Beruflich Dokumente
Kultur Dokumente
com
Packaging with
a Latin flavor
Leg up on
packaging
S
e
p
t
e
m
b
e
r
2
0
1
1
PACK EXPO
LAS VEGAS
Attractive pouch offers
recipe for success 30
Eager packagers head to the show seeking
the latest innovations. INSIDER GUIDE
34
Robots get a grip
on efficiency 48
PD1109 001 1 8/31/11 3:46:04 PM
Shrink labeling doesnt have to mean shrinking profits. Leave your labeling to Verst, and skip
the costly capital investment of buying your own packaging equipment.
Outsourcing with Verst isnt just cost-effective, its also ultra-efficient. Youll zip past the learning
curve and hit the ground running, thanks to our 20+ years of experience and state-of-the-art equipment
and tooling. And youll rest easy, knowing we have a team of technical experts, the tightest quality
control and total turnkey solutions that go beyond labeling and take you straight to market.
Shrink Your Costs with Verst.
Think of Verst as your no-risk partner for shrink savings
and speed to market. Call Will Schretzman at 800-582-6706
or visit www.verstgroup.com/packaging to find out more today.
Forget Capital Expense.
Shrink Smart with Verst.
Be First WithVerst
Not Like That. Shrink Like This.
ISO9001:2008 CERTIFIED
PD1109 002 2 8/31/11 3:46:30 PM
www.automationdirect.com/c-more-micro
or www.c-moremicro.com
We squeezed the features of our popular TFT 6-inch C-more Micro
into a 4-inch package for even more value! Take advantage of the clear and
colorful graphics on the TFT color touch screen to create a vibrant and intuitive
operator interface. Five programmable function keys give you lots of
flexibility.
FREE programming software offers the choice of using many built-in objects,
such as buttons, bar graphs and data entry keypads. Or import your own custom
graphics, and save to libraries for use in multiple projects. Alarm control,
recipes and a built-in project simulator are time-saving tools for more complex
applications.
All these features at a competitive price, in a rugged and reliable package,
give you a sweet HMI for even the smallest control system.
* The programming software is free when downloaded from the AutomationDirect Web site, or the
CD-ROM package can be purchased for $25 (part # EA-MG-PGMSW).
Also Available
Get a big bang for your buck
Popular protocols/devices supported
* All AutomationDirect programmable controllers
* Modbus RTU
* Allen-Bradley DF1 half/full duplex, PLC-5 DF1 and DH485
* Siemens PPI
* GE SNPX
* Omron Host Link and FINS serial
* Mitsubishi MELSEC
Go online for complete list
3-inch touch and
non-touch panels
6-inch STN and TFT
touch panels
Optional plug-and-play
keypad bezels for 3- and 6-inch
models
Mounts in standard 1/4 DIN cutout
32k Color TFT touch screen display
LED backlight
320 x 240 resolution
3.2 MB memory
Mounting variations for key orientation
Five durable function keys with LED indicators
Standard Type B USB programming port
15-pin serial communications port
Enhanced objects and graphics
Up to 999 screens (dependent on complexity)
Recipes
Built-in project simulator
UL, cUL, CE, NEMA4 and 4X indoor ratings
www.automationdirect.com
1-800-633-0405
Go online or call to get complete information,
request your free catalog, or place an order.
PD1109 003 3 8/31/11 3:46:42 PM
contents
www.packagingdigest.com
features
SEPTEMBER 2011 volume 48 no. 9
43
new technology
66
48
Supplement
R
a
n
d
y
L
y
h
u
s
30 COVER STORY Cook-in bag gives lamb a leg to stand on in competition for space inside retailers meat cases.
34 LATIN FLAVOR Goya Foods keeps growing with packaging that simplies preparation of popular ethnic foods.
38 COOPERATIVE DESIGN Sharing intelligence on packagings planned use can improve development.
43 SUPPLY SIDE Vendors of packaging containers build design and creative services into their value proposition.
52 MAKING CONNECTIONS 3M revives sales of electrical connectors with updated packaging.
INSIDER GUIDE Supplement included with this issue oers ultimate preview of PACK EXPO Las Vegas.
48 GET A GRIP Bird seed shipper gains productivity with robotic palletizing system.
56 STRONG ARM Flexible robot handily stacks pool chemical pails in a range of sizes.
60 CHECK, PLEASE Brewerys checkweigher ensures consumers receive promised amount in every can.
64 PLASMA TREATMENT Eco-conscious carton maker switches from solvent- to water-based adhesive.
66 BASIC BREWING Maker of craft beer returns to basics with remake of bottles and packaging lines.
72 SMOOTH OPERATOR Inkjet coder helps maintain high uptime for microbrewerys operations.
PD1109 004 4 8/31/11 3:48:57 PM
P R O D U C T I D E NT I F I C A T I O N S O L U T I O NS F R O M I D T E C H NO L O G Y
2051 Franklin Drive s&t. Worth, TX 76106 s 888.438.3242 s www.idtechnology.com
2011 ID Technology.
The Specialist To Call On For
Your Product Identification Challenges
When it comes to Product Identification, you can count on the specialists at
ID Technology to have all the answers.
With the only nationwide
manufacturing, sales and
service network in the industry.
IDT brings years of experience, the latest technology and a complete range of
labeling, coding and marking products to solve your Product Identification
challenges. So whether you need print and apply, high-resolution inkjet or laser
coding, or thermal transfer marking, IDT has the right solution for your needs.
Make sure to ask about the complete line of IDT consumables and how using them
can qualify you for our limited lifetime warranty on all IDT parts and services just
one more reason to call the specialists at ID Technology.
And best of all, every ID Technology product is backed by our nationwide network
of PMMI certified service technicians. To talk with the specialist nearest you,
call 888-438-3242, or visit www.idtechnology.com today.
laser coders
thermal transfer
overprinters
high resolution and
drop on demand printers
inkjet coders
label printers
and label applicators
See us at Pack Expo Las Vegas, Booth C1419
PD1109 005 5 8/31/11 3:49:16 PM
staff
departments
8 PACKAGING CONCEPTS
14 COMMENT Population, consumption collide
16 NEW EQUIPMENT
22 NEW MATERIALS
28 GO GREEN Support for EPR
29 SPC SUSTAINABILITY Migrating oils
81 PACKADEMICS Incredible Journey
82 ON PACKAGINGDIGEST.COM
83 INFO SHOWCASE
84 MARKETPLACE
86 NEWSMAKERS
86 AD INDEX
Editorial: 1200 Jorie Blvd., Suite 230, Oak Brook, IL 60523
630-990-2364 Fax 630-990-8894 e-mail: john.kalkowski@ubm.com
Corporate Headquarters 11444 W. Olympic Blvd, Los Angeles, CA 90064
310-445-4200 Fax 310-445-4299 www.ubmcanon.com
Editorial
Editorial Director John Kalkowski
630-990-2364 john.kalkowski@ubm.com
Editor Lisa McTigue Pierce
630-990-7384 lisa.pierce@ubm.com
Senior Editor Linda Casey,
630-990-7385 linda.casey@ubm.com
Plant Operations Editor Jack Mans
630-990-4208 jack.mans@ubm.com
Associate Art Director Jennifer Field
Art/Production
Lead Art Director Marco Aguilera
Associate Art Directors Tim Burns, Laura Pappada
Production Director Jeff Tade,
Production Manager Martin Schneggenburger
Senior Production Artists Jeff Polman, Derric Treece
Production Artist William Baughman
Production Coordinator Adrienne Davis
Director of Circulation Sandra Martin
Circulation Manager Carlota Valle-Martinez
Sales/Marketing
Associate Publisher Steve Everly
Sales Steve Slakis
Sales Russell Thibeault
Marketing Manager Mary Williams
Sr. Group Publisher
Patricia Spinner
973-808-1250
patricia.spinner@ubm.com
Executive Officers
Chief Executive Officer Paul Miller
Chief Financial Officer Fred Gysi
Vice-President/Executive Director, Stephen Corrick
Sr. Vice President, Events Division Kevin OKeefe
Vice President, Operations Roger Burg
Vice President, E-Media Jason Brown
www.exlink.com
Our new generation of stainless steel conveyors are robust, modular
and clean. Delivering high throughput, exibility and gentle product
handling that will boost your production efciency.
And with over 700 employees worldwide and operations in more
than 60 countries, youre never far away from a FlexLink ofce. Contact
us today at info.us@exlink.com or give us a call at +610-973-8200.
Strong yet fully exible
See us at Pack Expo Las Vegas, Booth S5703
PD1109 006 6 8/31/11 3:49:22 PM
Once again, H.B. Fuller has transformed
hot melt performance with our new
Advantra Encore
packaging adhesive
platform. With performance surpassing
metallocene-based technology (which
we invented), the custom designed
Advantra Encore platform changes
the rules of hot melt performance and
supplyfor the long run.
Q
Better bonding
Q
Higher mileage
Q
Broader service temperature
range
Q
Globally available
Revolutionize your case & carton
sealing with one new adhesive
Advantra Encore hot melt.
Better than the Best
hbfuller.com/advantra-encore
Copyright 2011 H.B. Fuller Company
Catch Our Wave of Innovation
at PACK EXPO, Booth S-5004
PD1109 007 7 8/31/11 3:49:37 PM
SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com 8
packaging
concepts
www.
mintel.com/gnpd
New Product of the Month
L
aunch pad
12,000
10,000
8,000
6,000
4,000
2,000
0
New Products Launched Globally
Source: Mintel Global New Products Database (GNPD)
11
Jun
11
May
10
Jul
11
Jul
10
Aug
10
Sep
10
Nov
10
Oct
10
Dec
11
Jan
11
Feb
11
Mar Apr
11
Food
Beauty & Personal Care
Beverage
Household
Healthcare
Healthcare
Beauty & Personal Care
Beverage
Household
Food
Source: Mintel Global New Products Database (GNPD)
New Products Launched in the U.S.
11
Jun
10
Jul
11
Jul
10
Aug
10
Sep
10
Nov
10
Oct
10
Dec
11
Jan
11
Feb Mar
11
May
11
Apr
11
2,000
1,800
1,600
1,400
1,200
1,000
800
600
400
200
0
Food
Beauty &
Personal Care
Beverage
Household
Healthcare
Food
Beauty & Personal Care
Healthcare
Beverage
Household
Market Source, a fresh produce repacker and
distributor headquartered in Milwaukee, WI, has
launched a new 4-pack of limes, called Beer Lime, the
ultimate combination of convenience, taste and long-
lasting quality.
According to the company, the Beer Lime 4-pack
is better than bulk and bagged limes because of the
packaging design that bundles convenience with
extended shelf life.
Each package of Beer Lime contains four perfectly
sized, premium quality limes, which remain frm, plump
and juicy long after their bulk and bagged counterparts
have begun to show age. The secret to lime longevity
is the virgin APET packaging material combined with
the respiration rate within the carton to create an
optimum atmosphere for storing limes.
Our initial goal was simpleto bring consistently
sized, frm, green and juicy limes to the eating and
drinking world, says Sam Maglio, president of Market
Source. We never set out to create a package that
made limes last longer; we just thought the [plastic]
box had a lot of consumer appeal. After creating the
package and having some samples sitting around
our office, we realized we had created the perfect
atmosphere for dramatically extending the average
shelf life of limes for up to four weeks.
The transparent cartons are offset-printed using the
four process colors: cyan, magenta, yellow and black.
The graphics used allowed for visibility of the limes.
The graphics draw you to it, says John Berger, general
manager at Market Source.
Market Source began production of Beer Lime in
June and is distributing to select retailers across the
U.S. Beer Lime is packed and shipped from a new
plant in McAllen, TX.
New in Canada from Upper Canada Soap &
Candle Makers is Naturally Upper Canada
Signature Collection Golden Maple Sugar
Bubble Bath available in a decorative 240-mL
glass bottle molded in the shape of a maple leaf;
and featuring an elasticated hanger portion.
The closure is a simple screw-on, injection-molded PP cap
covered with a security seal shrink band. Apart from using
glass, there is a new attachment method for the hanging plastic
label. The highly elasticated hanger portion is shaped to ft the
neck and sealed onto the tag.
Mintel notes how the use of glass
and the maple leaf style design goes
a long way in denoting luxury, as does
the products food-inspired formulation:
It is made with maple sugar extract,
Shea butter and cocoa butter, and is
said to offer ultimate relaxation and skin
nourishment. The packaged product
further highlights the ongoing crossover
between food and beauty markets,
and how consumers can be
drawn to beauty products
which incorporate familiar
and indulgent food
ingredients.
Beer Lime 4-pack extends shelf life, appeal
Maple Sugar Bubble Bath
PD1109 008 8 8/31/11 3:51:02 PM
The CX1200 Color Label Press delivers short- to medium-run,
full-color digital label printing at a breakthrough price. Utilizing
one of the fastest and highest-resolution color laser engines avail-
able, CX1200 delivers the quality, speed and exibility of digital
presses costing many times more. Add Primeras new FX1200
Digital Finishing System to laminate, die-cut, slit and rewind.
Call us today at 1-800-797-2772 (USA and Canada) or +1-763-475-6676 for more information.
Ask about our special limited-time bundle pricing when you purchase both machines together.
New! Digital Label Press and Finishing System
Ideal for 10 to 10,000 labels at a time.
New! LX900 Color Label Printer
Ideal for short runs of 1 to 1000 labels.
Label Applicators LX400 Color Label Printer
Label Supplies
New Product Videos
NEW! Color RFID Printer
Powered by Intermec
NX
8000
the clear advantage
Increase Your Productivity and
Energy Savings for Clear Polypropylene
Millad NX 8000 raises the bar for claried
polypropylene, providing a clear, cost-effective
solution for injection molded housewares,
storage containers and packaging applications.
In addition to superior clarity and visual appeal,
Millad NX 8000 can enable increased
productivity and reduced energy consumption.
See us at Pack Expo Las Vegas, Booth S7244
PD1109 023 23 8/31/11 4:15:37 PM
SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com 24
new productsmaterials
Hygenic pallet The versatile 40 x 48 in. StackR pallet allows
customers to use it in both stacking and lightweight racking
applications. The pallet is 100 percent recyclable
and has been made to stand up to a variety of
temperatures and harsh environments that materials
may meet when passing through the logistics chain in
the food and agricultural industry. The pallet is structural
foam molded and was developed to be a smooth and
non-porous product to avoid absorbing moisture or odors. The
products all-plastic construction ensures dimensional consistency
and repeatable performance in automated systems or high-rise racking.
Orbis Corp., 888-307-2185.
www.orbiscorporation.com
Easy-peel coatings New SoftpeelCoat
peel coatings allow for a smooth opening that
requires low opening force and no additional tools.
The coatings ensure tight seal of the packaging
during storage, distribution and display. The easy-
opening solutions are used for peel coating against
peel coating applications such as paper- and plastic-
based bags for food items or surgical equipment,
and for peel coating against tray or cup applications
such as snacks and dairy products.
Mondi Group, +44 1932 826 300.
www.mondigroup.com
Extrusion-coated lid The companys
extrusion-coated lid is made of paper and plastic
that can be separated from each other as a part
of the normal recycling process. The lid is durable,
easy to print on and can be cut into different sizes
or shapes. It is also easy for consumers to peel
off the lid without tearing it and to dispose of it
together with other paper waste. The fber-based
lid has strength and puncture-resistance, features
that are important in dairy product segments.
An advantage of the extrusion-coated lid is its
excellent printability, as it is capable of carrying
demanding graphics produced by modern printing processes, the company states.
Walki Group, +358 205 36 3111.
www.walki.com
See us at Pack Expo Las Vegas
Sept. 26th - 28th, Booth C-1411
Heat shrink applicators that
Fit your business.
Go to www.AxonSleeves.com or call
1-800-598-8601 for more information.
Whether you need shrink sleeve or tamper evident band
applicators that are flexible and economical or fast and
customizable, Axon has a system that meets your needs.
All systems are backed by ProCustomer service hubs on
the East and West Coasts with leasing programs available
to make it easy to get started today.
More efficient. More precise. More versatile. More reliable.
Axon.
PD1109 024 24 8/31/11 4:15:45 PM
(800) 835-9344
www.eastey.com
A leader in the packaging world,
Eastey Enterprises has been making
the industrys favorite shrink packaging
equipment for over 25 years. Our
products are MADE IN THE USA so
expect features like all-welded frames
made of 1/4 cold-rolled steel, casted
seal heads equipped with double
locking bolts, and proven quality and
reliability to keep your packaging line
up and running day after day.
Contact Eastey today and discover
your rst and last choice in shrink
packaging equipment.
See us at PACK EXPO Booth C-532, Sept. 26-28, Las Vegas Convention Center
SCAN THIS FOR DEMO VIDEO
EM16TTK SEALER and TUNNEL on common frame
EP2028TK PNEUMATIC L-SEALER
EM1622TK ECONO SEALER ET1608 ECONO SHRINK TUNNEL
PD1109 025 25 8/31/11 4:16:04 PM
SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com 26
new productsmaterials
Steam valve The pressure-sensitive Flexis Steam valve can be applied
to most fexible food packaging, lidding flms or molded containers for the
purpose of steaming or cooking convenience food in a microwave or oven.
The valves hermetic seal initially protects the contents of the product
and becomes self venting during the cooking process, the company says.
Developed in partnership with Avery Dennison, the technology also regulates
a gradual temperature balance throughout the cooking process to maintain
food quality.
LPF Flexible Packaging, +31 594 695 656.
www.lpffp.nl
Etch-on label Name It
labeling solution allows customers to
personalize any beverage container
with their own mark without using a
writing instrument. The label features a
thin layer of paraffin wax sandwiched
between two layers of plastic to create
a writing window. A consumer simply
puts pressure on the label with their
fngernail to write a custom message.
By peeling back the top layer of the
labels plastic, the label can also be
erased, a task that can be performed
multiple times. The label offers a value-
added feature to products with minimal
increase in production costs, the
company claims.
R Solutions, 440-735-9280.
www.rsolutions.us
Two-compartment
container The Smiler two-
compartment PET container lets brand
owners market a single serving of two
compatible products, such as a drink
and a snack (milk and cookies perhaps),
within one portable package. The
proprietary Smiler technology enables
bottles/containers to be injection blow
molded into different shapes and sizes,
including those suitable for vending
machine dispensing. The larger, top
compartment holds the liquid, while the
bottom holds the snack item. Additionally,
both can be used for dry products
and/or non-food items. The bottom
compartment is created by drawing
the base upwards which forms a small
cavity into which a heat-sealed portion
cup can be inserted and held by friction.
Plastic Technologies Inc.,
419-867-5400.
www.plastictechnologies.com
PD1109 026 26 8/31/11 4:16:13 PM
At rst we set out to change your footprint,
Now, we just want it gone.
Eco-One the organic additive that enhances
biodegradation of plastic products in biologically
active landlls.
Superior Technology
Superior Service
Superior Value
EcoLogic owns, manufactures and markets Eco-One brand of additives. Independent ASTM D5511 tests,
representing biologically active landlls (not available in all areas), have shown 5-15% biodegradation within 30 days.
Proud members of National Recycling Coalition, Flexible Packaging Association
and Project Network Members of EPAs Methane-to-Markets Program.
www.ecologic-llc.com
630.869.0490
PD1109 027 27 8/31/11 4:16:31 PM
SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com 28
Go green
EPR laws are in place, higher levels of containers
are recovered.
Te report is based on original research and scores
companies on key performance areas in packaging.
Grades were based on information submitted by
companies who responded to the survey. Tose
who did not respond were scored based on publicly
available information.
Several leading beverage companies continue
to make steady incremental progress on source
reduction but have not demonstrated strong
commitments to using recycled contenta
signicant driver in reducing the environmental
impact of packaging, says Amy Galland, As You
Sows research director and author of the study.
Brewing companies were notably absent from
the survey participants. For instance, Anheuser-
Busch did not participate, but that company
received the second highest score in the 2008
edition of this report.
Key ndings
Several survey respondents said that in
developing a recycling program, they are most
likely to support programs that set recycling fees
paid by producers or importers that are included
in the price of the product and administered by
industry.
Te Coca-Cola Co., historically opposed to
container deposit systems, indicated it is now
neutral on a deposit system administered by an
independent third party, an apparent softening of
its position.
Other ndings include:
PepsiCo continues to have the highest use of
recycled PET, 10 percent across all product lines,
with a commitment to increase this percentage.
Coca-Cola was unable to meet a commitment to
use 10 percent rPET across product lines in 2010.
New Belgium Brewing Co. uses 50 percent
recycled glass in its 22-oz bottles.
Nestl Waters uses 50 percent rPET in its re-
source brand bottles, but lacks a company-wide
commitment for reprocessed PET or rPET.
Several major U.S. beverage brands would
support laws making producers nancially
responsible for collection and recycling of post-
consumer beverage packaging, according to a new
report assessing corporate progress on recycling
released by As You Sow, a shareholder advocacy
group that promotes environmental and social
corporate responsibility.
Te new report, Waste & Opportunity:
U.S. Beverage Container Recycling Scorecard
and Report, is As You Sows third review of the
beverage industry since 2006. Nestl Waters North
America received the highest ranking, followed
closely by PepsiCo, Te Coca-Cola Co. and Red
Bull. All four received a letter grade of B-.
Te report discusses new eorts by several
companies to promote Extended Producer
Responsibility (EPR) mandates to reverse lagging
U.S. bottle and can recycling rates.
Te major development since our last survey
has been the willingness of leading beverage
companies to consider new legislative mandates
requiring them to take responsibility for their post-
consumer packaging,
says Conrad MacKerron,
senior director of As You
Sows corporate social
responsibility program.
Many beverage and
consumer packaged
goods companies pay
fees in other countries to
nance recovery of their
packaging. Its signicant
that companies are nally
acknowledging the need
to take responsibility in
the U.S. as well.
Of the 224 billion
beverage containers sold
annually in the U.S.,
only 29 percent by weight are recycled; the rest are
landlled or incinerated, resulting in a waste of
natural resources. In Europe and Canada, where
Report shows leading bottlers SUPPORT CONTAINER RECYCLING mandates.
Beverage brands open
to EPR, study finds
t
e
n
t
a
n
/
i
S
t
o
c
k
p
h
o
t
o
.
c
o
m
PD1109 028 28 8/31/11 4:21:02 PM
www.packagingdigest.com PACKAGING DIGEST SEPTEMBER 2011 29
sustainability
F
Eric DesRoberts is a project associate for GreenBlues
Sustainable Packaging Coalition (www.sustainablepackaging.org).
For additional information, email spcinfo@greenblue.org.
Findings from a series of recent O cial Food Control Authority Laboratory
reports coming out of Switzerland have raised concerns over mineral oil migra-
tion occurring in packaging made with recycled content. Te reports focused on
technical grade oils that are largely linked to inks used in newspapers entering the
recycling stream. Tis research builds on previous studies suggesting that techni-
cal grade mineral oils pose health concerns and are found to accummulate in the
liver, lymph nodes and heart valves when ingested. Tere are additional concerns
about aromatic mineral oils being carcinogenic, though their toxicology data
remains uncertain.
Mineral oils, which are by-products of crude oil renement, have a number of
packaging applications including inks, adhesives, plasticizers and protective coatings.
Tey may also be found in some recycled bers used in paperboard packaging.
Te Swiss reports documented instances where mineral oils leached from
packaging materials made of recycled content, specically grades containing
newsprint, into food. As one example of how mineral oils can contaminate recycled
bers, mineral oils are present in petroleum-based inks as the vehicle that carries
the pigments. Te inks are applied to a surface such as newsprint, where the oils
absorb, attach to pigments or attach to bers. Te newspaper is then purchased,
read and discarded into the recycling stream. Some mineral oils will be removed in
the recycling process. However, most of the oils absorbed into the bers are likely
to remain present in the reclaimed bers. Te recycled ber may then be used in
paperboard, a common material for food packaging, where migration can occur.
As advocates for increasing recycling rates and using recycled content, how do we
address this issue?
First, there is still uncertainty about direct and indirect contamination
sources. Direct contamination is common in baking, when mineral oils are used
for applications like conditioning pans, knives and cutting boards. Agricultural
practices also have direct applications for removing grain dust or fruit and vegetable
coatings. Regulations are in place to ensure that these applications meet food-grade
specications, but this cannot be ruled out as a potential contamination source.
Indirect contamination occurs through mechanisms like
migration. At this time, a knee-jerk reaction to limit
applications or look to alternatives could do more harm
than good. Te uncertainties around contaminant
sources and health impacts should, however, be grounds
for further research.
As far as immediate actions to mitigate mineral
oil exposure, current steps to reduce exposure include
using functional bags or barriers made of PP, PET or
aluminum layers. Additionally, some manufacturers are
reducing the amount of recycled content they are using or
shifting toward higher-grade recycled ber. Petroleum-based ink
alternatives are also being considered, though all of these options could add costs that
cut into prot margins.
On a broader level, this brings up the issue of transparency. Tere is an underlying
need for greater transparency about the use of chemicals throughout all stages of
production. Tis is not something specic to mineral oils or packaging, but it is
applicable across all industry sectors and supply chains.
Tere is a need for better communication of product inputs and the impacts of
these intended applications. Such information could lead to proactive solutions in
the future and avoid recalls while reducing a companys exposure to risk and supply
chains. Policy development should also be included in this discussion. Europe
appears to be at the forefront of regulation and policy development while the rest of
us continue to play catch up. Furthermore, universal policies could help to mitigate
frustration and confusion among industry members and help ensure product safety.
Mineral oil migration creates
a new concern for packaging
Better
Manufacturing
Is InYour Future
www.htiplastic.com/fortune
800-824-0607
sales-hti@htiplastic.com
5120 NW 38th St Lincoln NE 68524
Yes, we can predict it. Working with HTI Plastics means a more
efficient, higher level of service at every stage of bringing your
product to the market. Its something weve been doing for
more than 20 years now, and judging by the number of our
repeat customers, its working. HTI Plastics is an ISO 9001
Certified and ISO13485 Registered injection molding facility, so
you know youre working with a company in compliance and
capable of meeting your rigorous requirements. It also means
operational efficiency, which drives down-line costs and
precision repeatability. If your fortune reads, A reliable friend
is one worth keeping, consider partnering with HTI Plastics for
your next project.
We satisfy your craving for excellence.
PD1109 029 29 8/31/11 4:21:56 PM
30 SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com
f
o
o
d
p
a
c
k
a
g
i
n
g
F
Lisa McTigue Pierce, Editor
Forget meek. Superior Farms has gotten aggressive
in recent years promoting lamb as an easy-prep,
succulent meat worthy of gracing any table on any
night of the weekand equally deserving of more
space in retailers meat displays. According to the
2010 National Meat Case Study, lambs share of
linear feet in the self-service case was just 3 percent.
Turns out theres good reason for this, though.
Superior Farms conducted consumer research that
revealed many people dont buy lamb because
they think its di cult to prepare, a perception the
company is determined to dispel.
We conducted focus groups, which gave us a lot
of insight as to why shoppers are hesitant to pick
up lamb. About a third of shoppers have never even
tried it, says Gary Pfeier, vp of sales for Superior
Farms. So our avor experts and packaging experts
came together to give shoppers what they needa
fool-proof way to cook lamb.
In 2010, the company launched its
Mediterranean Grill line of pre-seasoned, pre-
marinated lamb products in case-ready skin-
packed trays designed to draw in new customers
(see our article at www.packagingdigest.com/
MediterraneanGrill).
Following up on that success this spring,
Superior Farms created standout stand-up pouches
of Superior Leg of Lamb pre-
seasoned boneless roasts vacuum-
sealed in cook-in bags. Te April 1
launch was timed to hit stores prior
to Easter, a lamb-friendly occasion,
along with in-store demonstrations
at many retail locations the week
before the holiday.
Priced at around $8 to $9 lb (about the same
as a regular boneless leg of lamb), these lamb legs
weigh approximately 5 lbs and are seasoned with
a classic lamb avor prolerosemary, garlic, salt
and pepperthat has mass appeal.
Each roast has a pop-up timer that indicates
when the internal temperature reaches 145-deg
F. Angela Gentry, Superior Farms director of
marketing, says, People can either cook to their
desired doneness or simply look to the pop-up
timer to know when the meal is ready.
Hitting the easy button
Lamb as a meal option is getting some outside
helpMarinated meats are becoming more
popular ,and lamb is increasing in visibility with
the help of television networks and magazines,
explains Gentrybut the package still does most of
the heavy lifting at point of purchase.
Tats why Superior Farms chose a high-gloss
outer bottom-gusseted bag and artfully decorated
it with appealing graphics, nutritional information
and easy-to-follow cooking instructions.
We felt it would be confusing to have any
instructions printed on the cook-in bag or on labels
that people would have to remove, Gentry says. A
second, outer bag with graphics seemed like a good
option that consumers would understandthere
are similar packages for turkey, too.
Created by graphic designer Amy Bishop of
Sacramento, CA (see her portfolio at https://
picasaweb.google.com/amyshareebishop), the
package showcases a photo of a cooked leg of lamb
that Gentry says is appetizing to help people
understand what the nished product will look
like. Also, prominently placed on the front, a
starburst touts the packages main attributes: Easy!
Cook in the bag with pop-up timer. A notch and
TEAR HERE instructions with a dotted line give
consumers a start on opening the pouch easily, too.
Produced by Packall Packaging Inc., the
pre-made pouch is a structure of 48-ga biaxially
oriented polyester laminated to white coextruded
polyethylene (PE). Te 3-mil PE layer is the
companys proprietary lm blend made on a 7-layer
extrusion line. Packall Packaging president Henry
Ciszewski declined to identify the resin supplier.
Total pouch thickness is 3.5 mil. Te corona-
treated polyester is reverse-printed on a Fischer
& Krecke 10-color gearless exographic press, of
which Superior Farms is using nine colors.
Superior Farms new leg of lamb pre-seasoned roast uses
HIGH-IMPACT PACKAGING to show consumers how simple the
meat is to prepare. An inner cook-in bag then delivers on
the fool-proof claim.
Lamb made easy
Roasts in cook-in bags are manually loaded into the
rotary vacuum sealer infeed.
An inspector visually checks bags for quality and seal
integrity.
Continued on page 32
PD1109 030 30 8/31/11 4:33:28 PM
800-541-1535 | www.placon.com
SHELF CONFIDENCE.
INNOVATION
s
DESIGN
s
SERVICE
s
QUALITY
s
SUSTAINABILITY
Come visit us at Pack Expo
Booth S-6019
Whats YOUR
packaging made of?
Packaging should work as hard to sell
your products as you did to bring them to market.
Is your packaging doing the job? Placon designs
thermoformed packaging to grab maximum attention
with a minimum amount of material.
And we do it while meeting your production
and environmental specs. A product
on the shelf has only an instant to make an
impression. With Placon, you can be condent
you wont be overlooked.
LETS TALK.
PD1109 031 31 9/2/11 1:24:45 PM
32 SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com
Now were cookin
If the outer pouch sells consumers on the product
for the rst time, it could be the inner cook-in bag
that gets them coming back time after time. Supplied
by Sealed Air, Cryovac Food Packaging, the Oven
Ease bag conveniently goes from refrigerator directly
to conventional ovens. Cooking in a bag keeps
the lamb leg juicy and tender because it retains its
moisture and marinates while it cooks, delivering the
promised foolproof results.
Superior Farms receives clear, pre-made 2.5-
mil bags in a 9x19-in. size. But Oven Ease is also
available in 2 mil for lighter products and 3 mil for
more abusive applications or bone-in meats; as well
as in widths from 8 to 16 in. A rollstock version of
Oven Ease is currently in the works, too.
Te multilayer nylon bag withstands
temperatures of 375-deg F for up to four hours, as
well as 10-deg F for meats to be frozen. Designed
with a sealant layer, Oven Ease can be sealed on
standard vacuum-packing equipmentso food
companies can oer value-added products like
marinated lamb without capital cost. And the
material provides a shelf life of 28-plus days.
Introduced in 2009, Oven Ease has quickly
gained attention for its advanced cook-in packaging
technology, even winning a Silver Award for
technical innovation from the Flexible Packaging
Associations 2011 Flexible Packaging Achievement
awards. Shawn Harris, marketing director for
Sealed Airs Cryovac fresh red meat products,
explains the innovation is in the barrier that Oven
Ease provides. Even though Superior Farms is using
an outer pouch to boost shelf appeal and provide
instructions, products packed in Oven Ease could
be sold without an outer pack.
Whats changed to allow a high-barrier cook-in bag
now? Advances in resins, says Don Smith, marketing
director for Sealed Airs Cryovac Oven Ease products
(he, too, declines to mention the resin supplier),
combined with the companys coextrusion process.
Aside from good barrier, the vacuum bag also
provides a level of food safety for Superior Farms
customers. Because the meat goes right from the outer
pouch into the oven, consumers dont need to touch
the uncooked product, which prevents potential cross-
contamination during at-home food prep. Superior
Farms does recommend that consumers cut a small slit
(about 1/8-in.) in the bag prior to cooking, though.
Smith says this is just a safeguard, to take pressure o
the seals as the bag inates during cooking; although
they have not had an issue with seals letting go.
In fact, the Oven Ease bag keeps meats
contained and hot in the package hours after being
removed from the oven, according to Cryovac. Tis
impressive holding time is a key selling feature for
foodservice operations.
Time matters in the consumers kitchen, too, but
in a slightly dierent way these days. Convenience
cooking is more than four minutes and a ding
in a microwave, Harris says. People want to be
engaged in what theyre doing. Tis allows the
person whos preparing the meal to feel that theyre
more engaged in the meal preparation.
Smith adds, Yet one of the great beauties of this
is (that) Oven Ease is going to allow a consumer to
come in at ve oclock, preheat the oven, put this
in the oven for an hour or whatever and go about
whatever else they have to do. Its unattended cook.
No clean up. No preparation.
Teres a nancial aspect, too, that appeals to todays
budget-conscious consumers. People dont really want
to experiment with a (high) retail ring and mess it
up, Harris says. People, especially younger people
Millennialswant to try dierent avors and dierent
cuts and they just arent experienced enough to do it on
their own. Tis enables them to do that.
Vacuum-sealed roasts are manually inserted into
pouches.
Theres a packaging app
I nnovat i on Day!
Br ai nst or mi ng
Vi r t ual Conc ept s
Rapi d
Pr ot ot ypi ng
Di gi t al Pr e-Pr ess
Best i n Cl ass
Met al Li t hogr aphy
Hi ghl y Dec or at i ve
Met al Cont ai ner s
Ver sat i l e Pl ast i c
Cont ai ner s
Fl at Sheet
Dec or at i ng
St ock St r uc t ur es,
Met al and Pl ast i c
Spi c e Cont ai ner s
Cof f ee, Tea
Pack agi ng
Consumer /
Heal t hc ar e
Conf ec t i oner y
Pr omot i onal
Sust ai nabi l i t y
Si ngl e Sour c e
107 Year s
of I nnovat i on
PD1109 032 32 9/2/11 1:24:51 PM
33 www.packagingdigest.com PACKAGING DIGEST SEPTEMBER 2011
Seasoned operations
Although the packaging material was relatively
new, the equipment to put a packaging line
together already existed. Superior Farms had all the
systems it needed for this project in house at both
its Dixon, CA, and Denver, CO, facilities.
Here are details of the Dixon operation, which
is a mix of manual, semi-automated and automated
processes:
Te process starts with vacuum tumbling to add
brine and seasoning to the legs of lamb. Product
is then transferred in totes to a station where two
workers manually apply netting by feeding the meat
through a stainless steel loading horn and cutting
o the netting with a knife. Te netting holds the
muscle groups together in a roast shape and helps
keep portions from getting dried out during cooking.
A pop-up timer from Volk Enterprises is manually
inserted, and the product moves to the next station.
Here, a worker manually loads a Cryovac Cook
Ease bag onto another horn, while another person
feeds the netted leg into the bag. Filled but open
bags are conveyed to the infeed of the rotary Cryovac
8600 vacuum sealing system, where a worker
positions the product so the top of the bag lays across
the bottom side of the impulse heat seal bar. Te
vacuum chamber closes down on the bag, removes all
the air from the bag and then applies heat to seal the
top of it, thus preserving the vacuum status. Speed
on this line is about 20 to 25 rpm but the system can
be run at about 35 cycles per min.
As sealed bags exit the vacuum chamber, they
are rinsed in a water bath to clean o any escaped
seasonings or marinade and then pass under an air
blower for drying as they are conveyed to the next
packing station.
Sealed bags are visually inspected by an operator
for quality, making sure the seal is intact and that no
marinade is on the outside of the bags. Te use or
freeze by date is added with a manual pricing gun to
at outer pouches as theyre queued up for lling.
Roasts are inserted into the outer retail pouch
by hand and placed in a semi-automatic Cryovac
BW 25 bag sealer so the package is sealed just
above the tear-open notch on the side of the
pouch. Te 25-in. bar is wide enough to seal two
pouches at once, with a seal time of 0.5 sec at 72
amps and 32 volts.
A worker manually packs the nished product
into erected cases in counts of four. Corrugated
cases are automatically sealed on an Akebono
strapping machine and then manually palletized.
To accommodate retailer slotting requirements,
Superior Farms builds pallets ve layers high, with
10 cases per layer for a total of 50 cases per pallet.
Te short edges of the cases face to the outside in
this conguration: three cases face out on Side 1;
two face out on Side 2; three face out on Side 3;
and two face out on Side 4.
Superior Farms has done dry rubbed legs of lamb
before, but Gentry says this was the rst product that
it is tumbling and also packing in a cook-in bag.
Tis packaging really wowed our customers,
Gentry says. With lamb prices high this spring,
buyers were timid to try something new. But we
had a few pilot programs that showed good results
that we are going to take with us when we re-pitch
the product for the winter holiday season. Well
also be oering both a 5 lb and a 2.5 lb leg in the
fall and winter to give people the option for either
bigger family gatherings or more intimate dinners.
Fischer & Krecke, Bobst Group, 973-226-8000.
www.fischer-krecke.com
Packall Packaging Inc., 800-965-3314.
www.packall.com
Sealed Air Corp., Cryovac Food Packaging,
800-391-5645. www.cryovac.com
Volk Enterprises, 770-663-5400.
www.volkenterprises.com
0 More information is available:
Outer pouches are sealed, two up, on a semi-automatic
bag sealer.
for that...at J.L. Clark
With Powerful Packaging apps from J.L. Clark, almost anything is possible.
Need it faster? Can do! With rapid prototyping, digital pre-press, digital printing
and a host of other resources to choose from, we accelerate the process of
taking you from concept to consumer faster than anyone in our industry.
Looking for that wow factor thats been so elusive up until now? Youll nd it
here, with the industrys best metal lithography, innovative plastic container
designs, and dozens of shapes, sizes and
decorating options to choose from.
Tired of hearing No, cant be done?
Get ready for Yes, it can! at J.L. Clark.
Visit the new www.jlclark.com today for your
Powerful Packaging app.
The Answer
I s Yes!
Shor t Run
Di gi t al Pr i nt i ng
PD1109 033 33 9/2/11 1:25:09 PM
34 SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com
f
o
o
d
p
a
c
k
a
g
i
n
g
F
Lisa McTigue Pierce, Editor
For 75 years, Goya Foods has served its core
Hispanic customers a continuing feast of foods
steeped in ethnic avors that convey a taste of
home. Its Latin cuisine has found a place-setting
on tables of non-Hispanics, too, enticed by
alluring photos of authentic ingredients and robust
seasonings shown on many of its packages.
Today, the company is the largest Hispanic-
owned food company in the U.S. and the
established leader of Latin Fusion foods and
beverages with more than 1,600 products on its
menu. Its avor palette draws on time-honored
recipes from a range of areas: the Caribbean,
Mexico, Spain, and Central and South America.
Goya has expanded over the decades and
now operates 15 plants throughout the U.S.,
the Caribbean and Europe (including Spain
birthplace of company founders Don Prudencio
Unanue and his wife, Carolina). Still privately
owned and managed by the Unanue family, Goya
now combines the best of old and new worlds;
traditional dishes with modern conveniences. One
example is the companys easy-to-prepare seasoned
rice kitswhich combine rice, seasonings and
vegetables in a single pouchfor stove-top or
microwave cooking.
Te kits are one of many dry products
produced at the companys Secaucus, NJ, facility.
Te 99,000-sq-ft plant packages all the companys
rice and our, and most of the beans, sold
worldwide. Handling more than 140 SKUs, this
location processes about 20,000 cases/day during
peak production.
Of 12 packaging lines, six
package beans in bags, three put
our in pouches and three ll
rice in pouches that are then placed into cartons.
During an early June visit, Packaging Digest
toured much of the plant, but for this article, well
concentrate on representative Bean Line No. 1,
Rice Line No. 1 and the combined automated
palletizing/unitizing operations.
Lines stay current
Goya continues to upgrade the plants
established packaging setups for better e ciency
and improved food safety processes. For example,
one of the bean lines was down the day of the visit
so system electronics could be updated.
Additional recent improvements include
automated palletizing; x-ray inspection for
metallized pouches of rice; and new Allen-Bradley
control panels from Rockwell Automation
throughout the plant with bilingual (English/
Spanish) capability. Language selection is as easy as
touching a ag icon on the HMI displays.
Some operational gains are related to material
rather than equipment. On the bean lines, a
switch to PP instead of PE lm makes a better
looking package on shelf and seals easier on
existing equipment. Company vp Joe Perez says,
PP also allows us to increase packing speeds by
about 12 percent.
Ingredients arrive in super sacks, a.k.a. exible
bulk containers. All products go through cleaning
and screening to remove any foreign materials.
From there, beans (for example) are vacuum
Goya Foods has made a series of improvements at its Secaucus, NJ, plant with DUAL GOALS
OF ADDING EFFICIENCY AND SAFETY to the packaging lines of its popular ethnic foods.
Old-world taste;
new-world convenience
Seasoned rice, for microwave or stove-top
cooking, is packed in a metallized pouch
that then goes into a paperboard carton.
Packages are bilingual.
d i
Dehydrated vegetables, rice and spices are lled into
metallized pouches.
PD1109 034 34 8/31/11 4:25:53 PM
35 www.packagingdigest.com PACKAGING DIGEST SEPTEMBER 2011
conveyed into a hopper, which feeds
elevating buckets that deliver the
product to packaging lines on the
other side of the wall.
For Bean Line No. 1, beans are
fed to one of two Hayssen Ultima
ST vertical form/ll/seal machines.
Each system operates at about 70
bags/min on the 1-lb bag size to
hit the 140 bags/min target output.
For product safety and quality
control, a Safeline metal detector is
positioned between the weigh cup
and the vf/f/s.
Filled and sealed packages
from each bagger drop onto a belt
conveyor, which merges the two lines
into single le simply by adjusting
the speeds of the side-by-side
conveyors and releasing one bag at
a time. A single stream of bags then
passes under the printhead of a Linx
4900 inkjet printer (distributed by
Diagraph Corp.) where a production
code is added.
On their way to case packing, bags
enter a vibration table where sensors
check for dropped beans, which
means a bag has broken open. If so,
the bag is ejected so it doesnt get
case-packed. Dropped beans are fed
back into the hopper.
At this point, the line makes a 90-
deg turn so bags can be collated and
packed into cases. Cases are erected
and bottom sealed with p-s tape on a
system from Wexxar.
Cases hold 24 bags, four rows
of six. Within the Blueprint
Automation gravity case packer, a
vibrator helps settle the bags and
shuttles back and forth to create the
pack pattern as bags drop into the top
of the case.
Cases are top-sealed with p-s
tape by a Little David unit from
Loveshaw, receive alpha numerics
and a bar code from a Domino inkjet
coder and then ascend to an elevated
conveyor to reach the palletizing
station, which is about 250 feet away.
Rice cartons are automatically collated and side-loaded into cases.
Bags of beans are conveyed from dual
vf/f/s machines and single-led prior to
receiving an inkjet production code.
Continued on page 36
PD1109 035 35 8/31/11 4:26:22 PM
36 SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com
palletizers, moves lled pallets to the
Lantech Q300XT stretch wrapper
and then loads them onto trucks.
Goya tries to schedule production
with minimal changeovers, running
the same product and, if possible,
the same package size a full day or
more. It has devised a simple system
to communicate with the control
system at the palletizer station. As
cases leave the main packaging area,
Goya adds a strip of reective tape
to the last case of the run. When
seen by a downstream photoelectric
sensor, it triggers the line control
system for a SKU changeover at the
palletizers. At the end of the day, this
same system prompts a shutdown of
the line.
Rice kit packaging
One of Goyas most popular
products is the convenient-to-prepare
seasoned rice line, with 14 varieties
to choose from. Rice, seasonings and
dehydrated vegetables (when part
of the recipe) are packed together
in one bottom-gusseted pouch. Te
metallized structure provides enough
moisture barrier to deliver a three-year
shelf life.
On Rice Line No. 1, a KHS
Klckner-Bartelt CN110 horizontal
form/ll/seal machine uses a
volumetric ller for the free-owing
rice, an auger for the less-movable
spice and a slide gate for the
vegetables (the actual lling order
is veggies, rice, seasonings). As
pouches reach the end of the f/f/s
system, a picker uses vaccum cups
to transfer the vertical pouches to a
horizontal position on a conveyor,
creating a 90-deg right turn in the
line. At this point, pouches are
automatically checkweighed on a
Mettler Toledo unit. For quality
control, Goya also periodically
veries weights o ine.
From there, pouches make
another right turn for a short
distance before turning left into
the cartoning operation. Tis hitch
Tree top-level Von Gal
palletizers handle the production
of all 12 lines, with each palletizer
dedicated to four packaging
lines. Te conveyor system from
Simplimatic Automation was
designed so cases could be diverted
to a dierent palletizer if necessary
with a simple push of a button.
Tat action raises or lowers a section
of a conveyor so cases drop down
to a dierent exit conveyor, feeding
cases to an alternate palletizer (a
gate holds cases until the section
is in place and cases are ready to
move again). Tis gives the plant
exibility in downstream operations
to keep production moving, but the
stacked conveyor layout also saves
space in the crowded plant.
One operator handles the ow of
cases from all 12 lines into the three
Newer, better-looking PP bags also allow
Goya to boost lling speed by about 12
percent.
Pack Expo 2011 | Booth 2624 | 888-442-TAPE
Good to
the Core!
Why do you have a box of half used machine length tape
at the end of your packaging line? Its probably because
youre not using Shurtape premium carton sealing tapes.
Shurtape is focused on your performance from Start to
Finish, so every roll is good to the core, every time.
Visit Shurtape.com/GoodToTheCore for a free sample
and start seeing the difference.
2000 yards
1000 yards
PD1109 036 36 8/31/11 4:26:37 PM
37 www.packagingdigest.com PACKAGING DIGEST SEPTEMBER 2011
in the line orients the pouches for
carton insertion and creates room on
both sides to operate and service the
cartoning equipment.
Pouches are staged in pockets
prior to carton insertion. Here a
Klckner-Bartelt pouch flattening
system uses a rotary pad to tamp
down the pouch so it loads easier
into the carton. The gusset on the
bottom of the pouch helps with
carton loading, too, by presenting
a wide, flat surface for the pusher
bar on the Schneider Packaging
Equipment Co. horizontal
cartoner.
After hot-melt sealing, cartons
turn right 90-deg to pass through a
Safeline x-ray system, which checks
the metallized pouches for foreign
contaminants. An air reject system
removes any suspect packages. Te
x-ray system is tested once an hour
to make sure its working (workers
simply put a contaminated box
through and verify that it has been
rejected).
Cartons are collated and packed
into regular slotted cases (RSC) on
a Schneider case erector/packer/
sealer before continuing on to their
designated palletizer.
On track for quality
Staying on top of quality
procedures, Goya is ramping up to
comply with new rules in the Food
Safety Modernization Act. QC
supervisor Carolina Rivera says they
are ready to track packaging materials.
Teyll use the same procedures already
in place for tracking raw products,
but this new safety requirement will
double their paperwork.
BluePrint Automation, 804-520-5400.
www.blueprintautomation.com
Diagraph Corp. (Linx), 636-300-2000.
www.diagraph.com
Domino North America,
847-244-2501
www.domino-printing.com
HayssenSandiacre, A Barry-Wehmiller
Co., 864-486-4000.
www.hayssen.com
KHS USA (Klckner-Bartelt),
941-359-4000.
www.khs.com
Lantech, 800-866-0322.
www.lantech.com
Loveshaw, 800-572-3434.
www.loveshaw.com
Mettler Toledo, 800-836-0836.
http://us.mt.com
Rockwell Automation, 414-382-2000.
www.rockwellautomation.com
Safeline, 813-889-9500.
http://us.mt.com
Schneider Packaging Equipment Co.,
315-676-3035.
www.schneiderequip.com
Simplimatic Automation,
800-294-2003.
www.simplimatic.com
Wexxar Packaging Inc.,
604-930-9300.
www.wexxar.com
Von Gal, 800-542-6570.
www.vongal.com
0 More information is available:
Cases holding 24 bags of beans are p-s
sealed before continuing on to palletizing.
Integrity. Committed. Innovative. Smart. The Intelligrated Way.
Outsmart Your Challenges: At Intelligrated, smart means meeting unique robotics
challenges with proven technology tailored for your application. With the right
combination of hardware, software, people and processes, Intelligrated keeps you
ahead of the competition. Solving customer challenges. Thats the Intelligrated way.
866.936.7300
www.intelligrated.com/smart
Visit Intelligrated at PackExpo in
booth #3611, or scan the QR code
below to see what Intelligrated will
be exhibiting at the show.
PD1109 037 37 8/31/11 4:26:59 PM
38 SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com
p
a
c
k
a
g
i
n
g
d
e
s
i
g
n
I
Gary Chiappetta, Contributing Writer
In todays crowded markets, dierentiation is
increasingly important to get noticed. When a
retail product has a proprietary formulation (such
as Coke) or patented design feature like Swifter,
its easier to capture market share, and in some
cases, create a whole new category. Tis form
of intellectual property not only gives brands
a market edge, it creates a barrier for me-too
products and, in some cases, with a design or
utility patent or trademark.
But there are plenty of everyday retail products
on the market without patentsubiquitous
products that have become commodities, such
as toilet paper, dish soap or even snack foods.
However, manufacturers have been reluctant to
invest marketing dollars in everyday items that are
considered value-driven commodity products (unless
of course the products are well-known brands).
For smaller manufacturers margins are thin
and volume drives their market. Tere are ways to
dierentiate here and raise the reservation price
point (what consumers are willing to pay) and
increase margins. But to accomplish this goal,
brand marketers and designers must learn to
partner with engineering and manufacturing at
earlier stages of concept development.
Tere needs to be more action and less talk
about working together. If you want to make
big things happen, there needs to be big change.
Te change may have to begin with a paradigm
shift in thinking, by designers, about the value of
capturing creative thinking from the production
and manufacturing teams.
Recently, I participated in a large creative
ideation session that included engineers and
production sta. Some of the most interesting idea
builds came from the non-creative participants.
Not because their ideas were better or they had
better insights. Teir ideas were valued before the
session even started (by just inviting them) and
their ideas brought new perspective that didnt
exist in prior developments. When a new product
development process moves beyond aimless design
and leverages cross functional collaboration, its
magic, and everyone wins.
From ideation to manufacturing
Marketing, design and manufacturing working
in parallel not only promotes a healthy discovery
process, but the partnership can lead to disruptive
design insights that create a unique point of
dierence. Working together eliminates the typical
stage gate process (and the project hand-o)
and lets ideas evolve quickly, with buy-in from
all stakeholders. Tat evolution allows the most
eective ideas to emerge, giving the entire team
condence and enthusiasm to push their limitations
with new achievable results.
One obvious benet of downstream
collaboration is reducing costly bottlenecks in
production; a critical time that is most likely
already compressed and strained. Losing a week
or two in timing a product launch could cost
a company millions in lost sales opportunities
not to mention costs associated with advertising
and promoting the launch. Getting a product to
market quicker also makes it more di cult for the
fast followers to steal market share or big brands
enough time to react. Te extra time on shelf will
help establish product leadership, capture a bigger
market share and increase overall sales.
Most packaging design projects face similar
di culties in regards to timing and budgets. So how
can these collaborative teams create better design
solutions that are more cost eective and do it in less
time? By allowing teams to work in an environment
that embraces iterative ideation, iterative design
and iterative prototyping. Changes in technology,
material specications, manufacturing and printing
have created complex challenges and diverse
opportunities. You need everyone on board to bring
these industry specic ideas and their experience
to the table and begin a process for co-creation.
Ideation sessions are perfect for that kind of thought
leadership to help ideas take shape.
After artists capture initial ideas on paper,
DESIGNING WITH THE END-IN-MIND reduces production bottlenecks,
speeds time-to-shelf and disrupts the market in the process.
Moving intelligence
upstream aids development
Continued on page 40
When designers and engineers work together closely in the initial stages, they can create a winning design for brand
owners.
PD1109 038 38 8/31/11 4:30:10 PM
The U2 is the most affordable and compact printer on the market today. Couple that with the fact
that it is self-contained and ready to plug and print text, barcodes and graphics. This may just
make it the most dangerous printer on the market today.
Especially in the wrong hands like tiny, little, dirt-covered ones.
The U2 Printer from InkJet Inc.
Easy
Enough For
a Jealous
Older
Brother to
Figure Out.
U2 Printer
$999.
00
FREE ink cartridge with purchase of U2 InkJet Printer when you mention promo code IJI999. ($69 ink cartridge value)
powered by
Call 1-800-280-3245 to learn more or visit http://www.inkjetinc.com.
Pack Expo 2011, Booth 4279
PD1109 039 39 8/31/11 4:30:16 PM
40 SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com
iterative design and rapid prototyping
takes the subjectivity out of each
concept and creates a concrete
framework for feedback. Te
feedback should include the original
ideation teams, brand and executive
teams and consumers. Tis can be
done concurrently with structural
packaging design, brand packaging
graphics and visual identity. Like the
changing images in a Kaleidoscope,
brand, color, form and function must
align synergistically to be eective
functionally and elicit an emotion.
Sometimes, the packaging innovation
itself is the catalyst for new revenue
streams and dierentiation.
Market makers and
trailblazers
Kraft Foods Oscar Mayer is a
great example of a food brand that
is considered a market maker. One
of the most powerful ways to bring
products to market faster is to create
your own sector through product
innovation or shelf disruption. Oscar
Mayers introduction of Lunchables
was the rst food product of the time
that incorporated moist and dry food
packaged together and was considered
revolutionary at the time. Te overall
concept combined with new packaging
technology created an immediate
barrier to entry for the competition.
Oscar Mayer was also one of the
Design agency Kaleidoscope is
putting its money where its mouth is
by investing to increase capabilities
within its innovation lab. The new
investment is not only in people and
processes, but new equipment that
includes a Digicon packaging nishing
system (for comps and marketing
samples) and computer numeric
controlled (CNC) milling machines for
structural prototyping.
Kaleidoscopes approach to
iterative design utilizing comps and
prototypes to evolve brand packaging
solutions has been a big hit with our
clients says Carrie Mapes, director of
strategy and account planning. Our
Kaleidoscope
doubles
prototyping
capability
A designer may
be tasked with
solving one
problem while
inherently and
unknowingly
creating another
for production.
A milling machine allows
Kaleidoscope to build structural
prototypes of packaging containers
to give clients a 3D preview of a
packaging design.
Presenting the packaging industrys most extensive line of
press-to-close and slider zipper reclosable solutions. Proven
technology and fresh ideas help you differentiate and reinvent your
brands. With closure systems from Fresh-Lock and Slide-Rite, your
packages deliver added value to both you and the consumer.
See us at
Pack Expo 2011
BOOTH #C-2818
September 26-28, 2011
Las Vegas Convention Center
Las Vegas, Nevada
Presto Products Company A Business of Reynolds Packaging Group P.O. Box 2399 Appleton, WI 54912-2399 (800) 265-0750
Fax: (920) 738-1347 E-mail: fresh-lock@reynoldspkg.com
www.fresh-lock.com
PD1109 040 40 8/31/11 4:30:20 PM
41 www.packagingdigest.com PACKAGING DIGEST SEPTEMBER 2011
rst to introduce lunchmeats and
cheeses that were vacuum-formed
and could be merchandised in the
refrigerated section of grocery stores.
Tis innovation took consumers out of
the deli counter and enabled quicker
and easier access to deli products
without waiting in line. Although
there have been many iterations of the
same concept from many other brand
manufacturers, Oscar Mayer is still the
recognized leader.
Other brands rely on eective
design communication and unique
structural packaging to capture
the attention of the consumer. For
example, Method was the rst to create
a structurally revolutionary bottle as
a primary container for its hand soap
line. Tis innovation has given birth to
many fast followers and copycats, but
Method will always own the equity as
the rst brand to leap from the ledge
of standard hand soap packaging.
Whether a brand is launching a
increased capabilities allow our clients
to go from imagining abstract thinking
to handling concrete ideas in 3D form.
Its a powerful tool.
Kaleidoscope wants clients to be
able to make better decisions based
on not just research, but trial and
error prove out. The new equipment
gives the agency the ability to provide
comps and short-run marketing
samples to its clients and other design
rms.
Gary Chiappetta, president and
managing partner, says the real
value in his rms approach to using
iterative prototyping as part of the
design process allows for innovation
through evolution. Rapid ideation,
rapid design and rapid prototyping
allow for ideas to develop quickly,
says Chiappetta. The idea is not
to diminish the strategic thinking
necessary for great design and
strategy to align, but to prove it out
over and over again, and do it within
budget and on time.
new packaging structure or a bold
new design for their products, it is
critical that ideation, design, pre-press
production and manufacturing be a
voice in the process from start to nish.
Without this 360-deg development
of the new product, the window for
launch and inevitably a products
competitive advantage get lost in a
process of working in silos, stage-gate
processes and downstream hand-os.
Moving beyond design intent
In many cases packaging designers
are creating design solutions that
align with a creative strategy while
maintaining brand standards and
packaging architecture. A designer is
tasked with solving one problem while
inherently and unknowingly creating
another for production. Designers
cannot be expected to be IT experts
just because they work on a computer,
as much as they cannot be expected
to be production experts just because
they are designers. Working with
downstream production specialists and
printers can help designers work with
the end in mind.
Another constraint for designers
is digital output as proof of concept.
Although there are many various
forms of output (such as inkjet,
Continued on page 42
Kaleidoscope uses its new Digicon
system to create marketing samples
of packaging ideas.
For 17 years, PakTech has served all major brands and processors with the most innovative technology in the
marketplace. In fact, its our mission to supply clients with tomorrows solutions, today. From our premium
packaging handle appeal and comfort to our state-of-the-art application machinery, we provide turn-key systems
that streamline operations, and create added value. Our green advantage? Low-waste 100% recyclable
packaging and clean manufacturing. Its how we roll.
Perception of value begins with quality. Exceptional quality and
great brands go hand and hand. PakTech providing you the
ultimate packaging solution.
Handle & Applicator Solutions
VI SI T US AT BOOT H C- 1 55
PD1109 041 41 8/31/11 4:30:38 PM
42 SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com
thermal and laser jet), none of these
technologies oers the ability to print
specialty inks or specialty stocks. And
as much as these print tools are great
for rapid prototyping of color, their
output is only an interpolation of a
print environment.
How can designers envision a
design alternative on foil stock using
transparent inks and custom color
matching? How would they even
know to ask unless they are trying
to mimic a look or eect that has
already been produced? Iterative color
imaging will help solve potential
downstream problems early on in the
design process and the process allows
happy accidents to occur that can
alter the design thinking. In addition,
consulting with separators early on
can be a great help in understanding
how print order, SWAP color and
custom colors need to be addressed to
meet printer specications.
Like brand packaging designers,
structural design teams also face
similar and at times, more complex
challenges. At the same time,
structural ID teams are expected to
be experienced in manufacturing and
deliver beyond design intent. Tis is
why engineering and prototyping are
a structural designers best friend (or
should at least be embraced).
Todays rapid prototyping tools
can help designers and manufacturers
quickly visualize 2D concepts in a
3D form. Tis is an important step
not only for design development, but
also for manufacturers to begin to
assess downstream challenges. Its a
great time to collaborate and meet the
challenges of the market, the goals of
the brand team, and to take market
share from competitors through
innovation. Prototyping should not
be looked at as an end-game process
for visualizing a nal design, but used
as an iterative tool to fail fast forward.
And do it early in the process.
When designers, marketers and
their manufacturing partners work
together, potential problems become
team challenges that are turned into
market-changing opportunities.
Gary Chiappetta, author of this
story, is president and managing partner
of Kaleidoscope, an integrated brand
design rm providing packaging design
solutions for consumer products goods
companies and retailers. To learn more,
visit www.thinkkaleidoscope.com.
Iterative prototyping
as part of the design
process allows for
innovation through
evolution.
Marketers and
designers must
LEARN TO PARTNER
with engineering
and manufacturing
at earlier stages
of concept
development.
See us at Pack Expo Las Vegas, Booth C2411
PD1109 042 42 8/31/11 4:31:58 PM
43 www.packagingdigest.com PACKAGING DIGEST SEPTEMBER 2011
I
p
a
c
k
a
g
i
n
g
d
e
s
i
g
n
More packaging SUPPLIERS ARE OFFERING DESIGN AND OTHER CREATIVE SERVICES
to help brand owners maximize efciencies and to deliver innovation.
Jennifer Acevedo, Contributing Writer
Its no secret that packaging has become a critical
tool for brands to communicate eectively with
consumers. But with additional investment in
packaging comes the desire to streamline processes
and maximize nancial returns, all the while
maintaining a competitive edge on shelf.
Companies typically face challenges on three
key fronts, explains John Perrin, xpedx vp of
packaging. First, they want maximum visibility
and control of their total packaging costs. Second,
they want to reduce supply chain complexity. Tird,
they want to leverage best practices in package
design because of its large and growing impact on
sales, protability and cost reduction.
Recognizing the opportunity to partner more
closely with their customers, many packaging suppliers
are beginning to swim upstream in the package
development process, oering services like ideation,
brand strategy, and graphic and industrial design that
typically have been oered by standalone advertising
and marketing agencies.
Creativity and feasibility
One signicant benet of consolidating creative
and manufacturing teams under one roof is the
input of experts who understand the equipment on
which the package will ultimately run.
Over the years Ive seen thousands of designs
that were provided by rms whose expertise was not
packaging. Tey were frequently beautiful designs
that couldnt be manufactured or lled. Although
it sometimes provides a starting point, it wastes
time and costs money, explains Craig Sawicki, evp,
design and engineering, TricorBraun.
And when each stakeholder in the development
process has a seat at the table from the start, the
dreaded hand o from one discipline to the next
is eliminated. Tere are no surprises because each
department has been involved and heard from the
beginning.
Te steps in the classic product development
model sequence are dened the same way
organizations dene and divide their human capital
resources. Tere is an opportunity denition phase
led by sales and marketing, a creative phase led by
designers, a production phase led by engineering
and operations, and so forth, explains Scott Jost,
vp, innovation and design, Berlin Packaging.
Smooth transitions between these project
phases require that those involved in the hando
understand each others perspectives. But as we all
know from the proverbial disconnects between right-
and left-brain thinkers, thats easier said than done.
Add to this the fact that, under the traditional
process, development teams typically consist of not
just dierent functions but dierent rms, and it
becomes a challenge to achieve true alignment. But
when creative and manufacturing are on the same
team from the start, the processand the results
can be very dierent.
Combining design and engineering
Bringing designers and engineers together
allows them to focus on complementing each other
rather than their often diering perspectives on how
to approach problem solving, says Jost, adding that
the team can evaluate packaging solutions not only
in terms of their aesthetic appeal, but also in terms
of their functionality, manufacture-ability, and
impact on a brand owners supply chain. When
we show you a next-big-thing package structure,
we follow through by generating volumetrically-
correct models, photo-realistic renderings, and even
prototypes.
Finding the package
development sweet spot
These sketches from Berlin Packagings Studio One Eleven show the various
iterations of the design process from concept to nal packaging.
He who hesitates is lost,
and the rst to market
enjoys the lions share of
that market.
Continued on page 46
PD1109 043 43 8/31/11 9:57:04 AM
Creative ID: GIL 4 pg Gate
Right Fold
Client: O-I
Printed: 5-3-2011 2:35 PM
Printed Scale: None
Saved: 5-3-2011 2:34 PM
Operator: Piet Halberstadt
Project Manager: Thomas
Art Director: Parsons
Copywriter: Powers
Account Executive: Fullhart
Comments: PAGE 1
Publication:
Packaging Digest - June
Issue
Trim:
10.5 x 13.5
Bleed:
10.75 x 13.75
Safety:
10 x 13
Job Colors: 4CP
Fonts
Helvetica Neue (56
Italic; Type 1)
Trade Gothic (Medium;
Type 1)
Images
Ole_4C.tif (CMYK; 902
ppi; 172.6MB)
TrueFruits_4C.tif
(CMYK; 770 ppi;
98.3MB)
Linus_4C.tif (CMYK;
519 ppi; 64.8MB)
SPellegrino_4C.
tif (CMYK; 876 ppi;
152.7MB)
GoldBottle_4pg_
gate_4C.tif (CMYK;
254 ppi, 181 ppi;
152.7MB)
OI_GLASS_IS_
LIFE_4C.eps (455KB)
Inks
Cyan
Magenta
Yellow
Black
Job Information
Design Studio
200 Varick Street, 11th Floor
New York, NY 10014
212.366.3000
APPROVALS
Proofreader Date
Project Manager Date
Art Director Date
Copy Writer Date
Account Executive Date
Creative Director Date
Quality Control Date
OK for Release Date
Document Name: OIW COR P12809L pg1.indd 1
Stefano Agostini,
Chairman and CEO
of Sanpellegrino S.p.A.
Edson Auricchio,
CEO of
OL Foods
Nic Lecloux,
Co-Founder
of true fruits
Linus, age 2
Saddle-Stitched Center Spread
10
1
3
10.5
1
3
.
5
10.75
1
3
.
7
5
10.125
1
3
.
5
10.375
1
3
.
7
5
20.375
1
3
.
5
20.625
1
3
.
7
5
F:10.25 F:10.125
PD1106page29.indd 29 5/27/11 10:04:58 AM
Creative ID: GIL 4 page Gate
Right Fold
Client: O-I
Printed: 5-3-2011 4:56 PM
Printed Scale: None
Saved: 5-3-2011 4:56 PM
Operator: Piet Halberstadt
Project Manager: Thomas
Art Director: Parsons
Copywriter: Powers
Account Executive: Fullhart
Comments: PAGES 2-3
Publication:
Packaging Digest - June
Issue
Trim:
20.375 x 13.5
Bleed:
20.625 x 13.75
Safety:
19.875 x 13
Job Colors: 4CP
Fonts
Helvetica Neue (55 Ro-
man, 56 Italic; Type 1)
Trade Gothic (Medium;
Type 1)
Images
Cousteau_Gate_4C.
tif (CMYK; 267 ppi;
99.0MB)
GoldBottle_4pg_
gate_4C.tif (CMYK;
254 ppi, 181 ppi;
152.7MB)
OI_GLASS_IS_
LIFE_4C.eps (455KB)
Inks
Cyan
Magenta
Yellow
Black
Job Information
Design Studio
200 Varick Street, 11th Floor
New York, NY 10014
212.366.3000
APPROVALS
Proofreader Date
Project Manager Date
Art Director Date
Copy Writer Date
Account Executive Date
Creative Director Date
Quality Control Date
OK for Release Date
Document Name: OIW COR P12809L pgs2-3.indd 1
People love glass, and for good reason. Chefs know it
protects avor and freshness. Moms know glass is healthy,
safe food packaging. Environmentalists know its 100%
recyclable, forever. And CEOs know glass says quality.
Honest, pure, iconic glass. Whats not to love?
GlassIsLife.com
Cline Cousteau,
Ocean Advocate,
Environmentalist
makers of beautiful, pure,
sustainable glass packaging
TM
Owens-Illinois, Inc.
Saddle-Stitched Center Spread
19.875
1
3
20.375
1
3
.
5
20.625
1
3
.
7
5
F:10.25 F:10.125
PD1106page29A.indd 1 5/26/11 3:12:52 PM
46 SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com
We need it yesterday
With lead times shrinking and competitors that
turn on a dime, speed to market is increasingly
critical to brand survival. Tat means manufacturers
need virtually instantaneous development and
execution of new packaging
projects to stay relevant.
Te days of analysis to
paralysis are long gone, says
Sawicki. He who hesitates is lost,
and the rst to market enjoys the
lions share of that market.
Tat means that every day,
every hour, that can be sliced
from the development timeline
can be quantied and assigned
value. Tere is no room for
waste, no time to translate the
concept as it passes through
each stakeholder in the process.
Anyone whos worked under
the old development model
knows that signicant time
must be set aside to convert agency concepts to
production-readiness, sometimes at the expense
of the character and personality of the underlying
design solution, other times meaning delayed or
missed launches, says Jost.
But when design, engineering, and manufacturing
are on the same page from the start, transitions
are much smoother or in some cases absent, so
translation errors and delays are, for the most part,
eliminated, shortening development timelines.
And tools like rapid prototyping allow not only
for the exploration of varying approaches during
the design phase, but also enable consumer testing,
renement and validation of the chosen concept.
Berry Plasticss Design Center, for example, can
reportedly take an idea from sketch to 3D model to
rapid prototype in 24 hours.
Te benet to the brand owner is the
ability to get world class design services that
provide provocative concepts while still having
the pragmatism to design products that can
be manufactured, lled and
marketed, says Sawicki.
With product lifecycles
growing shorter and brand
owners determined to delight
consumers with innovative
packaging, its critical that
brand owners and their
partners take a holistic view
of package development and
are willing to share risks and
rewards.
Collaboration is by far the
best way to avoid problems that
are sometimes inherent in custom
design. From the very beginning a
process that includes conceptual,
product development, engineering
and production from the packaging supplier, the
marketer, the plastic processor and even the retailer
will encompass all those diering perspectives to
avoid catastrophes, says Sawicki.
Berlin Packaging, Studio One Eleven Design,
312-822-0111. www.studio111design.com
Berry Plastics Design Center, 812-306-2000.
www.berryplastics.com
TricorBraun Design & Engineering, 630-758-4600.
http://design.tricorbraun.com
xpedx, a business of Intl. Paper,
513-965-2900. www.xpedx.com
0 More information is available:
Design studios that are part of a
packaging materials suppliers
services can develop containers to
meet a brand owners specications
while ensuring that the packages also
work in production.
T
R
I
C
O
R
B
R
A
U
N
TricorBrauns studio developed several styles of packaging for Maxides lawn and garden products to conveniently
handle different volumes of product and different ways of spraying the insecticides.
6
Six reasons to use
a suppliers design
services:
During a tour of xpedxs Chicago Package Design
Center, Tony Famiano, general manager of xpedx
Chicago operations, and Beth Powers, vp of sales for
Fidelity Container, a wholly owned business of xpedx,
ticked off the many ways customers can benet
from using in-house design services of a packaging
distributor.
1. Me rst: Augmenting your staff with qualied
professionals will shorten the lead time of project
completion so products get to market as quickly as
possible.
2. Free to choose: Using a substrate-neutral
distributor gives packagers access to a world of
manufacturers so they can pick from all types and
styles of options. This design exibility and freedom
helps ensure that the nal design will use the right
material for the job, not just what the supplier wants
to sell.
3. Been there, done that: Distributors can tap into
their breadth of experience across diverse markets
and technologies to bring in ideas and know-how
from outside a customers regular neighborhood.
Cross-market pollination can be a time- and cost-
effective way to create a game-changer in your
category.
4. Whats in your closet? Just-in-time delivery
from a reliable source can help packagers control the
costs and headaches of packaging materials inventory
management.
5. All together now: Distributors may save
customers money by combining print runs/
manufacturing orders with other clients to reach
economies of scale for niche or lower-volume products
such as limited editions.
6. Can you hear me now? Minimizing the
number of suppliers involved in a project
simplies communications and helps cut down on
misunderstandings. This usually means a better
likelihood that itll be right the rst time.
Lisa McTigue Pierce, Editor
Smooth transitions
between these project
phases require that
those involved in the
handoff understand each
others perspectives.
But as we all know...
thats easier said
than done.
PD1109 046 46 8/31/11 9:57:10 AM
QU
ALITY TY LITY
ENJOY THE RIDE
Your business will coast along when you use Yaskawas best-
in-class servo systems. Our broad range of servos can be
matched with single-axis or multi-axis motion controllers
for a system solution with the highest quality and reliability
in the business.
Take a ride to better performance. Call Yaskawa today
to learn how we can put our innovation in motion for you.
MP2000iec Controller
Featuring Yaskawas motion engine
integrated with IEC61131-3 and PLC
open programming standards, these
controllers provide full scalability from
single to multi-axis applications within
a single programming platform.
Follow us:
For More Info:
http://Ez.com/yai185
YAS KAWA AMERI CA, I NC. - DRI VES & MOT I ON DI VI S I ON
1 - 8 00-YAS KAWA YAS KAWA. COM
PD1109 047 47 8/31/11 4:35:13 PM
T
A robotic palletizer at The Scotts Co. simultaneously PALLETIZES 50- TO 60-LB SHIPPERS containing
bags of bird seed packaged on three vertical form/ll/seal machines.
Jack Mans, Plant Operations Editor
Te Scotts Co. LLC plant in Reynolds, IN,
produces more than 150 SKUs of bird seed
products. Last September, the plant installed
a robotic palletizing system to handle product
from three vertical form/ll/seal bag lling lines
simultaneously. Te machines produce 3- to 18-lb
bags of bird seed that are manually placed into
shippers that weigh up to 60 lb.
Scotts installed a four-axis Model MPL160
Master Palletizing robot from Motoman Inc.
that is specially designed for palletizing operations.
We talked to several robot companies, says
Scotts maintenance planner James Staples, but we
had worked with Motoman before, and we really
liked them.
Sophisticated programming
Te MPL 160 features MotoSim
EG-VRC o-line programming software
with virtual robot control that simplies
programming and simulation. It also
includes MotoPallet EG PC-based
palletizing software that works with
MotoSim EG simulation software to
simplify o-line creation of palletizing
patterns.
Motomans control system makes
programming complex pallet patterns quick and easy.
With just a few simple menu selections, operators
can choose from one of more than 200 predesigned
palletizing patterns. Patterns are independent of box
sizes and adjust automatically to changing
box and pallet size.
Te lled shippers pass through
Model Eagle T200 carton tapers from
Berran Industrial Group Inc. Te taper
features top and side drive belts and a
top motor that enables it to handle the
heavy boxes that Scotts runs. A sensor
from Keyence Corp. of America
checks the tops and bottoms of the
shippers to make sure they are secure.
Heavy-duty palletizing
Four-axis robot is
specially designed for
palletizing operations.
A retractable fork-style
gripper picks up four
shippers at a time.
SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com 48
r
o
b
o
t
i
c
p
a
l
l
e
t
i
z
i
n
g
re
es
size
box
T
Mo
Be
fea
to
h
fr
c
s
PD1109 048 48 8/31/11 4:36:43 PM
49 www.packagingdigest.com PACKAGING DIGEST SEPTEMBER 2011
Te shippers then travel past a
Model Duro 4.5 print-and-apply,
corner-wrap, pressure-sensitive labeler
from In-Line Labeling Equipment
Inc. Te label is printed by a Sato
America Inc. Model M8485 thermal
transfer printer. It is then peeled from
the backing and placed onto a custom
vacuum pad that holds it in place.
When the PLC signals the presence
of a product, an arm swings in, picks
the label from the pad and applies it to
the corner of the shipper. Two brushes,
one standard and one pneumatic,
complete the labeling process. To
ensure the proper application of the
label, the labeler features a through-
beam photo eye for label gap detection
and a photoelectric eye for product
detection.
A worker in the QC o ce inputs
the data that is printed on the labels,
and it is then retained in memory,
says Shane Harbolp, head packaging
technician at Packaging Systems,
which distributes the In-Line labelers.
Te next time Scotts runs this
product, the worker only has to select
the item being run, and the data will
be sent to the labeler automatically.
Systems integrator
for project
Scotts worked with systems
integrator CIM Systems Inc. to design
and implement the project. We had
four contractors come in to review the
project, says Staples. Space was very
limited and there is a low ceiling at
one point, so we were concerned about
getting the cases from the baggers up to
the palletizer.
We also wanted to be able to
expand in the future, so that had to
be included in our planning. After
reviewing the proposals, we liked CIMs
ideas the best, and their o ce was close
to us, which was convenient.
CIMS supplied the conveyors
from the vf/f/s machines, the robot,
the empty and full pallet-handling
systems, the pallet dispenser and all of
the controls.
It was a challenge to come up
with a spot where we could palletize
without interfering with truck tra c,
and there was very little clearance
between the conveyors and the ceiling
beam, says CIM Systems president
Dave Fox.
He added, We presented a design
where the shippers are elevated to a
height that allows fork trucks and
other tra c to pass under the infeed
conveyors. Rather than adding cost
and using valuable oor space to lower
the shippers back to normal conveyor
height, our concept keeps them at 10
ft above the oor. Te Motoman MPL
160 robot has a large vertical reach
allowing us to reach well below the
base of the robot, while palletizing at a
normal level, Fox says. Te end result
solved all of the major obstacles.
Te cell is controlled by an
Allen-Bradley PLC from Rockwell
Automation. Te primary operator
interface is a PanelView HMI, which is
used to start and stop the equipment,
select which product is running on
each conveyor, and display equipment
status and alarms.
Te conveyors are controlled by
variable frequency drives for speed and
acceleration control. Te transfer cart
that handles full and empty pallets
is controlled by a variable frequency
drive (VFD) and uses a laser feedback
system to monitor its position on
oor mounted rails. All of the major
The robot automatically picks up a slip
sheet from a stack and places it between
layers as the load on each pallet is
assembled.
Continued on page 50
PD1109 049 49 9/6/11 1:54:18 PM
50 SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com
controls equipment communicates via
Ethernet.
Shippers from the three bag-lling
machines travel up individual inclined
conveyors to three separate overhead
infeed conveyors. A sensor at the top
of each inclined conveyor counts the
shippers as they are pushed at a right
angle onto the conveyors that the
robot picks from.
Once an entire row has been
assembled, the robot uses a
pneumatic, retractable fork-style
gripper that was designed and
supplied by CIM Systems to remove a
row of cases (typically three to ve).
Fork-style grippers
Te robot is equipped with a
retractable fork-style gripper that
was designed and supplied by CIM
Systems to remove a row of cases.
We originally wanted to use
vacuum grippers, says Fox, but
some of the boxes were too heavy.
Te forks on this gripper slide
between the rollers on the infeed
conveyor, and a clamp descends to
hold the top of a row of cases as they
are transferred.
Te robot picks sequentially from
each of the three infeed conveyors,
and sensors on each line trigger the
robot to pick up the shippers. Pallets
on three pallet-build conveyors
correspond to the infeed conveyors,
and the robot, which stacks from all
three lines simultaneously, picks up
multiple shippers at a time and places
them onto the corresponding pallet.
As the load on each pallet is
assembled, the robot automatically
picks up a slip sheet from a stack and
places it between layers.
Once a full pallet has been built, a
transfer cart removes the pallet from
the build conveyor, replaces it with
an empty pallet that it has picked up
from an automatic pallet dispenser
and transports the nished pallet to a
stretch wrapper.
Te transfer cart has two on-board
stations: one for the full pallet and
one for an empty pallet.
After loading the stretch wrapper,
the transfer cart transfers the empty
pallet onto the two-station transfer
cart so it can be loaded onto the
pallet-build conveyor the next time it
exchanges pallets.
Te system has worked well, but
we had to do some tweaking, says
Staples. Te rst slip sheets we used
were too thin, and the robot couldnt
handle them. A thicker slip sheet
solved that problem.
Automatic stretch wrapper
Filled pallets are transferred to
a Wulftec Intl. Model WCA 150
automatic stretch wrapper, which is
located in the warehouse. Tis was a
complication, according to Staples,
because the conveyor transporting the
pallet into the wrapper passes through a
re wall, and a re door had to be able to
drop to the oor in case of a re.
Te plant designed the pallet
conveyor with a fold-out section
where it passed through the wall so the
Top-and-bottom taper is designed to
handle heavy cases.
Main
PLC
Cabinet
Track
Cart
Motoman
MPL300 Robot
Pallet
Dispenser
Fire Door
Flow
Slip
Sheets
10
Motoman
Cabinet
Drawing Coutesy of
CIM Systems Inc.
317-773-5600
www.cimrobotics.com
P11
Wulftec
WCA
Stretch
Wrapper
Control
Panel
STOP THEM IN-STORE.
Temple-Inland delivers rugged, eye-catching retail
ready packaging for leading CPG companies.
From display-ready trays, RSCs, tear tapes, window
and perf solutions, to innovative POS and POP,
we deliver impact. Discover how: 512.434.5800
IN-STORE SUCCESS
Retail Ready Packaging
SEE US AT
PACK EXPO
Booth #7039
Corrugated Packaging
www.templeinland.com
PD1109 050 50 8/31/11 4:37:16 PM
51 www.packagingdigest.com PACKAGING DIGEST SEPTEMBER 2011
conveyor could be moved out of the
way of the door.
Once the pallet is on the wrapper
turntable, it begins to revolve and
picks up the plastic lm, which is
located on a roll. Te lm passes
through a guide and the wrapping
starts at the bottom of the pallet. Te
guide moves upward as the pallet
revolves to apply the plastic lm to
the entire pallet of product.
Te guide then reverses and moves
downward to apply another layer of
plastic. When the guide reaches the
bottom of the pallet, a cutter moves
in and cuts the lm loose, after which
the pallet discharges.
Te wrapped pallet passes by a
Duro print-and-apply labeler identical
to the units used to label the shippers.
A sensor from Keyence Corp. of
America reads the bar code on the
labels applied to the shippers on the
pallet, and the labeler prints the same
label, after which an arm swings in
and applies it to the corner of the
pallet.
Te tapers, labelers and the
Wulftec stretch wrapper were supplied
by Packaging Systems, which is a
distributor for these components.
All of the controls on the
equipment on this line were supplied
by Rockwell Automation.
Te palletizer is doing exactly
what we want it to do, says Staples.
Weve been able to divert one
person from each line, and we run
three shifts a day, so weve been able
to remove nine people per day from
the palletizing operation. Best of all,
weve eliminated the heavy lifting of
the 60-lb boxes and minimized the
chance of injuries.
Motoman was good to work
with and provided excellent service,
Staples continues. In one case,
the wrist on the robot broke, and
Motoman replaced it in two days.
Tey actually took one o of an
existing machine. We call the robot
MOE for Motoman.
Berran Industrial Group Inc.,
330-673-4722. www.berran.com
CIM Systems Inc., 317-773-5600.
www.cimrobotics.com
In-Line Labeling Equipment Inc.,
800-465-4630. www.labeling.net
Keyence Corp. of America,
888-539-3623. www.keyence.com
Motoman Inc., 937-847-3200.
www.motoman.com
Packaging Systems,
800-647-2706.
www.packaging-systems.com
Rockwell Automation,
414-382-2000.
www.rockwellautomation.com
Sato America Inc., 704-644-1650.
www.satoamerica.com
Wulftec Intl., 877-985-3832.
www.wulftec.com
0 More information is available:
Shippers from the three vf/f/s machines
travel up individual inclined conveyors to
the overhead palletizing robot.
For more information, visit www.yupousa.com/clear or call 888.873.9876
P R I N T P A C K A G E L A B E L D E S I G N
Eliminate bottle-to-label color matching with YUPO
Clear.
do it on yupo
S Y N T H E T I C P A P E R
YUPO
Clear is an IML option that resists scratching, fading and flagging and gives you
added control over your design. Because it has a beautiful, ultra-clear, no-label look, you can bring
excitingly unique label sizes and multi-colored bottles to the table with condence that your
product will clearly shine on retail shelves and stand out among competitors.
for a no-label look.
PD1109 051 51 8/31/11 4:37:31 PM
F
52
p
a
c
k
a
g
i
n
g
d
e
s
i
g
n
Linda Casey, Senior Editor
For more than 40 years, 3M Scotchlok electrical
connectors have been used for everything from
audio equipment installations to model train
wiring. While the 403 SKU product lines history
oers 3M strong brand equity, it also came with
outdated packaginga paperboard carton that
crushed easily, did not show the product inside
and was imprinted with hard-to-read information
that sometimes led shoppers to buy the wrong
connectors.
3M embarked on a year-long update project that
resulted in a fresh look and a new labeling system at
the companys New Ulm, MN, plant. Jessica Clark,
packaging engineer for 3M, credits the tenacity of
Lisa Tuer, marketing manager for the Scotchlok
connector line, for recognizing that a new package
would reinvigorate the product lines sales. It
was at her request that this package redesign
happened, Clark remarks. She was the catalyst to
getting this o the ground and all the way through
implementation.
Connecting with partners
To power the project, Clark and Tuer
brought in both internal and external partners.
I solicited support from our sourcing team in St.
Paul, Clark recalls. Te team sent out a request
to a variety of our core suppliersour strategic
suppliers.
Tese suppliers came back with a range of
package components ideas. We had presented
some other wide-mouthed jar options in addition
to an oval canister, recalls John Jones, senior
account executive at Berlin Packaging, one of 3Ms
strategic partners and supplier of the nal package.
After evaluating what was most important to
us, we determined it was speed to market with a
new design change, Clark explains. Although we
originally looked at a more custom design, we went
the alternative route to look at stock containers.
Te oval canister chosen was a 4-in. high
transparent PP stock package thats commonly
used to pack baby wipes. Te decision to not
use a container already in use in the electrical or
hardware markets was deliberate.
It was interesting to see how, even without labels,
we were able to set the stock packages on a table
and identify the product, Clark recalls. Te oval
canister supplied by Berlin Packaging is used out in
the marketplace but not for our electrical industry. Is it
unique? No, its not, but its also not a me-too for our
industry.
Not only was the package a dierentiator for 3M
in the electrical industry, it also had a large label
panel area that enabled easy display of necessary
technical information. Clark explains, Te other
thing is we required a certain amount of area to
print legal requirements on our primary selling unit
package. We also wanted to minimize the amount of
packaging components that were required to support
the 403 products.
Custom complements
Te transparent container is supplied by Berlin
Packagings Plastics Group, and is part of HTI Plastics
Putting stock
in custom
packaging
Dual approaches to both package component selection
and labeling help 3M SPEED TO MARKET REFRESHED
PACKAGING for its 400-plus SKU Scotchlok electrical
component product line.
A stock oval container
gives 3M product
differentiation in the
electrical market.
SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com
Continued on page 54
See us at Pack Expo Las Vegas, Booth S6714
PD1109 052 52 8/31/11 4:39:42 PM
Sealed Air Corporation (US) 2011. All Rights Reserved.
The 9 Dot Logo and Sealed Air are registered trademarks of Sealed Air Corporation (US). SC11090931
800-648-9093 pd.fasfilsystem.com
For years, paper void fill
systems have made few
significant advancements.
Until now.
Introducing the FasFil
Paper
Void Fill System from Sealed Air,
featuring a unique friction-free
swivel, which allows the operator
to load the system from the front or
the back or even over a conveyor.
Its one of many features that
make the FasFil
system the
next revolution in void fill paper
packaging. Find out more today
at pd.fasfilsystem.com.
m.com
The FasFil
Paper Void Fill
System
Sealed Airs paper products are made of 100 percent recycled
materials to help minimize environmental impact. TigerPad
paper cushioning can be recycled with mixed paper.
Additionally, the fiber is 100% renewable and all production
scrap is reclaimed.
Sealed Air Sustainability
Were Turning
Paper Packaging
Around
See us at Pack Expo Las Vegas, Booth C1335
PD1109 053 53 8/31/11 4:39:52 PM
54 SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com
proprietary line of the Option Pak ovals,
which can be made using a range of
resins including HDPE, PP, claried PP,
LDPE and PCR. Te specic claried
PP resin chosen for 3M Scotchloks
canister is Ineos RO1C-00 from Ineos
Olens & Polymers. Tis resin/mold
combination, says Jones, can be run on
various blow molding machines.
For the closure, Berlin and HTI
Plastics took a dierent route. Instead of
using a purely stock item, they chose to
custom design a lid with a new orice
and logo insert. Te lid, which also is
made from PP, is molded on a 250-ton
KraussMaei Technologies GmbH
machine. Te custom closures are made
from a PP resin with added colorants.
Te lid color is based on that
product within the canister, Clark
explains. Red is an indicator for
a particular wire gauge size, as is
yellow and blue. So the red, blue and
yellow lids coincide with an industry
standard for wire gauge size.
One label, hundreds of SKUs
Te common-overlaid-with-custom
theme extends to product labeling for
Scotchloks new packaging.
Our graphic design team at Proof
Advertising in collaboration with 3M
marketing came with the concept of
the preprint label, with everything
thats in color preprinted and most
of the black text to be printed on
demand, Clark remarks.
How to design and print wasnt the
only challenge faced when decorating
the oval canister. WS Packaging
worked with us to come up with a
specic label structure that would
adhere to such a sharp curve in the
bottle and also worked with us to
ensure that the print-on-demand
information that we had to apply onto
the label would be able to withstand
just what these bottles might see out
on a job site, Clark explains. If
you can imagine, these packages are
going into large building installations,
into closets, basements, attics and
everywhere in-between. Tese may not
be the cleanest locations, so we wanted
to ensure that the print stays legible.
Tey chose to print on MACtac
AC9002 60-lb platinum, high-bright
white, semi-gloss paper facestock with
an Acpo thermal-transfer polyester
overlaminate that adds durability. Te
print areas contain all color and some
black elements, with 98 percent of the
black text printed on demand at the
3M packaging facility.
Data printed on-demand
We have an internal IT system to
3M that does all the print-on-demand
that controls all of the variable
data, Clark remarks. A colleague
of mine, senior packaging engineer
Ryann Roberts, is our labeling and
equipment technical expert, and
was in control of all of the design
and tests for the development and
implementation of the label.
We worked with our 3M IT systems
team to run many tests to ensure that the
variable data was properly aligned, that
it downloaded to our plant and that it
was able to talk with the new printer that
we purchased, she adds. We ran many
trials to ensure that all three of those
thingsthe ribbon, the label material
and the print-on-demand lesall
work seamlessly. Ryann also controlled
It (the embossed
decoration on the
closure) was such a
small thing, but what
a huge impact it has
for 3M as a company
and a brand.
Hardly. Packaging design is the process that goes beyond the physical
package. Its about helping your company nd smarter ways to market
its products and generate protable sales concept to production,
distribution to consumption.
Tap into our Packaging Expertise
SM
. By bundling together innovations in
design, materials, equipment, workow and logistics, you can lower costs,
improve quality, promote sustainability and optimize the supply chain.
Packaging solutions on your terms. No matter if your packaging needs
are targeted to a specic goal, or broad in scope local or global
xpedx brings you unmatched insight and leverage as a leading worldwide
provider of packaging equipment and supplies. Let us help your enterprise
achieve results you never thought possible.
Call 513 965-2449 today for a Packaging Expertise Kit.
Watch our packaging design
video at http://bit.ly/i9zk3d
You mean packaging design and
package design arent the same thing?
Global Sourcing | Equipment & Service | Speed to Market | Packaging Design
PD1109 054 54 8/31/11 4:40:00 PM
55 www.packagingdigest.com PACKAGING DIGEST SEPTEMBER 2011
the machine selection, the labeling
structural specications and the ribbon
specication.
With the help of Chris Sawicki
and Rick Isbell, Ryann installed a
wraparound label print-and-apply station
supplied by TEAM Systems Inc. Te
labeling station houses a Label-Aire
Inline 5100 labeling system, which is
a stainless steel cabinet with a variable
frequency drive conveyor and metering
wheel. It can be outtted with the
range of Label-Aire new generation
3100/3000 series applicators for
wipe-on, air-blow or tamp-blow
label placement. 3M chose the
Label-Aire Model 3138-N Merge
Printer Applicator. Te wipe-on label
applicator has a label loop box for the
storage of preprinted labels, automatic
speed following to accommodate
changes in product delivery speed,
advanced user-congurable I/O
connectivity and a digital display to
allow remote operator control.
Te system is used with a resin
thermal-transfer ribbon, for abrasion
resistance. Clark explains, We went
with resin because it basically burns
the image into the label and that was
important for our end user. We knew
it was important for our end user
whether they knew it or not.
Abrasion resistance often is cited
as an important characteristic of
electronic components labeling because
of sometimes harsh environments and
handling that these packages endure.
Customization offers
branding, security
Te robust construction of the
packaging is one of Clarks favorite
features, especially the embossed
decoration on the closures. It was
such a small thing, but what a huge
impact it has for 3M as a company
and a brand, she exclaims. After
the product has been consumed, our
brand is still out therewhether this
canister gets relled with more 3M
Scotchlok terminals and connectors
or buttons, screws, whatever.
In working with Berlin
Packaging, we were also able to
modify the internal design punch-
outs to be 100 percent coverage
at point of purchase, Clark adds.
Terefore the customer would have
to punch a minimum of one out to
get to the product. Teft prevention
was not initially on the list as a
must-have feature, but I was able
to persuade the business team that
it was a value-add to the product
design. And it has been well received
in the market.
Te redesigned package ensures
that 3M Scotchlok customers get the
full value of their purchases while
3M enjoys packaging operation
e ciencies in addition to branding
and marketing benets.
A custom-designed lid provided both
branding (with an embossed logo on the
top) and security (with a inner knock-out
that prevents product pilfering).
Acpo Ltd, 800-793-8273.
www.acpo.com
Berlin Packaging LLC, 800-723-7546.
www.berlinpackaging.com
HTI Plastics, 800-824-0607.
www.htiplastic.com
Ineos Olefins & Polymers USA,
281-535-6600. www.ineos-op.com
KraussMaffei Technologies GmbH,
+49 898 8990.
www.kraussmaffei.com
Label-Aire Inc., 714-449-5155.
www.label-aire.com
MACtac, 866-262-2822.
www.mactac.com
Proof Advertising, 512-345-6658.
www.proof-advertising.com
TEAM (Technology, Equipment,
Applications, Materials) Systems Inc.,
651-450-0100. www.teamsysinc.com
WS Packaging Group Inc.,
800-818-5481. www.wspackaging.com
Zebra Technologies Corp.,
847-634-6700. www.zebra.com
0 More information is available:
www.kplms.com | Innovation. Solutions. Performance. Support. Results. Our lms deliver.
High-performance shrink-sleeve lms from kp can
handle the most challenging container proles.
In fact, we have the broadest range of shrinkage
properties in the business. And with production sites
around the world, Klckner Pentaplast delivers brilliantly
clear solutions wherever you need them. To see how
Pentalabel
Videojet
2320
PZ Pilot Pro
Marsh
2100
Max. print speed
(bar code printing)
Create/edit message
on touchscreen
Ink volume 800ml 175ml or 365ml
Back-up ink supply YES NO
Print height 2.1" 2.1"
Print resolution 180 dpi 180 dpi
Remote printhead
option
Compressed air
requirement
YES NO
YES NO
NO YES (90 psi)
167 f/min 101 f/min
See us at Pack Expo Las Vegas, Booth C4012
PD1109 057 57 8/31/11 4:42:47 PM
58 SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com
In an industrial robotic palletizing
operation, the robotic arm provides the
muscle, but the end effectors or grippers
provide the dexterity. Much in the way
that a baseball pitchers arm provides the
velocity on a ball, but his ngers impart the
movement, the grippers are the devices
that actually pick up the packages. While
there are numerous gripper designs, they
generally fall into three main categories:
vacuum, claws and clamps.
Vacuum is the simplest and probably
the most widely used gripper technology. It
is typically used in applications where the
package is not too heavy or too irregular
for the vacuum to be maintained. In this
process, a number of cups are present
to distribute the load over the top of the
package, but the vacuum is applied only
to the cups that are actually contacting
the package. Thus, vacuum grippers can
handle a range of package sizes without
requiring changes.
Claws generally consist of steel ngers
that pass under the package, while a pad
descends on top of the package to hold it
in place. The system may have one set of
ngers that enter from one side or there
may be two sets of ngersone from each
side. The installation at the Scotts bird
seed plant described on page 48 of this
issue, uses a single set of ngers to pick
up cases of bird seed. Fingers were
selected for this application because
the cases can weigh up to 60 lb.
Clamp systems consist of vertical
plates that are pushed in against the
sides of cases. They generally have
short ngers or hooks at the bottom
that help support the cases, and they
may have rubber pads on the sides
to provide additional friction.
Photos of the grippers included here
were supplied by ABB Inc.
Grippers are the key
Vacuum
Claw
Clamp
Only Quality Products Allowed
Tel: 516.437.6700 Fax: 516.328.3343
www.qtcgears.com www.econobelt.com
Bells * Pulleys * lensloners * Sprockels * Geors * Plonelory Georheods
Quality Transmission Components
500 METRIC LEVERS
for a cleaner environment
RoHS
COMPLIANT
All Metric Small Parts
T. 516.302.0152 F. 516.302.0153
www.amsp.biz
Request
your free
catalog
See us at Pack Expo Las Vegas, Booth S5052
PD1109 058 58 8/31/11 4:42:50 PM
59 www.packagingdigest.com PACKAGING DIGEST SEPTEMBER 2011
onto the lower one, and then lifts
them both into the air. Tis process
continues until a complete stack of
containers is assembled, after which
the stack is shifted to the pallet.
Grippers make adjustments
One of the keys to this operation
is that the grippers adjust themselves
to handle the dierent size containers
automatically using what AGP calls
its servoless servo automatic setup
system. To initiate a change, the
operator selects the product he is
going to run on the specic robot
cells HMI. Te controls then adjust
the spacing of the forks relative to
the vertical back plate so that they t
tightly around the containers.
In this procedure, the controls
unlock the forks, after which the robot
arm pushes them against a bar set into
side of the cell until the forks move
back to a zero position. Te robot arm
then moves the forks around behind
this bar and pulls them open to the
proper spacing for the container that is
going to be run. Te controls then lock
the forks into this position.
As part of the selection process,
the controls also automatically set the
number of containers assembled in
each stack and the number of stacks to
be placed on the pallet. Te robots are
equipped with photo eyes and sensors
that can even discern a wrong pallet.
Te real challenge for APG was
that space at the end of the two lines
was at a premium, Sauer explains.
APG did a great job with its designs.
With our earlier mechanical system,
we could not handle the small
containers; now we can do all sizes.
Te robotic arm sits atop a 6-ft
pedestal that gives it greater reach for
its simple-yet-articulate end-of-arm
tooling, says Sauer.
Calcium hydrochloride makes
for a pretty corrosive environment,
which means regular equipment
purging. However, the ABB robotic
was su ciently robust to handle this
di cult environment.
Besides improving productivity, the
APG solution also removed a major
ergonomic challenge. With the earlier
mechanical system, Arch had to hand-
stack at least 15 percent of the pallets.
Now, all of the containers are
robotically palletized. Mostly the
system goes 24/7, though naturally we
inspect it weekly and shut it down for
one or two days for regularly scheduled
maintenance, Sauer says. Tere was a
lot of skepticism at rst but now most
of our production people really like the
system.
ABB has been here to the plant
for preventative maintenance, and
we have been very pleased with their
service and expertise. And the APG
robotic palletizing system has helped
us reduce repetitive strain injuries
and increase safety. We feel we have a
long-term solution.
The APG robotic
palletizing system
has helped us
reduce repetitive
strain injuries and
increase safety.
We feel we have a
long-term solution.
ABB Inc., 248-391-9000. www.abb.com/robotics
Automation Project Group, 519-746-2537. www.automationprojectgroup.com
0 More information is available:
PD1109 059 59 8/31/11 4:43:17 PM
60 SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com
A
p
a
c
k
a
g
i
n
g
i
n
s
p
e
c
t
i
o
n
Brewerys FOCUS ON QUALITY drives the company to nd an inspection system that
makes sure customers receive a full can of beer each and every time.
At Matt Brewing Co., an uncompromising com-
mitment to quality is the hallmark of the company
and its award-winning Saranac beers. It was this
focus that led it to look for new technology that
would assure every customer received a full can
of beer every time. It searched for an alternative
to conventional gamma ll-level inspection and,
after careful consideration, selected the CM9400
Canweigh checkweigher from Mettler-Toledo
Hi-Speed.
We were looking for a new ll-level monitor
for our canning line, but we were concerned about
the reliability of many of the systems we saw, says
Jim Kuhr, director of brewery operations at Matt
Brewing Co. We visited Mettler-Toledo Hi-
Speed to look at the case weigher we had already
committed to. While we were there, they showed
us the CM9400 Canweigh. Tey gave us a quote
and it was competitive. We thought the Canweigh
would be more accurate and more reliable than
traditional ll-level inspection systems. Compared
to gamma and x-ray systems, it would certainly be
less of a headache from a regulatory point of view.
And it was the right speed for our line.
Matt Brewing Co. became the rst brewer
in the world to install the CM9400 for 100
percent inspection. Food processors are using this
checkweigher for 100 percent inspection and other,
higher volume brewers are using it to inspect a side
stream for continuous sampling.
Te CM9400 is unlike any other checkweigher
on the market, which makes it suitable for some
production lines that historically have not been
good candidates for checkweighing. It is the only
checkweigher that handles a ow of containers
seam-to-seam, without separation. Traditional
checkweighers must accelerate containers prior
to the weighpan, only to be decelerated after, to
create the separation between the containers needed
to achieve the isolated time on the weighpan to
accurately weigh the product.
Stable container handling
One advantage of seam-to-seam weighing is
more stable container handling, which reduces line
jams and maximizes uptime. Another advantage
is fewer equipment components, which reduces
maintenance and sanitation requirements. By
eliminating line-time management components
Checkweigher ensures
all cans are properly filled
Matt Brewing Co. electrician Brian Gubbins checks the
display on the brewerys Hi-Speed Checkweigher, which
they say is highly reliable.
Continued on page 62
Stand-Alone Servo Controller
Dedicated to the Science of Motion
Aerotech, Inc., 101 Zeta Drive, Pittsburgh, PA 15238
Ph: 412-963-7470 Fax: 412-963-7459 Email: sales@aerotech.com
www. aerot ech. com
A50610A_ASG
A e r o t e c h Wo r l d w i d e
United States Germany United Kingdom Japan China Taiwan
Aerotechs Soloist
, and
AeroBasic
and Aerotechs
other motion control and positioning solutions.
Packaging
Applications
Las Vegas Conv Ctr,
Las Vegas, NV
Booth: S-5117
Sep 26-28
See us at the following tradeshow:
PD1109 060 60 9/6/11 1:56:19 PM
REGISTER TODAY at www.myprocessexpo.com | 703.761.2600
2011 FPSA
NOVEMBER 1-4, 2011 CHICAGO
McCormick Place South Hall
To get the rst look at next years technology,
be here for this years largest all-food processing
and packaging equipment show:
Newmachineryfromthewor|ds|eadingsupp|iers
Cuttingedgeinnovations
DverS7SexhibitorsJD,DDDfoodand
beverageattendees
2Bhoursofeducationa|sessionsfocusingonfood
safety,sustainabi|ityandotherissuesaHecting
yourmarketp|aceinEng|ishandSpanish
Bring the team ...take home ideas.
THE GLOBAL FOOD EQUIPMENT
AND TECHNOLOGY SHOW
PET technologies.
Weve led the way in Sustainability with Clear Path Recycling, a
joint venture company recycling over 160 million lbs/yr of waste
PET bottles. In ve years, weve reduced energy usage nearly
20% and are on target for a Zero Landll goal by 2015.
DAKs commitment to the PET industry and sustainability are
setting new standards for healthy growth. Just as our dedication
to innovation, technology and service have set new standards in
product performance with the Laser+
pouches at up to 40 feet per minute.
Vertical Conveyorized Model
USDA Approved Rotary Band Sealer
shown with lower support conveyor.
Non-trim models are perfect
for stand-up pouches!
Seal
Seal Only
Dual Heat
and Trim
Pouch and Bag Sealing Machinery
Pouch and Bag Sealing Machinery
i D E S I G N E D F O R A W I D E R A N G E O F A P P L I C A T I O N D E S I G N E D F O R A W I D E R A N G E O F A P P L I C A T I O N S S i
Las Vegas, Nevada
September 26-28, 2011
0
Visit us at
PACK EXPO Booth C-1633
PD1109 081 81 8/31/11 5:06:09 PM
82 SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com
o
n
l
i
n
e
packagingdigest.com
Get these bonus features at
packagingdigest.com
Get these bonus features at
SEEING THESE ARTICLES FOR THE FIRST TIME?
Sign up for Packaging Digests Daily Packaging News e-newsletter
to receive news as it happens. Keep up to date with our quick-scan
headlinesthe best source for whats happening in packaging,
delivered directly to your email
inbox each business day.
Go to www.packagingdigest.com/Daily
Shoppers react to shrinking
package sizes, higher prices
A new Deloitte survey shows
consumers want healthier foods,
alternative brands, front-of-label
packaging and smartphone access.
And, as food prices escalate, theyre
buying more lower-priced grocery
items and private-label products.
www.packagingdigest.com/
ShrinkingPacks
Continuous retort system could
revolutionize chilled-food packaging
The system being developedknown as a continuous retortshould
increase frms output and deliver huge savings in water and energy use. It
will enable up to 1,200 packs to be processed, per minute, through a single
machine that uses about 50 per cent less energy, in only a quarter of the
factory foor space compared to the same output with batch retorts. The
builder expects to sell complete processing lines in Europe, the U.S. and
Japan by 2013.
www.packagingdigest.com/ContinuousRetort
Windows on Sainsburys new
juice carton help consumers
measure out portions
In a U.K. frst, Sainsburys has launched new 1-L juice
packaging with four see-through windows that allow for
simple portion control and ensure that customers enjoy
their fve-a-day servings. Using the windows on the side
of the carton as a guide, customers can quickly measure
a glass of fruit juice that counts as part of a healthy diet.
www.packagingdigest.com/
SainsburysWindowCarton
Talk back!
Heres what readers of packagingdigest.com are saying:
The new can design is Budweisers 12th since Anheuser-Busch began offering its fagship brand in cans
in 1936. The focal point of the design is Budweisers iconic bowtie, complemented by the time-honored
Budweiser creed and Anheuser-Busch medallion.
www.packagingdigest.com/BudweiserBowtie
Aint that the truth? Even the smallest of
changes can have major impacts. Another
important addition to law of unintended con-
sequences is that you should never [change]
more than one factor at a time. Good luck
fnding the cause of a problem when youve
made multiple changes at one time.
Quality Guy on the new KC Boxbottom, packaging
detective, blog The case of the wrinkly labels
Retail-ready-packaging (RRP) will offer labor savings for the
retailer but will not offer a sustainable advantage over the
current secondary packaging designs used in the U.S. As the
conversation intensifes on expanding RRP into North America,
businesses need to know that material use will increase and
drive sustainable metrics unfavorably.
Todd Van Gordon, packaging engineer, Colgate-Palmolive on
Growth in retail-ready-packaging offers significant opportunities
for suppliers
Kraft, Nestl support
emerging technology
for recycling
laminated packaging
Nestl and Kraft Foods join a consortium to advance Envals patented
material recovery technology as a favorable end-of-life solution for difficult-to-
recycle laminated pouches and tubes.
www.packagingdigest.com/LaminatedPkgRecycling
New P&G packaging center
celebrates employee diversity
Procter & Gamble has opened a new packaging customization facility at its
plant in Auburn, ME. This new FlexiCenter facility will offer local employment
opportunities for the developmentally challenged and disabled veterans.
www.packagingdigest.com/PGFlexiCenter
Budweiser updates packaging
graphics with new bowtie design
PD1109 082 82 8/31/11 5:07:05 PM
For more information, contact Lawrence Nokes at 215/944-9832, lawrence.nokes@ubm.com
info showcase
Literature and other multimedia, product announcements
and websites for packaging machinery, materials,
containers, supplies, and services. Contact supplier directly
or respond online for information.
www.packagingdigest.com PACKAGING DIGEST SEPTEMBER 2011 83
YUPO Gives You a Sustainable Edge in
Packaging.
Why choose YUPO Synthetic Paper over other label
substrates?
Waste Reduction No Label Liner to Discard r
100% Recyclable Bottle Label r
Starts & Finishes Green 100% tree-free r
Cost-Saving Benefits Compared to other methods r
Diverse Packaging Possibilities r
Blow and Injection Molding r
Clear and Opaque Grades r
Velocity Equipment Solutions is a leading supplier of
Packaging Machinery for over 45 years. Velocity man-
ufactures a full line of equipment including open rail
style chutes, pick off heads, sorters, waterfall sorters,
elevator hoppers and secondary equipment for the
application of caps.
Velocity Equipment Solutions, LLC.
Phone: 800-521-1368 Fax: 724-658-5720
Email: cappingsales@velocityes.com
www.velocitycapping.com
With a PET Resin capacity that has grown tenfold
(to over 3.3 billion lbs/yr) over the last 10 years,
DAK Americas is committed to the global PET Resin
Market. From sustainability to innovative products,
like our Laser+ Family of PET Resins, and state-of-
the-art Melt-Tek and IntegRex PET technologies,
DAK is setting new standards in the industry. For
more information contact: DAK Americas, tel. 888-
738-2002, or visit dakamericas.com
PD1109 083 83 9/1/11 4:37:31 PM
SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com 84
marketplace
Standard classifcations are: Machinery & Materials; Contract Packaging; Career Opportunities.
Other more specifc classifcations may be requested. 2009 rates are $325.00 net per column inch
(1 time frequency), $310.00 net per column inch (3 time frequency), $295.00 net per column inch
(6 time frequency), $285.00 net per column inch (12 time frequency). Add $30.00 net per column
inch for second color. Colors available are: Standard Red, Blue, Green, Yellow and Magenta.
All rates are non-commissionable. Blind Boxes are available for a $25.00 fee. Deadlines:
5th of the month preceding issue. Please send all materials, insertion orders to:
PACKAGING DIGEST
11444 W. Olympic Blvd, Los Angeles, CA 90064 Fax: (303) 265-5286
Attn: Lawrence Nokes at 215/944-9832
Email: lawrence.nokes@ubm.com
Machinery & Materials
Recruitment
Call Us for a Free Quote
800-505-2247 www.polyrol.com
Your Best Bag Price
Pre-opened
Bags-on-a-Roll
Quality Guaranteed
Many Sizes in Stock
Custom Printing
Fastest Delivery
To advertise here, contact
Lawrence Nokes at:
(215) 944-9832
lawrence.nokes@ubm.com
PD1109 084 84 9/1/11 4:38:03 PM
www.packagingdigest.com PACKAGING DIGEST MONTH 20XX 85
marketplace
Contract Packaging
Oriental Packing Co., Inc.
We are a contract packer/distributor, blender
and manufacturer of all types of spices.
We also do contract labeling/packaging for
many other companies including
Simply Jamaican.
Please contact us for more information.
Tel: 305-235-1829 Toll Free: 1800-809-9793
E-mail: dll41212@aol.com
Register for
Qpack and
start your
search today.
Finding Quality
Packaging
Suppliers Has
Never Been
Easier!
1
9
7
6
1
_
P
D
1
1
Search Suppliers Online.
Make Powerful Connections.
Qpack.packagingdigest.com
PD1109 085 85 9/1/11 4:38:10 PM
SEPTEMBER 2011 PACKAGING DIGEST www.packagingdigest.com 86
newsmakers
PACKAGING DIGEST (ISSN 0030-9117) is published monthly, with a special issue in summer, by UBM Canon, 11444 W. Olympic Blvd., Los Angeles, CA 90064-1549; 310-445-4200; FAX 310-445-4299. Periodicals postage paid at Los Angeles, California,
and at additional mailing offices. SUBSCRIPTIONSFree to qualifed subscribers as defned on the subscription card. Rates for non-qualifed subscriptions, including all issues: 1 yr. $150, 2 yrs. $250, 3 yrs. $300. Except for special issues where price changes
are indicated, single copies are available for $10 USA and $15 foreign. For telephone inquiries regarding subscriptions, call 763-746-2792. CHANGE OF ADDRESSNotices should be sent promptly to P.O. Box 47461, Plymouth, MN 55447. Please provide
old mailing labels as well as new address. Allow two months for change. EDITORIAL CONTRIBUTIONSUnsolicited manuscripts should be submitted via e-mail to john.kalkowski@ubm.com. Copy will receive every reasonable care; however, the publishers
assume no responsibility for safety of artwork, photographs, or manuscripts. NOTICEEvery precaution is taken to ensure accuracy of content; however, the publishers cannot accept responsibility for the correctness of the information supplied or advertised
or for any opinion expressed herein. REPRINTSContact Foster Printing Service at 800-879-9144. POSTMASTERSend address changes to PACKAGING DIGEST, P.O. Box 47461, Plymouth, MN 55447. Canada Post: Publications Mail Agreement 40612608.
Return undeliverable Canadian addresses to: BlueChip International,. P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. Copyright 2011 by UBM Canon. All rights reserved. Reproduction in whole or part without written permission is prohibited.
Patricia Spinner
Senior Group Publisher
973-808-1250
patricia.spinner@ubm.com
Steve Everly
Associate Publisher
610-705-8705
steve.everly@ubm.com
AK, DC, DE, HI, MD, NC, OH, PA, SC, WV,
Canada (eastern), Europe
Russell Thibeault
781-255-2053 Fax: 877-735-6707
russell.thibeault@ubm.com
AL, AR, CT, FL, IA, IN, KY, LA, MA, ME, MI, MS,
NH, NJ, NY, RI, TN, VA, VT
Steve Slakis
630-990-7429 Fax: 630-990-8894
steve.slakis@ubm.com
AZ, CA, CO, GA, ID, IL, KS, MO, MN, MT, NE,
NV, NM, ND, OK, OR, SD, TX, UT, WA, WI, WY,
Canada (western)
CLASSIFIED/INFO SHOWCASE
Lawrence Nokes
215-944-9832
lawrence.nokes@ubm.com
INTERNATIONAL REPRESENTATIVES:
China | Sylvia Xiao
sylvia@edoomedia.com
Japan | Masayuki Harihara
mail@yukarimedia.com
Taiwan | Robert Yu
sales@wwstaiwan.com
Mary Williams
Marketing Services Manager
630-990-2371 Fax: 630-990-8894
mary.williams@ubm.com
Sales and Marketing Offices
sales staff ad index
Aerotech Inc. ....................................................... 60
All Metric Small Parts (AMSP).............................. 58
All Packaging Machinery Corp. ............................ 81
Ampac Flexibles .................................................. 70
Arpac Group ........................................................ 69
AutomationDirect .................................................. 3
AXON .................................................................. 24
Bivans Corp. .......................................................... 6
Blue Grass Metals ............................................... 78
Blueprint Automation........................................... 48
Bodolay Packaging Machinery ............................. 84
CAMA USA ........................................................... 71
Colordyne ............................................................ 87
Columbia Machine Inc ......................................... 59
Columbia Okura LLC ............................................ 84
Combiscale ......................................................... 10
CTM Labeling ...................................................... 18
DAK Americas ..................................................... 66
Domino Amjet Inc. ............................................... 21
Ecologic .............................................................. 27
Eriez - USA .......................................................... 64
Fallas Automation ............................................... 28
FlexLink Systems Inc. ............................................ 6
Focke & Co. ......................................................... 80
Food Processing Suppliers Assoc. (FPSA) ............. 61
Fort Dearborn Co. ................................................ 68
Fres-Co Systems USA .......................................... 65
HB Fuller ............................................................... 7
Hotset Heizpatronen un Zubehoer GmbH ............... 75
HTI Plastics ......................................................... 29
Iconotech ............................................................ 75
ID Technology ........................................................ 5
IMS Schneider Electric Motion USA ...................... 80
InkJet Inc. ........................................................... 39
Intelligrated Inc. .................................................. 37
ITALPROJECT ....................................................... 63
J.L. Clark............................................................. 32
JW Winco Inc. ..................................................... 84
Keltech ............................................................... 79
Kliklok-Woodman ................................................ 16
Klockner Pentaplast ............................................ 55
KOCH Packaging Systems LP ............................... 78
Leibinger ............................................................. 11
Markem-Imaje..................................................... 42
Milliken & Co. ...................................................... 23
Morrison Container Handling ............................... 50
Motoman ............................................................ 76
NAFM .................................................................. 20
Nordenia USA ...................................................... 35
Owens-Illinois ................................................ 44-45
Paktech ............................................................... 41
Paperboard Packaging Alliance ............................ 26
Patlite ................................................................. 49
Placon Corp......................................................... 31
PolyPack ............................................................ 62
Presto Products Inc. ............................................ 40
Primera Technology ............................................... 9
Printpack Inc. ..................................................... 13
Quality Transmission Components ........................ 58
Rennco LLC ......................................................... 12
RSI Systems ........................................................ 88
Ryson ................................................................. 22
SAS Automation LLC. ........................................... 84
Sato America ...................................................... 17
Schneider Packaging Equipment .......................... 77
Schurtape ........................................................... 36
Sealed Air Corp. .................................................. 53
Sensient Imaging Technologies ............................ 74
Sleeve Seal ......................................................... 14
Squid Ink ............................................................ 25
Squid Ink ............................................................ 57
Temple-Inland ..................................................... 50
The Dickson Company ......................................... 52
US Tsubaki .......................................................... 19
Velocity Equipment .............................................. 73
Verst ..................................................................... 2
Xpedx ................................................................. 54
Yaskawa Electric America Ltd. ............................. 47
YFYJupiter .......................................................... 15
Yupo Corporation America ................................... 51
Page number Page number
MOVERS & SHAKERS
Barry-Wehmiller
Co. Inc. appoints
Dan Jones as
vp of corporate
development.
Sapient
Automation
names William
Fabricino as
Midwest sales
manager.
xpedx names James Connelly as
chief operating officer; Dan Watkoske
as evp, sales; John Biscanti as evp,
operations; and Thomas Lazzaro as
chief procurement officer.
Automated
Imaging
Assn. (AIA)
hires Robert
McCurrach
as director,
standards
development.
SICK appoints
Craig Smith
as president
of SICK Ltd.
Dow names
Glenn Wright
as business vp,
performance
packaging global
business.
Ball Corp.
promotes
Lisa Pauley to
svp, human
resources and
administration and elects Charles
Baker as corporate secretary.
Delkor hires Mike Wilcox as vp of
sales, marketing and aftermarket
services and
Fred Green as
vp of operations.
Domino North
America
appoints Fred
Brunk as svp
of sales and
marketing.
TricorBraun
names Jad
Darsey as
director of sustainability and plastics.
Menasha Packaging promotes
Jonathan McKellips to general
manager of its Neenah complex.
Schawk Inc. appoints Lor Gold to
global chief
creative officer.
O-I names Steve
Bramlage as
president of
its Asia Pacifc
region.
Intelligrated
appoints Greg
Cronin as
executive vp.
Cermex names Marc Ville as
managing director.
MHT USA LLC. appoints Christian
Wagner as CEO.
ITW Muller appoints Rob Payne to
industry manager.
GROWING & GOING
Polyplex USA builds a $187-million
polyester flm plant in Morgan County, AL.
Sonoco builds a $15-million,
120,000-sq-ft rigid plastic container
plant in New Albany, OH.
SATO Corp. changes to a pure holding
company structure. The newly formed
holding company, SATO Holdings,
establishes the following new
subsidiary companies: SATO Corp.,
SATO Communications Co. Ltd., SATO
Printing Co. Ltd., SATO Techno Lab Co.
Ltd., SATO Mechatronics Co. Ltd. and
SATO Quality Assurance Co. Ltd.
Phoenix Closures builds a new
250,000-sq-ft manufacturing plant in
Greencastle, IN.
BUYING & ALLYING
Bemis Co. acquires Mayor Packaging
of Hong Kong.
Nordson Corp. acquires Value Plastics
Inc.
Huhtamaki acquires Brazilian flm
extruder and converter Prisma Pack
Indstria de Filmes Tcnicos e
Embalagens Ltda (Camaari,Brazil).
Wildeck Inc. acquires Ladder
Industries Inc. based in Goodyear, AZ.
Dow and Saudi Aramco plan massive
$20 billion plastics plant in the Jubail
Industrial City in Saudi Arabia.
Craig Smith
SICK
Dan Jones
Barry-Wehmiller
James Connelly
xpedx
Jonathon
McKellips
Menasha
Marc Ville
Cermex
PD1109 086 86 9/1/11 4:38:20 PM
CDT - 1600 S (Sheet-Fed Printer)
Ascent Motion
Booth 4741
FASTechnology
Booth 3704
AzTECH Converting
Booth 5856
CDT - 1600 C (Continuous Printer)
In todays market you need an edge to differentiate your company and
its products. With the use of Colordyne printers, you can set yourself
apart from your competition. Print full process color at throughput speeds
up to 12 inches/second. Join the revolution without breaking the bank.
See Colordyne printers in Action at Pack Expo
Visit our partners to see our high speed digital print solutions.
Special at-show pricing and discounts are available.
CDT - 1600 S
CDT - 1600 C (Continuous Printer)
I t d k t d d t diff ti t
PD1109 087 87 9/1/11 4:39:10 PM
Tell us about your case coding application
at PackExpo 2011 and be entered to win a free iPad!
iPad
1-866-PRINT HP | www.RSIPRO.com | sales@rsipro.com
Visit us at PackExpo 2011 | Booth Number C-159
Your Solution:
The CaseJet Printstation
The CaseJet Printstation
combined with our reliable
HP based inkjet solutions
consistently provides high
resolution images and barcodes.
Talk with an RSI Applications Engineer and nd out how the
CaseJet Printstation can assist you in achieving 100% scannability.
PD1109 088 88 9/1/11 4:38:38 PM