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ISSUE: December 2005, Vol.

37

WiMAX & Broadband Wireless:


Worldwide Market Analysis & Trends 2005-2010

Maravedis Inc., Canada (www.maravedis- worldwide at the end of 2004, a 30% growth
bwa.com) – a leading industry analyst firm from 2003.
on wireless broadband technologies and
markets – recently conducted a detailed Although DSL and Cable are poised to
worldwide market analysis on WiMAX and remain the dominant technologies for
Broadband Wireless (Sub-11 Ghz), the access in urban and developed areas, pre-
major findings of which are as follows: standard wireless access technologies are
already becoming reliable and cost effective
Fixed Market Trends complements or alternatives to providing
voice and data services.
The fixed/portable broadband wireless
equipment market (sub-11GHz) has grown Some Key Findings include:
from a $430 million market to $562 million a
30% increase. Maravedis predicts the fixed • Some 785,000 broadband CPEs and over
Broadband wireless market to pass the $ 2 40,000 base station sectors were shipped in
billion mark by 2010. 2004
• Alvarion remains the market leader with
For the first time in its history, vendors 26% market share followed by Motorola
including Airspan and Alvarion have made Canopy and IP Wireless
yet modest but positive cash flows. Further • EMEA which represented 32% of the
broadband wireless has evolved from an overall 2004 equipment sales continues to
obscure acronym to the next big thing represent the largest market opportunity
thanks to Intel’s marketing machine and the but Asia will outpace it by 2007
formidable progress made by the WiMAX • The carriers market segment with 68% of
forum, growing membership to the extent all sales represented the largest segment
that WiMAX is now synonymous with followed by Wireless ISPs and Public
broadband wireless. entities
• The access and backhaul applications
The fundamentals for continued growth represented respectively 81% and 19% of
remain sound. Broadband is becoming a total sales in 2004. However backhaul will
necessity for many residential and business represent 27% of equipment sales by
subscribers worldwide. There were close to 2010
130 million broadband subscribers

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• 3.5GHz, the most allocated frequency and IPTV services for others. There will be a
band for BWA, represents the largest growth in commercial bundles driven by
opportunity for BWA with over 40% of total telcos' responses to cable operators' triple
sales followed by the 5.2-5.8Ghz band. play services. Maravedis expect VoIP
Maravedis believe those bands will services to continue to show strong growth
continue to dominate equipment sales and continuing acceleration in subscriber
especially in light of the fact that they are base in both the consumer and enterprise
two of the initial WiMAX profiles. The 2.3 segments.
and 2.5-2.7 Ghz market share will grow as
Korean (WiBro) and US operators start Maravedis surveyed operators to
deploying WiMAX equipment some time in understand their greatest expectations vis-à-
2006-2007 vis upcoming WiMAX equipment. In
• The shipments of proprietary Fixed essence, the number one expectation for
Indoor/Portable equipment already service providers is lower CPE equipment
accounted for 21% of 2004 sales cost, ideally in the sub $300 range. This is
• Shipments of OFDM based product not a surprise when considering the impact
already represents 18% of all shipments of CPE subsidies in the total business case.
and that proportion will grow with the The second highest priority expressed is for
adoption of 802.16-2004 to close to 60% base stations to deliver “more throughput”, a
by 2008 response that came ahead of benefits such
as “Interoperability”, “ease of installation” or
“coverage”. Responses changed noticeably
Service Provider Trends depending on service class: business or
residential customers.
Maravedis estimates that close to 1 million
subscribers worldwide had some form of Maravedis also looked at BWA operators’
fixed broadband (+256Kbps bi-directional) strategy towards mobility. The majority of
wireless access. Maravedis estimates total service providers are excited about the
service revenues in 2004 to be US$1.4 prospects of mobility but concerns about
billion. regulation and network complexity alter the
excitement. Whether it is 3G or
In developing countries, representing most 802.16e/WiBro the success of mobile
of the worldwide population, the potential for broadband will be driven by the
BWA/WiMAX growth is most pronounced. In development of user friendly applications
rural areas, governments at all levels are and handsets. The mobile consumer market
driving the growth of broadband wireless represents the lion's share of mobile data
through continuing frequency allocation and services revenue due to gaming.
subsidies to make the rural business case
more attractive in order to reduce the digital Spectrum & Regulation Trends
divide. Maravedis research indicates that a
tipping point that will drive increased unit Maravedis spent more than six months
demand is likely to occur due to effects of directly surveying regulators in each of the
standardisation: commoditised IC/SoCs will fifty countries. Maravedis’ research indicates
help drive the price equation, stimulate that 82% of regulators surveyed allow both
increased awareness and market driven TDD and FDD multiplexing. About 50% of
demand and provide increased supply the countries require 3.5MHz channels while
stability and compatibility across similar the rest is divided between 7 and 14Mhz.
equipment profiles. Very few countries impose narrow 1.75MHz
channels. In Asia, the situation is more
This year, operators will explore the diverse. For spectrum block sizes, the
challenge of growing broadband ARPU. situation also varies form region to region
There will not be a single solution: faster and between countries within the same
speeds and VoIP will work for some; content region.

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3.5 GHz remains a band allocated mostly for financial position. Maravedis also came to
fixed only services in 77% of the countries the conclusion that proprietary systems will
surveyed. However the regulators are be phased out only gradually and coexist in
starting to revise their positions to allow “hybrid” networks with WiMAX certified
portable services in a first step towards solutions. Such solutions will not be
allowing full mobility at 3.5 GHz. 13% of implemented commercially until at least Q1
countries surveyed have loosened up their 2006.
requirements for fixed only services at
3.5GHz. Regulators recognise that the line OEM relationships have become key for
distinguishing BWA and 3G is blurring and system vendors hoping to grab a share not
may converge in the future. only of the soon to be commoditised fixed
WiMAX market, but more importantly to
While in most of Europe the band 2.5-2.69 position themselves among large mobile
GHz is exclusively reserved for UMTS operators who will continue to shop with
mobile services and is therefore not their traditional large suppliers.
available to BWA/WIMAX service providers,
in other parts of the world, initiatives such as WiMAX Trends
the ITU WP8F are pushing to allow
interoperability bodies between UMTS and The whole concept around standardisation
OFDM in these mobile services. is to reduce equipment and component
costs through integration and economies of
Beyond the regulation constraints, WiMAX scale that will, in turn, allow for mass
needs lower bands to economically deploy production at lower cost. In particular,
networks that will provide full mobility. current chipsets are custom-built for each
Higher than 3GHz bands are not suitable for BWA vendor making equipment
mobile networks as proper coverage would development and manufacturing both costly
require too many base stations compared to and time consuming.
sub 1GHz bands. The WiMAX regulatory
group is working towards influencing the With large volumes, chipsets could sell for
regulatory bodies worldwide to open up as little as $25 and other WiMAX
bands for WiMAX mobility. Those bands components could benefit from these mass
could include the 700 MHz and 450 MHz. volumes as well. Maravedis expect the cost
The regulatory working group is also reduction impact to be mostly on the CPE at
working to create an environment to support an average selling price close to $100 by
eventual global roaming for nomadic & 2008. Base station costs are more complex
mobile WiMAX devices. due to the variety of types and scale.
However base stations are less of a factor in
Solution Vendor Trends the economic equation for operator
deployments.
Maravedis has surveyed more than forty
BWA/WiMAX system vendors and larger A notable initial benefit of WiMAX is to
infrastructure suppliers. During its careful reduce customer confusion represented by
review of product specifications, it has the advent of a WiMAX compliance label.
attempted to get a sense of the true However the hype generated by the press
capabilities of current proprietary broadband and vendors has sent an overly optimistic
wireless and future WiMAX solutions. picture of what WiMAX systems can actually
deliver. Both proprietary systems and
Alvarion, the market leader with 26% market WiMAX are aiming at improving the
share, may not have the highest coverage and penetration limitations of
performance system in the market, but it existing systems. The fact is that no system
continues to beat every competitor can go beyond the laws of physics and
according to several important business every deployment will face different
metrics such as customer base, OEM challenges.
relationships, installed base, revenues and

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WiBro opposing directions: From the WiMAX side,
systems will become increasingly mobile as
WiBro is being incorporated into the WiMAX unification takes place under the 802.16
standard effort but can be viewed, for the standard. From the cellular mobile side,
time being, as a separate market systems are being driven to deliver voice,
development centered in South Korea that is rich media and broadband data over an IP
valuable because it will be an early large network. Both streams of development
scale deployment. WiBro will demonstrate eventually will deliver similar data rates.
the early capabilities of WiMAX systems for However, cellular phone/data network sales
both fixed and mobile broadband currently greatly exceed BWA in terms of
communications that compares favorably for both unit numbers and revenues.
nomadic to mobile applications of 3.5G-4G
cellular. The trend for WiMAX systems starts with the
first stage being for fixed-nomadic CPEs
WiBro is likely to change opinions about the with systems expected to become WiMAX
technical credibility and market merits while Certified starting in the mid-2005.
dispelling myths perpetrated by some that
“WiMAX is too late” or offers nothing new. A The second stage of WiMAX systems based
major problem with the credibility of the on 802.16e will provide greater nomadic
WiMAX camp is that any delay or perceived followed by PCMCIA enabled laptop
delay registers as ‘vaporware’ and validation mobility. The exciting stages of growth of
to the proposition that WiMAX will not shape WiMAX are fueled by fundamental shifts in
up as a viable competition to existing underlying wireless technology, global shifts
wireless cellular or as some new breed of in market demand and political and
popular wireless broadband phenomena. corporate aspirations to take part in a less
WiBro is a central factor in proving that fettered, standards based 3.5G-4G wireless
mobile WiMAX is real and is gaining more platform.
sales momentum.
Maravedis does not expect WiMAX to
The three operators who have been licensed become a “3G killer” in the near future.
spectrum by the Korean government are WiMAX provides a framework for 4G mobile,
required to spend at least US$1 billion each more squarely pitted in the mobile market
on deployment of WiBro systems. Operators arena against 3GPP rev.7 than against
Korea Telecom, SK Telecom and Hanaro either current 1x EV-DO/EV-DV or soon to
Telecom are required to start offering roll out HSDPA.
service in 2006.
For future considerations as the road maps
These developments and emerging trends of the two camps unfurl, WiMAX and 3GPP
make WiBro developments and will overlap and contend for common mobile
harmonisation within WiMAX a key area of broadband ground, each with distinct market
focus through 2005-2007. Maravedis and technology development orientations
provides insights into the plans of major but less distance that separating them.
players in the WiBro initiative and how this is Competitive approaches should be
likely to affect markets globally. recognised realistically and welcomed by
implementers and users, particularly those
Mobility Trends that fit global patterns of economic and
political expression. These major trends and
The largest markets for wireless broadband others lead to both a conflicted and exciting
will be for mobile applications. Mobile future for wireless developments.
broadband is being developed from two

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Maravedis spent time to build fundamental Intel has a vital role to play in development
data through extensive interviews, fact of WiMAX as both an extension to wired
gathering and analysis of legacy proprietary, Ethernet networks and as a driver into a
fixed Point to Point infrastructure and the broader role in mobile wireless. Intel has
emerging field of 802.16/WiMAX both the process and design technologies
technologies and trends because these and manufacturing might that argues in
fields are new or less understood and will favor of their increased participation in an
have influence on converging markets. expanded, converged wireless broadband
Maravedis also present the fields of legacy market.
and emerging 3GPP mobile systems and
road maps, because this also defines a Chipset Vendor Trends
major adversary and direction in which the
emerging field of technology is headed. The whole industry is benefiting from the
entry into the market of Intel which is behind
Key Findings include: most of the publicity around WiMAX. Intel
has signed partnerships with the most
• Both 3GPP and WiMAX technological road important traditional BWA players but those
maps converge by 2010 on similar deals are not a guarantee of future purchase
bandwidth and mobility form-factor orders, as evidenced by the announcement
capabilities. of multiple chipset suppliers to the same
• Large scale cellular deployments of both system vendors such as Airspan. On the
WiMAX and 3GPP systems will converge CPE side however, Maravedis believe that
within a framework of IMS (IP Multimedia Intel will dominate the market. However
Subsystem) network architecture. Other other chipset makers such as Wavesat and
standards such as for common base Sequans or Picochip have made their
station structure and seamless roaming footprint with base station and/or CPE
between wireless systems and wired solutions. The market for 802.16 chipsets
networks also are driven towards the should pass the one million-unit mark per
direction of IP/Ethernet protocols, which year in 2007-2008 while 802.16e chipsets
will become common to both WiMAX and will be introduced in late 2007 and will grow
3GPP. exponentially thereafter.
• 802.16e/WiMAXm (WiMAX Mobile
versions) is a highly scaleable, modular Traditional Point to Point Analysis
and cellular, all IP/Ethernet protocol
wireless communications system. Point-to-point (PTP) microwave
Although early WiMAX will only be fixed to communications is an industry with deep
nomadic, the road map calls for rapid roots and still constitutes a far larger
progression to CPE, device assisted industry than any other segment of
laptop, and within 30 months to ‘true broadband wireless with current sales
mobile’ capability. approaching the $4 billion mark worldwide
• The highest growth in both mobile cellular and projected to reach approximately $6
and pre-WiMAX systems deployments is billion before the end of the decade.
now occurring in developing markets and Backhaul itself accounts for roughly 70% of
similar under-served economies. These overall sales within the PTP category today.
markets are more prone to adopt new Maravedis expect that figure to increase to
technologies that are more open to 80% within five years. In the future,
localised participation or more expedient Maravedis see PTP microwave losing
to fulfilling market needs efficiently. ground to both PMP/WiMAX and to fiber.

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Market Size Forecasts CPEs and 25% for base stations revenues.
This is a realistic expectation in light of the
Maravedis believe the BWA market will historical industry overall CAGR in 1999-
finally pass the billion dollars “psychological 2004 of 50%.
mark” in 2007 using a CAGR of 45% for

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