Beruflich Dokumente
Kultur Dokumente
BSEnM 1A
Public Opinion
Polls and surveys play crucial role in determining the public opinion
Surveys
- conducted to determine peoples opinion on current issues, concerning the economy,
politics and culture related topics.
Political leaders, special interest groups and business attempt to influence public tastes
and attitudes through propaganda, information presented with the intension of shaping
public opinion. Although the term has negative connotations propaganda is to win people
over a particular view point, not to encourage critical reflection on an issue. During an
election campaigns personal persuasion is more effective than the mass media in
influencing opinions and behavior of an individual.
Mass Communication
1. Newspaper
2. Radio
3. Television
4. Motion pictures
News paper
- is a channel of disseminating information to the public
- It relays news, comments and pinions through its reports, editorials and opinion
pages.
- It covers issues of local, national and international interest and is an important for
breaking through o public opinion and social consciousness.
Advantage
- render objectives and reliable information
- free to write or express your opinion
Disadvantage
- reflect its own biases and inaccurate information
- distorting information
Radio
Advantage
- the listeners can feel the speaker personality
- Disseminates news and information through its programs
- Can broadcasts news on the spot
Disadvantage
- No image or visuals only the sound you can hear
Television
- According to Tupperman “Television is graphic and attractive; its depiction in life
shows an uninterrupted flow of images that appear like reality”
Advantage
- Uses both sight and sounds in conveying ideas to people.
- Has visual projection of events
- Powerful influence and far reaching effects on viewer
- Entertain the televiewers
Disadvantage
- Insensitive to the children
- Uncontrollable audience
- Viewer take what they see as natural situations of the actual world
- Viewers become accustomed to sex, violence, danger and excitement as their
standard fantasy fare
- Some shows do not honestly reflect the reality
Motion pictures
Advantage
- the information are detailed
- more time and effort
Disadvantage
- local movies they said are poor quality cater to the low socio economic class and
infused with too much sex and violence