Yellowfin Recognized in Gartners Annual Whos Who in Mobile BI Report Yellowfin, the leader in easy-to-use Business Intelligence (BI),

has been recogn ized in Gartners annual Whos Who in Mobile BI report. The 2011 edition lists leadi ng Mobile BI providers, their solutions and capabilities. Melbourne, VIC, October 17, 2011 -- Yellowfin, the leader in easy-to-use Busines s Intelligence (BI), has been recognized in Gartners annual Whos Who in Mobile BI report. The 2011 edition lists leading Mobile BI providers, their solutions and capabilities. Download a copy of the report here: http://www.gartner.com/DisplayDocument?doc_c d=216984&ref=g_sitelink Gartner commented that Yellowfins Mobile BI platform delivers native applications for iOS and Android tablets and smartphones and that it is included out of the box with Yellowfin s BI platform, with no additional cost for existing users. The report noted the interactivity of Yellowfins mobile platform, including its a bility to sort, drill, comment on and email reports, as well as receive alerts, collaborate and utilize mapping capabilities the same as the desktop version with no additional authoring effort. Gartner stated that Yellowfins native mobile applications offer the capability to save favorite reports, and access subscribed information. They also deliver a mo bile-oriented report mode with KPIs, trendlines, target and actual values and vi sual semaphores reporting performance. The report also referenced iPad, which will support layouts. It will also be es, broadening the list of Yellowfins new soon-to-be-released application for the new features like offline mode exploration and enhanced able to run on browsers without JavaScript capabiliti supported devices.

Yellowfin CEO, Glen Rabie, said that it was fantastic to receive acknowledgement f or significant product research and development over the past 18 months. Were delighted to have our mobile offering acknowledged as the world-class product that it is, said Rabie. Were particularly excited because Yellowfins new iPad appl ication to be released within the coming month will see us firmly cement our pos ition at the forefront of Mobile Business Intelligence. Yellowfin Principal Mobile Application Engineer, Peter Damen, said that Yellowfi ns new application for the iPad would change the way people think about viewing, sharing and interacting with business data. Yellowfins strategic direction for Mobile BI is centered on enabling report consum ers to interact with business information as they would their favorite online ma gazines or networking sites, said Damen. Its all about making Mobile BI as fun, co nsumer-oriented and easy as possible. The Gartner report compared the shift towards Mobile BI for communication of ent erprise data, to the advent of the Internet for the distribution of business inf ormation, suggesting that Mobile BI is set to become a genuine alternative to des ktop-based BI. What is Business Intelligence software? BI refers to a broad range of computer software applications and tools used to r eport, analyze and present data in a range of formats, to help businesses identi fy trends and opportunities, and support fundamental decision-making.

About Yellowfin Yellowfin is a global Business Intelligence (BI) software vendor headquartered a nd developed in Melbourne, Australia. Yellowfin is a highly intuitive 100 percen t Web-based reporting and analytics solution. For further media information, interviews, images or product demonstration, plea se contact: Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658 or lachlan.james@yellowfin.bi For regular updates and news follow Yellowfin on Twitter (@YellowfinBI) or subsc ribe to our free e-newsletter. www.yellowfinbi.com Contact: Lachlan James Yellowfin Level 46, 360 Elizabeth Street Melbourne, VIC 3000 61 03 9090 0454 lachlan.james@yellowfin.bi http://www.yellowfinbi.com/YFSite-Yellowfin-Business-Intelligence-77988