Campus: Level: Module Name: Students Name: e-mail id & Mob No PCL-I Retail

Assignment Assessment Report Year/semester Assignment Type Assessors Name Reqd Submission Date Actual Submission Date

2010-12 Assignment B

Stream BUSINESS Submitted to : Certificate by the Student: Plagiarism is a serious College offence. I certify that this is my own work. I have referenced all relevant materials. (Students Name/Signatures) Expected Outcomes Assessment Criteria Grade based Feedback on D,M,P,R system General Parameters Clarity Clear understanding of the concept Analytical Thinking Ability to analyze the problem realistically and take required actions Research and innovative Research carried out to reach approach the outcome and innovative methods used Formatting & Concise& clear thinking along Presentationwith presentation Subject Specific Parameters Clear understanding on how to Clarity merchandise a retail store. Ability to analyze the categories Analytical Thinking and link them towards making the store profitable. Research carried out to Research and innovative understand the target market and approach the competitors Grades P M D Grade Descriptors A Pass grade is achieved by meeting all the requirements defined. Identify & apply strategies/techniques to find appropriate solutions Demonstrate convergent, lateral and creative thinking. Achieved Yes/No (Y / N)

Assignment Grading Summary (To be filled by the Assessor) OVERALL ASSESSMENT GRADE: TUTORS COMMENTS ON ASSIGNMENT: SUGGESTED MAKE UP PLAN (applicable in case the student is asked to re-do the assignment) REVISED ASSESSMENT GRADE TUTORS COMMENT ON REVISED WORK (IF ANY) Date: Assessors Name / Signatures:

Assignment: B

You are planning to open a new retail store in your city. What type of a store will you open? What are the steps you will follow before you open the store? While preparing your assignment the following needs to be answered.

1. What will be the location of your store and what factors have you taken into account while choosing such a location? Design your store layout. 2. Who will be your target market? Prepare a customer profile. 3. What range of merchandising would you keep and how will you merchandise your store? Prepare a Plano gram and design your POP materials. 4. What categories you would keep in your store? Prepare a category structure explaining the categories in your store.

5. What retail strategies would you adopt to market your store so that you can bring in customers and revenue? Prepare a promotion strategy which will help in bringing walk-in and increase the ticket value of your customers. 6. How will you plan your manpower and what training will you provide to the employees so that they can match the store standards? 7. How will you make your store a profitable store? 8. Who are your core store competitors, analyze them and list out the negative and positive aspects of your competitors? How would you make your store better than your competitors? 9. Design a CRM system to capture the customer data.

Note: Students need to choose their store by the end of 3rd session and start working on the assignment from the 6th session. As the sessions get completed the students can start moving on the assignments.