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Tuesday, October 18, 11

What? We arent in Kansas anymore? Duh!

Tuesday, October 18, 11

A Day In The Life - Pre 2008

A Day At The Beach

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Tuesday, October 18, 11

Typical Recession Waves

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Tuesday, October 18, 11

Recession + Consumer-Tech RevoluFon = OMG Tidal Wave

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Tuesday, October 18, 11

When theres less of this. . .

Tuesday, October 18, 11

Theres more of this. . .

Tuesday, October 18, 11

Muscle Bound Personal MarkeFng (Dig Us) Doesnt Work Anymore.

Tuesday, October 18, 11

We Live and Work in a Trust Starved, Dont Bore Me, Dont BS Me, and Denitely Dont Sell Me Society!
Tuesday, October 18, 11

This is avoidable.
Tuesday, October 18, 11

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Fresh Start

What business am I really in?

h"p://www.chrisbrogan.com/start-fresh/
Tuesday, October 18, 11

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Tuesday, October 18, 11

This company sells a product commodity?

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Tuesday, October 18, 11

 What is this company selling?

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Tuesday, October 18, 11

This company sells a commodity shoes?

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Tuesday, October 18, 11

 What is this company selling?

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Tuesday, October 18, 11

Focused on Human Experiences

You
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Tuesday, October 18, 11

Its more fun to be a pirate than to join the navy.

Human Experiences
Tuesday, October 18, 11

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What will it take?

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Tuesday, October 18, 11

Were not

Wage Slaves. Its not a Job or Hobby.

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Tuesday, October 18, 11

Its a Pay For Performance

Lifestyle.

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Tuesday, October 18, 11

Who are our compe=tors?

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Tuesday, October 18, 11

. . . . . . Tuesday, October 18, 11

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Compe77on. Distrac7on. Self Interest. Everything But US.

Tuesday, October 18, 11

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Business Done Daily

Who Wants It?

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Tuesday, October 18, 11

The Three Reasons Shes Doesnt Have More Business

Tuesday, October 18, 11

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Reason 1.

Shes in the dark.

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Tuesday, October 18, 11

Shes a Secret Agent

Reason 2.

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Tuesday, October 18, 11

It didnt go as planned . . .
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Tuesday, October 18, 11

Reason 3.

How Do CiFzens Choose?

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Tuesday, October 18, 11

4 out of 5 buyers and sellers only contact 1 or 2 agents.

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Tuesday, October 18, 11

2010 NaFonal AssociaFon of REALTORS - Prole of Home Buyers and Sellers

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Tuesday, October 18, 11

7 in 10 choose an agent they TRUST.

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Tuesday, October 18, 11

2010 NaFonal AssociaFon of REALTORS - Prole of Home Buyers and Sellers

Tuesday, October 18, 11

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From Lost In The Crush!

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Tuesday, October 18, 11

 Top Of Mind, Memorable and Chosen

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Tuesday, October 18, 11

Top Of Mind Awareness

First mental recall in a parFcular category. Our category is Real Estate Agent, Broker, or Sales Manager.

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Tuesday, October 18, 11

Be

Relevant

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Tuesday, October 18, 11

How Can We Discover Whats RELEVANT To THEM?

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Tuesday, October 18, 11

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Tuesday, October 18, 11

The Golden Rule 1.0

Refer to Chapter Seven in the book Less Blah Blah More Ah Ha

Tuesday, October 18, 11

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Tuesday, October 18, 11

The Golden Rule 2.0

Do unto others as THEY would have done unto themselves.
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Tuesday, October 18, 11

OUT: Muscle Bound Blah, Blah, Blah MONOLOGUE BROADCAST

Tuesday, October 18, 11

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OUT: Its not about what I can do for you. Its ALL about how amazing I am.

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Tuesday, October 18, 11

Cody.Phillips@garygreene.com

IN: All About Them IN: ConversaFon IN: Sharing + Solving + Serving
Tuesday, October 18, 11

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Demographics Psychographics
~VS~
Tuesday, October 18, 11

Tuesday, October 18, 11

an party? to a Veg ing Bacon we wear Are

Tuesday, October 18, 11

Its not who YOU KNOW.

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Tuesday, October 18, 11

Its who KNOWS YOU as...

Tuesday, October 18, 11

Social Context
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Tuesday, October 18, 11

Professional Context

Tuesday, October 18, 11

Tuesday, October 18, 11

Not Remarkable Like This

Tuesday, October 18, 11

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Or This
Tuesday, October 18, 11

To Adract, Connect and Loyalize, Focus On These Three Unmet Human Needs
1. A Sense Of Signicance 2. A Sense of Certainty 3. An Improved State of Being

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Tuesday, October 18, 11

You Dont Have To Be Super-Woman. You Only Have To...

1. Show up. 2. Listen. 3. Deliver. 4. Be consistent. 5. Keep your promises. 6. Dont brag. 7. Dont push. 8. Follow-up. 9. Follow-through. 10. Pay adenFon. 11. Be generous. 12. Show up on Fme. 12. Have a sense of humor. 13. Dont complain. 14. Dont make excuses. 15. Accept responsibility. 16. Have paFence. 17. Be passionate. 18. Be thoughjul. 19. Dont blame. 20. Dont shame. 21. Be posiFve. 22. Be empatheFc. 23. Be thankful.
Tuesday, October 18, 11

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 & Bull S@!t Amputate Flu

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Tuesday, October 18, 11

Context > Clarity >

Understanding >

Trust > ANrac=on

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Tuesday, October 18, 11

Context Conversion Including context in your markeFng messages isnt dicult. Dont get me wrong, it takes eort and commitment, but its not hard, it a mader of execuFon and habit. Heres A Simple 5 Step Process 1. Evaluate your markeFng messages. Examine what you write, what you say, how you present, how you market and adverFse. 2. Look for the loosely dened and fuzzily described. 3. Figure out how and where to add context. 4. Add context. 5. Re-create, Re-Launch, Re-Engage and reap t h e rewa rd s . C o ntex t > C l a r i t y > Understanding > Trust > AdracFon. 61
Tuesday, October 18, 11

I've learned that people will forget what you said, and people will forget what you did, but people will never forget how you made them feel.
~ Maya Angelou

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Tuesday, October 18, 11

epetition
http://www.flickr.com/photos/yushimoto_02/4251723517/

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Tuesday, October 18, 11

OUT
Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me
Tuesday, October 18, 11

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On-Purpose and In-Person Contact & ConversaFon

Contact
Become Preferred, Referred & Rewarded ConversaFon and ConnecFon

Sharing, Serving & Solving

Tuesday, October 18, 11

Trust and Discovery

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Transmedia Story Telling

Text Text.

Tuesday, October 18, 11

Tuesday, October 18, 11

A story telling example of story telling.

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Tuesday, October 18, 11

Social Media

A Trippy Destiny Accelerator

Chris Brogan Share 100 Personal Branding Tactics Using Social Media http://www.chrisbrogan.com/100-personal-branding-tactics-using-social-media/ Tuesday, October 18, 11

Dont Play Blindfolded.

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Tuesday, October 18, 11

On-Purpose and In-Person Contact & ConversaFon Contact

Become Preferred, Referred & Rewarded ConversaFon and ConnecFon

Sharing, Serving & Solving

Tuesday, October 18, 11

Trust and Discovery

InformaFon Oceans and Omnipresence

Tuesday, October 18, 11

The Future has already happened. Its just not evenly distributed.
- Adrian Slywotzky, Mercer Consultants
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Tuesday, October 18, 11

hdp://www.GapingVoid.com
Tuesday, October 18, 11

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Tuesday, October 18, 11

Findable + Discoverable + Sharable

Becoming Omnipresent
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Tuesday, October 18, 11

People Trust People Who Are Trusted By People They Trust. Social Proof Scores . . .

"When you choose the paradigm of service, it turns everything you do from a job into a giu."
Tuesday, October 18, 11

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Because People Trust, Choose and Recommend the Familiar . . .

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Tuesday, October 18, 11

Every morning in Africa, a Gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a Lion wakes up. It knows it must outrun the slowest Gazelle or it will starve to death. It doesn't mader whether you are a Lion or a Gazelle... when the sun comes up, you'd beder be running. But dont run with your eyes and your imaginaFon closed .
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Tuesday, October 18, 11

Six Facebook Best Prac=ces

1. Status Update = Waving Hello 2. Like = Smile & Head Nod 3. Share = ContribuFon/Giving 4. Lists = Listening + Insight (relevant) 5. Friending = Oxygen = Life 6. Comments = ConversaFon & ConnecFon

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Tuesday, October 18, 11

Facebook is an AnF-Secret-Agent-Strategy

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Tuesday, October 18, 11

Facebook Is An AnF-Dope-In-The-Dark Strategy

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Tuesday, October 18, 11

The Social Media Water-Cooler-Effect An Audience with an Audience of Audiences

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Tuesday, October 18, 11

Um. What about SECURITY?

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Tuesday, October 18, 11

You ARE the SECURITY Guard?

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Tuesday, October 18, 11

 Achievement Is Always Spectacular ctacular PreparaFon Preceded By Unspet Schuller er

- Rob
Please read Chapter 10 in the book Less Blah Blah More Ah Ha
Tuesday, October 18, 11

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Tuesday, October 18, 11

What about scripts?

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Tuesday, October 18, 11

Winging It.
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Tuesday, October 18, 11

Three People Principle

The Three People Principle

Tuesday, October 18, 11

Adopt Buyers Whove Been Abandoned Post Closing

Please read Chapter 10 in the book Less Blah Blah More Ah Ha

Tuesday, October 18, 11

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2010 NaFonal AssociaFon of REALTORS Prole of Home Buyers and Sellers

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Tuesday, October 18, 11

od Gossip Your Way How to Go The Closing Table To

book Less Blah Blah M e go to Chapter 14 in the To learn mor

ore Ah Ha
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Tuesday, October 18, 11

Be The Source

Tuesday, October 18, 11

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Tuesday, October 18, 11

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Tuesday, October 18, 11

Adopt Buyers Whove Been Abandoned Post Closing

Please read Chapter 10 in the book Less Blah Blah More Ah Ha

Tuesday, October 18, 11

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Stay PosiFve
Tuesday, October 18, 11

Dont Get Comfortable?

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Tuesday, October 18, 11

Learning is always rebellion. Every bit of new truth discovered is revoluFonary to what we believed before.
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- Margaret Lee Runbeck, Author

Tuesday, October 18, 11

LOVE Change
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Tuesday, October 18, 11

 Ken Brand- 832-797-1779 LessBlahBlah.com KenBrand.com Ken@KenBrand.com

Thank You.
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Tuesday, October 18, 11