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43
Appendix 3: t-test on mean difference between gender and attitudes
Levene's
Test for
Equality of
Variances
t-test for Equality of Means
F Sig. t df
Sig.
(2-
tailed)
Mean
Dif.
Std.
Error
Dif.
95% Confidence
Interval of the
Difference
Upper Lower
Attitudes
on Product
Equal
variances
assumed
0.171 0.680 0.867 353 0.387 0.05306 0.06123
-
0.06736
0.17347
Not
assumed
0.865 334.094 0.388 0.05306 0.06134
-
0.06760
0.17371
Attitudes
on Price
Equal
variances
assumed
0.283 0.595
-
1.066
353 0.287 -0.10239 0.09603
-
0.29126
0.08648
Not
assumed
-
1.062
331.073 0.289 -0.10239 0.09641
-
0.29205
0.08727
Attitudes
on Place
Equal
variances
assumed
0.552 0.458 0.150 353 0.881 0.01388 0.09271
-
0.16846
0.19621
Not
assumed
0.149 330.147 0.882 0.01388 0.09314
-
0.16934
0.19710
Attitudes
on
Promotion
Equal
variances
assumed
1.546 0.215 2.193 353 0.029 0.17305 0.07893 0.01782 0.32827
Not
assumed
2.176 325.509 0.030 0.17305 0.07954 0.01658 0.32951
Table 9: Independent samples t-test
44
Appendix 4: Anova test on mean difference between each age, education, occupation
and income, and attitudes
Dependent
Variable (I) age (J) age
Mean
Difference
(I-J)
Std.
Error Sig.
95% Confidence
Interval
Upper
Bound
Lower
Bound
Attitudes
on
Product
Younger
than 21
21-30 -0.02589 0.1216 0.832 -0.265 0.2133
31-40 0.17083 0.13179 0.196 -0.0884 0.43
Older than 40 0.26603 0.1603 0.098 -0.0492 0.5813
21-30 31-40 .19672(*) 0.07371 0.008 0.0517 0.3417
Older than 40 .29191(*) 0.1173 0.013 0.0612 0.5226
31-40 Older than 40 0.09519 0.12784 0.457 -0.1562 0.3466
Attitudes
on Price
Younger
than 21
21-30 0.23278 0.19068 0.223 -0.1422 0.6078
31-40 .52083(*) 0.20667 0.012 0.1144 0.9273
Older than 40 .61218(*) 0.25136 0.015 0.1178 1.1065
21-30 31-40 .28806(*) 0.11559 0.013 0.0607 0.5154
Older than 40 .37940(*) 0.18394 0.04 0.0176 0.7412
31-40 Older than 40 0.09135 0.20046 0.649 -0.3029 0.4856
Attitudes
on Place
Younger
than 21
21-30 0.19806 0.18544 0.286 -0.1667 0.5628
31-40 0.36042 0.20099 0.074 -0.0349 0.7557
Older than 40 -0.02083 0.24445 0.932 -0.5016 0.4599
21-30 31-40 0.16236 0.11241 0.15 -0.0587 0.3835
Older than 40 -0.21889 0.17888 0.222 -0.5707 0.1329
31-40 Older than 40 -0.38125 0.19495 0.051 -0.7647 0.0022
Attitudes
on
Promotion
Younger
than 21
21-30 -.34778(*) 0.15789 0.028 -0.6583 -0.0372
31-40 -.35000(*) 0.17113 0.042 -0.6866 -0.0134
Older than 40 -.67308(*) 0.20814 0.001 -1.0824 -0.2637
21-30 31-40 -0.00222 0.09571 0.981 -0.1905 0.186
Older than 40 -.32530(*) 0.15231 0.033 -0.6248 -0.0258
31-40 Older than 40 -0.32308 0.16599 0.052 -0.6495 0.0034
Table 10: Consumers attitudes towards marketing mix at different ages
Sum of
Squares
df
Mean
Square
F Sig.
Attitudes on Product Between Groups 1.981 3 0.660 2.028 0.110
Attitudes on Price Between Groups 6.046 3 2.015 2.524 0.058
Attitudes on Place Between Groups 5.207 3 1.736 2.336 0.074
Attitudes on Promotion Between Groups 0.724 3 0.241 0.435 0.728
Table 11: Consumers attitudes at different education
45
Dependent
Variable (I) occ (J) occ
Mean
Difference
(I-J)
Std.
Error Sig.
95% Confidence
Interval
Upper
Bound
Lower
Bound
Attitudes
on
Product
labor
and
hireling
government official 0.26364 0.17302 0.128 -0.0767 0.6039
student 0.07592 0.13591 0.577 -0.1914 0.3432
merchant -0.03918 0.17507 0.823 -0.3835 0.3051
business employee 0.04567 0.13002 0.726 -0.21 0.3014
Others -0.00035 0.16623 0.998 -0.3273 0.3266
Attitudes
on Price
labor
and
hireling
government official -0.09091 0.26196 0.729 -0.6061 0.4243
student -.76692(*) 0.20577 0 -1.1716 -0.3622
merchant -1.08658(*) 0.26506 0 -1.6079 -0.5653
business employee -.52299(*) 0.19685 0.008 -0.9102 -0.1358
Others -.77797(*) 0.25168 0.002 -1.273 -0.283
Attitudes
on Place
labor
and
hireling
government official -0.04545 0.25991 0.861 -0.5566 0.4657
student -0.20455 0.20416 0.317 -0.6061 0.197
merchant -0.39502 0.26299 0.134 -0.9123 0.1222
business employee -0.21337 0.19532 0.275 -0.5975 0.1708
Others -.62762(*) 0.24972 0.012 -1.1188 -0.1365
Attitudes
on
Promotion
labor
and
hireling
government official -0.30682 0.22055 0.165 -0.7406 0.127
student -0.0266 0.17324 0.878 -0.3673 0.3141
merchant -.50595(*) 0.22316 0.024 -0.9449 -0.067
business employee -.32941(*) 0.16574 0.048 -0.6554 -0.0034
Others -0.13462 0.2119 0.526 -0.5514 0.2821
Table 12: Consumers' attitudes at different occupations
Dependent
Variable (I) inc (J) inc
Mean
Difference
(I-J)
Std.
Error
Sig.
95% Confidence
Interval
Upper
Bound
Lower
Bound
Attitudes
on Product
Less than 10,000
BHT
10,001-15,000 -0.13287 0.09577 0.166 -0.3212 0.0555
5,001-20,000 0.00963 0.10261 0.925 -0.1922 0.2114
More than 20,000 0.07733 0.07602 0.310 -0.0722 0.2268
10,001-15,000
BHT
5,001-20,000 0.14250 0.11051 0.198 -0.0748 0.3598
More than 20,000 .21021(*) 0.08639 0.015 0.0403 0.3801
15,001-20,000 More than 20,000 0.06771 0.09392 0.471 -0.1170 0.2524
Attitudes
on Price
Less than 10,000
BHT
10,001-15,000 -0.12816 0.14916 0.391 -0.4215 0.1652
5,001-20,000 -0.04274 0.15981 0.789 -0.3571 0.2716
More than 20,000 .26038(*) 0.11840 0.029 0.0275 0.4932
10,001-15,000
BHT
5,001-20,000 0.08542 0.17212 0.620 -0.2531 0.4239
More than 20,000 .38854(*) 0.13455 0.004 0.1239 0.6532
15,001-20,000 More than 20,000 .30313(*) 0.14628 0.039 0.0154 0.5908
Attitudes
on Place
Less than 10,000
BHT
10,001-15,000 0.07126 0.14556 0.625 -0.2150 0.3575
5,001-20,000 -0.07040 0.15596 0.652 -0.3771 0.2363
More than 20,000 -0.12249 0.11554 0.290 -0.3497 0.1048
10,001-15,000
BHT
5,001-20,000 -0.14167 0.16797 0.400 -0.4720 0.1887
More than 20,000 -0.19375 0.13131 0.141 -0.4520 0.0645
15,001-20,000 More than 20,000 -0.05208 0.14275 0.715 -0.3328 0.2287
Attitudes
on
Promotion
Less than 10,000
BHT
10,001-15,000 -0.18075 0.12378 0.145 -0.4242 0.0627
5,001-20,000 -.29221(*) 0.13262 0.028 -0.5530 -0.0314
More than 20,000 -.26096(*) 0.09826 0.008 -0.4542 -0.0677
10,001-15,000
BHT
5,001-20,000 -0.11146 0.14284 0.436 -0.3924 0.1695
More than 20,000 -0.08021 0.11166 0.473 -0.2998 0.1394
15,001-20,000 More than 20,000 0.03125 0.12139 0.797 -0.2075 0.2700
Table 13: Consumers' attitudes at different income
46
Appendix 5: Frequency of consumption and attitudes
Frequency of consumption
Once a week or
more often
Less than once
a week
Never
Attitudes on Product
3.35 2.86 2.75
Attitudes on Price
3.83 3.47 3.24
Attitudes on Place
4.16 4.03 3.98
Attitudes on Promotion
3.67 3.22 3.35
Table 14: frequencies of consumption and attitudes towards marketing mix
Appendix 6: Anova test on mean difference between consuming frequency and attitudes
Dependent
Variable
(I) A1 (J) A1
Mean
Differen
ce (I-J)
Std.
Error
Sig.
95% Confidence
Interval
Upper
Bound
Lower
Bound
Attitudes
on Product
Once a week or more Less than
once a week
.49351(*) 0.09244 0.000 0.2759 0.7111
Never .60591(*) 0.08820 0.000 0.3983 0.8135
Less than once a week Never 0.11239 0.06270 0.174 -0.0352 0.2600
Attitudes
on Price
Once a week or more Less than
once a week
.35801(*) 0.15065 0.047 0.0034 0.7126
Never .59066(*) 0.14374 0.000 0.2523 0.9290
Less than once a week Never 0.23264 0.10218 0.060 -0.0079 0.4732
Attitudes
on Place
Once a week or more Less than
once a week
0.12732 0.14859 0.668 -0.2224 0.4770
Never 0.17588 0.14177 0.430 -0.1578 0.5096
Less than once a week Never 0.04856 0.10079 0.880 -0.1887 0.2858
Attitudes
on
Promotion
Once a week or more Less than
once a week
.45045(*) 0.12535 0.001 0.1554 0.7455
Never .31695(*) 0.11960 0.023 0.0355 0.5985
Less than once a week Never -0.13350 0.08502 0.260 -0.3336 0.0666
Table 15: Consumers attitudes on marketing mix at different consuming frequencies
Appendix 7: t-test for non-consumers at different genders
Levene's
Test for
Equality of
Variances
t-test for Equality of Means
F Sig. t df
Sig.
(2-
tailed)
Mean
Difference
Std.
Error
Differen
ce
95% Confidence
Interval of the
Difference
Upper Lower
Attitudes
on
product
1.900 0.170 -0.481 182 0.631 -0.04565 0.09493 -0.23296 0.14166
-0.501 83.015 0.618 -0.04565 0.09114 -0.22693 0.13563
Attitudes
on price
0.307 0.580 -1.470 182 0.143 -0.21739 0.14790 -0.50921 0.07443
-1.492 79.183 0.140 -0.21739 0.14574 -0.50746 0.07268
Attitudes
on place
0.207 0.650 0.603 182 0.547 0.09420 0.15617 -0.21394 0.40235
0.589 74.201 0.558 0.09420 0.15991 -0.22442 0.41282
Attitudes
on
promotion
0.286 0.593 2.357 182 0.019 0.29710 0.12604 0.04842 0.54578
2.359 77.278 0.021 0.29710 0.12595 0.04633 0.54788
Table 16: t-test on different between genders and attitudes
47
Appendix 8: Anova test on non-consumers mean difference at each age, education, occupation
and income
Dependent
Variable
(I)
age (J) age
Mean
Difference (I-J)
Std.
Error
Sig.
95% Confidence Interval
Upper Bound Lower Bound
Attitudes
on
product
Under
21
years
21-30 years -0.00991 0.15039 0.948 -0.3067 0.2868
31-40 years 0.10000 0.16345 0.541 -0.2225 0.4225
Over 40 years .45714(*) 0.20315 0.026 0.0563 0.8580
21-30 31-40 years 0.10991 0.09739 0.261 -0.0823 0.3021
Over 40 years .46705(*) 0.15504 0.003 0.1611 0.7730
31-40 Over 40 years .35714(*) 0.16775 0.035 0.0261 0.6881
Attitudes
on price
Under
21
years
21-30 years .64324(*) 0.23300 0.006 0.1835 1.1030
31-40 years .79773(*) 0.25324 0.002 0.2980 1.2974
Over 40 years 1.07857(*) 0.31475 0.001 0.4575 1.6996
21-30 31-40 years 0.15448 0.15089 0.307 -0.1432 0.4522
Over 40 years 0.43533 0.24021 0.072 -0.0387 0.9093
31-40 Over 40 years 0.28084 0.25989 0.281 -0.2320 0.7937
Attitudes
on place
Under
21
years
21-30 years 0.08919 0.25326 0.725 -0.4106 0.5889
31-40 years 0.15758 0.27526 0.568 -0.3856 0.7007
Over 40 years -0.11190 0.34212 0.744 -0.7870 0.5632
21-30 31-40 years 0.06839 0.16401 0.677 -0.2552 0.3920
Over 40 years -0.20109 0.26111 0.442 -0.7163 0.3141
31-40 Over 40 years -0.26948 0.28250 0.341 -0.8269 0.2880
Attitudes
on
promotion
Under
21
years
21-30 years -.43423(*) 0.20523 0.036 -0.8392 -0.0293
31-40 years -0.41970 0.22306 0.062 -0.8598 0.0204
Over 40 years -0.31905 0.27724 0.251 -0.8661 0.2280
21-30 31-40 years 0.01454 0.13290 0.913 -0.2477 0.2768
Over 40 years 0.11519 0.21159 0.587 -0.3023 0.5327
31-40 Over 40 years 0.10065 0.22892 0.661 -0.3511 0.5524
Table 17: Mean difference of non-consumers attitudes at different ages
48
Dependent
Variable (I) edu (J) edu
Mean
Difference
(I-J)
Std.
Error
Sig.
95% Confidence
Interval
Upper
Bound
Lower
Bound
Attitudes
on
product
Lower than high
school
High school 0.42111 0.25465 0.100 -0.0814 0.9236
Bachelors degree 0.04307 0.19312 0.824 -0.3380 0.4241
Masters degree or higher 0.04935 0.19659 0.802 -0.3386 0.4373
High school Bachelors degree -.37804(*) 0.18407 0.041 -0.7413 -0.0148
Masters degree or higher -.37176(*) 0.18771 0.049 -0.7422 -0.0014
Bachelor degree Masters degree or higher 0.00628 0.08766 0.943 -0.1667 0.1792
Attitudes
on price
Lower than high
school
High school -0.37222 0.39169 0.343 -1.1451 0.4007
Bachelors degree -0.09851 0.29705 0.741 -0.6847 0.4876
Masters degree or higher 0.29984 0.30238 0.323 -0.2968 0.8965
High school Bachelors degree 0.27371 0.28314 0.335 -0.2850 0.8324
Masters degree or higher .67206(*) 0.28872 0.021 0.1023 1.2418
Bachelor degree Masters degree or higher .39835(*) 0.13483 0.004 0.1323 0.6644
Attitudes
on place
Lower than high
school
High school -0.59444 0.42150 0.160 -1.4262 0.2373
Bachelors degree -0.44960 0.31966 0.161 -1.0804 0.1812
Masters degree or higher -0.42974 0.32540 0.188 -1.0718 0.2123
High school Bachelors degree 0.14485 0.30468 0.635 -0.4564 0.7461
Masters degree or higher 0.16471 0.31069 0.597 -0.4484 0.7778
Bachelor degree Masters degree or higher 0.01986 0.14509 0.891 -0.2664 0.3062
Attitudes
on
promotion
Lower than high
school
High school -0.01111 0.33955 0.974 -0.6811 0.6589
Bachelors degree -.52864(*) 0.25751 0.042 -1.0368 -0.0205
Masters degree or higher -0.50082 0.26213 0.058 -1.0181 0.0164
High school Bachelors degree -.51753(*) 0.24544 0.036 -1.0018 -0.0332
Masters degree or higher -0.48971 0.25029 0.052 -0.9836 0.0042
Bachelor degree Masters degree or higher 0.02782 0.11688 0.812 -0.2028 0.2585
Table 18: Mean difference of non-consumers' attitudes at different education
Dependent
Variable (I) occ (J) occ
Mean
Difference
(I-J)
Std.
Error
Sig.
95% Confidence
Interval
Upper
Bound
Lower
Bound
Attitudes
on
Product
Labor Government
Officer
-0.25893 0.24683 0.296 -0.7460 0.2282
Student -0.29056 0.21237 0.173 -0.7096 0.1285
Merchant -0.52639 0.27061 0.053 -1.0604 0.0076
Business
employee
-0.30563 0.20537 0.138 -0.7109 0.0996
Other -0.15288 0.25026 0.542 -0.6467 0.3410
Government
Official
Student -0.03163 0.16877 0.852 -0.3647 0.3014
Merchant -0.26746 0.23794 0.262 -0.7370 0.2021
Business
employee
-0.04670 0.15988 0.771 -0.3622 0.2688
Other 0.10604 0.21450 0.622 -0.3173 0.5293
Student Merchant -0.23583 0.20197 0.245 -0.6344 0.1627
Business
employee
-0.01507 0.09868 0.879 -0.2098 0.1797
Other 0.13768 0.17375 0.429 -0.2052 0.4805
Merchant Business
employee
0.22076 0.19460 0.258 -0.1633 0.6048
Other 0.37350 0.24150 0.124 -0.1031 0.8501
Business
employee
Other
0.15275 0.16513 0.356 -0.1731 0.4786
49
Attitudes
on Price
Labor Government
Officer
-0.25893 0.37501 0.491 -0.9990 0.4811
Student -.90689(*) 0.32265 0.005 -1.5436 -0.2702
Merchant -1.21528(*) 0.41114 0.004 -2.0266 -0.4039
Business
employee
-.62981(*) 0.31202 0.045 -1.2455 -0.0141
Other -0.62981 0.38021 0.099 -1.3801 0.1205
Government
Official
Student -.64796(*) 0.25642 0.012 -1.1540 -0.1420
Merchant -.95635(*) 0.36151 0.009 -1.6697 -0.2430
Business
employee
-0.37088 0.24291 0.129 -0.8502 0.1085
Other -0.37088 0.32590 0.257 -1.0140 0.2722
Student Merchant -0.30839 0.30685 0.316 -0.9139 0.2971
Business
employee
0.27708 0.14993 0.066 -0.0188 0.5729
Other 0.27708 0.26397 0.295 -0.2438 0.7980
Merchant Business
employee
.58547(*) 0.29566 0.049 0.0020 1.1689
Other 0.58547 0.36691 0.112 -0.1386 1.3095
Business
employee
Other
0.00000 0.25088 1.000 -0.4951 0.4951
Attitudes
on Place
Labor Government
Officer
-0.32143 0.40296 0.426 -1.1166 0.4738
Student -0.40816 0.34670 0.241 -1.0923 0.2760
Merchant -0.66667 0.44179 0.133 -1.5385 0.2051
Business
employee
-0.50000 0.33528 0.138 -1.1616 0.1616
Other -1.00000(*) 0.40855 0.015 -1.8062 -0.1938
Government
Official
Student -0.08673 0.27553 0.753 -0.6305 0.4570
Merchant -0.34524 0.38845 0.375 -1.1118 0.4213
Business
employee
-0.17857 0.26102 0.495 -0.6937 0.3365
Other -0.67857 0.35019 0.054 -1.3696 0.0125
Student Merchant -0.25850 0.32972 0.434 -0.9092 0.3922
Business
employee
-0.09184 0.16110 0.569 -0.4098 0.2261
Other -.59184(*) 0.28365 0.038 -1.1516 -0.0321
Merchant Business
employee
0.16667 0.31770 0.601 -0.4603 0.7936
Other -0.33333 0.39425 0.399 -1.1113 0.4447
Business
employee
Other
-0.50000 0.26958 0.065 -1.0320 0.0320
Attitudes
on
Promotion
Labor Government
Officer
-.85714(*) 0.32376 0.009 -1.4960 -0.2182
Student -0.45408 0.27856 0.105 -1.0038 0.0956
Merchant -.97222(*) 0.35496 0.007 -1.6727 -0.2718
Business
employee
-.69780(*) 0.26938 0.010 -1.2294 -0.1662
Other -0.34615 0.32826 0.293 -0.9939 0.3016
Government
Official
Student 0.40306 0.22137 0.070 -0.0338 0.8399
Merchant -0.11508 0.31210 0.713 -0.7310 0.5008
Business
employee
0.15934 0.20971 0.448 -0.2545 0.5732
Other 0.51099 0.28136 0.071 -0.0442 1.0662
50
Student Merchant -0.51814 0.26492 0.052 -1.0409 0.0046
Business
employee
-0.24372 0.12944 0.061 -0.4992 0.0117
Other 0.10793 0.22790 0.636 -0.3418 0.5577
Merchant Business
employee
0.27442 0.25526 0.284 -0.2293 0.7781
Other .62607(*) 0.31677 0.050 0.0010 1.2512
Business
employee
Other
0.35165 0.21659 0.106 -0.0758 0.7791
Table 19: Mean difference of non-consumers' attitudes at different occupation
Dependent
Variable (I) inc (J) inc
Mean
Difference
(I-J)
Std.
Error
Sig.
95% Confidence
Interval
Upper
Bound
Lower
Bound
Attitudes
on
product
Less than
10,000 BHT
10,001-15,000 BHT -.29615(*) 0.13975 0.035 -0.5719 -0.0204
15,001-20,000 BHT -0.12308 0.13819 0.374 -0.3958 0.1496
More than 20,000 BHT -0.02090 0.10547 0.843 -0.2290 0.1872
10,001-15,000 15,001-20,000 BHT 0.17308 0.15166 0.255 -0.1262 0.4723
More than 20,000 BHT .27525(*) 0.12259 0.026 0.0333 0.5172
15,001-20,000 More than 20,000 BHT 0.10217 0.12081 0.399 -0.1362 0.3406
Attitudes
on price
Less than
10,000 BHT
10,001-15,000 BHT -0.19231 0.21027 0.362 -0.6072 0.2226
15,001-20,000 BHT -0.00142 0.20792 0.995 -0.4117 0.4089
More than 20,000 BHT .49958(*) 0.15869 0.002 0.1864 0.8127
10,001-15,000 15,001-20,000 BHT 0.19088 0.22820 0.404 -0.2594 0.6412
More than 20,000 BHT .69189(*) 0.18446 0.000 0.3279 1.0559
15,001-20,000 More than 20,000 BHT .50101(*) 0.18178 0.006 0.1423 0.8597
Attitudes
on place
Less than
10,000 BHT
10,001-15,000 BHT -0.26282 0.23262 0.260 -0.7218 0.1962
15,001-20,000 BHT
0.03989 0.23002 0.863 -0.4140 0.4938
More than 20,000 BHT -0.08431 0.17556 0.632 -0.4307 0.2621
10,001-15,000
BHT
15,001-20,000 BHT 0.30271 0.25246 0.232 -0.1954 0.8009
More than 20,000 BHT 0.17851 0.20407 0.383 -0.2242 0.5812
15,001-20,000 More than 20,000 BHT -0.12419 0.20110 0.538 -0.5210 0.2726
Attitudes
on
promotion
Less than
10,000 BHT
10,001-15,000 BHT -.37500(*) 0.18775 0.047 -0.7455 -0.0045
15,001-20,000 BHT -0.33048 0.18565 0.077 -0.6968 0.0359
More than 20,000 BHT -.34971(*) 0.14169 0.015 -0.6293 -0.0701
10,001-15,000
BHT
15,001-20,000 BHT 0.04452 0.20376 0.827 -0.3575 0.4466
More than 20,000 BHT 0.02529 0.16470 0.878 -0.2997 0.3503
15,001-20,000 More than 20,000 BHT -0.01922 0.16231 0.906 -0.3395 0.3010
Table 20:Mean difference of non-consumers' attitudes at different income
51
Appendix 9: Mean scores of attitudes
Mean
scores
Energy drinks make me feel fresh and alert. 3.4
Energy drinks provide physical strength 2.8
Energy drinks are good source of energy and nutrition. 2.1
Energy drinks are suitable for new generation. 2.22
Energy drinks are suitable for working life style. 3.09
Energy drinks have good taste. 3.1
Energy drinks have various flavors. 2.98
Energy drinks have proper size. 3.56
Energy drinks have attractive packaging design. 2.79
Energy drinks have high quality. 2.64
The price of energy drinks is affordable. 3.57
The price of energy drinks is reasonable compared to size. 3.22
Energy drinks are easy to buy at convenient stores. 4.29
Energy drinks are easy to buy at supermarkets and department stores. 3.76
Advertising of energy drinks contributes to my product awareness. 3.98
Advertising of energy drinks encourages me to try the product. 2.92
Promotion of energy drinks contributes to my product awareness. 3.62
Promotion of energy drinks encourages me to try the product. 2.87
Table 21: Mean scores of attitudes
Appendix 10: Chronbachs Alpha test
Cronbach's Alpha N of Items
0.803 10
Table 22: Chronbach's Alpha test on attitudes towards product
Cronbach's Alpha N of Items
0.701 2
Table 23:Chronbach's Alpha test on attitudes towards price
Cronbach's Alpha N of Items
0.716 2
Table 24:Cronbach's Alpha test on attitudes towards place
Cronbach's Alpha N of Items
0.711 4
Table 25:Cronbach's Alpha test on attitudes towards promotion