INTRODUCTION (4):

INNOVATION PROJECTS

Business R&D B i Business B i Pathway

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INNOVATION: from IDEAS to PRODUCT

Com Com mmerc mmerc cial cial

The Innovation Funnel Innovation Funnel

IDE EAS

Academic R&D

Applied R&D Centers

Sviluppo

Exploit Exploitability E E tability t y y

Output = Knowledge K l d

Output = Technology T h l

Output = Product/Process

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INNOVATION: Players
Successful technology commercially exploitable innovation pathways must involve:
Sales & Marketing Managers/Personnel: To contribute MARKET INPUTS and MARKET METRICS to judge innovation pathway outputs p y p Accademia Scientists & Professors: To contribute the capability to re-think basic concepts and p y p technology fundamentals Applied Research Scientists/Personnel: To translate developed knowledge into industrially exploitable technology Corporate E i C t Engineers and Operation People: dO ti P l To complete innovative technology industrialization REAL MARKET: MARKET To give FINAL VERDICT

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INNOVATION: Working Method

0 1 Accademia Ideas M&S R&D
Sometimes successful Technologies and/or successful products can be developed g stages g starting from intermediate stages..
Pag. 4

Innovation Phases
2
Lab Scale

3
Pilot Scale

4
Demo Unit

PoP

M&S = M k ti & sales Marketing l PoP = Proof of Principles R&D = Research & Development

INNOVATION: Coordination
Innovation pathway always needs coordination and management of PRIORITIES RESOURCES and PRIORITIES, TIMING PRIORITIES RESOURCES TIMING

It is always mandatory to be consistent with defined TARGETS

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INNOVATION: Stages & Gates

Gate Keepers
R&D
R&D M&S M&S R&D M&S R&D ENG M&S ENG R&D

Ideas

PoP
[Proof of Principle] Principle]

Lab Scale

Pilot Scale

Demo Unit
Entrepreneurial risk minimisation Process & Product are VALIDATED. SOC/SOP are defined

Technical feasibility study

Technical viability validation. Market opportunities evaluation

Detailed feasibility study validation. CAPEX/OPEX/Product cost evaluation. Market study validation

ENG = Engineering; SOC = Std. Operating Conditions; SOP = Std. Operating Procedures

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INNOVATION: IPR assets

TECHNOLOGY DEVELOPERS (Applied R&D Centers)

R&D results industrial competitiveness check p

DEVELOPMENT DRIVING FACTOR ( (CORP. BUSINESS UNITS) )

R&D results IPR strenght check

IP OWNERS (Patent Portfolio Management)

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IP = Intellectual Property

Project: 7th Key Concept

Recruiting top level professionals in each role and injecting state of the art knowledge at every development phase is mandatory to improve chances of success h f Letting specialists doing exactly and solely what they do best is the way to fly!!

Pag. 8

Project: 8th Key Concept

Constant and tough dedication to practice and to intermediate phases preparation, with fair progress checks is not like playing the p y y trumpet every day!

However, if one does it carefully, However carefully sooner or later success will arrive!

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