A DAWN MEDIA GROUP PUBLICATION ON IDEAS AND MARKETING APPROACHES

Promoting Excellence in Advertising

ADVERTISEMENTS TARIFF SHEET ::\ July 2011 to JUNE 2012 /::

Full Page 4-Color 37cm height X 21cm width Casual: Contracts:
03 insertions 06 insertions

RATE (Per insertion) Rs. 87,000/= Rs. 82,000/= Rs. 80,000/=

Half Page 4-Color 18cm height X 21cm width Casual: Contracts:

03 insertions 06 insertions

RATE (Per insertion) Rs. 50,000/=

Rs. 48,000/= Rs. 46,000/= RATE (Per insertion) Rs. 44,000/= Rs. 42,000/= Rs. 40,000/=

15 X 4 15cm height X 21cm width 4-Color Casual: Contracts:

03 insertions 06 insertions

The DAWN Media Group, Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200 Pakistan Telephone: +9221-35613176, 35613138 UAN: +9221-111 444 777 Fax: +9221-35637278 e-mail: advt.aurora@dawn.com

A DAWN MEDIA GROUP PUBLICATION ON IDEAS AND MARKETING APPROACHES

Promoting Excellence in Advertising

Quarter Page 4-Color 18cm height X 10cm width Casual: Contracts:

03 insertions 06 insertions

RATE (Per insertion) Rs. 32,000/= Rs. 31,000/= Rs. 30,000/= RATE (Per insertion) Rs. 70,000/= Rs. 65,000/= Rs. 60,000/= RATE (Per insertion) Rs. 180,000/= NOTE

Flap Ads 4-Color 40.7cm height X 11.7cm width

Back Flap Inside Front Flap Inside Back Flap

Advertorial Full Page, 4-Color 36cm height X 21cm width 01 to 06 insertions

All contractual rates are valid for one calendar year only. Fixed positions are allocated on prior booking & subject to the availability of the position. Other fixed/special position chargeable at 25% extra over the applicable rates. Bleed / Cut Flash advertisements are not acceptable. Advertisements colors cannot be granted unless pantone color percentages and a color proof of the advertisement is provided on art-paper. Advertorials are subject to approval. 30% Cancellation charges will be applied if ad is cancelled after the ads booking deadline (maximum 3 days). 100% would be charged if ad is cancelled after 4 days of booking deadline. Acceptable formats for advertisement material: Freehand, CorelDraw, PSD, Tiff, or JPEG -- Color Mode: CMYK--Advertisement resolution: Minimum1200 DPI All advertisement material received from the advertiser or the advertising agency must be in the form of Digital Data. Any other form of advertisement material will not be acceptable. The deadline for booking an ad space is 5th of month preceding publication. Whereas the ad material may be sent latest by 20th of month preceding publication.
The DAWN Media Group, Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200 Pakistan Telephone: +9221-35613176, 35613138 UAN: +9221-111 444 777 Fax: +9221-35637278 e-mail: advt.aurora@dawn.com

A DAWN MEDIA GROUP PUBLICATION ON IDEAS AND MARKETING APPROACHES

Promoting Excellence in Advertising

Technical Data
Minimum number of pages Page size (Printed) Column size Column gutter size Total printed area
Total number of columns

: 40 : 36 cm height X 21 cm width : 4.5cm : 0.5cm : 2880 col./cm

:4

Advertisements Layout and Dimentions

m 37cm

FULL PAGE AD. HALF PAGE AD.

18cm

15cm

15 X4 AD.

21cm

21cm

21cm

FLAP AD. QUARTER PAGE AD.

40.7cm

18cm

10cm

11.7cm

The DAWN Media Group, Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200 Pakistan Telephone: +9221-35613176, 35613138 UAN: +9221-111 444 777 Fax: +9221-35637278 e-mail: advt.aurora@dawn.com