad Business School, Pune.

Office Seal Date:

Dean (PGDM) Sinhgad Business School, Pune

FACULTY GUIDE CERTIFICATE

This is to certify that the work entitled A STUDY ON SUPPLY CHAIN

MANAGEMENT OF TATA COMMUNICATION LIMIED is the piece

of team project done by GANESH PAWAR student of PGDM under the guidance and supervision of partial fulfillment of PGDM curriculum of Sinhgad business school ,Pune. To the best of my knowledge and belief the term project report: 1. Embodies the work of candidate them self. 2. Has been duly completed. 3. Is up to the standard both in respect to the content and language for being referred to the examiner.

HARSHALI BHALERAO (Faculty, Sinhgad business school)

ACKNOWLEDGEMENT

The satiation and euphonies that accompany the successful completion of the project work would be incomplete without the mention of the people who made it possible because success is an epitome of hard work, severance, missionary, zeal, steadfast, determination and most of all encouraging guidance. Therefore, with immense gratitude, I acknowledge all those people whose guidance and encouragement served a platform of success.

I feel it is my privilege to place on record my warm salutation to SINHGAD BUSINESS SCHOOL this project.

And Yamaha 2 Wheeler that gave me the opportunity to work on

I would like to take this opportunity to extent my sincere thanks to HARSHALI BHALERAO project study. for their constant encouragement during the course of my

DECLARATION

GANESH PAWAR a bonafide student of the Department of Management studies, Sinhgad Business School, Pune would like to declare that the project title A study ON SUPPLY

CHAIN MANAGEMENT ON TATA COMMUNICATION LIMIED in the

partial fulfillment of Masters in Marketing Management course of the University of Pune is my original work and will not be submitted for the award of any other degree, diploma, fellowship or other title or prize.

Date: Place:

(GANESH PAWAR) Signature

INDEX

SR. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

TOPI C Executive Summary Objectives and scope Industry Profile Scope and objectives of the study Product profile Theoretical background Research Methodology Data collection and Data analysis Conclusion and Suggestions Limitation Annexure Bibliography

PA GE NO. 1-2 3-7 8-9 1012 1316 1718 1921 2248 4950 5152 5 3 57-58

Introduction of TCL
Company Description
Tata Communications Limited provides wholesale international voice services. The company operates submarine cable networks worldwide. The companys customer base includes approximately 1,600 global carriers and service providers, 785 mobile operators, 10,000 enterprises, 275,000 broadband and Internet subscribers, and 500 Wi-Fi public hotspots. The companys transmission network of approximately 210,000 route kilometers and its IP core with approximately 400 points of presence, enable a range of services that include traditional TDM voice, VOIP, private leased circuits, IP VPN, Internet access, global Ethernet, data centre, co-location, managed network, managed services, managed hosting, managed storage, mobile signaling, and other IP-related services. Principal Activities The company offers a range of integrated communications services in three segments, including Wholesale Voice, Enterprise and Carrier Data, and Others. Wholesale Voice This segment provides primarily to telecommunications carriers for the delivery of international calls to approximately 240 countries and territories (approximately 1,000 destinations), including India. The company maintains approximately 480 direct and bilateral relationships with leading international voice telecommunication providers. Transporting approximately 32.6 billion minutes annually, the company has a range of customers that can be divided into 3 main categories, including Mobile, Broadband, and Carriers. Voice Termination Services (ILD, VTS, VTS Economy, and VTS Prime): Through its global TDM and VoIP network, the company carries international long distance traffic to 240 countries and territories worldwide. VTS Prime, VTS and VTS Economy are solutions designed to meet each customers specific needs in terms of voice quality. VTS Prime is used for the Mobile, Retail, and Broadband segments. Wholesale Inbound Services or Access Services (Toll-Free, Local Number Services, HCD): The companys access services are fully automated, caller-dialed service options, which allow users to receive toll-free calls from various countries around the world. ITFS offers coverage from approximately 100 countries, UIFN from 45 countries, local number services from 40 countries, and HCD from approximately 110 countries. UIFN (Universal International Free Phone Service): This service is available in approximately 45 participating countries. Managed Calling Cards Solution: Enables carriers to have a private-label prepaid calling service with products and rate plans customized to their markets. Audiotext: Provides transport traffic to destination numbers promoted by content providers in various countries for voice, data and/or online information services which may be accessed via the international public telephone network. ISDN: Provides high-speed, clear channel data solution that delivers data connectivity to approximately 120 countries. Operator: Services allow end-users to originate operator-assisted calls (collect and sent paid) to and from Canada. Enterprise and Carrier Data Business This segment provides data services, primarily focusing on International and National Private Leased Circuit (IPLC and NPLC) services and IP transit services. It supplies international telecom companies with transmission backbone services across the Atlantic, the Pacific, and into and out of India. As a Tier 1 ISP, the company also operates IP networks with points of presence worldwide. The company also provides network services and managed services to cater to the business needs of the global multinational

corporations worldwide. Enterprise Data Business This segment offers customized, voice and data solutions, as well as managed services to enterprise customers worldwide. International Private Leased Circuits (IPLCs): The company provides international connectivity for customers who need 24-hour communications from a fixed point in one country to a fixed point in another. These services are provided using the companys international gateways, earth stations and cable stations. National Private Leased Circuits (NPLCs): The company provides point-to-point d omestic leased lines for customers who need secure connectivity between their offices across a particular country, such as India. The company has set up a countrywide optical fiber cable backbone, which connects national long distance points of presence on a high capacity network. Internet Leased Line Circuits: The company provides Internet leased lines, which are a high speed solution that provide constant Internet access. Internet Access Services: The company provides Internet access service with an Internet connection. The service provides a bandwidth solution with constant Internet access speed. Frame Relay Services: The company provides frame relay services, which are a data transmission technique used to send digital information, such as voice, data, local area network, and wide area network traffic to various destinations from one port. ATM Services (Asynchronous Transfer Mode): The company provides ATM services, which are used to send digital information, such as voice, video, and data traffic to various destinations from one port. Data Center Infrastructure and Application Services: The company provides customers the option of outsourcing their systems operation through system collocation, server hosting, storage, and application hosting in the companys data centers across India and the world. Global VPN (Virtual Private Network) Services: The company offers VPN services based on MPLS technology. Both layer 2 and layer 3 service are supported. The company operates 118 points of presence to deliver the service across various locations within India. It also offers international VPN services across 65 countries and through VNO extended coverage to approximately 200 countries. Global and Pan-India Ethernet Service: The company offers metro, national, and global Ethernet services to essentially the same footprint as its Global VPN Services. The Ethernet services are offered on both a SDH/SONET and MPLS platform. Television Uplinking: The company also provides international and domestic relay of television programs and news services via satellite and fiber on a contractual basis, as well as on an on-demand basis to various media customers. The company also uses digital satellite news gathering terminals for on-site live video uplinking. Transponder Lease Services: The company provides transponder capacity to media broadcasters and government institutions in India. Hosted Contacted Center Services: The company provides a range of contact center services hosted in the global network and based on world solutions from Cosmocom. IPLC Service: This service is an uncompressed TDM voice solution for customers making bulk inbound / outbound calls between India and foreign destinations, primarily suited for large customers such as call centers. MVOIP and IPVoice Connect: To meet the international long distance calling requirements of Enterprise Customers, the company offers VOIP solutions over its Internet and global VPN networks. Business Messaging and Collaboration: The company provides hosted Microsoft Exchange messaging with security, archiving/storage, and associated collaboration applications. The service is offered as both Ready Access Business Messaging as an software-as-a-service and as Adaptive Business Messaging as bespoke customer-dedicated implementations. Business Audio and Web Conferencing: The company provides global audio and Web conferencing services to facilitate communications among globally dispersed teams and audiences. Managed Security Services: The company is a provider of managed security services that enable the customer to achieve information security compliance and business continuity in the face of continuously evolving security threats. Telepresence Virtual Meeting Room Services: The company is a provider of world-wide virtual meeting room services

through managed telepresence services for an enterprises private telepresence networks and also has a complementary global network of telepresence public rooms with 17 active public rooms worldwide. Media management platform: The company unveiled Mosaic, its media management platform in 2010. G lobal video network Video Connect: The companys Video Connect is designed to help broadcasters, studios, and production houses deliver video content flexibly and to media hotspots worldwide. Carrier Data Business Global Transmission Services: The companys Global Transmission Services, including IPLC and NPLC services, provide customers with high-speed connections between the companys network of global points of presence over which they can transport voice, data, facsimile, messaging, and video conferencing. Within India, the company operates a countrywide optical fiber cable backbone, which connects national points of presence on a high-capacity network. These services are sold as leases or as standard 15-year IRUs (Indefeasible Rights of Use). IP Transit Service: The company is a Tier 1 ISP and has a IP backbone with communication nodes located throughout the world. The company connects customers in approximately 132 countries to the Internet. Local and International Internet Access Service: This service provides connectivity to customers from any country to one of its Internet nodes on the companys global Internet backbone. Managed Node Service: The IP transit service option is designed to enable customers to physically locate nodes on the companys facilities. White Label Enterprise Service: The company sells managed network services, such as global VPN, as well as global managed services, such as telepresence and managed security services. Content Delivery Network Service: A content delivery network or content distribution network (CDN) is a system of computers networked together across the Internet that cooperates transparently moving content behind the scenes to optimize the delivery process to deliver content (especially large media content) to end-users. Others National Long Distance (NLD) The company has a national network of approximately 41,000 route kilometers for national long distance services in India. Mobility Services The companys mobility services are tailored to the specific needs of the mobile network operators, providing them with the ability to interconnect to other mobile networks as well as to utilize its suite of roaming and messaging offerings offered in application service provider mode. Wireless Global Roaming: The company offers Wireless Global Roaming Service (WGR) to mobile network operators. It allows for the interconnection of signaling between different operating standards, such as the American National Standards Institute (ANSI) and International Telecommunications Union-Technical (ITU-T). It is used for international roaming of subscribers between networks using either GSM or iDEN technologies. SCCP Service: SCCP is an inter-carrier signaling transport service. The companys SCCP service is designed for GSM and ESMR/iDEN mobile operators who wish to use its signaling network to interconnect to other mobile networks to allow roaming and SMS delivery. The company also offers cross-standard SMS termination which provides ITU-T based mobile operators with the necessary translation of GSM SMS messages and its delivery to most North American Code Division Multiple Access, or CDMA, operators. Managed Roaming Service (Steering of Roaming): The Managed Roaming service enables operators to steer their outbound roaming subscribers towards preferred networks. Intelligent CAMEL eXchange (ICX): ICX provides a single point of connectivity for a CAMEL footprint, while allowing mobile network operators to maintain bilateral roaming agreements. Offered as a managed service, ICX is an service, which scope covers normalization, testing and monitoring of the MNOs SS7 connections to their CAMEL roaming partners. SMS Hub Enablement: The SHE service offers a method of intelligent SMS routing, allowing control over co-existing bilateral and hub-based SMS-terminated traffic. Signaling Monitoring, Alarming, and Reporting Tool: This service, referred to as SS7 SMART, allows mobile operators to monitor the signaling traffic they exchange with carriers worldwide to monitor and block potential fraud and

unsolicited use of their network. Retail and Small Business Services Calling Cards: The company offers a retail International Calling Service in seven countries, namely the U.K., the U.S., Canada, Hong Kong, Singapore, Germany, and France. It also provides white labeled services for calling cards of other operators by providing sharing of its INplatform/infrastructure. The service is primarily sold on the Web and it is intended for the South Asian Communities to call back home when traveling abroad in these markets. Gateway Internet Access Services: The company offers an enhanced integrated retail Internet service combining multiple services like Internet access, net telephony and value-added services, to customers who are typically households and small businesses. Broadband through Metro Ethernet: The company provides broadband services using metro Ethernet technology, which enables data transfers at high speeds. Broadband through DSL: The company provides Internet access using digital subscriber line technology, which provides bandwidth of up to 11 Mbps. Broadband through WIMAX: The company provides Internet access using Fixed Wimax (802.16d) technology. Internet Leased Line Circuits: The company provides Internet leased lines, which are a bandwidth solutions that provide constant internet access. Net Access using Wi-Fi: The company provides Wi-Fi, or Wireless Fidelity with approximately 500 sites across India connected. Internet Telephony: The company offers voice telephony over the Internet using Voice over Internet Protocol (VoIP), including enhanced features. Content Services: For both dial-up and broadband customers, the company provide a range of content services, which include applications, audio and video services. Subsidiaries Tata Communications International Pte Limited Tata Communications International Pte Limited (TCIPL) is a wholly owned direct subsidiary of the company that serves as its international holding company for its operations outside of India, with the exception of its activities in South Africa and Sri Lanka. TCIPL also serves as an operating company with significant operations in Singapore, providing customers communications services into and out of Singapore. Neotel (Pty) Limited The company through a wholly owned subsidiary incorporated in Singapore acquired 43.16% of SEPCO Communications Pty. Ltd (SEPCO), which in turn owns 51% in Neotel. In 2009, the company through the same wholly owned subsidiary in Singapore, acquired an additional 27% stake directly in Neotel. Neotel offers telecommunication services to the wholesale, enterprises and consumer segments. History Tata Communications Limite

Scope & Objective of study

PRIMARY OBJECTIVES:1) To understand the distribution channel system at Tata Communications Ltd. 2) To study all product provided by Tata Communications Ltd. 3) To study the profile of the channel partners and submit to managers. SECONDARY OBJECTIVES:1).To have a know-how about the Telecom industry. 2)To gain expertise in the Telecom industry. 3)To understand the distribution system and channel in a communication industry viz.Beverages.

4 )To provide the company with the relevant information regarding the response to their product by the channel partners. 5)Providing data to the company regarding the research and survey on their product

SCOPE OF THE STUDY:This research was undertaken in order to gage knowledge in the working of Communicationsector as I had a particular interest in the Telecom industry. This project will help the company in profiling the channel partners who are register and who are not register with TataCommunications Ltd and to have them a new channel partners for the company. So they canunderstand what amount of business is generating from which channel partners. It is to study inwhich services and the product the channel partner deal in to also to learn how to get theinformation about the particular things how to convince the person to talk to you and have thevaluable information you required from him. It helped to understand what is expected by us andto perform according to it. The Tata communication is expecting a channel partners who has veryhigh customer profile and has good reputation in the marke

Company profile
Tata Communications Limited along with its global subsidiaries (Tata Communications) is a leading global provider of the new world of communications. The company leverages its Tata Global Network, vertical intelligence and leadership in emerging markets, to deliver value-driven, globally managed solutions to the Fortune 1000 and mid-sized enterprises, service providers and consumers. The Tata Communications portfolio includes transmission, IP, converged voice, mobility, managed network connectivity, hosted data center, communications solutions and business transformation services to global and Indian enterprises & service providers as well as, broadband and content services to Indian consumers. The Tata Global Network encompasses one of the most advanced and largest submarine cable networks, a Tier-1 IP network, connectivity to more than 200 countries across 400 PoPs and more than one million square feet data center space. Tata Communications serves its customers from its offices in 80 cities in 40 countries worldwide. Tata Communications has a strategic investment in South African operator Neotel, providing the company with a strong anchor to build an African footprint. The number one global international wholesale voice operator and number one provider of International Long Distance, Enterprise Data and Internet Services in India, the company was named "Best Wholesale Carrier" at the World Communications Awards in 2006 and was named the "Best Pan-Asian Wholesale Provider" at the 2007 Capacity Magazine Global Wholesale Telecommunications Awards for the second consecutive year. Becoming the leading integrated provider to drive and deliver a new world of communications, Tata Communications became the unified global brand for VSNL, VSNL International, Teleglobe, Tata Indicom Enterprise Business Unit and CIPRIS on February 13, 2008. Tata Communications Ltd. is a part of the $83.5 billion Tata Companies; it is listed on the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs are listed on the New York Stock Exchange (NYSE: TCL). Tata Communications Limited (Tata Communications), incorporated on March, 19, 1986, is a provider of wholesale international voice services and operates a submarine cable network in the world. Tata Communications leverages its solutions capabilities across its global and panIndia network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers. The Tata Global Network includes a submarine cable networks, a Tier-1 Internet protocol (IP) network, with connectivity to more than 200 countries across 400 point-of-presences (PoPs), and nearly one million square feet of data center and colocation space worldwide. The Company is a global communications company offering a range of integrated communications services in three segments: Wholesale Voice, Enterprise and Carrier Data, and Others. In February 2011, the Company acquired BitGravity, a content delivery network. In June 2011, the Company acquired 12.5% stake from Two Telecoms Consortium.The Companys customer base includes approximately 1,600 global carriers and service providers, 785 mobile operators, 10,000 enterprises, 275,000 broadband and Internet subscribers and 500 wireless fidelity Wi-Fi) public hotspots. The Companys global transmission network of over 210,000 route kilometers and its IP core with over 400 PoP, enables a range of services that include traditional time-division multiplexing (TDM) voice, voice-over-Internet protocol (VOIP), private leased circuits, IP virtual private network

(VPN), Internet access, global Ethernet, data centre, co-location, managed network, managed services, managed hosting, managed storage, mobile signaling and other IP-related services. Wholesale Voice The Company is a wholesale voice solutions provider in the world. The Company fully owns and operates an international voice networks with coverage in more than 240 countries and territories. It maintains over 480 direct and bilateral relationships with international voice telecommunication providers. Transporting more than 32.6 billion minutes annually, the Company has a range of customers that can be divided into three categories: Mobile, Broadband and Carriers. In addition, the provides international access voice services (tollfree, home country direct (HCD) and local number services), as well as being a provider for other value-added services worldwide, such as integrated services digital network (ISDN), audiotext, operator, managed calling cards solution, voice peering and internetwork packet exchange (IPX). The Companys portfolio of global voice solutions consists of Voice Termination Services (international long distance (ILD), virtual terminal service (VTS), VTS Economy, VTS Prime), Wholesale Inbound Services or Access Services (Toll-Free, Local Number Services, HCD); Universal International Free Phone Service (UIFN); Managed Calling Cards Solution; Audiotext; ISDN, and Operator. Through its global TDM and VoIP network, the Company carries international long distance traffic to 240 countries and territories around the world. VTS Prime, VTS and VTS Economy are solutions designed to meet each customers specific needs in terms of voice quality and price. The Companys access services are fully automated, caller-dialed service options, which allow users to receive toll-free calls from various countries worldwide. International toll-free services (ITFS) offer coverage from over 100 countries, UIFN from 45 countries, Local Number Services from 40 countries and HCD from over 110 countries. UIFN service is available in over 45 participating countries. Managed calling cards solution enables carriers to have a private-label prepaid calling service with products and rate plans customized to their markets.

Background
Tata Communications Ltd. (TCL), part of the $38 billion Tata Group, is Indias largest telecommunications company, providing international long-distance, enterprise data and voice, and Internet services. TCL has operations in more than 80 cities in 40 countries. Additionally, through its acquisition of Tyco Global Network, TCL is one of the world's largest submarine cable bandwidth providers. The global network encompasses an advanced submarine cable network and a Tier-1 IP network, with connectivity to more than 200 countries across 400 points of presence. TCL offers a comprehensive suite of managed information and communications technology (ICT) solutions for the enterprise such as Multiprotocol Label Switching (MPLS), Ethernet, and data center through its managed ICT services business. TCLs core strategy, however, is to become a leading global information, media, and communications service provider (SP), and the company is aggressively developing its enterprise and managed ICT solutions portfolio. TCL believes new services such as hosted unified communications, managed telepresence, cloud computing, and managed security / VPN are key engines for long

Vision
The Pacific Telecommunications Council (PTC) is the leading professional organization promoting the advancement and commercial use of information and communication technologies, services, policies, and knowledge, to benefit its members and the people of the Pacific Hemisphere.

Mission
To realize its Vision, the Pacific Telecommunications Council (PTC) motivates and enables its members to conduct trade in equipment, technologies, and services and to use the power of information and communication technologies (ICT) to improve the quality of life in the Pacific Hemisphere. Specifically, we will:

Organize conferences, exhibitions, and other forums to promote the open exchange of information, ideas and views in the context of the commercial, social, economic, and other development needs in the Pacific Hemisphere.

Bring together influential leaders from diverse backgrounds and locations to informally debate contemporary and controversial issues affecting the development and use of ICT.

Encourage the research, development, and application of technologies, services and policies through our constituency of educators, governments, commercial organizations, non-profit entities and user communities, especially to overcome uneven development and competency divides.

Grow an active diverse membership of experts and influential professionals committed to achieving our Vision.

Monitor and address members needs and continuously create value for them. Develop the resources and capabilities needed to achieve our Vision in a sustainable manner.

.Promote widely the views, role and activities of the Pacific Telecommunications Council.

GOALS
6 Key Goals of Integrated Network OSS Customer and service-focused operations 100% growth per annum End-to-end service management Integrated Service Planning Projecting the image of a common company (Brand Name: TATA Indicom) Achieving the above without further addition of workforce Upon its completion in 2009, the TGN-Intra Asia (TGN-IA) undersea cable system changed the landscape of the Asia-Pacific region forever, as it delivered new and enhanced abilities for citizens of many countries to communicate with the rest of the world. Tata Communications 6,700km TGN-IA, which was built by SubCom, is a multi-terabit system that connects Singapore, Hong Kong, Tokyo, Vietnam and the Philippines. Most importantly, the system provides route diversity throughout the Asia-Pacific region, meeting the ongoing need for increasingly robust international connectivity, while fostering growth and development in the region. According to Simon Cooper, Sr. VP, Network and Solutions, Tata Communications, the system has already more than proven itself. In 2009, simultaneous cuts to almost all of the regions key cable systems caused significant outages, while TGN-IA went undisturbed, largely thanks to Tata Communications and SubComs careful route planning and diversification. Tata Communications and SubCom had worked closely together to strategically design and route the cable system to avoid earthquake and other hazardous areas in the Asia-Pacific region. When we use SubComs technology, we plug it into the box and it works. When you put the cable on the seabed in the right place as was agreed, it sits there for 25 years and it works. And I think having that reputation and keeping that reputation is critical, said Cooper Cooper said SubComs flexibility and understanding of Tata Communications needs and goals, including the need to diversify and plan for the future, played a key role in the companys decision to select SubCom as its supplier. When youre locking yourself into a relationship thats going to last three years (in the case of a construction contract) and 25 years from a maintenance point of view, you want to know that they are committed to supporting you, said Cooper. Cooper pointed toward SubComs flexibility and cooperative approach to completing the project as factors that contributed to the companies joint success. Having an ability to not stick to hard and fast guidelines and actually react to customer requirements is very important, he said. It should not be an us and them situation. Once the contracts are signed, its were a team and our joint goal is to deliver the thing as quickly and painlessly as possible.

Despite the typical issues that hit massive construction projects such as TGN-IA, that philosophy held true and remains throughout the companies ongoing upgrade and maintenance projects. With cable systems around the world, Tata Communications continues to rely on SubComs technology and offerings, in order to serve its customers. SubCom delivered quality materials and theyre always developing new solutions, which we appreciate, said Cooper. Working together with our suppliers to support what is the new world of communicationsin terms of speed to market and a constant need to upgradeis the fundamental thing that we focus on. Cooper also praised SubCom for its marine tools and fleet of cable ships, which were specifically designed for cable construction and maintenance and are capable of sustained cable operations in harsh conditions around the globe. Having a global fleet thats ready to deploy in relatively short order because youve got the engineers and the techniques and the technology behind it, is very important, said Cooper.

POLICIES OF TCL

Tata Communications, Ltd. and its affiliates (collectively, "Tata Communications") have formulated this Acceptable Use Policy ("AUP") in order to encourage the responsible use of Tata Communications's networks, systems, services, Web sites and products (collectively, the "Tata Communications Network and Services") by our customers and other users of the Tata Communications Network and Services (collectively, "Users"), and to enable Tata Communications to provide Users with secure, reliable and productive services. Tata Communications reserves the right to modify this AUP in its discretion at any time. Such modifications will be effective when posted. Any use of the Tata Communications Network and Services after such modification shall constitute acceptance of such modification. This AUP includes by reference the terms and conditions and policies, including the Terms of Use and Privacy Policy, that are referenced here and the Tata Communications Web sites. You agree and warrant that you will not use (or plan, encourage or help others to use) this Web site or any Tata Communications service for any purpose or in any manner that is prohibited by these terms and conditions, law, regulation, or other prohibition. It is your responsibility to ensure that your use of this Web site complies with these terms and conditions. While it is not our intent to control or monitor your online experience or the content of your online communications, we may edit or remove content that we deem to be in violation of the AUP or that we otherwise deem harmful or offensive. The AUP applies to all aspects of the Tata Communications Network and Services, including e-mail, USENET postings, chatting, and browsing. You are entirely responsible for maintaining the confidentiality of your password and account information, as well as the security of your network. For the most part, simply exercising good judgment and common sense while using the Service should enable Users to remain within the purview of acceptable conduct as further described in this AUP. The categories listed below are intended merely to serve as guidelines regarding appropriate and inappropriate conduct; the list is by no means exhaustive and should not be interpreted as such. RIGHTS OF TATA COMMUNICATIONS If Users engage in conduct while using the Tata Communications Network and Service that is in violation of the AUP or is otherwise illegal or improper, we reserve the right to suspend and possibly terminate any product or service provided by Tata Communications ("Service") or the User's access to the Service. In most cases, we will attempt to notify you of any activity in violation of the AUP and request that the User cease such activity; however, in cases where the viability of the Tata Communications Network and Services are potentially threatened or cases involving UCE/SPAM, mail relaying, alteration of your source IP address information, denial of service attacks, illegal activities, harassment or copyright infringement, we reserve the right to suspend your Service or the User's access to the Service, at Tata Communications's sole discretion, without notification. In addition, we may take any other appropriate action, legal or otherwise, against a User for violations of the AUP, which may include termination of the Service. We do not make any promise, nor do we have any obligation, to monitor or police activity occurring via the Service and will have no liability to any party, including you, for any violation of the AUP.

PROHIBITED CONDUCT IN GENERAL The Tata Communications Network and Services must be used in a manner that is consistent with the intended purpose of the Services and may be used only for lawful purposes. Users shall not use the Tata Communications Network and Services in order to transmit, distribute or store material: (a) in violation of any applicable law or regulation, including export or encryption laws or regulations; (b) that may adversely affect the Tata Communications Network and Services or other Tata Communications customers; or (c) that may expose Tata Communications to criminal or civil liability. Users are prohibited from facilitating the violation of any part of this AUP or another provider's AUP, including, but not limited to transmitting, distributing, or otherwise making available any product or service that violates this AUP or another provider's AUP. INAPPROPRIATE CONTENT Users shall not use the Tata Communications Network and Services to transmit, distribute or store material that is inappropriate, as reasonably determined by Tata Communications, or material that is obscene (including child pornography), defamatory, libelous, threatening, abusive, hateful, or excessively violent. INTELLECTUAL PROPERTY Material accessible through the Tata Communications Network and Services may be subject to protection under privacy, publicity, or other personal rights and Intellectual Property rights, including but not limited to, copyrights and laws protecting patents, trademarks, trade secrets or other proprietary information. Users shall not use the Tata Communications Network and Services in any manner that would infringe, dilute, misappropriate, or otherwise violate any such rights. If you use a domain name in connection with any of the Tata Communications Network and Services, you must not use that domain name in violation of the trademark, service mark, or other rights of any third party. FRAUDULENT/MISLEADING CONTENT Users shall not use the Tata Communications Network and Services to transmit or distribute material containing fraudulent offers for goods or services, or any advertising or promotional materials that contain false, deceptive, or misleading statements, claims, or representations. In addition, Users are prohibited from submitting any false or inaccurate data on any order form, contract or online application, including the fraudulent use of credit cards. THIRD PARTY RULES; USENET Users may have access through the Tata Communications Network and Services to search engines, subscription Web services, chat areas, bulletin boards, Web pages, USENET, or other services that promulgate rules, guidelines or agreements to govern their use. Users must adhere to any such rules, guidelines, or agreements. RESELLERS AND DOWNSTREAM SERVICE PROVIDERS

Some Users may be customers of Internet Service Providers (ISPs) that receive Internet connectivity through Tata Communications. Such ISPs (also known as resellers or downstream service providers) are responsible for informing their customers of this Acceptable Use Policy and for enforcing its restrictions with regard to their customers' actions. Complaints about customers of any such reseller or downstream service provider shall be forwarded to such reseller or downstream service provider for resolution. If at any time Tata Communications determines that such reseller or downstream service provider is not taking appropriate action in accordance with this Acceptable Use Policy, Tata Communications shall work with such reseller or downstream service provider to review their policies and enforcement procedures. If the reseller or downstream service provider continues to fail to take appropriate action, Tata Communications will take such further action as it deems appropriate, up to and including termination proceedings. Violations of this Acceptable Use Policy by a customer or end-user of a reseller or downstream service provider shall be considered violations of this Acceptable Use Policy by such reseller or downstream service provider. ILLEGAL ACTIVITY Users agree to use the Tata Communications Network and Service only for lawful purposes. Use of the Tata Communications Network and Service for transmission, distribution, retrieval, or storage of any information, data, or other material in violation of any applicable law or regulation (including, where applicable any tariff or treaty) is prohibited. This includes, without limitation, the use or transmission of any data or material protected by copyright, trademark, trade secret, patent, or other intellectual property right without proper authorization and the transmission of any material that constitutes an illegal threat, violates export control laws, or is obscene, defamatory, or otherwise unlawful. In those instances involving child pornography, Tata Communications complies with all applicable Federal or State laws including providing notice to the National Center for the Missing and Exploited Children or other designated agencies. OTHER PROHIBITED ACTIVITIES The following activities are also prohibited:

Attempting to intercept, redirect, or otherwise interfere with communications intended for others. Intentionally transmitting files containing a computer virus or corrupted data. Resale of Services, unless expressly authorized in a separate written agreement with Tata Communications. Harassment, whether through language, frequency, or size of messages. Furnishing false or incorrect data to Tata Communications on written or online applications, contracts, or other materials or information provided to Tata Communications, including fraudulent use of credit card numbers or "bill to" telephone numbers. Attempting to circumvent or alter the processes or procedures to measure time, bandwidth utilization, or other methods to document use Services. Any other inappropriate activity or abuse of the Service (as determined by us in our sole discretion), whether or not specifically listed in this AUP, Terms of Use or

Privacy Policy, may result in suspension or termination of the User's access to and use of the Service. PRIVACY Because the Internet is an inherently open and insecure means of communication, any data or information a User transmits over the Internet may be susceptible to interception and alteration. Subject to our Online Privacy Policy, we make no guarantee regarding, and assume no liability for, the security and integrity of any data or information a User transmits via the Service or over the Internet, including any data or information transmitted via any server designated as "secure." DIAL INTERNET ACCESS The following AUP apply if your account includes accessing the Service through a Dial-Up connection. MAIL SERVER FILTERS The use of Tata Communications's Network and Services to send email through external third party servers is prohibited. You are responsible for ensuring that all persons accessing or using Tata Communications Network and Service through your account, comply with the AUP. If you become aware of any violation of this AUP by any person, including Users that have accessed the Service through your account, please notify us. We will notify you, our Customer, of complaints received by us regarding each incident of alleged violation of this AUP by your Users. You agree to promptly investigate all such complaints and take all necessary actions to remedy any actual violations of this AUP. We may identify to the complainant that you are investigating the complaint and may provide the complainant with the necessary information to contact you directly to resolve the complaint. You shall identify a representative for the purposes of receiving such communications. We reserve the right to install and use, or to have you install and use, any appropriate devices to prevent violations of this AUP, including devices designed to filter or terminate access to the Services

History of tcl

1986 - Videsh Sanchar Nigam was Incorporated on 19th March with the object of assuming responsibilities for providing international telecommunication services, which were being provided by the erstwhile OCS, Department of Telecommunications, Ministry of Communications. - The main business of the Company is to provide basic international switched telecommunication services - comprising telephone, telex and telegraph services. - VSNL is now concentrating on two telecom - related services. One is a vital service for aeronautical, maritime, and onshore and offshore mobile communications in the Indian ocean, the other is the growing software export business. - The Company provides telex services to 237 territories worldwide and handles on an average more than 15,000 international telex calls each day. The Company handles on an average approximately 600 telegrams daily. 1992 - The Company offers Intelsat Business Service - a dedicated satellite-based service that provides high speed, high quality data circuits on a point-to-point basis through earth stations strategically located near the customer's premises. - The Company has entered the era of mobile communications by commissioning its own Land Earth Station (LES) at Arvi near Pune. - The Company won the prestigious IMM Award (Institute of Marketing and management) for the best marketing Company of the year 1992 amongst both public and Private Sectors. 1993 - The Company introduced Inmarsat-C service, which permits transmission of messages via small portable terminals. - The Company introduced a video conferencing service (both domestic and international) through studios located at the Company's international gateways at Mumbai, New Delhi, Calcutta and Chennai. The Company also provides international relay of television programs and news services via satellite on a contractual basis. - The company has been recognised as one of the best run companies in the country, rated `EXCELLENT' for the sixth successive year 1998-99, among Memorandum of understanding [MoU] signing PSEs. 1994 - The Company launched the Concert Packet Service (CPS) for Indian customers on 7 June, in co-operation with British Telecom, UK.

1995 - In November, the Company introduced Inmarsat-B services for voice and data transmissions and Inmarsat-M services for voice transmissions, both in digital format. - The Company commenced providing Internet access services in August, and is the largest commercial provider of access to the Internet in Mumbai, Chennai, New Delhi, Calcutta, Bangalore and Pune and also a dominant commercial provider of access to the Internet in India, with DoT providing access where the Company is unable to do so. - The Company is one of the founding investors in ICO Global Communications (Holdings) Limited which was formed by a consortium of international telecommunications companies, governments and satellite and telephone equipment manufacturers to establish and operate a satellite-based mobile telecommunication system. - Internet Access Services were introduced by the Company in India on 15th August. - The Company is setting up two Standard `A' Intelsat earth stations, one at Halisahar (Calcutta) and secondat Korattur (Chennai). - The Company has introduced two innovative Incentive Schemes for increased usage of Hindi with cash incentives to staff at all levels viz. incentive scheme for passing different Hind examinations and incentive scheme for doing original work in Hindi. 1996 - VSNL have accorded approval to set up a subsidiary company to provide value added services in India, with a share capital of upto Rs 80 crores. - The Company is the exclusive provider of public international telecommunication services in India, linking the domestic Indian telecommunications network to 236 territories worldwide. - The Company has entered into a Construction and Maintenance Agreement with other international telecommunication carriers for the construction of SEA-ME-WE-3, a high capacity undersea optical fibre cable extending from Germany to Japan and Australia that will land in a total of 33 countries. - The Company has recently announced the introduction of `Universal Connect' services jointly with TMI (Tele Media International) a wholly-owned subsidiary of Telecommunications Italia. - The Company has signed a Construction and Maintenance Agreement for the Fibre Optic Link Around the Globe (FLAG). 1997 - The Company introduced managed data network services in January and now offers such services through the global alliance networks of six global partners-BT, Cable & Wireless, EQUANT, Global One, IBM Global Services and Tele Media International.

- In February, the Company and DoT agreed to the current revenue sharing arrangement, which took effect on 1st April, and will remain effective until 31st March 2002. - The Company has made an offering of 30000000 Global Depository Receipts (GDRs) representing 15000000 No. of Equity Shares at an offer price of US $13.93 per GDR in March/April. - Videsh Sanchar Nigam Ltd, the country's only Internet service provider, has suspended new dial-up connections. - Subhash Chandra promoted Afro-Asian Satellite Communications (ASC) and Videsh Sanchar Nigam Ltd (VSNL) will be jointly setting up a dedicated primary gateway in Mumbai following the implementation of the former's $900 million Agrani project. - VSNL will also set up its own facilities for a Direct-to-Home (DTH) television service platform for Indian satellite television channels. - The company has also entered into a construction and maintenance agreement with other international telecom carriers for the construction of SEA-ME-WE-3, a high capacity undersea optical fibre cable extending from Germany to Japan and Australia that will land in a total of 33 countries. - VSNL also gearing up to introduce Globally Managed Data Services in technical cooperation with telecom major Cable & Wireless of the UK. - Videsh Sanchar Nigam Ltd (VSNL) launched the Inmarsat-Phone services, also called the Mini-M service, in Chennai. - Videsh Sanchar Nigam Ltd (VSNL) will be setting up international gateways in Ernakulam, Jalandhar and Ahmedabad by the year-end, and two more next year, in Hyderabad and Kanpur. - Videsh Sanchar Nigam Ltd (VSNL) is inviting fresh proposals from AT&T Unisource, BTMCI and Sprint International for its proposed joint venture for setting up a regional hub in the country. - A memorandum of understanding was signed here recently between Electronic Corporation of Goa (ECG) and Videsh Sanchar Nigam Ltd (VSNL) for setting up an earth station at the Verna software Technology Park, South Goa, besides providing allied services in satellite communication. - Videsh Sanchar Nigam Ltd (VSNL) has emerged as the second largest investor in ICO Global Communications (ICOGC). - Videsh Sanchar Nigam Limited (VSNL) has joined several other Asian telecom companies in legally challenging the right of US telecom regulator, the Federal Communications Commission (FCC), to unilaterally determine the rates for telecom access to the United States. - Globalstar India Satellite Service

Board of directors

S.No 1 2 3 4 5 6 7 8 9 10 11

Name Mr.A K Mittal Mr.Saurabh Tiwari Mr.Subodh Bhargava Mr.Amal Ganguli Mr.U B Desai Mr.Vinod Kumar Dr.Ashok Jhunjhunwala Mr.S Ramadorai Mr.Arun Gandhi Mr.N Srinath Mr.Kishor A Chaukar

Designation Additional Director Additional Director Chairman / Chair Person Independent Director Independent Director Managing Director & Group CEO Nominee Director Nominee Director Nominee Director Nominee Director Nominee Director

BOARD OF DIRECTORS

Mr. Subodh Bhargava Chairman Born in Agra in 1942, Mr. Subodh Bhargava holds a degree in Mechanical Engineering from the University of Roorkee. He started his career with Balmer Lawrie & Co., Calcutta before joining the Eicher Group of Companies in Delhi in 1975. On March 31, 2000, he retired as the Group Chairman and Chief Executive and is now the Chairman Emeritus, Eicher Group. Previously, he was the President of the Confederation of Indian Industry (CII) and the Association of Indian Automobile Manufacturers; and the Vice President of the Tractor Manufacturers Association. Over several years, he was a key spokesperson for Indian industry, contributing to and influencing government policy while simultaneously working with industry to evolve new responses to the changing environment.

Mr. Vinod Kumar Managing Director and CEO Vinod Kumar is Managing Director of Tata Communications Limited and CEO of Tata Communications Limited Group, part of the $83.5 billion Tata Companies. Mr. Kumar joined Tata Communications in April 2004, just when the company was embarking on its international growth. He was closely associated with the acquisitions of TGN and Teleglobe and assumed responsibility as Managing Director of the company's international operations. Subsequently, he was promoted to Chief Operating Officer, whilst managing the Global Data Business Unit as well as the Engineering and Operations functions. Mr Kumar was also appointed as a nonexecutive director on the Board of Tata Communications Limited in February 2007. In February 2011, Mr. Kumar was appointed as the Managing Director of Tata Communications Limited and Tata Communications Limited Group CEO.

N. Srinath Director N Srinath is a Non-Executive Director for Tata Communications, part of the $83.5 billion Tata Companies. Srinath has over 22 years' experience within the Tata Companies, having held various positions in project management, sales and marketing, as well as significant corporate functions in several Tata companies. He has been responsible for spearheading new projects in technology areas such as process automation and control, computers and telecommunications and was an instrumental figure in the launch of the Tata Companies' CDMA services. Srinath previously served as Executive Assistant to the Chairman for Tata Industries, a position he held until mid 1992. He was part of the team that set-up Tata Information Systems which later became Tata IBM. In June 1992, he moved to Tata IBM where he remained for the next six years. During this time he held a number of assignments in sales & marketing. In March 1998, Srinath returned to Tata Industries as General Manager (Projects) and worked with Tata Teleservices in this capacity for a year. In April 1999, he moved to Hyderabad as Chief Operating Officer responsible for the operations of Tata Teleservices. In late 2000, Srinath took over as Chief Executive Officer of Tata Internet Services, a position he held until February 2002, when he moved to Tata Communications Limited as Director (Operations). From February 2007 to February 2011 Srinath was the Managing Director of Tata Communications Limited and CEO of the Tata Communications Group of companies. In February 2011 he was appointed as the Managing Director of Tata Teleservices Limited and Tata Teleservices (Maharashtra) Limited. Srinath continues to be a non-executive director of Tata Communications Limited. Srinath was born on 8 July, 1962 and holds a degree in Mechanical Engineering from the Indian Institute of Technology together with an MBA from the Indian Institute of Management, Kolkata, specializing in marketing and systems. Mr. Kishor A. Chaukar Director

Mr. Kishor A. Chaukar, born in 1947, currently the managing director of Tata Industries Limited (TIL), is a post-graduate in management from the Indian Institute of Management at Ahmedabad. TIL is one of the two principal holding companies of the Tata Companies, acts as the Group's diversification and new projects promotion arm, and spearheads the Group's entry into the emerging, high-tech and sunrise sectors of the economy. In his capacity as Managing Director of TIL, Mr. Chaukar is responsible for enhancing the value and interest of TIL in TIL divisions and in companies where TIL has made investments. One of the tasks performed in the quest for this value enhancement is to provide strategic direction to these companies.

Mr. Amal Ganguli Director Mr Amal Ganguli, born in 1939, is a senior Chartered Accountant, being a member of the Institute of Chartered Accountants in England and Wales and The Institute of Chartered Accountants of India. He is also a member of the New Delhi Chapter of The Institute of Internal Auditors, Florida and an alumnus of The International Management Institute, Geneva. Mr Ganguli spent his entire professional career of 40years in Price Waterhouse/PricewaterhouseCoopers where he became a partner in 1969 and was the Chairman and Senior Partner from 1996 till 2003 when he retired. During his career in the firm, Mr Ganguli worked in the UK/USA apart from India and served many of the largest international companies and organisations such as the World Bank and also many major Indian companies and Government organisations. Following his retirement, Mr Ganguli serves as an independent director and audit committee Chairman/member of a number of listed companies including Century Textiles and Industries Limited, HCL Technologies Limited, Maruti Suzuki India Limited, New Delhi Television Limited, Tata Communications Limited and Tube Investments of India Limited.

Mr. S. Ramadorai Director Mr. S. Ramadorai, born in 1944, Vice-Chairman of Tata Consultancy Services, has been associated with TCS for the past 36 years. He took over as chief executive officer of TCS in 1996 and has been instrumental in building TCS to a $5.7 Billion

global IT services, business solutions and outsourcing company, with a talent base of over 1,16,000 people, geographical reach of 42 countries and an enviable client list which includes six of the top ten Fortune companies. Mr. Ramadorai has now set his sights on ensuring that TCS is among the Global Top Ten Software companies. In October 2006, TCS was recognized by the Economic Times as the company of the Year, a fitting tribute to its increasing global presence. Mr. Ramadorai's contributions to the industry have been well recognized through the numerous awards he has received. In 2002, he was awarded with CNBC Asia Pacific's prestigious Asia Business Leader of the Year' Award. He has been honoured with the position of "IT Advisor to Qingdao City', People's Republic of China. In November 2006, Ernst & Young awarded him with the prestigious 'Entrepreneur Manager of the Year' award. In the same year he was recognized by Computer Business Review in July 2006 as the sixth most influential IT leader in the world. In appreciation of his commitment and dedication to the IT industry, he was also awarded the "Padma Bhushan" by the Government of India in January 2006. Mr. Ramadorai holds chairmanships and directorships of several Tata Group companies and is on the board of directors of Hindustan Unilever Limited and Nicholas Piramal India Limited. He is a member of the Corporate Advisory Board, Marshall School of Business (USC) as well as the Said Business School at Oxford. Among his other distinctions, Mr. Ramadorai is a Fellow of the Institute of Electrical and Electronics Engineers (IEEE), The Computer Society of India (CSI) and the Indian National Academy of Engineering. Mr. Ramadorai holds a Bachelors degree in Physics from Delhi University, India, a Bachelor of Engineering degree in Electronics and Telecommunications from the Indian Institute of Science, Bangalore, India, and a Masters degree in Computer Science from the University of California - UCLA, USA. Mr. Arun Gandhi Director

Mr. Arunkumar Ramanlal Gandhi born in 1943, is a director on the Board of Directors of Tata Sons Ltd and is a member of the Group Corporate Centre of the Tata Companies. He is a fellow member of the Institute of Chartered Accountants in England and Wales and the Institute of Chartered Accountants of India. He is an associate member of the Chartered Institute of Taxation, London. Prior to joining Tata Sons, he was with M/s N. M. Raiji & Co., Chartered Accountants. He joined the firm as a partner in July 1969 and in 1993 became a senior partner. The firm has more than 60 years of professional standing. He joined Tata Sons Limited as an Executive Director on 18th August 2003 and continued in that position till 17th August 2008.

Mr. Gandhi has been assisting the Tata Companies in acquiring diverse assets and companies across the globe. This has enabled the Tata Companies to acquire critical assets, resources and access to world class R&D facilities. In the course of his professional career, Mr. Gandhi has worked on numerous mergers and acquisitions, both crossborder and domestic transactions. Mr. Gandhi has been a member of various committees constituted by industry forums and regulatory bodies such as SEBI's Takeover Panel Exemption Committee and the Institute of Chartered Accountants of India's Accounting Standards Board among various others. Dr. Ashok Jhunjhunwala Director

Dr. Ashok Jhunjhunwala was born in 1953. He received a B.Tech degree from IIT. Kanpur, and his MS and Ph.D degrees from the University of Maine. From 1979 to 1981, he was with Washington State University as Assistant Professor. Since 1981, he has been teaching at IIT, Madras, where he leads the Telecommunications and Computer Networks group (TeNeT). This group works with industry in the development of technologies relevant to India. It has incubated several technology companies which work in partnership with TeNeT group to develop Telecom and Banking products for Indian Urban and Rural Markets. He chairs Rural Technology and Business Incubator (RTBI) at IlT Madras and Mobile Payment Forum of India (MPFI). Dr. Jhunjhunwala has been awarded Padma Shri in the year 2002. He has been awarded Shanti Swarup Bhatnagar Award in 1998, Dr. Vikram Sarabhai Research Award for the year 1997, Millennium Medal at Indian Science Congress in the year 2000 and H. K. Firodia for "Excellence in Science & Technology" for the year 2002, Shri Om Prakash Bhasin Foundation Award for Science & Technology for the year 2004. Awarded Jawaharlal Nehru Birth Centenary Lecture Award by INSA for the year 2006, IBM Innovation and Leadership Forum Award by lBM for the year 2006 and recently awarded Honorary Doctorate by the Institute of Blekinge Institute of Technology Sweden. He is a Fellow of World Wireless Research forum, IEEE and Indian academies including INAE, IAS, INSA and NAS. Dr. Jhunjhunwala is a Director on the Board of State Bank of India, TTML, Polaris 3i Infotech, Sasken, Tejas, IDRBT and Tata Communications. He is member of Prime Minister's Scientific Advisory Committee.

Uday B. Desai Director

Uday B. Desai received the B. Tech. degree from Indian Institute of Technology, Kanpur, India, in 1974, the M.S. degree from the State University of New York, Buffalo, in 1976, and the Ph.D. degree from The Johns Hopkins University, Baltimore, U.S.A., in 1979, all in Electrical Engineering. Since June 2009 he is the Director of IIT Hyderabad. From 1979 to 1984 he was an Assistant Professor in the School of Electrical Engineering and Computer Science Department at Washington State University, Pullman, WA, U.S.A., and an Associate Professor at the same place from 1984 to 1987. From 1987 to May 2009 he was a Professor in the Electrical Engineering Department at the Indian Institute of Technology - Bombay. He was Dean of Students at IIT-Bombay from Aug 2000 to July 2002. He has held Visiting Associate Professor's position at Arizona State University, Purdue University, and Stanford University. He was a visiting Professor at EPFL, Lausanne during the summer of 2002. From July 2002 to June 2004 he was the Director of HP-IITM R and D Lab. at IIT-Madras. His research interest is in wireless communication, Cognitive Radio, Cyber Physical Systems, wireless sensor networks and statistical signal processing. He is also interested in multimedia, image and video processing,.He is the Editor of the book "Modeling and Applications of Stochastic Processes" (Kluwer Academic Press, Boston, U.S.A. 1986) and co-editor of Second Asian Applied Computing Conference, Springer Verlag (2004). He is also a coauthor of four books "A Bayesian Approach to Image Interpretation", "Multifractal based Network Modeling", Multihop Mobile Wireless Networks, and "Capacity Enhancement and Interference Mitigation in Multiuser UWB: Capacity Enhancement and Interference Mitigation in Multiuser Ultra Wideband (UWB) Systems". Dr. Desai is a senior member of IEEE, a Fellow of INSA (Indian National Science Academy), Fellow of Indian National Academy of Engineering (INAE), and a Fellow of The Institution of Electronic & Telecommunication Engineers (IETE). He is the recipient of J C Bose Fellowship. He is also the recipient of the Excellence in Teaching Award from IITBombay for 2007. He was an associate editor of IEEE Transactions on Image Processing form Jan 1999 to Dec. 2001. He is on the Technology Advisory Board of Microsoft Research Lab. India. He is one of the founding member of COMSNETS and also Society for Cancer Research and Communication. He was the Chair for IEEE Bombay Section 2006-2008. He was also on the Visitation Panel for University of Ghana.

. .

Quality

Our global team of industry experts is responding to the dynamic landscape of telecommunications by designing and deploying next-generation solutions for their customers worldwide. Tata Communications provides a myriad of opportunities from in-house learning and training programs, to a dynamic and diverse work environment, a pool of industry experts, and rich stepping stones of career development. Join our global team. Sales and Customer Relations Grow loyalty and enhance quality customer service while contributing to our overall revenues. Fast-paced, energetic and solutions-oriented, our Sales team brings to market customer-responsive solutions. Professional Services Enable our customers to meet their evolving demands. Our team of consultants understands the challenges facing todays enterprises, service providers and consumers. Tata Communications solution providers, technical architects, and project managers design and deploy solutions to solve todays business and technology challenges. Networks Build networks that take communications farther. Our technical architects design, build and operate high-performance networks, next-generation platforms, and seamless connectivity solutions to meet today and tomorrows customer demand. Leveraging our industry-leading submarine cable network, our team specializes in designing and deploying infrastructure for the existing and emerging markets we serve.

Recognition
Tata Communications Wins Capacity Magazines Best Global Wholesale Offering Award 2009 Mumbai November 24, 2009 Tata Communications, a leading provider of a new world of communications, today announced that it has received the Best Global Wholesale Offering Award from Capacity magazine. This prestigious accolade from Capacity magazine, one of the most important publications for telecommunications carriers and service providers, testifies to Tata Communications leadership in the development and implementation of its wholesale strategy. The judging panel comprising senior Capacity editorial staff as well as a range of senior industry analysts recognized Tata Communications pole position in the wholesale business,

which is anchored by a globespanning network of submarine and terrestrial cables with over 300 PoPs, and reaching to over 240 countries and territories. Tata Communications impressed in all the judging categories for the award from its solutions approach, quality and performance of the network, reach, speed to market, pricing strategy as well as investment in their network, said Matthew Whalley, editor of Capacity magazine. The company has shown itself to be a leader in voice communications and active in looking at new services and propositions across the wholesale market. The Tata Communications wholesale business services more than 1,600 carrier customers, 480 direct connect relationships, 785 mobile operators and 700 VoIP providers with a wide portfolio of innovative solutions to address the specific needs of each segment of our industry mobile operators, broadband providers, new portal players, retail service providers and wholesale carriers worldwide.. This years award is a timely recognition for Tata Communications suite of wholesale solution offerings which is backed by the industry most advanced voice routing systems, a Tier1 IP backbone and our very own TGN cable system that assures high redundancy, solid resilience and low latency, said Michel Guyot, President, Global Voice Solutions, Tata Communications Our strategy and our investment in developing industry leading wholesale solutions have translated into valuable expertise and substantial cost savings for our customers. About Tata Communications Tata Communications is a leading global provider of a new world of communications. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and panIndia network to deliver managed solutions to multinational enterprises, service providers and Indian consumers. The Tata Global Network includes one of the most advanced and largest submarine cable networks, a Tier1 IP network, with connectivity to more than 200 countries across 400 PoPs, and nearly 1 million square feet of data center and collocation space worldwide. Tata Communications depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services, leadership in global international voice, and strategic investments in operators in South Africa (Neotel), Sri Lanka (Tata Communications Lanka Limited), Nepal (United Telecom Limited), and subject to approval by the Chinese government, China (China Enterprise Communications) Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs are listed on the New York Stock Exchange. (NYSE: TCL) Forward-looking and cautionary statements Having only introduced the Tata Communications banner in 2008, it has quickly grown in recognition across continents, leap-frogging from India to the Middle East, Africa and Europe, and incorporating diverse communications operations

Tata Communications is the worlds largest wholesale international voice carrier, the largest submarine cable operator, and offers one of the largest global Internet backbones & data centres. The company employs approximately 6,400 staff, operates 40 data centres (which combined house 10,000 racks), and carries 32 billion minutes of international traffic a year, which represents a 30 per cent increase from a year ago. In its fiscal year 2010 to end-March 2010, Tata Communications produced double-digit growth for its data services (10 per cent), nine per cent for its other activities and five per cent for its voice services. In South Africa for instance, Tata Communications holds a 56 per cent stake in Neotel. The voice business accounts for about 60 per cent of Tata Communications revenues. In the past four years Tata Communications has invested over US$2 billion in building infrastructure and new service capabilities as well as entering new markets. Markets such as South Africa, China, Nepal and Sri Lanka continued to be viewed as significant opportunities and engines for growth for the company. Managed services is another area identified as a growth opportunity and with 19 per cent of Tata Communications employees based outside of India, being close to customers irrespective of their geography is gaining traction. Tata Communications operates telepresence rooms in Boston, Chicago, Manila, Sydney, Bangalore (two), Chennai, Gurgaon, Hyderabad, Mumbai, London and Johannesburg. In 2008 the company announced an investment of US$2 billion over its FY09-FY11, and during the first two years of the three-year period it has already invested nearly US$1.2 billion. Specialties Network, Internet, Managed Services, Managed Security Services, Broadband, Voice, Video, Telepresence, MPLS, Ethernet, Wimax, Hosting

Marketing Channel of TCL

Flexible Opportunities We provide a variety of programs to enable partners to select the relationship level that bestfits their business model. Our global partner Advertise! Advertise - Is There No Other Way program includes the following options: Solution Integrator Meet a wider range of customer requirements while remaining focused on your core business. Our consultative sales approach and commitment to customer care drive sales and customer retention. Team with an industry leader of global solutions for medium and large corporations. Reseller Capitalize on significant market opportunities without the risk associated with investment, and meet a wide range of customer requirements while focusing development efforts and resources on your core business. We help you excel by leveraging the experience of our dedicated account teams. Personal and nonpersonal communication channels can be used for marketing communications. Within both of them there are many subchannels.

Personal Communication Channels

Personal communication is communication between two or more persons with a specific person communication with others. The message emanates from a specific person. It can be done face to face, or by a person to audience, over telephone, or through post or couriers or through emails or through mobile messages. The personal communications in the case of marketing can also be categorized as communications from advocate, expert and social contacts. The company salespersons communication to customers is communication from advocates of the product. An independent expert communicating to prospective buyers about the merits of theproduct is classified as expert communication. A neighbor saying good things about a brand is social channel of communication. Companies take various steps to stimulate personal communications about their products and brands. 1. They identify influential individuals and devote extra effort on them. 2. Create opinion leaders by supplying possible opinion leaders with the product on attractive terms. 3. Use influential or believable people in testimonial advertising. 4. Develop word of mouth publicity by requesting satisfied clients to promote their product among their friends. 5. Establish online discussion groups and communities

Nonpersonal Communication Channels

They include media, atmospheres, and events. Media channels include print media (newspaper, magazines, souvenirs, proceedings of conferences), broadcast media (radio, television), display media (billboards, signs, posters) and electronic media (audiotape, videotape, videodisk, CD-ROM). Atmosphere is what firms create in their office environment. The office interiors and exteriors have a meaning to the potential buyers. Events are occurrences designed to communicate particular messages to target audiences or audiences. Company arranged news conferences, opening ceremonies of various kinds, and sponsorships of various events come under event communications channels. Communication through mass media stimulates personal communication channels.

The Promotional Tools

The characteristics of various promotional tools are as follows:

Advertising
Advertising is a public mode of communication. Because it is communicated simultaneously to large number of people and people know that the same communication is going to many people, they feel their motives for buying are understood by the advertiser. Advertising messages can be repeated number of times. Buyers also can compare advertisements of various companies selling the same product. The media offers the facility to add color, sound etc. to the message and dramatize the message. But advertising cannot have dialogue with the people. People may not see and pay attention to the advertisement. Advertising is an efficient way to reach geographically dispersed potential buyers at a low cost per exposure. Advertising has two recent variants. Advertorials are offer editorial content and while it is paid for bythe advertiser and it will be difficult for the reader to easily make out that it is an advertisement. Similarly infomercials are TV programs that are meant for promoting the products of the company. They discuss the working of the product, benefits of the products, and user experience etc. and they may beam the message to buy the product and the address to be contacted.

Sales promotion
Sales promotion tools like coupons, contests, premiums, and the like acts as communication medium and also promote sales.

They gain attention and provide information that may lead the consumer to the product. They include a distinct invitation to the consumer to do the transaction in a short period of time.

Public relations and publicity

News stories and feature articles are more authentic and credible than advertisements to readers. The articles act as testimonials. The message gets through to the potential buyers as news and they may not turn away from it as they turn away from the advertisements.

Personal selling
Personal selling as a communicative channel involves a live, immediate, and interactive relationship between persons. Personal selling leads to relationships. The listener feels obligated to respond to the salesman at least with a polite thank you.

Logistic of TCL
ports Video Group is pleased to announce that Axis Global Logistics, Tata Communications, and Dalet Media Systems have renewed their corporate sponsorships.

Axis Global specializes in on-demand delivery of critical shipments of any size, weight, or dollar value. The company operates 24/7, 365 days a year and offers a wide-range of logistics services in the areas of domestic and international transportation, carnet and customs documentation preparation, warehousing and fulfillment services. Axis serves various high end industries including, marketing and advertising, broadcast production, financial services, and legal services, plus numerous other manufacturing with a need for time critical logistics requirements. For more on Axis Global Logistics, visit their website at

Tata Communications is a global provider of a new world of communications. With a leadership position in emerging markets, Tata leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers. The Tata Global Network includes one of the most advanced and largest submarine cable networks, a Tier-1 IP network, with connectivity to more than 200 countries across 400 PoPs, and nearly 1 million square feet of data center and colocation space worldwide. For more information,

Founded in 1990, Dalet Digital Media Systems is a worldwide leader in software that empowers broadcasters and content professionals to produce and manage audio and video content in a digital, multi-platform world. Dalet Enterprise Edition manages workflow for sports news, production, archives, and enterprise media-asset management (MAM). Dalet solutions are used in 50 countries by more than 1,700 customers. With SVG, Dalet looks to build on its quickly growing position in the U.S. sports market with a client portfolio that already includes Speed network, Fox Sports, and the Pittsburgh Penguins.

RESEARCH METHODOLOGY
The research so conducted was done in order to determine the profiling (segmentation) of TataCommunications in comparison to Bharti Airtel & Relience Communications and others.

whoare the leading brands and organizations in the communitions segment in the industry till date. Inorder to conduct this research the primary data has to be collected with the help of thequestionnaire which would then determine the fate of the research along with the secondary dataabstracted from the organizations database which would help out in determining the salesvolume and the availability if the product in the market and its demand. The research was pertained to the market of Mumbai where the headquarters of the company. The researchconstituted the analysis of channel prtners, study of brand packs of all there organizations in thesegment as well as the merchandising of the products of Tata Communications were to bestudied. Methodology to be adopted:1) Visiting existing channel partners of Tata communications and non existing channel partners. 2) Taking help from the secondary data in order to study the distribution channel & channel partners profile of Tata communications 3) Visit the market to collect the primary data for the research on the channel partner

RESEARCH DESIGN:Once the problem is identified, the next step is to prepare a plan for getting the informationneeded for the research. The present study will adopt Descriptive approach wherein we are tostudy the characteristics of channel partners for Tata communications i.e. whether the channel partner is interested o have partnership with Tata Communications and whether he is capable of handling the Tata brand.The project is based on the analysis of channel partners in Market who are non register andregister with Tata. Descriptive analysis states that the sampling technique used would be probabilistic in its approach, pre-planned, structured or well thought and it maximizes reliabilityso that are shouldnt be any bias, so was designed in this project research. The method used inthe research project was questionnaire which is a primary data for the research work. The scalingtechnique used in the research project was both quantitative as well as qualitative analysis type.The primary data obtained was from the respondents with the help of the questionnaire and thesecondary data was abstracted from the organization which helped out in profiling the channel partners for Tata Communication. Secondary data constituted of the various product and thecustomers of the Tata communications Ltd. SAMPLE DESIGN:Sampling method used in this research project was equal probability sampling wherein all the chhad equal probability or chance of being selected and also it gives each item in the populationequal channel partners chance of being included in the sample. The population was a finite population and the sample was being taken from the region of Mumbai and Navi Mumbai. Thesample design is a true representative of the population. The second method used to draw asample was systematic sampling which followed the equal probability sampling, the stepsinvolved in systematic sampling are as follows :-

a)Randomly select any channel partner from a group of number i.e. select randomly achannel partner in a particular location of Mumbai. b)Then get the information about various product he deal into and ask him whether he isinterested to be register partner with Tata communications. Get his financial turnover et

Findings & Analysis Most of the channel partners are interested in the having the partnership with TataCommunications. Most of them have very good market coverage as seen in the table, but veryfew deserve for the same and very good market reputation.They are as follow,

.CREW Business System

.Ultrasonic system

.Speedo communication .Excel Solutions .Perfect Electronics .Cosmos Pvt. Ltd

Suggestions :
Suggestions Increase network coverage: Few of customers not satisfy with net work coverage. If Tata increase more towers more customers are satisfy Increase download speed

of internet: the download speed of Tata Docomo is very slow. If it increases speed of download it may increase the brand image Concentrate on SMS tariff: No difference from the competitors SMS tariff if it made slight changes it will attract more customers Avoid black marketing of Sims by dealers: due to doing black marketing the brand image decreases More customer service centers are requiring: More customer service centers are require meeting the desires of customers.

CONCULSION :
CONCULSION Tata Docomo has good brand image. It was the first company to introduce the seconds pulse. It has a good future if it improves the signal levels. It has good promotion in the market.

Bibliography
http://www.cci.in/pdf/surveys_reports/indias_telecom_sector.pdf http://business.mapsofindia.com www.tatacommunications.com en.wikipedia.org