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Bluewolf Beyond gives us the expertise in Salesforce that we needed, and the flexibility to use consultant hours to ramp up or scale down as necessary.
Derald Sue CIO, InsideTrack
the story
InsideTrack provides 1:1 executive-style coaching for college students to help them be more successful in school and graduate prepared for career success. As the business grew and service delivery became more complex, the company required more flexibility from technology than its custom-built CRM solution was able to provide. The IT department was focused more on supporting and updating the system than it was on adding value to business processes. We had to decide what to focus on, said Derald Sue, CIO. Were we going to become a software company or focus on serving students and their universities? InsideTrack chose to focus on delivering excellent service to clients, its core competency. The CIO knew the company had to update its homegrown CRM solution since it did not provide the flexibility the company needed to respond to changes in business. After reviewing the offerings on the market, the best solution to help the company achieve its goal was Salesforce CRM.
Cloud Apps
challenge InsideTrack built its own CRM solution to allow the company to capture data in a uniform manner in a multi-user environment. As the business evolved, long development cycles and a small development team resulted in not being able to adequately address the changing business
requirements in a timely manner. Once the CIO made the decision to move to Salesforce CRM, the company found itself in a new world of cloud computing. While the new solution offered more scalability and configuration capabilities, the company needed expertise in applying the technology to solve specific business problems.They were also looking for a partner who could augment their internal resources as needed.
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strategy After reviewing several consulting firms within the Salesforce partner ecosystem, InsideTrack chose Bluewolf. The Bluewolf Beyond managed service for Salesforce and Bluewolf IT Resourcing gave the company the expertise and extra resource it needed to gain additional value from their Salesforce CRM investment. Bluewolf is a trusted adviser and partner helping InsideTrack manage its ongoing backlog of projects and helping evolve the application to keep up with changing business needs. results With Bluewolf Beyond & Bluewolf IT Resourcing, InsideTrack can:
Access Salesforce CRM expertise and implement best practices. Get strategic guidance before implementing new processes. ROI Tracking for all new changes in the system in order to gain buy in. Focus on core competency rather than on software development. Ramp up on Salesforce and other hard to find IT resources when needed. Work with a trusted partner who understands the business problem and how the technology solves it.
www.bluewolf.com
contact bluewolf