www.zitec.

com

SEO Audit Zipongo.com

We have conducted a sitewide SEO Audit and analysis of your website, Zipongo.com, and have compiled a list of improvements and suggestions we recommend implementing: 1. Current keyword & traffic analysis: At this point, Zipongo is ranked 12th for the phrase healthy deals, thus acquiring a search engine volume share of approximately 3% out of a total of 600 unique monthly searches. Currently, almost all of Zipongo's search engine traffic comes from brand-related term variations, for example: Zipongo Zipongo business Copy of Zipongo logo

From an SEO perspective, your website doesnt currently have a tightly focused keyword approach, primarily based on phrases with a high commerical intent. With this current strategy, getting targeted traffic with a high call to action will be time and resource consuming. Based on the current keywords Zipongo is targeting, below, you will find a competition analysis comparison between Zipongo and five of the top ten competitors for the term healthy deals. Current position on Google 1 4 5 6 9 12 Page Rank 0 2 0 0 2 3 Total links 14 249 11 10 875 52 Meta tags Good Good Fair Fair Best Missing FB & Twitter presence Yes Yes No Yes Yes Yes

URL healthydeals.com healthydealsnsteals.wordpress.com fullfitnessshop.com atlantahealthydeals.com healthylifedeals.com zipongo.com

In terms of total number of links and unique number of domains that link to it, Zipongo is ranked 3rd amongst its competitors for this particular keyword.

Phone: +40 (0)31 7100 114 Fax: +40 (0)31 7100 115 E-mail: contact@zitec.ro

Intrarea Binelui nr. 1A, cldirea Fortuna, etaj 3, sector 4, Bucureti

www.zitec.com

We have taken the liberty of analyzing a handful of related keywords we think might be of interest. Please take note that healthy deals is a search term with a very low yield of interest for Internet users. The equivalent of deals on the online market is coupons, therefore the phrase food deals has its equivalent in food coupons.

Keyword
whole foods organic food deals deal of the day food coupons grocery coupons coupons for groceries organic food coupons

Search Volume
550.000 40.500 135.000 49.500 22.000 135.000 14.800 6.600

Results in Google
31.700.000 41.900.000 1.800.000.000 129.000.000 272.000.000 22.600.000 8.490.000 2.950.000

Results in Yahoo
274.000.000 59.200.000 278.000.000 307.000.000 68.800.000 33.900.000 13.200.000 17.600.000

Difficulty
medium extremely difficult extremely difficult medium medium very difficult relatively easy medium

Based on the above, we suggest going after the keywords organic food coupons and food coupons. These keywords have an aggregated search engine volume of 28,600 unique monthly visitors and both feature a medium difficulty rating. Upon request, a more detailed keyword report can be put in place, which will contain: A more detailed keyword suggestion list, divided into sub-sets with its corresponding competitors analyzed. Guidance on how to properly optimize your websites pages to include those keywords we think would best fit your topic into your websites current structure.

Most of the competitors we have analyzed for the term organic food coupons post relevant content with a daily frequency and are very active in social media groups. These two factors alone combined with the supposedly on-going link-building campaigns they are engaging into makes them viabile competitors, unless action is taken faster.

Phone: +40 (0)31 7100 114 Fax: +40 (0)31 7100 115 E-mail: contact@zitec.ro

Intrarea Binelui nr. 1A, cldirea Fortuna, etaj 3, sector 4, Bucureti

www.zitec.com

On-site optimizations:
Content related Add a keyword focused description It is important to resume the sites content to a single phrase that contains all of your main targeted keywords for that particular page. For example, you could add the following phrase, emphasized with <h1> tags, below Zipongos current logo: Zipongo get your organic food coupons in San Francisco, Bay Area. Optimize your title tags Properly optimize your title tags, by including the main targeted keyword on the pages that are semantically relevant. Example: Homepage Blog About Currently: Zipongo Future: Zipongo learn more about our healthy food deals and coupons. Currently: Zipongo | Go Eat, Play & Be Well... Your Way! Future: Zipongo talk about organic food products and coupons. Currently : Zipongo Future: Zipongo get your organic food coupons.

Optimize your images Properly optimize your images by adding their coresponding alt and title tags. Example: Zipongo logo, current alt text: Zipongo Zipongo logo, future alt text: Zipongo get your organic food coupons.

Phone: +40 (0)31 7100 114 Fax: +40 (0)31 7100 115 E-mail: contact@zitec.ro

Intrarea Binelui nr. 1A, cldirea Fortuna, etaj 3, sector 4, Bucureti

www.zitec.com

Optimize your meta descriptions Properly optimize your meta description tags by adding relevant page related information. Example: Homepage Current meta-description: none Future meta-description: Zipongo is the place where you can find organic food coupons. A website focused on organic food products and coupons based in the San Francisco, Bay Area.

On-site optimizations - conclusions Our recommendation: The basic guidelines that cover on-size optimization and we suggest you implement, are: 1. Having content rich pages, properly formatted with lists and heading tags. 2. Adding your main targeted keyword between <h1> tags . 3. Using sub-headings for 2nd and 3rd tier keywords in the body content. In order of their priority, <h2> and <h3> tags should be used responsbily on your pages. 4. Maintaining a keyword density of at least 3% on pages that target a specific phrase, thus emphasizing that particular keyword. 5. Using proper text formatting HTML tags (bold, italic) on main targeted keywords, where applicable. 6. Having the alt tag set on images. Usually, its a good practice to also name the image as the keyword you are trying to optimize for. (example: consider the following scenario where you have a page thats targeting the keyword organic yoghurt coupons; so instead of having a picture named article-yoghurt-bottom-picture.jpg you should have organic-yoghurtcoupons.jpg ). These optimizations should be implemented after settling for a list of keywords and their corresponding sub-sets.

Phone: +40 (0)31 7100 114 Fax: +40 (0)31 7100 115 E-mail: contact@zitec.ro

Intrarea Binelui nr. 1A, cldirea Fortuna, etaj 3, sector 4, Bucureti

www.zitec.com

Site structure related 1. Site arhitecture: At this point, your website is using a flat-site arhitecture with most of its pages on 1st layer. Controlling and managing which pages get authority from the homepage, with your current website structure, will be a difficult task. We suggest using a tree-like website arhitecture, having your 1st tier keywords at the top and branching them out on lower page levels directly proportional with their importance and relevance for that particular page. Example: Zipongo.com/organic-food-coupons/san-francisco/bay-area/ - where, organic-food-coupons is a 1st level page, san-francisco is a 2nd level page and bay-area is a 3rd level page. With this SEO friendly URL structure only 1st level pages are directly linked from the homepage and benefit from the authority the homepage might pass on. Our recommendation: After you have compiled a list with your main keywords of interest group them accordingly to their topic relevancy. 2. Sitemaps: In adition to a tree-like website arhitecture, its indicated to have a sitemap in place. Sitemaps not only help web spiders crawl and index your pages easier and faster but they also offer an overview of your websites content for regular users. 2.1 HTML sitemap We didnt find an HTML sitemap. This is usually placed in the footer, on every page, and lists every section with its sub-sections and pages. Its useful for visitors as well as search engine spiders. 2.2 XML Sitemap We didnt find any XML sitemap hosted on your website usually it resides in the root folder of your website, accessible at website.com/sitemap.xml. The sitemap in XML format is used to aid web spiders in the crawling and indexing process. 3. Additional requirements: We didnt find a robots.txt file usually it resides in the root folder of your website, accessible at website.com/robots.txt and is also used to allow or disallow access to web spiders on your website.
Phone: +40 (0)31 7100 114 Fax: +40 (0)31 7100 115 E-mail: contact@zitec.ro Intrarea Binelui nr. 1A, cldirea Fortuna, etaj 3, sector 4, Bucureti

www.zitec.com

Off-site optimizations: Link-building When it comes to link-building, having a properly set-up campaign with clear goals is of uttermost importance. Link-building strategies that mimic a natural website growth from a search engines persepective should be put in place after an initial assessment of the competition for all the main targeted keywords. Link-building through directory submissions When it comes to building more authority for your website through link-building techniques, submitting your website to a selected few established web-directories can give you that first extra boost. Our recommendation: Submit your website to the following web directories: Dmoz.org Dir.yahoo.com Business.com Botw.org

Link-building through niche related websites One of the biggest factors in link-building is the ratio of keyword to topic relevancy. Getting topic related websites to link to yours with properly chosen anchor tags should be the high on your priority list. Link-building through social media Combining search engine friendly link-building techniques with social media is not something new. Search engines have started to be aware of ones social media presence and take it into account as a potential ranking factor. Five out of the five competitors weve analyzed for the phrase organic food coupons have social media presence and facilitate the sharing of social media worthy material. Upon request, a detailed link-building profile for your main competitors can be provided. Off-site optimizations conclusions: Our recommendation: Create and manage a search engine friendly link-building campaign. Invest more time in researching and creating social media worthy content. Track and monitor your progress.
Intrarea Binelui nr. 1A, cldirea Fortuna, etaj 3, sector 4, Bucureti

Phone: +40 (0)31 7100 114 Fax: +40 (0)31 7100 115 E-mail: contact@zitec.ro