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ly/bathshowerrussia

BATH AND SHOWER IN RUSSIA

09 Jun 2011

HEADLINES
2010 value sales of bath and shower products increase 11%in current value terms to reach RUB32.3 billion Bath and shower benefits from summer heat wave Body wash/shower gel most dynamic, rising 13% in current value terms to reachRUB8.6 billion in 2010 All categories see increase in average unit price Direct sellers Oriflame Cosmetics ZAO and Avon Products ZAO lead with combined 16% value share in 2010 Bath and shower expected to see 3% constant value CAGR over forecast period

COMPETITIVE LANDSCAPE
The bath and shower environment is dominated by multinational companies, with direct sellers taking the top two positions. In 2010 Oriflame Cosmetics ZAO and Avon Products ZAO maintained their leading positions with value shares of 9% and 8%. These two direct selling companies have a wide range of bath and shower products to offer consumers. However, their overall top positions are mainly due to their high sales in body wash with a diverse portfolio of brands. Colgate-Palmolive (Russia) ZAO is a close follower, taking a 7%value share in 2010, up slightly on 2009. The company performed well due to its strong brand name, well developed advertising support and investments in new product developments. Over the review period Colgate-Palmolive (Russia) expanded its shower gel portfolio with the Palmolive for Men New Line.

Euromonitor International 2011

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http://bit.ly/bathshowerrussia

Euromonitor International 2011

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http://bit.ly/bathshowerrussia

NATIONAL BRAND OWNERS AND THEIR BRANDS

Company Name (NBO) Amway OOO Avon Products ZAO Beiersdorf OOO Bbchen-Werk Ewald Hermes Pharmazeutische Fabrik GmbH Cherlin Kompanya OOO Colgate-Palmolive (Russia) ZAO Cotton Club OOO Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS Faberlic OAO Green Mama Hygiene Kinetics OOO Johnson & Johnson OOO Kalina Concern OAO Kosmetikmarket-Centre OOO Krasnaya Liniya KF OOO Laboratori di Chimica Applicata srl Linstek NPO Mary Kay ZAO Nefis Cosmetics OAO Nevskaya Kosmetika ZAO Oriflame Cosmetics ZAO Pervoe Reshenie OOO Procter & Gamble OOO Sara Lee Corp Schwarzkopf & Henkel ZAO Svoboda OAO Unilever Rus OOO Vesna OAO KF Yves Rocher Vostok OOO
Source: Passport by Euromonitor International

Brand (GBO) Body Series (Amway Corp) Avon Bubble Bath (Avon Products Inc), Avon Naturals (Avon Products Inc), Avon Senses (Avon Products Inc) Nivea (Beiersdorf AG), Nivea Bath Care (Beiersdorf AG), Nivea for Men (Beiersdorf AG), Nivea Intimo (Beiersdorf AG) Bbchen (Nestl SA) Quantum Satis (Cherlin Kompanya OOO) Palmolive (Colgate-Palmolive Co), Palmolive for Men (ColgatePalmolive Co), Palmolive Thermal SPA (Colgate-Palmolive Co) Ya Samaya (Cotton Club OOO) Duru (Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS), Fax (Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS) Faberlic (Faberlic OAO) Taiga Formula (Green Mama) Ola! (Hygiene Kinetics OOO) Carefree (Johnson & Johnson Inc), Johnson's (Johnson & Johnson Inc), Johnson's Baby (Johnson & Johnson Inc) Barkhatnye ruchki (Kalina Concern OAO), Chistaya Liniya (Kalina Concern OAO), Phyto Expert (Kalina Concern OAO) Aquafruit (Kosmetikmarket-Centre OOO) Krasnaya Liniya (Krasnaya Liniya KF OOO) Cliven (Laboratori di Chimica Applicata srl) Soli ot Larisy (Linstek NPO) Mary Kay (Mary Kay Inc) Lesnaya Polyanka (Nefis Cosmetics OAO), Sorti (Nefis Cosmetics OAO) Divny Sad (Nevskaya Kosmetika ZAO) Oriflame (Oriflame Cosmetics SA), Oriflame Feminelle (Oriflame Cosmetics SA), Oriflame Fragranced Body Talc (Oriflame Cosmetics SA), Oriflame Natural Selection (Oriflame Cosmetics SA) Retsepty Babushki Agafyi (Pervoe Reshenie OOO) Camay (Procter & Gamble Co, The), Safeguard (Procter & Gamble Co, The) Radox (Unilever Group) Fa (Henkel AG & Co KGaA) Russkaya Banya (Svoboda OAO) Dove (Unilever Group), Timotei (Unilever Group) Absolut (Vesna PKK OAO), Aquatel (Vesna PKK OAO), Aromagya (Vesna PKK OAO), Frutamin (Vesna OAO KF), Lesnaya Yagoda (Vesna PKK OAO) Yves Rocher (Yves Rocher SA)

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FORECAST

DEFINITIONS AND METHODOLOGY

Bath and Shower This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded. Methodology This report is derived from Euromonitor Internationals Passport information system. Industry research is carried out by a global team of more than 600 in-country analysts and is based on a core set of research techniques:
National-level desk research, company research and analysis, store checking, trade interviewing with national players and market analysis International-level desk research, multinational company research and analysis, trade interviewing with international players and market analysis

Euromonitor International 2011

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