INTEGRATED INTERNET ADVERTISING With the advent of both large and small businesses in the Internet the advertise

r gets an easy task to search for and development of reliable channels for effec tive communication with your audience online. In today's world standard transmission channels of advertising messages traditio nally are television, radio, media, and various types of outdoor advertising. In the web, these channels are not less diverse, but the principles on which moder n effective online advertising, differ significantly from those of traditional, or, as it is called Internet marketing experts in the "offline" advertising. Primarily, this difference is due to the specific behavior of users on the Inter net. The man sitting in front of TV, often receives information "passively". In contrast, the Internet user enters the network is always a purpose, even if this goal - just chat with friends on the forum or chat room. This feature determine s the laws by which advertising works through the Internet. And most important h ere is that any product on which said online advertising, should be offered, fig uratively speaking, "at the right time in the right place." That is, unlike trad itional advertising, often facing little "to nowhere", advertising on the Intern et just to be there, where close on the content of the information is already lo oking for her destination. Thus, as a separate sphere of advertising services, Internet advertising has evo lved and evolved almost in parallel with the development of most of the Internet . To date, it includes a huge number of subspecies, techniques and tools. Until recently, the most common and popular way in which to advertise on the Internet, were graphical banners of different formats. However, as the audience with web banners was the same as their counterparts in the "offline" (billboards and bann ers) - the audience practically ceased to take prisoners in their letter, seeing these kinds of ads as elements of the surrounding "landscape." Internet advertising in search engines But with the advent of search engines web internet advertising makes a new stage in its development. Banner Advertising on the Internet is as an auxiliary "fash ion" component of the advertising campaigns, and the basic tools to attract the target audience and increase sales through the site are relevant to the present day site search promotion (SEO) and contextual advertising. Today, the two most powerful tools are increasingly united by common name - the "integrated Internet marketing." In today's global economic crisis before each campaign in the first place there is a problem to reduce and minimize costs. Here, contrary to the myths of high p rices for all services with "high technology", which is referred to and the IT-s phere, online advertising is naturally an optimal alternative to traditional adv ertising. The advantages that allowed in the "pre-crisis" times to win from "off line" significant market share in the economic downturn proved to be particularl y relevant. Among the benefits are compared to the "offline" advertising is advertising on t he Internet, the following: Minimization of expenses Promoting goods and services through its website, you first of all, save on outd oor advertising, office lease, purchasing office equipment and supplies. While p rices on outdoor advertising depends on the complexity of the layout, the cost o f the materials used and other factors, and the price is only slightly dependent

on the demand and popularity of your services, advertising on the Internet, you can start working on the promotion of your products and services with a minimum budget. Direct contact with the target audience Unlike traditional advertising, covering large numbers of people, only a certain percentage of which is a potential consumer of goods and services, online adver tising has at its disposal, as accurate as possible to target the preferences, a ge, sex and even visitors to the Web, which allows significant improve the effec tiveness of the ad. Internet advertising is much faster and starts paying off Tools and services that are included in the arsenal of modern internet marketing allow you to run an advertising campaign in terms of a few days to 1-2 weeks. W hen well-planned strategy advertising on the Internet is beginning to yield resu lts in the first month of work. Allows you to respond quickly to market changes and seasonal factors All we have repeatedly seen on the streets of ads and billboards announcing the "winter discounts", while on the calendar for a long time come May. It is unlike ly that such "investments" to promote a positive image of the work for the adver tiser. Internet advertising has a high degree of flexibility and mobility. You c an make any necessary changes in campaign strategy as soon as possible. This effect persists even after the campaign This is mainly attributable to that direction of internet advertising, search en gine optimization as. Indeed, if we had done good work with internal and externa l factors ranging resource on search engines, its effect persists long after the end of the campaign. Today, the two "whales", upon which the modern Internet advertising are certainl y search engine optimization and contextual advertising. Experience shows that for the successful implementation of sales of goods and se rvices over the Internet is not enough to create a website and publish it to the network - you need to give it the potential buyers. Since the Statistics up to 90% of targeted traffic provided by search engines today can safely be called se arch engine optimization one of the most promising types of internet search adve rtising. Long-term outcome and lack of negative effects of "direct" impact of ad vertising - no doubt, but not the only advantages of the proposed service intern et advertising. More about this form of Internet advertising, prices can find by clicking on the link. To date, contextual advertising - is one of the most effective ways of advertisi ng budget spent on the Internet. You pay only for actual user navigates to your site for your selected search queries. Unlike other species, here the cost of In ternet advertising and the content of your ads quickly adjusted and changed depe nding on the purpose of advertising, and overall performance is easily calculate d with the help of special services statistics. Learn more about this service on line advertising can read by clicking on the link. Of course, the modern Internet advertising is not limited to these two areas, bu

t much of its techniques and methods one way or another part of the arsenal of s earch engine promotion, or is some kind of contextual advertising. However, it s hould be understood that any trend in Internet advertising does not in itself gu arantee the success of your advertising campaign. Only properly designed campaig n strategy and correct "dosage" of different methods are able to turn your websi te into an effective marketing tool.