ACKNOWLEDGEMENT

First of all we would like to thank MART for providing us an opportunity to learn a lot within
a short span besides fulfilling our Organizational Traineeship Segment (OTS). We are
grateful to MART team members, Mr. A. Chandak, Mr. K.P. Mishra and Mr. C.K Mishra for
the guidance and support provided to us in completing the Segment. It was indeed a
wonderful experience to work with them.

We would also like to thank Mr.Debasis Mohapatra and Mr. Jyoti Samantray to co-operate us
to understand the work MART was doing at the field level. And we extend our heartiest
thanks to WORLP staff to give us a broad vision about the partnership with MART.

We are deeply indebted to the guidance provided by our Faculty Guide, Prof. K.V. Raju for
providing his valuable advices and insights on the topic whenever needed without which we
would not have been through this project. We also thank Prof.Jayant Negi, the OTS co-
coordinator for the opportunity provided.

Diptiranjan Sahoo(25013)
Prabhakar Singh(25032)

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 EXECUTIVE SUMMARY

Title- Organizational Understanding

Organization- Marketing and Research Team (MART), Bhubaneswar
Reporting Officer – Mr. Ashwini Chandak
Faculty Guide – Mr. K.V.Raju
Student’s Name – Diptiranjan Sahoo & Prabhakar Singh

Scope of study: Our study of understanding the organization was confined to the MART
Team in Orissa. It did not encompass the teams working in other states

Objective of the study: The objective of our study was to understand the organization as a
whole and its activities. This study was also aimed at understanding the mission, vision, and
core values of the organization, its history and profile of the Team members in order to
understand the organization in a holistic manner. It was also required to know its current
operation arrangement with its external environment in order to facilitate its operation and
analyze its performance so as to know its strengths and weakness. The study also involved
knowing strategies adopted by the organization to reach its current level of operation and
future strategies in order to survive and grow in the given field.
.
Methodology: The various methodologies adopted for the purpose included semi- structured
interviews with stakeholders, unstructured interviews, observations, informal discussions and
secondary data sources consisting of various documents available in the organization.

Main findings: MART has two distinct subdivisions: One focuses on rural marketing and
other on livelihood promotion. MART, Bhubaneswar is a rural development team,
specializing in livelihood promotion for development agencies. It offers a wide range of
support services to NGOs and DRDAs. It employs a strategic business approach to rural
development projects that is founded in an understanding of micro markets. Its major
activities include formulation and implementation of micro enterprise development plan,
capacity building of stakeholders and creation of market and institutional linkages. In fact
spreading awareness and knowledge on livelihood promotion issues is also an aim of MART
(RDT). It also organizes workshops/seminars on topics such as Micro Enterprise
Development, Business Development Services and Marketing of Rural Products. Its major
clients include CAPART, CARE, UNDP, NABARD, KVIC etc. The underlying ethos of
MART’s approach as and according to the words of Pradeep Kashyap, MD, MART is “a
business mind with a social heart”. For purpose of functional efficiency, MART has a core
team, at its head office in New Delhi supported by regional offices that develops the strategy,
in line with its clients and its own experts in the field. At the field level, operations and
activities are divided into two strategic teams. Each of which operates independently in the
field, under the overall directions of its MD. Though operating independent of each other,
each team has close interaction with the other, to share its experience with projects in the
field, to broaden and enrich its learning experience.

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 Abbreviations

CB Capacity Building
CBO Community Based Organization
CBT Capacity Building Team
FC Field Coordinator
LST Livelihood Support Team
ME Micro Enterprises
NGO Non Government Organization
PD Project Director
PIA Project Implementing agencies
PST Project Support Team
PSU Project Support Unit
SC State Coordinator
SHG Self Help Group
WDT Watershed Development Team
WORLP Western Orissa Rural Livelihoods Project
APRLP Andhra Pradesh Rural Livelihood Project
DPIP District Poverty Initiatives Project
RUDA Rural Nonfarm Development Agency

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 CONTENTS
1
1. INTRODUCTION
2. HISTORY 1
3. MISSION & VISION 1
4. METHODOLOGY 1

5. ORGANIZATION STRUCTURE 2

5.1 Team 3

5.1.1 Rural Development Team 3

5.1.2 Rural Marketing Team 4
6. ORGANIZATION EVOLUTION 4
7. ORAGANIZATION CULTURE 5
8. ORGANIZATION ENVIRONMENT 8
9. ORGANIZATION DESIGN 8
10. ORGANIZATION TECHNOLOGY 9
11. ORGANIZATION STRATEGY 10
12. MEMBERS TURNOVER 10
13. SERVICES OFFERED 11
14. MODE OF OPERATION IN WORLP 12
14.1 Objective of strategic support 13
14.2 Scope of the Work 13
14.3 Team structure & Responsibilities 14
14.4 Support from WORLP 15
14.5 Progressive review & Monitoring 15
14.6 Financial Understanding 15
14.7 Payment Terms 16
15. INNOVATIONS 17
16. MAJOR PROJECTS 17
17. STRATEGIC ALLIANCE 18
18. SWOT ANALYSIS 19
18.1 Strength 19
18.2 Weakness 19
18.3 Opportunity 20
18.4 Threat 20
19. LEARNING 20
Annexure-I 22
Annexure-II 23
Annexure-III 25
Annexure-IV 27

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