ENCODING - process of recording info in a form usable to memory. STORAGE the maintenance of material saved in memory.

. RETRIEVAL material in memory storage has to be brought into awareness to be useful. SENSORY MEMORY initial, momentary storage of info, lasting only an instant. SHORT TERM MEMORY Memory that holds info for 15 to 25 seconds. LONG TERM MEMORY memory that stores info on a relatively perma basis, difficult to retrieve. CHUNK Meaningful grouping of stimuli. REHEARSAL repetition of information ; has entered short term memory. DECLARATIVE MEM Factual (Names, Faces, Dates) PROCEDURAL MEM skills and habits. SEMANTIC MEM General knowledge EPISODIC MEM Mem for events ; time place or context EXPLICIT Intentional IMPLICIT unaware ; can affect performance and behavior FLASHBULB MEM Specific, important event SCHEMAS bias the way new info is interpreted, stored, and recalled. ALGORITHM guarantees a solution HEURISTIC cognitive that may lead to solution -MOTIVATION direct and energizes the behavior of humans INSTINCTS inborn patterns of behavior DRIVE REDUCTION drive. DRIVE Moti tension or arousal, energizes behavior to fulfill a need. HEMEOSTATIS bodys tendency to maintain a steady internal state. AROUSAL APPR maintaining certain levels of stimulation and activity, + or as necessary.

INCENTIVE Motivation stems from the desir to obtain external goals. COGNITIVE Motivation Is a product of peoples thought, expectations and goals. SELF ACTUALIZATION state of self fulfillment ANDROGENS male sex hormones ESTROGENS class of female sex hormones PROGESTERONE female sex hormones secreted by ovaries OVULATION egg is released from ovaries MASTURBATION sexual self stimulation DOUBLE STANDARD PMS is permissible for males ; not females. TRANSEXUALS believes that theyre born with the body of the other gender NEED FOR ACHIEVEMENT person obtains satisfaction by striving for JAMES LANGE THEORY experience is a reaction to bodily events as a result of an external situ. CANNON BARD THEORY Physiological & emotional exp produced by the same nerve stimulus SCHACHTER SINGER THEORY Based on environmental cues. PSYCHODYNAMIC APP personality is motiv by inner forces PSYCHOANALYTIC Freud;s theory that unconscious forces act as determinants of perso ID raw , unorganized, inborn part of personality EGO part of personality that provides a buffer bet id and outside world SUPEREGO Freud; rights and wrongs of society FIXATIONS conflicts or concerns ORAL STAGE Freud ; 12-18 m,onths ANAL STAGE Freud; 12-18mo to 3yrs PHALLIC STAGE Freud; 3 onwards IDENTIFICATION WANTING to be liked LATENCY PERIOD phallic puberty

GENITAL STAGE puberty until death DEFENSE MECHA unconscious strategies people use to reduce anxiety REPRESSION prima defense mecha ARCHETYPES good and evil, representations INFERIORITY COMPLEX problem affecting adults who have not overcome the feel of inferiority SELF EFFICACY belief in ones personal capabilities TEMPERAMENT basic, innate disposition PROJECTIVE PERSO TEST shown ambigious stimulus and asked to describe or tell story ROSCHACH TEST involves symmetrical visual stimuli THEMATIC APPERCEPTION TEST Series of pictures