Bryan McKeon

734 Pelhamdale Ave New Rochelle, NY 10801 Cell (978) 808-3915 bmckeon389@gmail.com

SUMMARY OF QUALIFICATIONS Experienced with a variety of social media platforms. Highly motivated and a creative problem solver. Works well on teams as well as on individually assigned tasks. SUMMARY OF INTERNSHIP EXPERIENCE: Attention PR, New York, NY September 2010 December 2010 Lifestyle Brands and Social Media Intern Implemented blogger outreach by compiling target lists and researching blogs. Developed social media strategy for leading lifestyle brands and Fortune 500 companies. Utilized social media platforms such as Facebook, Twitter, QR Codes, and Foursquare to drive sales for clients and maximize consumer interest. Enter:marketing, New York, NY May 2010 August 2010 Marketing Intern Managed client marketing lists and tracked results through the companys CRM system. Supported marketing directors in project management and execution activities internally and for clients. Provided editorial and social media marketing support for the enter:marketing blog and client social media environments. Responsible for creating marketing presentations and final reports for all client meetings. Yumnuts Naturals, Norwalk, CT December 2009 May 2010 Brand Ambassador/Experiential Marketing Intern Promoted product, logged inventory, and recorded sales throughout the Tri-state area. Created ideas to further promote the product through the use of social media networks. Created buzz for the product by interacting with the customers one-on-one. Activities: Iona College Mens Division I Rowing Team - Captain Created and run the Iona College Rowing fan page on Facebook 2008 New York State Champion Mens Novice 4 Varsity Golden Oar Award Recipient 2008, 2010, and 2011 2011 Challenge Cup Award Recipient Bronze medal at 2011 Dad Vail Regatta in Mens Pair Peyram & Kroll Research Corporation, White Plains, NY Participate in voluntary market research studies Interests: Traveling, Cooking, Rowing, Basketball, Video Editing, Graphic Design

August 2007 May 2011

February 2010 Present

EDUCATION: Iona College, Hagan School of Business; New Rochelle, NY BBA: Marketing GPA: 3.47 Marketing GPA: 3.71 HONORS/AWARDS: Academic Deans List Iona College Academic Scholarship (4 years) Three Time Metro Atlantic Athletic Conference All-Academic Team (2008-2011)

Graduated: May 2011

RELEVANT COURSES: Marketing Communications, Marketing Strategy and Planning, Sports Marketing, Marketing Research, Consumer Behavior, International Marketing, Sociology, Management Information Systems, Production and Operations Management. SKILLS: Computer: Proficient in Excel, Word, PowerPoint, Access, Photoshop, Illustrator, Premiere Pro, Salesforce, Campaign Tracker Social Media: Facebook, Twitter, Foursquare, YouTube, Blogger, QR Codes