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BERNAMA - Malaysia Pasar Malam Rocks Trafalgar Square

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September 24, 2011 14:55 PM

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Malaysia Pasar Malam Rocks Trafalgar Square


By Joshua Foong LONDON, Sept 24 (Bernama) -- Trafalgar Square was "conquered" by a barrage of Malaysian food stalls in the second instalment of Malaysia Night here Friday. Taking the form of an authentic Malaysian Pasar Malam created by Malaysia Kitchen, the event was to showcase the cuisine and culture of Malaysia. About 25,000 Londoners visited the night market where 25 outlets sold Malaysian favourites, including beef rendang, nasi lemak and satay. The event, which started at 3pm, was best patronised when people began returning home from work. One of them was Accountant Diane Peterson, who said:"I actually had other dinner plans. But upon catching the smell of the satay, I could not resist diverting here." The Malaysia Night was launched by High Commissioner Datuk Zakaria Sulong and was graced by the London Deputy Mayor Richard Barnes. Speaking to Bernama, Zakaria drew attention to the event being held two years in a row. "Through a collective effort of Malaysian agencies and assistance from the office of the Deputy Mayor, we have been able to break convention by holding our event consecutively," he said. It is understood that the allocation of a spot in Trafalgar Square is highly competitive and usually based on rotation. Malaysia External Trade Development Corp CEO Dr Wong Lai Sum said the event, part of a Malaysia Kitchen initiative, was to build on the existing market presence of Malaysian cuisine overseas. "Although Malaysia is not a big food producer, we certainly make great food. We can use good food to reach people's hearts through their stomachs," she said Malaysian Restaurants Association UK chairman Teddy Chen expressed his confidence that Malaysian food would quickly build a strong reputation among the British. "Malaysian restaurants in the UK, together with Malaysia Kitchen, has struck the right chord using social media and the allure of our well known delicacies to see more and more people falling in love with our dishes," he said. -- BERNAMA

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