A CASE-STUDY ON

BMW

Submitted By:Ashish G Nair En No:-090410116086

Submitted To:Mala H Mehta Asst. Professor

SARDAR VALLABHBHAI PATEL INSTITUTE OF TECHNOLOGY VASAD-388306

CERTIFICATE

This is to certify that Mr Ashish G Nair ID No: 09ITM-12 En No. 090410116086 of programme TY IT [5th Sem] has satisfactorily completed his term work in course ECommerce and E-Business for the term ending in October 2011.

Staff in-charge:
Ms Mala H Mehta Asst. Professor, Information Technology S.V.I.T., Vasad.

Head of Department:
Mr V.P.Parmar HOD, Information Technology S.V.I.T., Vasad.

ACKNOWLEDGEMENT
Every work owes its success to many people. Likewise, the successful completion of our Project Report could not have been possible without the co-ordination and support of our college SVIT. I am thankful to Mr V.P.Parmar (HOD of IT department) for his constant inspiration and valuable guidance which helped us to complete the Project satisfactorily. His inspirational remarks from time to time enabled us to complete the report in stipulated time period. He provides us needed help and facilities for carrying out test for our program. I am thankful to Ms Mala H Mehta for constantly inspiring us and providing us required details and help on regular intervals, which helped us to reach our goal on time. I am also thankful to the whole Information Technology Department. Ashish G Nair En No: - 090410116086

About E-commerce
Electronic Commerce, commonly known as ecommerce or E-com, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online. It also includes the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices and telephones as well. Electronic commerce that takes place between businesses is referred to as business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market). Electronic commerce that takes place between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C. This is the type of electronic commerce conducted by companies such as Amazon.com. Online shopping is a form of electronic commerce where the buyer is directly online to the seller's computer usually via the internet. There is no intermediary service involved. The sale or purchase transaction is completed electronically and interactively in real-time such as in Amazon.com for new books. However in some cases, an intermediary may be present in a sale or purchase transaction such as the transactions on eBay.com.

Introduction
Bayerische Motoren Werke AG (BMW) (English: Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands. BMW has been engaged in motorsport activities since the dawn of the first BMW motorcycle.

Motorsport sponsoring

Formula BMW A Junior racing Formula category. Kumho BMW Championship A BMW-exclusive championship run in the United Kingdom.

Motorcycle

Isle of Man TT in 1939 BMW became the first foreign manufacturer to win the Isle of Man TT race with Georg Meier. Dakar Rally BMW motorcycles have won the Dakar rally six times. In 1981, 1983, 1984, 1985, 1999, and 2000. Superbike World Championship BMW returned to premier road racing in 2009 with their all new superbike, the BMW S1000RR.

Formula One
BMW has a history of success in Formula One. BMW powered cars have won 20 races. In 2006 BMW took over the Sauber team and became Formula One constructors. In 2007 and 2008 the team enjoyed some success. The most recent win is a lone constructor team's victory by BMW Sauber F1 Team, on 8 June 2008, at the Canadian Grand Prix with Robert Kubica driving. Achievements include:

Driver championship: 1 (1983) Constructor championship: 0 (Runner-up 2002, 2003, 2007) Grand Prix wins: 20

Podium finishes: 76 Pole positions: 33 Fastest laps: 33

BMW was an engine supplier to Williams, Benetton, Brabham, and Arrows. Notable drivers who have started their Formula One careers with BMW includeJenson Button, Juan Pablo Montoya, Robert Kubica and Sebastian Vettel. In July 2009, BMW announced that it would withdraw from Formula One at the end of the 2009 season.[23] The team was sold back to the previous owner, Peter Sauber, who kept the BMW part of the name for the 2010 season due to issues with the Concorde Agreement. The team has since dropped BMW from their name starting in 2011

Sports car

Le Mans 24 Hours BMW won Le Mans in 1999 with the BMW V12 LMR designed by Williams Grand Prix Engineering. Also the Kokusai Kaihatsu Racing team won the 1995 edition with a BMW-engined McLaren F1 GTR race car. Nrburgring BMW won the 24 Hours Nrburgring 18 times and the 1000km Nrburgring twice (1976 and 1981). 24 Hours of Daytona BMW won 2 times (1976, 2011) Spa 24 Hours BMW won 21 times McLaren F1 GTR Successful mid-1990s GT racing car with a BMW designed engine. It won the BPR Global GT Series in 1995 and 1996 and the 24 Hours of Le Mans in 1995.

Touring car
BMW has a long and successful history in touring car racing.

European Touring Car Championship (ETCC) Since 1968, BMW won 24 drivers' championships[citation needed] along with several manufacturers' and teams' titles. World Touring Car Championship (WTCC) BMW won four drivers' championship (1987, 2005, 2006 and 2007) and three manufacturers' titles (20052007).

DTM (Deutsche Tourenwagen Meisterschaft) the following won the DTM drivers' championship driving BMWs: 1989: Roberto Ravaglia, BMW M3 1987: Eric van der Poele, BMW M3 The DRM (Deutsche Rennsport Meisterschaft) was won by Harald Ertl in a BMW 320i Turbo in 1978 British Touring Car Championship (BTCC) BMW won the drivers' championship in 1988, 1991, 1992 and 1993 and manufacturers' championship in 1991 and 1993. SCCA Pro Racing World Challenge Touring Car Series(WC) BMW won the manufacturer's championship in 2001 and Bill Auberlen, driving a Turner Motorsport BMW 325i, won the 2003 and 2004 Driver's Championships. Japanese Touring Car Championship (JTCC) BMW (Schnitzer) flew from Europe to Japan to compete in the JTCC and won the championship in 1995. Mille Miglia BMW won Mille Miglia in 1940 in with a 328 Touring Coup. Previously in 1938 the 328 sport car also obtained a class victory.

BMW announced on 15 October 2010 that it will return to touring car racing during the 2012 season. Dr. Klaus Draeger, who is in charge of the return to DTM racing (Deutsche Tourenwagen Masters), commented that The return of BMW to the DTM is a fundamental part of the restructuring of our motorsport activities. With its increased commitment to production car racing, BMW is returning to its roots. The race track is the perfect place to demonstrate the impressive sporting characteristics of our vehicles against our core competitors in a high-powered environment. The DTM is the ideal stage on which to do this.

Rally

RAC Rally The 328 sport car won this event in 1939. Paris Dakar Rally BMW motorcycles have won this event 6 times. Tour de Corse The BMW M3 E30 won this event in 1987.

HISTORY
BMW entered existence as a business entity following a restructuring of the Rapp Motorenwerke aircraft engine manufacturing firm in 1917. After the end ofWorld War I in 1918, BMW was forced to cease aircraft engine production by the terms of the Versailles Armistice Treaty. The company consequently shifted to motorcycle production in 1923 once the restrictions of the treaty started to be lifted, followed by automobiles in 192829. The circular blue and white BMW logo or roundel is portrayed by BMW as the movement of an aircraft propeller, to signify the white blades cutting through the blue sky an interpretation that BMW adopted for convenience in 1929, twelve years after the roundel was created. The emblem evolved from the circular Rapp Motorenwerke company logo, from which the BMW Company grew, combined with the blue and white colours of the flag of Bavaria, reversed to produce the BMW roundel. However, the origin of the logo being based on the movement of a propeller is in dispute, according to an article posted in 2010 by the New York Times, quoting "At the BMW Museum in Munich, Anne Schmidt-Possiwal, explained that the blue-and-white company logo did not represent a spinning propeller, but was meant to show the colours of the Free State of Bavaria. BMW's first significant aircraft engine was the BMW IIIa inline-six liquid-cooled engine of 1918, much preferred for its high-altitude performance. With German rearmament in the 1930s, the company again began producing aircraft engines for the Luftwaffe. Among its successful World War II engine designs were the BMW 132 and BMW 801 air-cooled radial engines, and the pioneering BMW 003 axial-flow turbojet, which powered the tiny, 1944-1945-era jet-powered "emergency fighter", the Heinkel He 162 Spatz. The BMW 003 jet engine was tested in the A-1b version of the world's first jet fighter, the Messerschmitt Me 262, but BMW engines failed on take-off, a major setback for the jet fighter program until successful testing with Junkers engines. By the year 1959, the automotive division of BMW was in financial difficulties and a shareholders meeting was held to decide whether to go into liquidation or find a way of carrying on. It was decided to carry on and to try to cash in on the current economy car boom enjoyed so successfully by some of Germany's ex-aircraft manufacturers such as Messerschmitt and Heinkel. The rights to manufacture the Italian Iso Isetta were bought; the tiny cars themselves were to be powered by a modified form of BMW's own motorcycle engine. This

was moderately successful and helped the company get back on its feet. The controlling majority shareholder of the BMW Aktiengesellschaft since 1959 is the Quandt family, which owns about 46% of the stock. The rest is in public float. BMW acquired the Hans Glas company based in Dingolfing, Germany, in 1966. It was reputed that the acquisition was mainly to gain access to Glas' development of the timing belt with an overhead camshaft in automotive applications. Glas vehicles were briefly badged as BMW until the company was fully absorbed. In 1992, BMW acquired a large stake in California based industrial design studio design works USA, which they fully acquired in 1995. In 1994, BMW bought the British Rover Group (which at the time consisted of the Rover, Land Rover and MG brands as well as the rights to defunct brands including Austin and Morris), and owned it for six years. By 2000, Rover was making huge losses and BMW decided to sell the combine. The MG and Rover brands were sold to the Phoenix Consortium to form MG Rover, while Land Rover was taken over by Ford. BMW, meanwhile, retained the rights to build the new Mini, which was launched in 2001. Chief designer Chris Bangle announced his departure from BMW in February 2009, after serving on the design team for nearly seventeen years. He was replaced by Adrian van Hooydonk, Bangle's former right hand man. Bangle was known for his radical designs such as the 2002 7-Series and the 2002 Z4. In July 2007, the production rights for Husqvarna Motorcycles was purchased by BMW for a reported 93 million euros. BMW Motorrad plans to continue operating Husqvarna Motorcycles as a separate enterprise. All development, sales and production activities, as well as the current workforce, have remained in place at its present location at Varese.

HEADQUARTERS OF BMW IN MUNICH, GERMANY

PROBLEMS
High Pressure Fuel Pump Problems:
The fuel pump issue is on the rise and it has been reported among drivers with 1-series, 3-series, 5-series, x3, x5 and x6 vehicles. Regardless of whether the service department can duplicate the problem or not, it is essential that they give you a repair invoice each and every time you complain of the problem. Fuel pump failure can lead to stalling so it is essential that you continue to bring the matter to your dealers attention if you feel it is not being properly addressed.

BMW S 1000 throttle problem:

The BMW S 1000 model bike was facing from the throttle before few months. This was leading in auto-acceleration of the bike. Due to this many drivers of the BMW motorrad were not ready to get on the track with that bike.

Crankshaft position sensor failing:

The E36, E39 and E38 models of BMW cars were facing a problem of crankshaft position sensor failing. The vehicle will not start, there is no crank. It may also be noticed that there is no transmission range display in the Instrument Cluster. The charge indicator lamp flickers or is permanently on. The oil level switch is stored in the Instrument Cluster (E46). Fuse 15 or Fuse 30 is blown. This is due to a faulty oil level switch which causes the fuse to blow so there is a loss of input to EWS from the Transmission Range Switch.

Solutions
High Pressure Fuel Pump Problems:
BMW is working hard to come up with a fix to the problem, however that has not prevented consumers from having to return to the shop countless times to address the situation. The company has extended the warranty on the part to 10 years/120,000 miles, but there are instances where the service adviser is blaming the problem on "bad gas", which we do not feel is a suitable explanation.

BMW S 1000 throttle problem:

The motorrad team swapped the ECU, the injectors and the throttle bodies at the BMW S 1000 RR in order to solve the problem on 25th September at 4:45 am.

Crankshaft position sensor failing:

The listed models were replaced with a new sensor and the old sensors were sent back to the Warranty Parts Return Centre with a copy of any of the DME fault codes if they were present.

SWOT ANALYSIS
Strengths: Diverse ranges of Products - BMW, MINI and Rolls-Royce. Strong Cash Flow Position. Increase turnover and trading profits. Strong Balance Sheet. World's leading Premium Quality Automobile Manufacturer. - Brand Awareness. - Human resources. - Capabilities to turn resources into advantages.

 Weaknesses: Perception of High Prices. Customer disinterest. Environmental issues: Pollutions. Buyer sophistication and knowledge. Substitute products or technologies.

 Opportunities: New Products. Market shift to globalisation. Innovation & Alliances. Customers demand change to more comfortable and relevantly cheap cars. - Diversification. - New Technologies in Automobiles.

 Threats: New & existing competition. Volatility in Price of Fuel. New legislations. Consequences of the oil. Market shift to globalisation. Far-East Automobile companies expansion. Extremely high competition for customers and resources.

CONCLUSION
Porsche is a successful automotive producer in the world. It holds a strong brand name due to the well management of Porsche since it existed. Environmental issues can affect their brand image. So it needs to focus on eco-friendly strategies. Customer satisfaction is driven by the projection of Porsches lifestyle through its products. And Porsche is having a high competitive rivalry.

REFERENCES
1. 2. 3. 4. www.google.com www.bmw.com www.bmwmottorad.com www.scribd.com