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focus
a n A C T I V E l i f e s t y l e m a g a z i n e
Printed in Canada The statements made throughout this issue have not been
evaluated by the FDA or Health and Welfare Canada. The
The content published in Focus magazine is not intended products are not intended to diagnose, cure, prevent or treat
to replace the advice of your healthcare professional. any disease.
Message from the President Table of contents
As we enter 2008 and I begin my first year with Immunotec, I wanted to Features
take a moment to share my enthusiasm about working with all of you and 2 Stacey Takes Six Steps
taking the first steps towards realizing our enormous potential for the To Success!
future. A solid foundation has been built at Immunotec, with a strong
4 YOU can have it ALL!
basis of research and clinical evaluation to confirm the efficacy of our flagship
by Leslie Vitzthum
products Immunocal/HMS 90 and Immunocal Platinum in enhancing
the health and well-being of the full continuum of individuals, ranging 5 Make it happen
from those who are seriously ill to those who are healthy and athletic. in your First Quarter!
by Manon Courchesne
Having immersed myself in the scientific evaluations and clinical trials, as well as having experienced
how well and energetic I feel after taking Platinum for a few weeks, I am of the belief that virtually 6 distributors’ corner
anyone would benefit from taking this great product. 7 industry news
On the business front, I believe that we have only begun to scratch the surface in building a family 7 business beat
of customers and Distributors. While Immunotec has been successful in its 12 year history, we
have, together, an enormous opportunity to grow our distributor base and create many more 8 normand robert –
Immunotec: The Journey
successful Immunotec entrepreneurs. My best example of this opportunity is that, as we begin 2008
we have approximately as many U.S. businesses as we do Canadian ones. Considering the 9 Tracey graham –
population difference between the two countries, my experience tells me that the normal ratio is for Tracey Plugs In
an American business opportunity to be about 10 times the size of its Canadian counterpart. That and Says YES I CAN!
being said, our business continues to grow rapidly in Canada, and we haven’t even touched the tip 10 Where Are Your
of our potential in the U.S. Resolutions Now?
by Dr. Jimmy Gutman
In my first few weeks as President and CEO, I have had the opportunity to meet a number of
you from our Immunotec family, and virtually each of you has commented that Immunotec is a 11 A Basic Circuit
different kind of network marketing company because we have products that truly make a difference Exercise Program
in people’s lives. My intent, working with you, is to ensure that we continue to be different and that by DR. nicholas Theodorou
we continue to build a network marketing company that “does well by doing good.” 12 Jocelyn Garcia –
I look forward to 2008 as being the first year in the next great growth stage at Immunotec, and it Climbing to New Heights
is with great anticipation that I look forward to the company that we will continue to build, together. 13 Martine Guérette –
Ms. Passion Lady
14 the achievers
19 Red Carpet Days: What a
James Northrop Difference a Day Makes!
President & CEO
S
Stacey Minogue was 13 when she first found out what cancer meant. She
was diagnosed with Hodgkin’s disease and underwent chemotherapy to
eventually beat the cancer. At 15, the cancer came back. She began chemo
again, beating the disease a second time. Now, age 33, Stacey is attacking
her third bout with Hodgkin’s – but this time, she plans to beat it – for good.
The first CAT scan Stacey had after she started taking Immunocal Platinum,
along with other complementary therapies, showed her tumors had shrunk
by about one centimeter. The doctors were pleased to see the tumors
hadn’t grown, but still weren’t satisfied. When her PET scan came back, it
showed the activity of the tumors had decreased by half. And that’s when
Roberta Fry is in Stacey’s downline, and is quickly learning how to move
her business forward with the same speed and momentum as her sponsor.
In October, Roberta was promoted to Silver, and earned close to $1000 in
Fall Flames and Action Points bonus money alone. Between September and
October, Roberta more than doubled her Personal Group Volume (PGV)
and nearly tripled her TOV.
“Stacey is all about the Success Guide and she is always referring us to it,”
Roberta said. “Whether she’s talking about the products, the business, or
how to set and achieve goals, or whether she is encouraging us to attend
upcoming events, Stacey helps us stay focused. We attended a recent
Stacey heard the two words she’d been waiting for: no chemotherapy; at Set the Pace event together and when I got home I contacted an additional
least not for now. 40 people, and I feel motivated to go to the next level.”
“Chemo was horrible and I just couldn’t imagine going through it again. The power of duplication, as described in the Success Guide, refers to the
I’d have an IV treatment every week and would vomit every 15 minutes for astounding results that can be achieved when groups of people all do the same
the next eight hours. I had a catheter in my chest, always felt sick, and had success-oriented activities. And indeed, as is the case with Stacey and her
no energy whatsoever,” Stacey said. “I had no quality of life.” team, the speed of the leader is the speed of the team. Stacey is committed
to the system, and trusts it – and coaches her team to have this same faith.
Stacey leads a busy life, and when she’s well, which she has been, she has
a lot on her plate. She divides her time between working as a massage But Stacey also teaches by example, and a lot of hard work. She and
therapist and as an anesthesia technician in Walkersville, Maryland where members of her team drove 10 hours to participate in Immunotec’s first
she lives with her husband. She also spends at least 20 hours every week on Leadership School in Montreal. Leadership School really galvanized their
her Immunotec business, and is an ideal example of how implementing belief and helped them to dream big! The next event was in Rye, NY and
the business strategies, setting goals, and following the Success Guide can they drove close to six hours to attend. Along with attending corporate
build a successful business – fast! events, she meets with her team at least once a month to help polish
and package their product and business stories and is always reinforcing
In February 2007, Stacey signed up as a Distributor with the aim of paying
current promotions. When she sponsors a new Distributor she introduces
for her products and getting healthy. In May, when she felt strong again,
the Success Guide and follows up with a three-way call between the new
she picked up the newly-launched Success Guide, and dedicated herself to
Distributor, herself, and her upline, where she also reviews the Product
building a business with the guidance of the Six Steps. And that’s when
and Business Opportunity presentations.
things really started picking up speed.
Stacey says she checks in with her own goals regularly and coaches her
In June, Stacey promoted to Silver and in August she jumped to Gold.
Distributors to do the same. And for her, the why is simple. “If you’ve had
In October she earned over $150 in Action Points bonus money, $750 in
cancer and gone through chemotherapy…” Stacey began as her voice trailed
Moving Up bonus money, and $500 in Moving Up 2 bonus money. That’s
off. “I’m in it for my life. I’m in it for all the other cancer patients, or people who
$1400 of extra bonus money for following the system and starting fast!
have lost their quality of life because of an illness. I’m doing it to show people
Since going Gold in August, Stacey has more than doubled her Total
the tangible results of a product that has the potential to really help people.”
Organizational Volume (TOV). She is also on track for qualifying for the
prestigious President’s Circle and joining other Distributors, who have And, she adds with belief and commitment, “My Immunotec goal is to
earned at least 360 Action Points, on an all-expenses-paid Caribbean quit my job, earn at least $6,000 per month, go Diamond – and make it all
cruise. And best yet, she’s coaching her team to do the same! happen within the next year!”
fo c u s
Regional Directors
YOU can
have it ALL!
Leslie Vitzthum
I
Regional Sales Director, Western U.S. Division
It’s the start of a new year and you are committed of money that will redefine your lifestyle… is to business goals revolved around my Network
to taking your Immunotec business to the next create a team! Marketing business and the dreams I had for
level. Your goals are set. Your dreams are clear. success and achievement. The above strategies
As you talk to people, it will become clear
Now what? How do you move forward? Let’s served me and my team well. Embrace them and
that you get what you ask for. If you share a
discuss 5 simple, proven strategies that will they will do the same for you and your team.
message that is product focused, you will find
create success for you and your team.
new customers. If you share a message that is You can have it all.
Success Strategy #1: balanced, and covers both the products and the Here’s to your best year ever!
Surrender to the system! business, you will also attract people to join you
Learning, mastering, and teaching the system is in your business. Residual, ongoing wealth will
the fastest way to create success in this business. only come from building a team.
If there are steps you have not yet incorporated Success Strategy #4:
such as having a packaged story, using three-way Be consistent!
calling, promoting inventory etc, then you may Consistent activity will always pay off. The best
be sabotaging your success. way to hone your skills, attract new people,
The Immunotec Success Guide walks you through increase your volume and increase your check is
the simple steps proven to create success in your through consistent activity.
business. Review it weekly and teach your team When you allow days, even weeks to go by
to do the same. Repetition of these activities is without taking any action, you lose your
the fundamental key to business growth. Do not enthusiasm, your pace, your edge. It’s like
reinvent the wheel. Keep it simple, keep it fun. starting all over again every time. It’s only with
Success Strategy #2: consistent activity that success can be achieved.
Talk to people!
Success Strategy #5:
This is the one activity that will deliver the most Become a student of
impactful results. Focus on talking to new people,
personal development.
following-up with prospects and customers, and Professional motivator Jim Rohn says, “don’t
working with your team. wish it was easier, wish you were better.” Personal
development will help you get out of your own
If you are like most people and have part-time
way to become the success you deserve to be!
hours to build your business, then the key to your
success will revolve around WHAT you do during There are times in our lives when we forget how
those precious part-time hours. Talk to people! great we really are! Taking time daily to read or
listen to positive and motivating material is a
Success Strategy #3:
Deliver a balanced sure fire way to remind you of your greatness.
message! And it is this knowing that will give you the
belief to be all you can be!
You can touch a lot of people with a product
focus. However, if you have financial goals for 2008 can be the year you take your business to
your Immunotec business, then the only way to the next level. It can be the year you reach and
create wealth… the only way to earn the kind exceed your goals. I’ve had 15 years where my
f o c u s
Regional Directors
Make it happen
in your
First Quarter!
Manon Courchesne
I
Regional Sales Director, Eastern Canada Division
It’s time to let your New Year’s resolutions become a blueprint for your Action Pack
success in your business and personal life. • Your three new Venture Distributors and their three new Venture
In 2008, as you commit to being the driver of your success and accept total Distributors each buy an Action Pack.
responsibility – no matter what – you will find yourself being able to put Total: 25,920 points (8,640 points per leg)
the necessary plans in place to begin accomplishing your goals. Like any
good driver, you must focus on the road, and not on the distractions. Keep Add Two New Customers on ImmunoDirect
yourself on track until the goal is accomplished! for Each New Distributor
• One box of Immunocal Platinum and one Daily Essentials Pack
Visualize what you will celebrate personally and professionally in 2008:
= 400 POINTS
your personal and team promotions, joining the President’s Circle and
cruising the Caribbean with us, investing in your retirement plan, taking Total: 9,600 points (24 customers at 400 points each)
your family on vacation, and achieving any other goal you put your mind to.
What if you were to repeat this process each quarter by helping the new
How will you turn your dreams into reality? Make this first quarter the Distributors in your team to do the same? You do the math! Now take it
most important kick-off of the year and see your efforts pay off throughout a step further. What if the veteran Distributors in your organization were
the remainder of the year. all doing the same activities? Where would your business be in 2008? How
What do I mean by that? It’s simple. If you create momentum during the would this impact your commission check, your lifestyle? How would this
first quarter of the year, you will leverage your efforts and impact your impact your Distributors’ commission checks, their lifestyles?
annual residual income in a much greater way. If you wait for the second And don’t forget! This scenario does not include your Fast Start bonus
quarter to make it happen, you will slow down your business and lose out or monthly Action Bonus. Not to mention joining the President’s Circle,
on a great opportunity. The same applies if you wait to take action until cruising the Caribbean, and taking advantage of the monthly promotions!
the third or fourth quarter.
Commit to creating more business success stories and see your organization
January: Sponsor & Duplicate! grow faster than you ever imagined. The possibilities are unlimited! It’s up
• Sponsor three new Venture Distributors and promote to Silver to you to take action and write down your goals and dreams and make
• Promote setting up an autoship with a minimum of 400 points every 2008 your best year yet!
month; a great way to do this is with Immunocal Platinum and
the Daily Essentials Pack
YOU
1 2 3
1 2 3 1 2 3 1 2 3
News and Info
Distributors’ Corner
Welcome to the Distributors’ Corner, a section of the magazine where new Distributors look
to veteran Distributors for business advice and guidance. Do you have questions about your
Immunotec business? Ever wonder what the best way to approach a new prospect is, or what the
best follow-up procedures are? Ask some of our field leaders, who have achieved Gold level and
above, and have gained solid business experience and a proven track record of success.
Q : Twyla Dudley, Silver Distributor from Hickory, North Carolina Q : Etienne Lachaine, Silver Distributor from Montreal, Quebec
asks: “How can I support a long-distance Distributor who wants asks: “Sometimes I feel like I’m overloading newly-sponsored
to have a home meeting?” Distributors with information. What information is critical to
introduce in the very beginning, and what is best put aside until
A : Normand Robert, Gold Distributor from Saint-Constant, the Distributor has had time to settle in?”
Quebec answers: “The first thing to do in supporting a
long-distance Distributor is to reach out to your Sponsor. Talk to A : Jonathan Jones, Executive Diamond Distributor from
your Sponsor about what kind of person you have sponsored – Fort Lauderdale, Florida answers: “I believe that too much
are they product or business focused? Next, I recommend that information in the hands of a new Distributor is overwhelming.
your new Distributor review and download the Immunotec I suggest giving them the ability to locate information specific to
presentations from the online business center. They can focus the business, as well as to our flagship product, Immunocal/HMS 90
on the business opportunity or the products. Finally, by using right away. I recommend the Success Guide and the companion CD,
three-way calling, you, your sponsor, and your new Distributor, and would promote reading it and re-reading it, and listening
can review these presentations together and discuss exactly how to the CD repeatedly. Secondly, I make sure they have a copy of
your new Distributor can set-up and host their home meeting. Dr. Jimmy Gutman’s book on glutathione. This resource helps
For the first few meetings, both you and the more experienced them locate specific information on the impact of enhancing
upline Sponsor can simply call in on speaker phone and host glutathione levels. Once they have a solid introduction, new
the meeting in support of the new Distributor. After that first Distributors will find their way to the other brochures and flyers
meeting, I recommend you schedule a post event call where you as needed. To increase their development, new Distributors would
can discuss what went well and where you might improve. After do well to listen to recordings of early morning training calls by
a few times, both you and your new Distributor will become the Regional Sales Directors and become oriented with the other
more skilled and confident – and will then be able to teach your available resources and business tools, like the website back office.
downline to do the same!” (If your upline is unavailable or Send your questions to Janice Scrim at jscrim@immunotec.com and
inexperienced, don’t hesitate to reach to your sponsors in your they will be directed to one of our field leaders and could be featured
in one of our upcoming Focus editions.
upline who have the ability to help you)
f o c u s
News & Info
Industry News
Our Industry News section is newly created and is designed to keep you updated with the
latest news trends in the American and Canadian Network Marketing industry. We hope this
information is useful in supporting your business presentations and helping you to demonstrate
the credibility and ethics behind our rapidly growing industry.
Business Beat
Product Catalog + Follow-Up = New Business
by Leslie Vitzthum
Immunotec is a product-driven company. The long-term rewards of a large customer know who would benefit from these
We have a solid foundation of customers base are evident as they reorder month terrific products. Remind them that you
enjoying the benefits of our life-enhancing after month and year after year. The more have built your business on referrals and
products. In support of excellent customer effective your follow-up, the greater your you would be happy to share Immunotec
service, all initial customer orders include chances of developing satisfied customers with their friends and family. And when
an Immunotec product catalog. who: they give you leads, make sure to follow-up
in a timely, professional way.
• Stay on the products
When you follow-up with your customers,
• Refer new customers The Immunotec products create results.
you have a perfect opportunity to walk Our product catalog is just another tool
them through the catalog and help them • Convert from customer to Distributor
to help you support excellent customer
choose any additional product(s), discuss We get what we ask for. Remind your service and increase your business. We
products for other members of the family, customers to look through the catalog. know from experience that the fortune is
and ask for referrals. Ask them to think of the people they in the follow-up!
fo c u s
Interview with Normand Robert
Hot Distributors
Immunotec:
The Journey
M
“My name is Normand Robert. I’m a retired
police officer, and an Independent Distributor
for Immunotec, a Quebec company with whom
La Caisse de Dépot has invested $9 million
dollars. We market health and wellness products,
including Immunocal / HMS 90, which is approved
by Health Canada as a natural source of the
glutathione precursor, cysteine for the maintenance
of a strong immune system.” Ask Normand to
introduce himself professionally, and in less than
30 seconds, he’ll share his tightly-packaged story.
“My philosophy is, if you’re going to do
something, do it well,” said Normand, a Gold
Distributor from Saint-Constant, Quebec, just
south of Montreal. “With Immunotec, I feel I
have the tools and the training, and a team of
corporate members to support me. So I feel
confident involving myself and being a strong
leader for my team.”
And what better way to get started than For Normand, whose goal is to promote to
participating in one of the ten exhibitions that Diamond by next summer, we have no doubt
Normand has scheduled for 2008 – so far! He’s that he will do what it takes to make his goal
Normand Robert, Gold Distributor
going to Chicoutimi, Québec, Hull, Montreal, become a reality.
f o c u s
Interview with Tracey Graham
Hot Distributors
Tracey Plugs In and
Says YES I CAN!
T
Tracey Graham could always envision success; just not for her. She
recognized the unique business opportunity that Immunotec was offering –
for other Distributors. She met successful people who were building their
businesses by applying the Six Steps from the Success Guide – but they
would never work for her.
That was Tracey’s attitude when she joined Immunotec in 2005, when she
first became interested in the products, namely Immunocal/HMS 90, as an
aid for her extreme menstrual cramps and PMS, and her husband’s genetic
risk for high blood pressure.
“What I did in two years, I did in two months when I plugged into the
What I did in two years,
I did in two months when
I plugged into the system
that Immunotec provides.
fo c u s
The Doctors
Where Are
Your Resolutions Now?
Turtle’s Pace Key to Healthy Lifestyle Changes
T
Dr. Jimmy Gutman MD, FACEP
The holidays are over for another year. Ornaments are back in their boxes, complications, but is also very unlikely to succeed in the long-term in
the matching argyle socks/tie set returned, but you’re still plunked in keeping the pounds off. Unless there is an urgent medical condition like
front of the TV set snacking on dried-up fruitcake, thinking the month heart failure, uncontrollable diabetes, or severe hypertension, losing weight
of January is almost over, and my resolutions have yet to take effect. Still should not be a rabbit race. Consider this: a half-pound a week translates
smoking? Overeating? What happened to that gym membership? The to 25 pounds a year! Studies have shown that even a 5-10% decrease in
bottom line is, you work for a health and wellness company, but does your weight has a serious impact on your likelihood of developing a number of
lifestyle match your business mantra? chronic diseases. This can be achieved by just leaving those last two bites
on the plate. For those of you in charge of food preparation, make that cut
As a physician who tries to teach people about lifestyle changes, I can
of meat a bit smaller, and the vegetable serving a bit bigger. In societies
often predict who is going to succeed and who is going to fail with their
with the lowest incidence of cardiovascular disease, the main dish is either
resolutions. Crash diets, three-minute a day ab-buster machines, and going
rice or another plant, and meat serves as the condiment. Make a subtle
cold-turkey on three different addictions at a time are approaches that are
shift over time!
usually bound for failure. My most successful approaches with patients are
those that stress realistic goals that are done on a consistent basis. Don’t overlook the importance of supplementation as well. There was a
time that doctors would tell their patients that if you were eating well,
you didn’t need to take additional vitamins. That may have been true
even 25 years ago, but no longer is the case. The levels of micronutrients
in our grocery items have seriously plummeted. Even “healthy choices” like
choosing chicken over beef, are now being questioned. Reports have claimed
that the amount of omega-3 oils in chicken has fallen to a fifth of what it was
in the 1970’s and the total amount of fat may be twice as high. Two pieces
of advice here: the more severe the diet, the greater the need for nutritional
supplementation, and, while the judicious use of appetite-controlling
natural products and metabolic-rate enhancing products is a good option,
shooting for long-term lifestyle changes is even better. Exercise is absolutely
a key part of this puzzle, and our expert consultant Nick Theodorou has
written an article in this issue to help guide you.
For those of you trying to get rid of other bad habits like the use of tobacco,
diet and exercise also play a key role. But to address some of the damage
already done, glutathione enhancement is critical. A puff of a cigarette
will release literally trillions of free radicals, with potentially disastrous
Given that over two-thirds of us are by definition overweight, this consequences on your health. To the rescue – our master antioxidant,
epidemic must be approached seriously. In medical terms, obesity has glutathione! In addition, the lengthy list of chemicals and carcinogens
nothing to do with aesthetics and everything to do with health. The major that accumulate are to a large degree detoxified by the glutathione enzyme
causes of morbidity and mortality in our North American population are system. Finally, to address the cravings for another smoke, please consider
exaggerated in those who tip the scales. Cancer, heart attack, stroke, even PNT 200. The effect of GABA receptors on impulse control is quite
depression are problems that are weighted against the overweight. well known.
When it comes to managing those excess pounds, almost every health Slowly but surely, the turtle wins the race – and soon, you too can be
professional agrees rapid weight loss is not only fraught with unhealthy singing the song of a healthier lifestyle.
10 f o c u s
The Doctors
A Basic Circuit
Exercise Program
E
Nicholas Theodorou, ND
Everyone knows that exercise is an important bells or any light weight (cans of food) in each up. This exercise can also be performed on a
part of a truly complete approach to a healthy hand at arms length directly above your chest. Roman chair or on a stability ball.
life, along with diet, nutritional supplementation, Slowly lower the resistance until there is a good Calf Raises: Bodyweight for 21 reps
adequate rest, a positive mental attitude, and stretch in the pectorals (chest) and shoulder Keys to progress: Simply raise up and down on
stress reduction. Recently the American College muscles. Then, press directly upwards to the your toes until feeling the “burn’ in the back of
of Sports Medicine (ACSM) and the American start position. Repeat. the legs (calf muscles).
Medical Association (AMA) announced the
Rear-Stepping Lunges: Bodyweight for 11 reps This completes ONE circuit… rest and rehydrate
“Exercise is Medicine” initiative to raise
Keys to progress: Stand upright with both feet before beginning another circuit. Strive to
awareness amongst both healthcare workers and
together and slowly step backward with one leg achieve three circuits!
the public on the need to exercise regularly!
until the rear knee just touches the floor. Keep
The purpose of this program is to provide an Warm down: perform about five minutes of
the upper body upright, tight, and under control
example of a simple workout that almost anyone cardio at a moderate pace.
and flex the muscles of both legs, hips and thighs
can do in the comfort of his or her home! It to stand upright again. Strive to maintain control So, there you have it! Be sure to
combines both progressive resistance exercises and balance. Repeat with the other leg. drink an Immunocal/HMS 90
and aerobic exercise conducted in a circuit after each workout to help
format. One circuit only takes about fifteen Lying triceps extensions:
you to recover.
minutes to complete. Try to move at a rapid Dumbbell for 21 reps / one arm at a time
tempo moving briskly between exercises then Keys to progress: Lie on a flat bench or on the
resting briefly and drinking fluids. floor. Press a dumbbell up to arms length toward
the ceiling. Slowly bend the arm at the elbow and
Remember, the program is self-paced so work
lower the weight toward the ear while keeping
at an intensity level that causes a slight sweat,
the elbow pointed toward the ceiling. Strive to
makes you work a little bit, and generates slight
get a full stretch in the back of the arm. Complete
soreness the next day.
a set of reps. Then, repeat with the other arm.
Nicholas Theodorou, ND
Warm up: Five minutes (Spin bike, jump rope,
Curls: Dumbbells for 21 reps, alternate arms Nicholas Theodorou, ND, is a doctor
exercise video, etc.)
Keys to progress: Stand upright holding a weight of Traditional Naturopathy, who runs
Stretch: Whole body stretch starting with the neck in each hand at your side. Curl the weight a Wellness Education Center in Easton,
and working down the body, including all joints. upwards toward the shoulder bending the arm Pennsylvania that specializes in glutathione
Squats: Bodyweight for 11 reps at the elbow. The upper arm should be parallel enhancement therapy using Immunocal.
Keys to progress: Spread your feet about shoulder or higher at the completion of the movement. Dr. Theodorou graduated from Lafayette
width. Slowly squat down to as low a position as Slowly lower the weight until the arm is again College in 1972 with a degree in Chemistry,
possible depending on your ankle, knee, and hip hanging down at the side. Then, curl the other and recently retired after thirty years in
flexibility. Try to keep the heels flat on the floor. arm. Repeat, alternating arms. the high purity reagent chemical industry.
Hold onto something or extend your arms out in A Certified Sports Performance Coach,
Crunches: Bodyweight for 21 reps
front of you if necessary for balance. The deeper Dr. Theodorou is a nationally-recognized
Keys to progress: Lying on the floor, lift the
the “range of motion” the more effective. expert on nutritional supplementation,
shoulders and upper body off the floor by
particularly for improving athletic performance,
Dumbbell Bench Press: Dumbbells for 11 reps “curling” the torso. Relax back down and
and has coached many World Class Elite,
Keys to progress: Lie on a flat bench or, if not repeat. Do not “pull” on the head rather feel the Olympic and Special Olympic athletes.
available, flat on the floor. Hold two dumb contraction in the stomach muscles lifting you
fo c u s 11
Interview with Jocelyn Garcia
Hot Distributors
Climbing to
New Heights
T
The journey from sickness to health can
sometimes be long and difficult. And in the case
of Gold Distributor Jocelyn Garcia’s husband,
Ruben, it can also be a source of great frustration
and sadness.
The doctors prescribed a drug that might help Jocelyn is excited about her part-time Immunotec
him with his symptoms but would suppress business. “The way I see it right now, the income
Ruben’s immune system. The couple was left I receive from Immunotec is bonus money, and
with no clear answers, no guidance, and little both the products and the business offer ways After experiencing
optimism for recovery. Jocelyn and Ruben began for me to help family and friends,” she said. “One
losing hope. So when Al Caccarile, Diamond never thinks that someone they love can become such a turnaround
Distributor from New York, came into their life so ill in their early fifties – I’m just relieved we in my husband’s health,
and suggested Ruben try Immunocal Platinum, were able to move from sickness into health, and
the husband-wife duo accepted in part to be polite that I have my husband back.” I feel a moral obligation
and in part because they had no other real options.
With a check that is steadily climbing, Action Points to share it with others
“We knew that even if the drug the doctor had
prescribed would help Ruben in the short-term,
that are accumulating, a success system to back
her up and duplicate her efforts, and a supportive
whose health may be
it would only harm him in the long-term,” said spouse by her side, Jocelyn is richer in more ways compromised.
Jocelyn. “We thought if we could strengthen than one, and can’t wait to see to what heights
Ruben’s immune system, he might stand a her Immunotec business will take her.
12 f o c u s
Interview with Martine Guérette
Hot Distributors
Martine Guérette:
Ms. Passion Lady
M
Martine Guérette doesn’t just sell Immunotec products; she’s a product
of the products – all of them. For her, Immunocal Platinum is part of her
daily routine, giving her a strong immune system, intellectual awareness,
and has even helped her shed pounds. She sleeps soundly now with the
Cherry Concentrate, and feels clear-headed and revived in the mornings.
Cream, toothpaste, vitamins, she’s enthusiastic about them all. And the
beauty of speaking to Martine is that her passion about the products is
contagious. What makes her so successful, and indeed what has helped
her to build an impressive downline of active Distributors, is her ability to
churn her passion into a very prosperous business.
earned another $200+ Action Bonus, a $250 Moving Up Bonus, and also
promoted to Gold. Her check almost doubled within these same first
three months.
“We work as a team and we win as a team,” said Martine. “Many great
When Martine was first introduced to the Immunotec business, she
leaders in the network marketing industry have said that fortune lies in the
was working at a perfumery in Montreal, Quebec, with her now-upline,
follow-ups, and that has certainly been the case for me. New Distributors
Céline Plourde. She says despite having an interest in developing a
also want to know what kind of energy a group has, and whether they will
home-based business, and seeing her friend Céline quickly building
be supported in their new business. Meetings, calls, and corporate events are
her own successful empire, the timing just wasn’t right. It wasn’t until,
perfect opportunities for new Distributors to grasp a solid understanding
Mélanie Charron, who now sponsors Martine, sat down with her at a later
of the company, the products, and the people behind the scenes.”
date, that she began to visualize herself becoming a Distributor.
Martine polishes her business skills at corporate events such as Leadership
Martine is a prime example of the customer at the restaurant who didn’t
School and Red Carpet Days, and learns about important new tools and
want coffee the first time the waitress did her rounds, but developed a
strategies that will help her to cope with hitting plateaus in her business,
thirst come round two. She was ready, plain and simple, and was eager to
and keep her strong momentum going. “The corporate events ground you
hear how she could start.
in network marketing, while allowing you to meet new people and hear
From that point forward, Martine approached her Immunotec their stories,” said Martine. “They give you a winning energy that propels
business, as she does everything in life: with passion, with passion. On your business forward. They are a real must.”
July 31, 2007, Martine became Ms. Passion Lady has a strong
a Distributor. In August, she grasp of tools and business
sponsored four Distributors, resources, but says if she had
earned a $200 Action Bonus, to choose just one, there would
and promoted to Silver. Out
of the four Distributors that
Many great leaders in be no competition. “If you
were in the middle of nowhere,
she sponsored, two of them the network marketing and had no other resource at
each sponsored two new your disposal, you could
Distributors, and her third
industry have said sign-up a new Distributor
Distributor sponsored one; that fortune lies in the using the Product Catalog
these five new Distributors alone,” she said. “It’s a great
were all sponsored within
follow-ups, and that tool that has all the features,
the first three months that has certainly been benefits, and descriptions of
Martine became a Distributor. the products. I don’t leave
Then, in October, Martine
the case for me. home without it.”
fo c u s 13
The Achievers
September 09/07
promotions
Rasul Aleskerov Pat Lawrence Tammy Newton Clarissa Griffith Diallo Jackson
Gold Gold Gold Silver Silver
Distributor Name Title Distributor Name Title
charles spencer Exec Diamond NORMA JASKELA Silver
RASUL ALESKEROV Gold DANIEL LAPLANTE Silver
PAT LAWRENCE Gold D. ERNEST LAWRENCE Silver
TAMMY NEWTON Gold DELORIS LEVATT Silver
ASHLEY PANETTA Gold STEPHEN J. LOCKWOOD Silver
RACHEL BOSWELL Silver TABITHA MCLAUGHLIN Silver
STÉPHANE COUILLARD Silver HARRY NEWTON Silver
DUANE CRUICKSHANK Silver JAN M. NEWTON Silver
REBECCA N DAVEY Silver DAWN B O’DONNELL Silver
GENE DION Silver LOUIS RIOUX Silver
TAMARA GORDOVER Silver ANTONIO RODRIGUEZ Silver
MONIQUE GRIFFIN Silver LISE-ANNE ST-VINCENT Silver
CLARISSA GRIFFITH Silver GABRIELLE WADDELL Silver
DIALLO JACKSON Silver WILLIAM WIEBE Silver
summer sizzle
continued on page 15
14 f o c u s
The Achievers
SUMMER SIZZLE – cont’d
Clarissa Griffith Françoise Melançon Tammy Newton James Spencer Freddy West
moving up
10/07 October
promotions
Lioubov Anachkova Laurent Bégin Mélanie Charron Tracey Graham Martine Guérette
Gold Gold Gold Gold Gold
continued on page 16
fo c u s 15
The Achievers OCTOBER promotions – cont’d
Distributor Name Title Distributor Name Title
ROBERTA FRY Silver NATALIYA MOROZ Silver
JOE GARRY Silver LINDA NEUMANN Silver
CHRISTINE GIRARD Silver QUILLIE NEWTON Silver
CLÉMENCE GIRARD Silver DR. MICHEL NOLET Silver
BETTY-ANNE GUAY Silver MARYPRISCA NWOGU Silver
DR. ANNICK HARDY Silver JANETTA PRANKO Silver
JUDITH HARVEY Silver ANDRÉE ROY Silver
ELENA IAKOVLEVA Silver FREDELINO SARAO Silver
ÉTIENNE LACHAINE Silver CHANTAL SAVARD Silver
CLAIRE LAMARRE Silver TATIANA SOKOLOVSKA Silver
LISE L’AVENTURE Silver JOHANNE ST-DENIS Silver
NORMANDE LEDUC Silver YULIA STRACHKOVA Silver
NATALIA MELNICHENKO Silver EBONY TAYLOR Silver
DIANE MILLER Silver TELLIS WILLIAMS Silver
YVES MORIN Silver
Fall flames
Lioubov Anachkova Tracey Graham Étienne Lachaine Clarissa Griffith Diallo Jackson
continued on page 17
16 f o c u s
The Achievers
fall flames – cont’d
Joannda Jones Tammy Newton Maryse Perreault Aaron S. Petrosino Normand Robert
moving up 01
Distributor Name Amount
FRÉDÉRIC LAHAIE $750
STACEY MINOGUE $750
AURELIUS RANSOM $750
MICHEL BEAUCHEMIN $250
RACHEL BOSWELL $250
MÉLANIE CHARRON $250
ROSEMARY EAST $250
JERRY ESPEJO $250 Frédéric Lahaie Mélanie Charron Martine Guérette
BERTHA A. GANSEVLES $250
DR. KEVIN GIFFORD $250
MARTINE GUÉRETTE $250
LESTER HITE $250
QUENTIN MARIANO $250
HENRY MOVSES $250
TAMMY NEWTON $250
JESSICA OYE $250
YANICK PLAMONDON $250
PAVEL SAFANIEV $250
LEYLA SHAMAILOV $250 Tammy Newton Pavel Safaniev
HYACINTH SHREEVES $250
LISE ST-JACQUES $250
WILLIAM EARL WATSON $250
MICHAEL WATTS $250
moving up 02
Distributor Name Amount
STACEY MINOGUE $500
Telman Shamailov $500 Stacey Minogue Telman Shamailov
11/07 November
promotions
Distributor Name Title Distributor Name Title
DONALD PEDERSEN Diamond DARYEL ANDERSON Silver
CÉLINE PLOURDE Diamond LORRAINE ANDREWS Silver
DR. METRO KURULIAK Gold SARAH ANTHONY Silver
QUILLIE NEWTON Gold JEAN-MARC AUPRIX Silver
DR. MICHEL NOLET Gold DANIELLA BOURGEAULT Silver
MARYSE PERREAULT Gold MARYSE BOUTIN Silver
FERNANDE ADAMS Silver MADELEINE CHALIFOUR Silver
Donald Pedersen ANNE AMIEL Silver FRANÇOIS CHAMPOUX Silver
Diamond LEILA AMIROUCHE Silver OJINAKA CLEMENT Silver
IGOR ANACHKOV Silver GÉRARD DESLOGES Silver
continued on page 18
fo c u s 17
The Achievers november promotions – cont’d
Distributor Name Title Distributor Name Title
ÉRIC DUBOIS Silver MAI NGUYEN Silver
GENEVIÈVE ÉDOUARD Silver JOCELYNE NOLET Silver
DIANE FILION Silver PIERRE NOLET Silver
PRESTON GRIFFIN Silver TOM PEREZ Silver
CAROL ANN HUSZTI Silver RICHARD PIERRE-GILLES Silver
KENNY JAMES-BERGERON Silver BENITA PROULX Silver
SARAH A JANSMA Silver ROBERT H. PROULX Silver
LOLLY JONES Silver MADELEINE RICHER Silver Céline Plourde
VIKTORIA KOSHKINA Silver MOISES ARIEL RIVERA Silver Diamond
HUBERT LECLAIR Silver FRANCE SIMARD Silver
JACQUES LUSSIER Silver MARINA SIZONENKO Silver
JOSEPH MONTESANO Silver VIKTOR SOKOLOVSKI Silver
NOËL MORIN Silver MYRIAM TETU Silver
VIOLETTA MOVSESYAN Silver CLAUDE VERMETTE Silver
AVIGDOR NE’EMAN Silver IDA M. WILLIAMS Silver
fall flames
Denis Babin Ertz Denis Felix Ekweghariri Pascal Lecompte Ethel Lecompte
Distributor Photos!
We’d love for you to send us your picture, with the goal of promoting you in the future! Please send your pictures to Janice Scrim at jscrim@immunotec.com
18 f o c u s
Red Carpet Days
What a Difference a Day Makes!
O
On November 13 and December 4, 2007, over 150 Distributors from
across Quebec and Ontario came to the Immunotec head office in
Vaudreuil-Dorion to participate in our Red Carpet Days. Regional Sales
Director, Manon Courchesne hosted the one-day events, where she
reviewed the Product and Business Opportunity presentations, as well the
Six Steps from the Success Guide.
Field leaders joined Manon on stage to share their product and business
success stories, as well as to train business-building strategies. The
amphitheatre filled with enthusiasm, as recently-promoted Distributors
good care of his Distributors, “leveraging” his time, and having a dream
have helped him to become so successful. “I’d rather have 10% of 100
people’s effort than 100% of my own,” Wally quoted, as he expressed the
importance and power of duplication.
Jim, who was riding a bike and on welfare when Wally sponsored him, said
having a strong Sponsor as a role model taught him how to “get paid what
I’m worth.” He says he pinches himself every so often to remind himself
that he isn’t dreaming, saying, “I would have had to save $2.4 million
dollars to receive the checks I am now earning. We grow as people in this
were recognized on stage and veteran Distributors shared inspiring stories business, and the rewards are literally endless.”
about how to achieve success.
New Diamond Distributor Céline Plourde was at the French event with
During the two separate events, corporate staff took the stage to make some 26 members of her rapidly growing team, five of whom were recognized
exciting announcements and predictions. Executive Vice-President, Sales, on stage for having promoted in the month of October. Gold Distributor,
Marketing and Network Services, Ken Reid, announced that Immunotec Gisèle Beaulieu, winner of the 2007 President’s Award and Mediterranean
had received regulatory approval from Health Canada to market cruise, was there with 15 team members, and Gold Distributor,
HMS 90/Immunocal as a natural source of the glutathione precursor Joanie Beaubien Rossy was also present with many members of
cysteine for the maintenance of a strong immune system. President & CEO, her downline.
Jim Northrop recounted the exhilaration that this big news generated
Manon Courchesne delivered a powerful presentation that encouraged
both within the company and the field, adding that now, more than ever,
questions and participation from the audience. Reviewing the Success
Immunotec has the ability to turn a $40 million a year company into a
Guide, Manon expressed not only the importance of the Six Steps, but
$500 million one – and has every intention of doing so!
also key elements to building a successful business. “You have to develop
Executive Diamond Distributor, Wally Kralik and teammate Diamond a disciplined, rigorous routine, and you have to believe in yourself,” she
Distributor, Jim Hawley regaled attendees with stories of how they were said, and then asked: “What is your compelling reason? What are your
both broke when they joined Immunotec. Wally explained how taking challenges? What are the actions that add value to your business?” She
fo c u s 19
Distributor from Oakville, Ontario drove six
hours to participate in the event, and said it
was worth the long drive. “The information
presented today has been very helpful, very
encouraging – and it helps that everyone here is
so approachable – it keeps it real and personal,”
she said.