e-Business Handbook- MBA IV

E-Business
MGT 485 Fall 2011

Course Outline

Instructor: Jehangir Akhtar, Assistant Professor Islamabad Campus Faculty of Business Administration
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e-Business Handbook- MBA IV

Department of Management Sciences

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Contents

Contents...................................................................................................................................................3 Contacting the Instructor:........................................................................................................................4 Rationale Including Aims:.......................................................................................................................4 Teaching and Learning Strategies:...........................................................................................................4 Learning outcomes:..................................................................................................................................5 Assessment Scheme.................................................................................................................................5 Reading Materials ...................................................................................................................................5 Course Requirements and Expectations:.................................................................................................5 Assessed Coursework..............................................................................................................................6 Assessed work submitted after the deadline will be penalized................................................................6 Academic Dishonesty:.............................................................................................................................6

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The purpose of the course is to give the participants an insight into the various facets of E-Business and ECommerce outlined in the syllabus. Extensive use will be made of all available aids during the scheduled sessions. Partcipants are encouraged to take self-study of the relevant chapters/ topics given with each unit prior to attemping the questions given as coursework assignments so that a more proactive partcipation is possible. This is a 3 credit hour course, comprising 3 hours of teaching per week.

Contacting the Instructor:

You can contact your instructor in the following ways: Course web page Email: Meeting: http://finance.groups.yahoo.com/group/e-biz11 jehangir@comsats.edu.pk (In subject field write MGT 485)

By appointment or during the office hours as announced.

Rationale Including Aims:

The course will explore in detail the major concepts and issues that are essential to in todayss electronically advanced business world. It will provide you with a solid background in technologies used today in e-business and e-commerce systems. This course will also cover issues of security and Internet marketing to provide a background to a very new and exciting area of business and computing science. At the end of this course you will have acquired knowledge about an e-commerce infrastructure, how to organise websites, understand key issues realted to managing e-business systems and the know how of the emerging technologies in a business environment. While HTML and Javascript enable you to build WWW sites, they are just tools. There is a body of knowledge about how the web works and how websites work. In this module you will learn about underlying mechanisms. You will also learn priciples that lead to good site design in order to implement and manage quality websites that are interesting and user-friendly. Finally you will learn about running a business on the Internet. How the web can be used to advertise, sell and support businesses. This includes handling security that is a key problem with operating over the Internet. This course is motivated by the needs of companies to conduct business electronically and the key role of Internet technologies. Companies of all types and sizes are faced with moving their business on-line or risk going out of business. This has led to todays situation of exponential growth in eCommerce. E-business entails the proper application of multiple technologies, such as client-side applications, databases, server programs, security, and user interfaces. This course prepares the student for managing and implementing distributed, Internet-enabled eCommerce systems.

Prerequisites:
Students must have completed, Introduction Business, Introduction to Management and Introduction to computing courses.

Teaching and Learning Strategies:

Lectures provide an introduction to the ideas and learning materials. Participation from the students is encouraged. Assignments will help learn the use of virtual environments and improve analytical thinking skills. Final project will prepare you to set up an e-business and apply all the techniques you learned in the coutse. Terms of reference for the final project will be posted on the home page.

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Learning outcomes:
Upon successful completion of the course, the students will be able to : Analyze how electronic commerce has an impact on the funtioning of a firm. Distinguish between traditional commerce and e-commerce and e-business. Examine the different types of e-commerce environments and e-business models. Understand the role e-commerce/e-business can play to create a strategic competitive advantage for a firm and the virtual value chain. Study the Global trends in e-commerce and e-business.

My Teaching Philosophy
It is important to me that each of you is successful in this course. Ask questions in class. Do not hesitate to contact me if there is anything unclear or if you have a question. Contact me via e-mail and I will reply to you the next time I check my e-mail or come and see me in my office. Don't wait until the last minute to work on assignments. Allow enough time to work on assignments so that you have time to ask me questions. This way I can coach and mentor you to success!

Assessment Scheme
Mid-term examination I Mid-term examination II Assignments, Quizzes & Projects Three hour terminal examintion 10% 15% 25% 50%

Reading Materials
Core text: 1. Laudon & Traver 4/e, E-commerce, business, technology, society 2008, Pearson publicationl Additional reading: 1. E-Business and E-Commerce Management, 4th Edition Dave chaffey 2. Raport, Jaworski, Palmer, Introduction to e-Business, McGraw Hill and QUT Custom Publication BSB 119, 2003 3. Sid L. Huff, Michael Wadew, Scott Schneberger, Cases in e-Commerce, 2nd edition. 4. Efraim Turban, Jae Lee, David King, H. Michael Chung, Electronic Commerce, A Managerial Perspective, Pearson Education

Course Requirements and Expectations:

Grades: Letter grades will be assigned based on the universitys standard 90-80-70-60-50 grading scale. Assignments: In fairness to students who complete assignments on time, late assignments will not be accepted. You must turn in the assigments at the end of the lecture on the day they are due. Attendance: Regular classroom attendance is mandatory. Absence from lectures will negatively affect your grade as per university rules. Attendance is entered into the COMSIS system daily. Minimising disruptions: All cell phones should be turned off during class. Do not involve in side conversations. Being prepared for class: you should be ready to discuss any assigned readings and to answer any assigned questions for each days class, including being ready to open a case assigned for that day.

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Assessed Coursework
You will be given two pieces of courseworks, one will be your individual effort and in the other one you will be working in groups and submit one report per group . You will be given a separate sheet with the details of this coursework, Please note that you will be penalised if your coursework is overlong or significantly under the word limit and if your submission is not done correctly. Assessed work submitted after the deadline will be penalized.

Academic Dishonesty:
Academic dishonesty is an offence that will not be tolerated in any form. Any student who is involved in any such activity will be penalised to the fullest extent possible allowed by university regulations. If you have any doubts about whether an action constitutes academic dishonesty, before consult with your instructor before taking the action. Plagiarism and Cheating: the presentation by a student as his or her own work but is actually stolen from some one else. Whenever a student submits a piece of writing claiming it to be his own authorship, it is generally understood that all the ideas, opinions, facts, figures, conclusions, revisions, words are the students original work, unless he/she has explicitly indicated otherwise using citations, footnotes, attribution in the text, and/or used quotation marks. The use of unauthorised material during an examination in order to secure or give help will not be tolerated. Academic dishonesty also encompasses unauthorised copying and distribution of examinations, assignments, reports, projects or term papers or the presentation of unacknowledged material as if it were the students own work. A person failing to acknowledge and recognise the contribution of the original author, will be held responsible under academic deception. Such action will necessitate measures to discipline the student under the Universitys academic dishonesty policy. Any academic dishonesty would call for swift punitive action by the faculty and the names of the students involved would be reported to the concerned Head of Department.

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Lecture Plan Week 1 Introduction by course instructor. Discussion of course contents and teaching methodology. Introduction to e-business and ecommerce. Growth of Internet, the web, and e-commerce. A brief history Major trends and E-commerce business models. Unique features of e-commerce. Evolution of e-commerce. Case study P2P networks Key elements of business models, Major B2C business models. Major B2B business models. Emerging areas of e-commerce Key business concepts and strategies industry structure, value chains, business strategy. Case study Priceline.com Technology Infrastructure for E-commerce. Internet protocols. Features of www. Structure of Internet. Case study Akamai Technologies. Building an e-commerce web-site. The systems development life cycle. Logical and physical design. Outsourcing / hosting issues. Spectrum of tools for building a web-site. Optimizing web site performance. Multi-tier e-commerce architecture. Site management tools. Web servers and Application servers. Basic business and system functionalities required in ecommerce sites. Merchant server software (e-commerce suites). Right sizing hardware platform. Scaling. Important factors in successful ecommerce site design. Tools for interactivity and active content. Online security and Payment systems. Key dimensions of ecommerce security. Tools for establishing secure Internet communication. Policies, procedures and laws in creating security. Key security threats in e-commerce environment. Major e-commerce payment systems. Case study Paypal Business concepts and social issues. E-commerce marketing concepts. Key features of Internet audience. Consumer behavior models. Clickstream behavior. Internet marketing-technologies to support online marketing. Ecommerce marketing and branding strategies.

Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9

Week 10 Week 11

Week 12 Week 13 Week 14 Week 15

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