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© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
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PRÉVISION
SITM Annual Telecom Forecast ‘07
Executive Summary
Global Economy Indian Telecom
The overall scenario seems to be very promising for The telecom industry has seen rapid growth in the
the majority of the world. US consumerism will last few years due to various factors like government
remain strong but the economy will slow down as regulations, improved incomes, changed customer
Central Bank prepares for a soft landing. US's GDP behavior etc. The Urban and Rural tele-densities
will be hit adversely by the high oil prices while will move northwards. NLD/ILD tariffs will see a
Canada will benefit. Brazil's GDP will be positively down slide. On the FDI front, India will remain a
affected by rising coffee prices. For oil-exporting lucrative destination for the investors.
countries like Ecuador and Venezuela, rising oil Telecommunication manufacturing will see a major
prices will help boost growth. Western European investment this year. VSAT and DTH market will be
countries will grow at a slower pace. South East Asia on an upswing. Government polices will see further
will be witnessing stagnation in growth due to high liberalization so as to boost Rural
crude oil prices. China is going to witness the same Telecommunication.
high growth pattern despite government's attempt in
cooling down the economy; China's trade surplus
with US will increase further. Japan is going to
witness economic recovery led by private
investment and consumption. Middle East may
emerge as next big investor but continue to lag in
political instability. Countries like Morocco, Egypt,
Algeria and Nigeria are going to be the preferred
investment destinations in Africa.
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Mobility Communication Infrastructure
The growing telecom sector in India will attract The infrastructure market will see a change over.
another US$ 855 million as foreign investment over The operators will primarily invest in GSM rather
the next two years. The most promising circle is than CDMA. Also deployments in WCDMA are
circle C. The overall mobile density for quarter expected, which will have to compete with WI-MAX
ending September 2007 is expected to be 19.2. This 802.16e in the 3.3 GHz spectrum. VSAT will
ever increasing market will amount to revenue of continue to move upwards. The structured cabling
$1214Mn while ARPU will come down by 28% to industry will garner increased revenues with
$5.8 by quarter ending September 2007. It is less companies going in for heavy deployments as a
likely that 3G will be introduced as a service even result of reduced capex. IP telephony will move
though some infrastructure deployments might from being a niche application to mainstream
happen in some pockets of the country. The application with a shift from TDM to IP. 1G switch
revenues from VAS sector is forecasted to be 22% of will lead the growth of soft switches deployment.
the total revenues generated from the mobile With the new announcements made in the DTH/FM
operators and will reach around $255.5Mn in 2007. radio industry and an expected reach of about 400
million people the market for both is going to boom
with huge revenues from advertising alone.
23 30
26 32
Telecom Software
The telecom software market is expected to grow at a along with emergence of a new set of software like
better pace than before due to coming up of new antivirus & versatile mobile OS. The expected rise in
technologies. Legacy based system will be replaced by demand for data will drive the OSS/BSS market in the
next generation framework to support the complex coming year.
networks being deployed. There will be convergence
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Methodology
Student Research
SITM Research
Projects
Wing
800 Alumni
Mentorship Analysis
Industry
Focus Inputs
Industry Industry
Interaction Watch
Prévision - SITM Annual Telecom Forecast is in its 4th Following are the major forecasting models, which
year, initiated in the year 2003, with the purpose of have been used in this report:
providing the industry a neutral and insightful single
point of view regarding the emerging trends in the The Gompertz Model
telecom sector for the forthcoming year, after The Gompertz model forms an S-shaped curve, but it
accumulating inputs from detailed research into is asymmetric, with the adoption slowing down as it
contemporary telecom technologies, telecom progresses. The formula for the Gompertz model can
business and other determinants of change. be written:
-b(t-a)
Prévision is a culmination of the collective endeavor -e
y(t) = e
of SITM students with 1500 man hours of efforts put
in by them. The student forecast team is guided by the Where;
SITM faculty and some of our esteemed alumni. It is a is the year the substitution reaches 37%
the only effort of its kind in the telecom domain at b measures how fast the adoption progresses
this level, which provides comprehensive coverage
over various domains in the telecom sphere. This model is used to forecast the future course of a
partially complete substitution variable. Using
The success of Telecommunications in any country regression methods, the model is fit to the historical
depends upon its reach and acceptance by the data to obtain best-fit estimates of the parameters a
masses. On the same lines, the consumer spending and b; which can then be used to obtain projections
has a major impact on telecom spending across for future years.
geographies and hence the forecast begins with an
economic analysis of geographies across the world.
The derived consumer spending is then used to study
Time Series Model
the telecom spending across the major markets. The Another graphical form is a time plot; where data are
challenges posed by upcoming technologies and the plotted over time and it reveals any trends over time,
migrations of existing technologies to newer versions any regular seasonal behavior, and other systematic
are also studied. With strong focus on supply side and features of the data. Technically Time Series is
demand side drivers for various technologies, an defined as “an ordered sequence of values of a
economic analysis coupled with an in depth study of variable observed at equally spaced time intervals.”
potential regulatory changes and market forces, has Often historical data will consist of a sequence of
resulted in creating a vision of future trends. The observations over time that is a “time series”. In
developments across the value chain with respect to forecasting we are trying to estimate how the
the supply-demand equations in the country are sequence of observation will continue into the future.
studied in order to project the scenario in these Here we assume that the time of observation is
domains over the next one year. equally spaced. As most of the series are measured
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© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
daily, monthly, quarterly, or yearly; therefore they are y = a(x) + b; linear
equally spaced. log(y) = log(a) + x *log(b); non linear
Extrapolation Regression is most often used for medium term,
Statistically extrapolates established pattern and/or followed by long-term predictions as for medium and
existing relationship in order to predict their long term forecasting more emphasis is placed on
continuation, assuming that such pattern understanding the variables to be forecast and the
relationship will not change during the forecasting factors influencing those variables.
phase. Majority of judgmental forecasts are based on A correlation coefficient is the covariance between a
extrapolating patterns/relationships. pair of standardized variables.
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© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
List of Figures
Figure 1.1 Global Economic Model..................................................................................................... 11
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© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
Abbreviations
ADC Access Deficit Charge ISP Internet Service Provider
ADSL Asymmetric Digital Subscriber Line ITES Information Technology Enabled Services
AGR Adjusted Gross Revenue IUC Interconnect Usage Charge
ARPU Average Revenue Per User LBS Location Based Services
ASEAN Association of South East Asian Nations LCD Liquid Crystal Display
ATM Asynchronous Transfer Mode LLU Local Loop Unbundling
BFSI Banking, Financial Services & Insurance MOD Music On Demand
BOP Balance Of Payment MPLS Multi Protocol Level Switching
BPO Business Process Outsourcing MTNL Mahanagar Sanchar Nigam Ltd
BSE Bombay Stock Exchange MVNO Mobile Virtual Network Operator
BSNL Bharat Sanchar Nigam Ltd NLD National Long Distance
BSS Business Support System NMS Network Management Solution
BT British Telecom OFC Optical Fiber Cable
BWA Broadband Wireless Access OFDM Orthogonal Frequency Division
CAGR Compound Annual Growth Rate Multiplexing
CDMA Code Division Multiple Access OSS Operation Support System
CMSP Cellular Mobile Service Provider PBX Private Branch Exchange
CRM Customer Relationship Management PMR Public Mobile Radio Trunked Services
CRR Cash Reserve Ratio RA Revenue Assurance
DEL Direct Exchange Lines SDR Software Defined Radio
DSL Digital Subscriber Line SENSEX Sensitive Index
DTH Direct To Home TCO Total Cost of Ownership
DVB-H Digital Video Broadcasting-Handheld TDM Time Division Multiplexing
DWDM Dense Wavelength Division Multiplexing TDMA Time Division Multiple Access
EDGE Enhanced Data Rate for GSM evolution TRAI Telecom Regulatory Authority of India
ERP Enterprise Resource Planning VAT Value Added Tax
FDI Foreign Direct Investment VOD Video On Demand
FED Rate Federal Rate VOIP Voice over Internet Protocol
FII Foreign Institute of Investors VPN Virtual Private Network
FTTH Fiber To The Home VPT Village Public Telephone
FWP Fixed Wireless Phone VSAT Very Small Aperture Terminal
GDP Gross Domestic Product VSNL Videsh Sanchar Nigam Ltd
GPRS General Packet Radio Service W-CDMA Wideband Code Division Multiple Access
GSM Global System for Mobile Wi-Fi Wireless Fidelity
Communication Wi-MAX Wireless Microwave Access
HSDPA High Speed Downlink Packet Access WLAN Wireless Local Area Network
ILD International Long Distance WTI World Trade Institute
IMS IP Multimedia Subsystems YOY Year on Year
IP Internet Protocol
IPTV Internet Protocol Television
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© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
Global Economy
Economy
Macro Micro
Investment Consumption
Impact on Telecom
Figure 1.1 Global Economic Model
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© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
same pace as in 2005 and will come down to 3.0% in expected to grow 1.6%, but 2007 will witness some
2007. Employment will continue to rise through 2007 decline.
and the nation's unemployment rate will stabilize
near the level of 4.6% in 2007 down from 5.1% of Stronger first quarter growth in the UK of 2.2% in
2005. Inflation will escalate at 3.4 % rate in 2006 2006 has shown some positive signs after sluggish
before decreasing to 2.6% in 2007. Not much relief is growth during last year. The U.K. would be
expected from high energy prices. particularly exposed to a slowdown in the U.S.
economy next year, as 15% of British exports head to
The Canadian economy will continue to grow around the U.S. Hence we forecast the growth for the next
3%, continuing the trend of past two years. Inflation year to be 2.4%.
will remain well in control and is expected to be 2.5 %
in 2007 a little higher than 2.2% of 2006. The GDP of France is expected to grow by 1.8% and
Unemployment rate will reduce from 6.8% in 2005 to 1.9 % in 2006 and 2007 respectively, largely driven by
around 6.3% in 2007 due to potential job creation. domestic demand. Private consumption is expected
The rise in energy prices (pre- and post-Katrina) to increase in line with households' disposable
benefitted Canada as an energy exporter (natural gas income and a benign inflation rate vis-à-vis growth of
and electricity to the United States. GDP per capita.
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© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
interest rate rise. Malaysia is also expected to suffer Middle East, particularly in Iran, Iraq, Palestine, and
due to lack of external demand. In the Pacific region Israel. There is no sign of a restoration of public order
Vietnam will be the star performer, attracting foreign yet in Iraq. In Saudi Arabia, Iran, and other oil-
investment. The growth rate of Vietnam will be producing countries, the international balance of
around 8% due to domestic demand and exports. payments and fiscal balances have continued to
improve due to sharp rise in oil prices. These
The fastest growing major economy, China, will countries have concentrated investments on
continue to drive global demand and supply. The economic and industrial development, using
GDP expanded by 11.6% in Q2 2006 and is further increased oil revenues. On the premise that political
expected to grow at 9.5% in 2006. The Yuan stability will continue in Saudi Arabia and Iran, we
revaluation will not be able to reduce current account expect that they will continue to achieve strong
surplus with developed economies (mainly US), and economic growth in 2006 and 2007.
surplus will expand further to $173.3 billion. Trade
surplus with US, where the government is Africa
threatening to impose tariffs on Chinese import, will Northern Africa is the most promising belt consisting
expand by 13% to $227.67 billion. Excessive liquidity of fast growing countries of Morocco, Egypt and
has already found its way into asset prices which Algeria. A lot of growth will be seen in the African
have inflated in some cities. This has forced the continent due to high investments in these
central bank to curb lending and raise interest rates, economies ranging at around 20% of GDP. Oil-
which is dampening consumption. Thus the exporting countries, however, are outpacing others
economy will be driven by foreign sponsored by a substantial margin. Moreover, some countries
investment and export, troubled by widening income continue to face serious problems like conflicts and
disparity, lack of transparency in financial sector and political unrest, drought and food crisis affecting
mounting environmental pressure. several areas in a number of East, West, and Southern
African countries. Oil rich country like Nigeria is also
In Japan the recovery of economy will continue to be facing problems due to security threats.
led by global demand, private investment and South Africa is the largest economy in the African
consumption. Current account surplus will decline continent. The GDP has been growing at an
from 3.6% in 2005 to below 3% due to rising crude increasing rate since 2001. Unemployment is a
prices and high consumption (non oil imports). concern hovering around 26%. Fairly strong global
Domestic demand though, has started showing demand and high commodity prices will help to
decline in 2006 and seems to have pulled down real boost exports and hence drive the economy that
growth. For 2007, we expect growth to be led by exports commodities like platinum and gold.
private consumption in anticipation of tax hike in
2008. Interest rates (short term) have been lifted from Conclusion
0% in 2006 indicating a solid recovery of demand in The overall scenario seems to be very promising for
the economy and we predict a subsequent rise in the majority of the world, except terrorism and
rates in 2007. turmoil in Middle East. For telecom, South Asia, Latin
America and African Countries will continue to be
Political situations are becoming more severe in the the attractive markets.
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© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
Global Telecom
Scope North America
Global Telecom encompasses the telecom industry in Both U.S. and Canada are expected to see their mobile
countries and major regions across the globe. The penetration numbers skyrocket now that 50%
vertical aims to cover major regions of the world i.e. thresholds have been breached; thanks partly to the
North America, South America, Europe, Asia Pacific, MVNO burst which is helping both countries grow
Middle East and Africa. Focus on these regions will their mobile subscriber bases.
evaluate the trends for the next year in terms of
technological changes and to evaluate the changing Unicast based Mobile TV failure is prompting mobile
market dynamics of telecom globally. companies to adopt multicast broadcast based
Mobile TV technology like DVB-H and Mediaflo.
Analysis Market adoption for value added services will
Driving the path breaking global trends for 2007 will increase due to greater penetration of video capable
be: handsets with further integration to HSDPA and Rev-
i. Mobile subscriber base set to reach 2.9 billion A transmission technologies.
mark by the end of 2007. We expect six markets,
notably-China, India, Russia, USA, Brazil to Recent consolidation in the equipment vendor
account for more than 50% of the total net market trend shows that in the near future there will
additions in 2007. be only 3 to 4 major vendor groups serving the
telecom operators with their rationalized operations
ii. The difficulty of the mobile operator business and product portfolios. These vendor groups will
model formed on high subscriber acquisition form segments to support 3G and 4G technology.
costs (principally handset subsidies), high churn
levels and falls in the price per minute of mobile The IMS adoption will initially be by fixed operators
voice telephony. to converge their IP Services offerings but later will
also be adapted by the mobile operators. However,
iii. The rapid evolution of the MVNO concept and maturity of IMS will take time, may be by the end of
operators' realization that a wholesale strategy 2007. The GSM operators like T-Mobile and Cingular
can, in some cases, will be more profitable than a Wireless will enhance their HSDPA coverage to larger
retail business. markets with further investments in network. Public
announcements of large carriers like Sprint Nextel
iv. The impact of IP, in particular, web based indicate adoption of OFDM technologies. Wi-Max
alternate service providers is rapidly driving will compete with technologies like FTTH and DSL.
down the price of voice telephony. One thing is Even Laptop vendors like Dell, HP and Lenovo will
clear – mobile voice prices are on the slide. integrate HSDPA, Rev – A and Wi-MAX technologies
in their equipment.
v. Walled Garden Approach of Mobile operators in
Europe will see a significant change forced by In broadband, the system integrator market is heating
premium content operators. up with the introduction of IPTV. Tie-ups are being
done between system integrators and equipment
vi. The telecom industry is moving away from a vendors to offer end to end solutions to the service
royalty based model to an open source based providers. We see very slow adoption rate of IPTV at
model. least next year.
North
America Latin America
South America is one of the fastest growing mobile
markets in the world driven by growth in Brazil,
s
Ec
r
to
on
la
Service
om
Re
Providers
y this region are moving towards GSM. As many as 40
operators out of 48 of existing operator in CDMA
Asia Pacific
Europe
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external global operators through acquisition. primarily from the ISP investment point of view. The
fixed line operators like BT will further integrate Wi-
Latin America is also the third fastest growing Max into their 21C network. We don't see the trend of
broadband market in the world with many countries mobile operators shifting their focus from WCDMA /
reporting more than 50% growth rate. Wi-Max trial HSDPA to Wi-Max anywhere in Europe. However
runs are likely to be done in almost all major South they will keep evaluating their 4G options.
American countries. Operators like Telefonica will
focus on broadband penetration and grow in the EU pressure on operators regarding reduction of
market with further investments in Latin America. roaming prices will lead to reduction in Operator's
The stability in the political scenario adds a further ARPU which is already being challenged as a result of
positivity to the growth. saturation in the market. The MVNO market in
Europe will be more conducive rather than the
Europe approach followed in US.
Europe is one of the toughest markets for a mobile
operators to survive. Heavy spectrum license fee and The Eastern European market presents clear growth
slow adoption of 3G has made most companies show potential as the penetration there is much less as
heavy losses on their balance sheets. 3G will deliver compared to the Western European nations. In
on its promise of significantly increasing data ARPU. Russia, after saturation of subscriber growth, a high
However, 3G is set for explosive growth in this region growth in VAS market is expected.
in the coming year. Mobile Operators will continue to
cut down operating costs to survive and show Middle East and Africa
meaningful profit to their investors. Following the Africa is the fastest growing region in terms of
most recent mergers, where we have seen KPN telecommunications services. With liberalization yet
acquiring Telfort in Netherlands, T-Mobile acquiring to happen in most of the African nations, the growth
Tele.ring in Austria, France Telecom taking over rate is expected to increase further. The low
Amena in Spain, Eircom taking over Meteor in penetration of African markets and high growth
Ireland and Orascom moving in to acquire WIND in potential sets Africa as a prime target for investment.
Italy, we expect further activity in other key western Subscriber base is set to explode to nearly 400 million
European mobile markets in 2007. The vendors' subscribers by the end of 2007 and nearly 20% of
solution will largely focus on the total cost of contribution is expected from Nigeria which will
ownership. reach around 50 million subscribers. The countries
like Nigeria, Kenya, Morocco and South Africa will
The handset subsidy will drive the replacement drive the growth of the market with larger growth
market for handset sales; we predict more than 95% contribution. There will be a quantum increase in the
of the new handsets sold in the replacement market to acquisition interest for the African operators looking
be W-CDMA, though HSDPA handsets and Data card to the future potential. Africa will be the investment
sales will increase in the last two quarters of the next destination for successful Asian players especially
year. The terminal applications will be more from India and China who are looking for expansion.
integrated with Mobile TV solutions like DVB-H. In Players like China Mobile will continue to pursue the
the Capex portion, the Handset subsidy is going to operators for investment even after the fall of their
play a larger role pressuring the operators to reduce Millicomm project. Broadband market is also
their infrastructure cost savings. growing at extraordinary rate. Morocco is going to see
highest growth among peer countries.
Fixed Mobile Convergence which started with BT's
Fusion is expected to spread all over the Europe, Extensive liberalization and increased private sector
adopted by mobile operators like Vodafone. funding in the majority of the Middle-East nations is
Traditional networks will continue to grow with LLU going to further increase the telecom penetration in
based ADSL network. The operators will further the region. 3G penetrations will increase and more
consolidate their fixed mobile operations with investments from European operators will boost the
further migration to IMS. We believe the BT 21st market as it is identified as the high ARPU market
Century Network and the growing number of HSDPA mainly driven by voice. There will be more operators
networks will drive the network architecture migrating to HSDPA networks to offer value added
changes. However the killer application will be services like video conferencing, mobile TV etc.
Mobile TV and IPTV.
Asia - Pacific
Wi-Max adoption will be considerably slower in The most populous region of the world which at
Western Europe but will be higher in Eastern Europe present contributes around 40% of the total mobile
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© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
subscribers is expected to cross personal 1bn mark in Broadband through DSL is the fastest growing
the early 2007. China is going to award three 3G technology in Asia. Broadband players are going for
licenses by mid 2007. The subscriber base in China is Wi-Max in a big way and we foresee lot of pilot tests
expected to cross 475 million subscribers by the end being conducted by most operators.
of 2007 but the rate of increase in subscribers will
constantly decrease. Wi-max is seen as next big thing in this market and
will be preferred technology for investment by major
India will probably sort out the Spectrum allocation service providers. Service Providers are seen tying up
issues in 2007 and we will see some activity in the with vendors for pilot tests of Wi-max next year
deployment of 3G by the end of 2007. India will before they could commercially launch it. Wi-Max
continue to be the centres of fastest growing areas. We adoption will be more in developing countries like
also see 3G rollout in Indonesia in the early part of India with low broadband penetration.
2007. Japan, followed by Australia and Hong Kong
will continue to be the main drivers of WCDMA Conclusion:
growth. Japan will introduce Mobile Number There will be tremendous growth in mobile
Portability next year. subscribers especially in developing countries across
the world. ARPU are to is going down, so focus is
Many operators despite limited spectrum are shifting towards VAS. IPTV, Wi-Max and IMS roll
migrating towards IP based HSDPA networks purely outs and pilot tests will be done across major
because of spectrum constraints and increasing voice economies. Equipment Vendors across the world will
traffic. consolidate to form 3-4 vendor groups, focusing on
different technologies.
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© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
Indian Economy
Scope liberalization of the communications sector. From
The Indian economy is affected by many micro and 2001-06 services sector contribution has been 52% of
macro economic factors and is dependent on GDP with major investments in hotel, transport &
different sectors, which includes manufacturing, communication areas and this trend is bound to
agriculture and services, and their performance. This continue. Banking & financial services will grow
paper covers Sector-wise predictions and economic considerably. IT companies are expected to account
outlook for the year 2007. It also deals with the Fiscal, for 8-10% of GDP by 2008. We forecast the services
Monetary, Inflation, BOP and Financial Markets. sector to grow at around 11 to 13%.
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© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
loans. Banks increased their deposit rates by about Inflation
25-100 basis points across various maturities and it Due to sustained high levels of raw material costs,
might well lead to more credit generation eventually corporate are facing pressure to increase prices and
in this tight liquidity scenario. some increase in oil prices is expected in the coming
year. With the apt preventive measures initiatives
taken by the government we see inflation levels to
linger around 5% levels.
GDP- 7.8%
Rupee Exchange
Inflation Real Output Rate
Growth
Consumer Balance of
Investments
Spending Payment
Risk
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© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
Indian Telecom
Scope Indian Tele-density growth
Indian telecom envelops the entire telecom value
chain, from manufacturers to service providers, in Rural Urban
Year Tele-density
India including Fixed line, Cellular networks, (fig as on Tele-density Tele-density
March XX)
Regulatory issues, Rural Telecommunications , ILD,
NLD, and VSAT'. The aim of this vertical is to forecast 2004 7.02 1.55 20.79
the variables pertaining to the above mentioned areas
including fixed and cellular subscriber growth, 2005 9.11 1.74 26.20
ARPU trends, urban and rural tele-density, expected
trends in ILD/NLD market and VSAT market's. 2006 14.8 2.1 32.40
2007
Analysis Dec 22.1 4.8 41.20
Fixed line & cellular subscriber growth Figure 4.2 Tele-density Projection for 2007
Fixed line & cellular subscriber growth Figure 4.3 Mobile as a % of total telephone subscribers
200 Mn
190
180 Tele-density will reach 22.1% by December 2007
160 with urban and rural tele-density being 41.2 and 4.8
respectively. VAS revenue as a percentage of total
140
Service provider's revenue will continue to grow at a
120 CAGR of 29.8% and will reach $212 Million in
100 December 2007.
80
54.95 The major driving factors for this growth will be:
60
Reducing Tariffs
40 Handset prices
20 Increasing Per Capita Income
New Subscribers in the lower income segment
2002 2003 2004 2005 2006 2007 Government Regulations
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education and entertainment. Failure of INSAT 4 The implementation of Number Portability in India
series will cause a slow down in DTH Market which will continue to remain ambiguous. There may be an
will surge back in the second half of 2007. intervention from the regulator so as to clear that who
will bear the cost of the setup.3G would finally see
NLD/ILD the its first implementations; however its rollout will
The government has reduced the revenue share fee not be before the third quarter of 2007.
(6% from 15%) & Entry fee for NLD & ILD licenses
(Rs25 million & Rs 250 million from Rs 1 billion Investment Scenario
respectively).The roll out obligations for future NLD The Indian Telecom sector is still far from saturation,
licensees as well as existing NLD licensees have also thus making it lucrative for investments. This year
been waived off. we will see the investments crossing the $ 1 billion
mark. We expect that FDI will be driven mainly for
New players will roll-out services (with as many as 13 rural telecom and by GSM deployments. After Nokia,
new players applying for licenses) which in turn will Motorola and Ericsson, other handset and equipment
result in STD & ISD tariffs dropping. ILD & NLD call manufacturers will set up manufacturing units to
charges will reduce by 26 % and 30 % respectively in counter the pressure of lowering margins. This in
2007-08. turn will see the component suppliers for these
manufacturers getting into India with major
Rural Telecommunications investments being made to complete the entire
Rural Tele-density will reach 4.8 by December '07, manufacturing ecosystem. The Telecom Software
showing 123.25% growth from the current tele- segment will see capital being invested in the form of
density 2.15. The focus on Rural Telephony will be FDIs. Large telecom software vendors from India will
high in the coming year, which is evident from the look at acquiring smaller companies worldwide to
fact that the operators are geared up with their cater to niche segments, like Fraud Management,
expansion plans. Operators will see major subscriber Revenue Assurance and Analytics.
growth in C circles. Aggressive expansion plans,
effective distribution channels and drop in handset Conclusion
prices (low cost handsets: below US $20) will be the Tele-density will reach 22.1 by December ‘07 mainly
drivers of Rural Telecommunications. The Business driven by mobile subscriber growth. 3G rollout will
Models for Rural Telecom would be based on risk only happen towards the third quarter of 2007.
optimization and revenue sharing. We predict the Areas of substantial growth over the next one year
rural connectivity will be catered by Rural DELs, will include VSAT market, ILD & NLD services and
which will reach a figure of 16.2 million by December telecom equipment manufacturing. Government
'07, a growth of 14.2%.VPTs, will reach 592 thousand initiatives and entrance of new players will propel
by December 07, a growth of 9.83% over the previous the developments across these areas.
year. Rural telecommunications will exhibit the much
awaited growth driven primarily by the untapped
The new revenue share regime will aim to exempt the subscribers in C circles and lower income segments.
fixed operators of ADC charges in rural revenues. The
exemption given to CMSPs will further drive the rural
penetration and make services more affordable in the
rural areas.
Regulatory issues
We expect fall in tariff as a direct consequence of
change in ADC\IUC charge structure from per min
basis to 1.5% revenue sharing on AGR. Infrastructure
sharing will improve utilization & reduce
investments in the urban areas, while on the rural
front it will increase penetration. Bundling FWP with
services like broadband will help sustain the growth
in the market. PMRTS market, which is planning to
go digital, will witness a growth as soon as the license
regime is relaxed.
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Telecom Technology
Scope WCDMA
In the Telecom Technology vertical we focus on We predict WCDMA to be the preferred 3G
underlying technologies that are the backbone for Technology for Indian operators. However the
telecom applications. The vertical primarily lesser availability of spectrum with comparatively
concentrates on technologies that enable the telecom higher investment in the license fee might create
infrastructure at the back-end networks and at the barrier for growth. We expect W-CDMA to be the
consumer facing level. main stream technology for 2007 and this
The vertical focuses on the market trends of the technology will continue to gain mindshare and
existing technologies and the impact of the upcoming board room investments, as a road map for
technologies on the telecom domain over the coming migration. Both incumbents and large private
year. operators will invest heavily in WCDMA,
committing towards this technology in the next
Access Core one year. However commercial rollouts will
happen only in the next 2-3 years, as indicated by
Wireless PBT the initial trials carried out by the operators.
a
WCDMA, IP / MPLS EvDO
WiMax (BWA), IMS We predict TTSL will look into CDMA technology
EVDO, EDGE/GPRS Metro Ethernet migration to EV-DO Rev-0 as possible upgradation
Wireline OFC & DWDM to 3G. The availability of the 800 MHz Spectrum
DSL & Copper for CDMA 3G will further help them in migration.
Last Mile The option of adapting CDMA EV-DO Rev-A may
not take place soon until the technology adoption
Transmission Application by the top operators and availability of Rev-A
handsets. However we will still see a shift of
CDMA operators moving from CDMA to other
WiMAX Mobile OS BWA technologies. WCDMA will be the
VSAT IPTV technology of choice for large operators. With
Mobile TV Reliance Communications moving towards a pan
India GSM network, we see only TTSL may not
bring a very good Ecosystem to support CDMA 3G.
a
DSL and Copper Last mile
Like all geographies worldwide, DSL will gain
ground in India, and we predict ADSL2+ to be the
Figure 5.1 Telecom Technology Drivers preferred technology of choice. The incumbents
Analysis (particularly BSNL & MTNL) in India have not
1. Access taken very aggressive stance in the introductory
stage. They will be making a broad based market to
WiMAX
uptake the triple play applications on their
WiMAX shall be the preferred “new” technology to
network. MTNL has already pioneered in this area
be implemented by operators in the next one year.
indicating commitment to invest in network
We expect WiMAX rollouts to happen in the
upgrade to deliver the services.
second quarter of the next year, subject to spectrum a
clearances. Large operators and new players will EDGE/GPRS
enter this segment, using this technology as an GPRS and EDGE will continue to gain market
alternate to terrestrial networks for triple play share in the next one year. This is because of the
services. Indian telecom operators do understand wide and increasing availability of multimedia
the ability of WiMAX as a suitable BWA technology and data enabled handsets. Operators will further
option and will be looking for both as 802.16d & introduce lucrative options for consumers to
802.16e deployment. The opening of 2.3 and 2.5 increase the usage of the data enabled services. We
MHz band will further boost the Mobile Wi-MAX. see further penetration of this technology in the B
Operators will look at entry strategies like and C circles in the next year. The World Cup
equipment and PC bundling on a leased/ funded Cricket will have its impact on GPRS usage, and if
platform to make the technology affordable for the the operators strategy to get the premium content
mass market right in the beginning. works right, we will see a good uptake of sports
We predict a slow uptake in the next one year content on GPRS / EDGE in the country in the next
because of deployment issues, and the one year, though the price points will be
unorganized content industry, that would enable significantly below that of the world average. The
triple play content services through WiMAX. WCDMA operators will be planning their network
21
© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
mapping the demand of GPRS and EDGE Microwave Links connecting BSC to BTS or BSC to
Networks. BSC or BSC to MSC, helping present cellular
a
service providers in planning their transmission
2. Core network with the benefit of Non-Line of site and
PBT & IP/MPLS broad band network capabilities.
With the expected change of core network strategy a
22
© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
Mobility
Indian Telecom Growth
ARPU
Mobi Subscriber
density Revenue VAS Base
23
© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
Revenue / ARPU Vs Time VAS Scenario
$ 140 In the urban markets, where the voice mobile
120
$ 121.5 telephony is reaching its saturation levels the
operators are looking at VAS as the new source of
100 income. Currently VAS accounts for 16.4 % of total
80 revenue and this figure will rise up to 22% of the total
mobile revenue.
60
40 VAS Scenario
20
100
$ 5.8 99%
90
2000 2001 2002 2003 2004 2005 2006 2007
80
ARPU ($)
Revenue (million $) 70
63%
60
Figure 6.2 ARPU Projection 2007
50
46%
39% 38%
40
3G 30 29%
It is less likely that 3G will be introduced as a service
19%
in the next year even though some infrastructure 20 17%
13%
deployments might happen in some pockets of the 10% 12% 8%
10 7%
country, particularly in the Metros and high end 1.1%
cities. The GSM networks will migrate towards
WCDMA, however there will be continued
skepticism on the CDMA migration to EV-DO Rev-0 SMS / Text messaging Clip downloads
or Rev-A networks. WiMAX 3.3/3.5 GHz, 806.16d Roaming Game downloads
investment will continue, with the fixed operators as Voice mail / Voice messaging Ring tone downloads
a fixed broad band non line of site technology led by Call waiting Internet access
VSNL, Reliance and few fragmented niche players. Call forward Data service / ticketing
WiMAX will be explored as an alternate technology Dial in service Mobile banking
by operators who miss the W-CDMA licenses. Caller tune Background tones
WiMAX will establish itself as a Fixed Broadband
Wireless technology in the form of 802.16d in next 1- Figure 6.3 VAS Scenario
2 years. Despite the availability of Mobile WiMAX
technology in India W-CDMA 3G networks will get GPRS which accounts for 5% of the Non-Voice
positive support for mobility. But knowing the Revenue will increase its share partly because of
strength of OFDMA technology, operators will watch wider reach and also because of a gradual shift to a
and evaluate Mobile WiMAX technology for the Flat Rate Unlimited option given by operators.
future. We do not see any threat to 3G by WiMAX even We have evaluated value added services into four
if 802.16e fulfills its claims on the mobility front, services
atleast in the next 1-2 years. On the contrary WiMAX l SMS
will compliment 3G in following two ways. l Data
l Infotainment
Operators will prefer 3G for voice with enhanced
l l Roaming and voice based
mobility and adopt WiMAX as a best broadband
technology offering limited mobility. Infotainment contributes 52 % of the total revenue
Operators will prefer WiMAX for backhauling
l share. The demand for ring-back amounts to over 8 to
their 3G network as laying cost will be less as 9 million downloads per day with over 20 million
compared to fiber. subscribers, which will further grow at an increasing
rate, with organized music industry and clarity in
We predict the introduction of WCDMA along with copyright acts supporting it.
handset bundling towards the last quarter of the
Year'2007. Cricket, Racing, Bollywood and Religion will be the
main areas from which operators will gain high
24
© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
returns. We expect Delhi, Rajasthan, Punjab, market. The operators will continue to experiment
Karnataka, Andhra Pradesh to be the top circles for with VAS services like background tunes, and tie-ups
gaming content. The revenues from VAS sector is with enterprises for advertising, using sponsored
forecasted to be 22% of the total revenues generated, voice calls.
continuing the CAGR of 29.8 %, from the mobile
operators and is expected to reach around $ 255.55 Conclusion
million in 2007 from its earlier $120.22 million. VAS The Mobile subscriber base is expected to grow up to
demand will continue to increase in rural areas with 172.3 million by 2nd quarter of 2007 with GSM share
the introduction of multilingual capabilities in the being 121.57 million and CDMA being 50.87 million.
VAS services. Interconnect charges have been The overall Mobidensity for quarter ending
slashed to half; fueling a reduction in SMS prices. September 2007 is expected to be 19. 2. As it is
The Introduction of the India One plan will have its evident from the predictions VAS will be the biggest
effects on various factors. The Premium SMS pricing driver Indian mobile industry in future and total
will decline as direct result. Further, Incumbent revenues generated from the mobile VAS is expected
operators like BSNL and MTNL are expected to book to reach around $ 255.55 million in 2007. There is a
losses in excess of $ 666.67 million. This will further huge untapped area in VAS, which when fully
lead to an overall reduction in pricing points in the exploited will bring big bucks for operators
25
© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
Broadband
Scope the coming months will pave the way of entry of
This vertical aims to cover the broadband segment in WiMAX in the Indian market. Principle
India, with focus on both Wireless and wired frequency bands which will facilitate the
broadband growth The Broadband ecosystem, deployment of WiMAX will be in 3.3 MHz to 3.4
covering the demand and supply side of broadband, MHz. WiMAX will be used as an alternate
with its impact on the Broadband Equipment market. technology to deliver triple play services across
The coverage includes the applications that would India. We will witness the fixed access and
drive the changes in the market, and key technologies portable access flavours of WiMAX as part of the
that are emerging in the Indian broadband landscape. initial deployments.
WLAN deployments will focus on providing
Analysis: mesh networking solutions in India along with
1. Fixed Broadband Access WiMAX and other BWA technologies. The
DSL will be the dominant access technology for number of WiFi hot spots will increase as the
broadband in India. Within DSL, ADSL2+ will incumbents plan to set up more hot-spots in
be the preferred technology various locations across India.
Cable broadband will see an upsurge in demand. VSAT will find its niche in providing e-
However, differential duty structures for cable governance and corporate connectivity at places
equipment will prove to be impediment for cable where other Broadband Access technologies
as an access technology. have not proved cost effective.
Metro Ethernet deployment will gain impetus as 3. Industry wise demand for Broadband
Telcos like Reliance and VSNL expand their The table below mentions the key factor which
reach in India. will drive the consumption of broadband by
various industry verticals.
BSNL and MTNL will be the key players who will
drive the broadband access in India leveraging Industry-wise drivers of broadband consumption
their last mile infrastructure in India.
Sector Applications / Solutions
Broadband Value Matrix for the next one year ITES Voice over broadband solutions
Government E-Governance
DSL
Figure 7.2 Industry-wise drivers of broadband consumption
Metro Ethernet
4. Broadband VAS
Multi-lingual and regional content will find favor
Wi-Max with major service providers, with players like
Cable
Sify already micro-segmenting this domain. Tele-
medicine, tele-education and other multimedia
Wi-Fi content like gaming, VOD, MOD will be the
applications in the broadband VAS package.
VSAT
Triple Play Services (IPTV, Telephony and
Multimedia) investments have already gathered
Low High momentum In the next one year we see
commercial deployments, of networks catering
Value for money for Consumer to this application across metros and other Tier-1
Note: WiMax is a spectrally efficient technology which facilitates cities.
cost effective, simple and flexible deployments of BWA networks. In future
it has the potential to offer value exceeding that of existing broadband technologies .
However, for the next one year its value proposition will be low.
26
© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
5. Retail Broadband market
Poor last-mile connectivity, lack of a wireless
Broadband as a % of total internet subscribers
60 %
alternative, and low personal computer
penetration will continue hamper the growth of 50
retail broadband in India, however decreasing
40
prices of 25% of the last years figures, make it
more affordable to the consumer. We will 30
continue to see the lowering down of the prices, 20
as indicated above, but at a lesser extent and
finally stabilising at level which is also profitable 10
to the service provider, however we see large
players continuing the subsidize bandwidth to
Mar-05 Jul-05 Nov-05 Mar-06 Jul-06 Nov-06 Mar-07 Jul-07 Nov-07
acquire customers, and later leverage the base for May-05 Sep-05 Jan-06 May-06 Sep-06 Jan-07 May-07 Sep-07
VAS services
Figure 7.3a Broadband as a % of total internet subscribers
Cyber cafes will increase driven by deployment the traditional means of accessing the internet.
plans of players like VSNL/Railtel and emerge as The exhibit below shows the trend which
competitors to established players like Sify I- represents the above fact.
ways and Reliance web world. The table below gives the values predicted for the
next one year:
6. Broadband Equipment Market
The Broadband equipment market will continue Broadband as a % of total internet subscribers
to grow beyond the existing levels of 35%, with Percentage of broadband subscribers w.r.t
tenders for broadband equipment already Month / Year
total internet subscribers in India
indicating the bullish behavior of the major May 2005 5.7%
telco's. The major chunk of the investments will
be in DSL(ADSL2+) and Ethernet deployments. May 2006 19.7%
27
© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
Telecom Software
Scope to buy billing systems for their revenue-generating
Telecom software are used at the back end of the IT direct marketing skills, and not just for their
infrastructure of telecom companies. It also includes accounting dexterity. Several billing vendors will
mobile OS. In this the latest trends in the telecom leverage from merchandising and contextual
software market, including OSS/BSS & software for advertising techniques to boost the bottom lines of
3G, Triple play, IPTV, Wi-Max, VOIP, SDR and Mobile their clients.
OS, are predicted under the scope of this vertical.
Future trends in OSS / BSS market
Analysis
The Telecom software market will show phenomenal BI RA
growth this year. Almost every telecom company is
either investing in new software or spending in
upgrading its IT backbone to meet the anticipated NMS
boom.
Bi
Overall, the telecom software market will grow FM
around 25.1 % in the year 2006-2007 as compared to
22% in the previous year. It will grow from $ 2581.1 CC
million to $ 3229.96 million. As the telecom Industry
is on high growth not only in India but around the
world, new technologies are ready to replace the
older ones in a shorter span of time as compared to
the time taken by the earlier technologies to get
popular. With infrastructure in place, the regulations
are being molded and the market is getting ready for a Low High
new wave.
Operator Priority
Revenue (in Million US $)
3500
3000
2500
2000
1000
28
© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
3G investing in it consist of Nokia, Hutchison 3G, Nortel,
The market is all set to deploy 3G in India and 3G Fujitsu & NEC. SDR mobiles are also in the pipeline.
(WCDMA) ready handsets are already in the market.
We expect the major areas for investment in terms of SDR's compund market will see a high growth rate in
software will be in the fields of Video Conferencing, the year 2006-07 along with the shipment of
LBS (Location Based Services), Mobile banking, equipment.
Mobile trading, Ticketing and Push & pull adds. Out
of these, Video Conferencing is expected to come out OS and Security Issues (Operating System)
as a killer application for 3G followed by Location As the market is expected to see a significant growth
based services. in the smart phones, the Mobile OS which will offer
the most versatility will emerge as a winner. The fight
Triple play and IPTV (Internet Protocol TV) is tough between Symbian and Microsoft. Linux
A new set of software billing for content based billing based mobile OS are in the nascent stage.
is likely to evolve in the next year to support complex
billing requirement of triple play and IPTV. We will But this sector will also give a new target for the virus
see large operators and incumbents launching their and hacker community. As mobile data is considered
services by 2nd quarter of 2007 in select cities. to be more precise and personal, security measures
are also likely to be developed to handle the same.
Wi Max McAfee and F-secure are ready with their mobile anti-
virus software. We forecast more players to emerge in
Complex real-time data application supported by Wi-
this market.
MAX will fuel the uptake of complex billing software
for the same. Investments will grow not only in the
Conclusion
OEM sector but also in the software sector supporting
Overall, the telecom software market will be busy in
this new technology.
coping up with the new technologies coming up and
the increasing subscriber base. We will see large
VOIP ( Voice Over Internet Protocol) operators migrating from legacy-based systems to a
Enterprises will migrate from TDM to VOIP fueling next generation framework to support the complex
the growth of IP-based control, management and networks being deployed. More and more
billing software. The softphone market, though convergence will be witnessed. A lot of Indian
young, will continue to grow along with VoIP. Software giants will also start catering to the Indian
market along with the rest of the world in the telecom
SDR ( Software Defined Radio) domain.
Global telecommunication industry will be taking
SDR as a new field to go for. The companies already
29
© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
Communication Infrastructure
Scope Service Provider OPEX Distribution
The telecom Infrastructure segment includes the
Infrastructure across various segments of network
including access, transmission and core. The overall 30%
Technical Operations
forecast is based on the understanding from the 43%
operators' investments and capacity and coverage Customer Care
expansions. We have also considered the technology Costs of Goods Sale
migration level integration.
Marketing Sales and Admin
7%
Analysis
The telecom industry comprising services and 20%
equipment will increase to $24.29 billion by 2006. Figure 9.1 Service Provider CAPEX / OPEX Distribution
India's rapidly expanding telecommunications will
procure equipment worth $22 to $28 billion in the Base Station Average Price
period ending 2007 to meet rising demand for new 80
telephone services. The above investment includes
US$(000s)
innovative business models and sharing risk between 60
3%
4% New BTS Transreceivers
2003 2004 2005 2006 2007
5% New Base Stations
34% GSM/GPRS/EDGE CDMA 2000/CDMA 1X
Professional Services
5%
Micro Wave Backhaul Figure 9.3 2G & 3G CAPEX Projection for 2007
7% BSC, RNC Equipment
HLR and IN We expect that GSM and CDMA will expand equally
16% Other Infrastructure which will be more in the rural areas by investing in
Switching the network coverage and operators like Tata and
26%
30
© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
Reliance will be leading. In 2006 we expected the GSM With revenues of $ 105 million in 2006, the revenues
and CDMA operators will invest aggressively in rural will touch $ 123 – 127 million by the end of 2007.
for expanding coverage and in urban for improving the Fiber-optic adapters will see a moderate increase in
quality of service. However we have seen in 2006, the demand.
CDMA investment was not on line of our prediction,
but the GSM investment was in line. It's largely VOIP and PBX
because of Reliance holding its investment with End of 2007, will see 25% of the PBX lines shipped to
possible option to migrate to GSM. Even we have not be IP based compared to the 15 percent today. Medium
seen a large investment from TTSL in terms of Wireless businesses will increasingly use IP-PBX and this will
Infrastructure. In 2007 the GSM investment will be grow by 18% from the current 6%.
more than CDMA to cover more villages.
We expect the technology changes of migration to 3G
Routers/Switches
network will also drive the Wireless Equipment
The Demand for routers and switches will continue to
Investment in 2007. The CDMA operators are in
grow steadily. Switch market, will have a steep growth
advantage position with the 3G spectrum in the 800
both by value and unit shipment, with the preference
MHz. They need to upgrade their BTS with CDMA EV-
being towards Layer 3 switches. 1G Switches would
DO Rev-0 or Rev-A optimizing their Investment to 3G.
primarily drive this growth. Year 2007 is targeted as the
However in case of GSM migration to 3G, WCDMA
year of heavy-duty soft switch deployment, which is in
investment needed for complete migration of the
the trial phase right now.
Access Network in terms of hardware and software
(Node B and RNC). We also believe that Call Server and
Media gate way based architecture will be adapted by DTH/FM Radio
both GSM and CDMA operators with a long term The DTH broadcasting segment is set to see major
support to IMS. growth. The total investments will be $ 56 - 66 million
in the next year. The number of households with DTH
will be 0.75 - 1.25 million by 2007.
VSAT FM radio will see its coverage expanding to nearly 90
Despite alternate technologies like MPLS, substituting cities, 280 frequencies and 400 million people in the
VSATS on the wireline side and CDMA or GPRS-EDGE coming year. The entry of new players in this segment
on the wireless. We predict the number of VSAT will increase the investments to $ 18 – 23 million. The
terminals to reach around 67000-70,000 from existing advertising revenue generated by radio will be 800-900
58,000 by the end of 2007, a growth of 19.5%. The million by 2006-2007.
investments in the sector will grow between 20-25% to
be in the region of 330-3400 million. The major sectors
driving the growth will be in DTH and Broadcasting, Wi-Fi
Digital Cinema, Distance Education, Retail Chains, The Wi-Fi penetration will be an increase by 73%. Wi-
Hospitality Sector. Fi phone units grew 151% in 2006 and will grow 182%
Equipment prices would drive the competition as the by 2007. There will be an increase in access points,
bandwidth prices, regulated by ISRO are unlikely to switches and routers, as a direct result of this increase.
come down with no signs of an Open Sky Policy. VSAT
terminal and hub prices will further nosedive, as Conclusion
operators adopt this strategy to remain competitive. To sum up, India's rapidly expanding telecom market
is expected to show upsurge in the equipment
Fiber Optic Cable procurement to meet rising demand for new telephone
Fiber revenue in 2006 will significantly grow, as we services where in Mobile Infrastructure and
predict fresh investments by large operators, scaling broadband access technology will drive the
from deployments in the range of 5000-10000 km of investments. VSAT will show escalation due to drivers
fiber optic cable within the country. Bharti will be the like DTH Broadcasting, Digital Cinema, Distance
major investors, driving the investments, with other Education, etc. Fresh investments in Submarine
operators following suit. Fiber optic cable, vendors cables, with Incumbents and new players investing in
revenues will increase and cross $ 445 million. There international capacity would increase fiber optic cable
will be fresh investments in Submarine cables, with demand by 20-25%. VOIP and PBX will see 25% of the
Incumbents and new players investing in PBX lines shipped to be IP based. Overall, the DTH
international capacity. The structured cabling broadcasting segment is set to see major growth and
industry will continue to grow in the range of 20-25%. the entry of new players in the FM radio segment will
increase the investments to $18-20 million.
31
© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
Consumer Electronics
The Consumer Electronics vertical is being advanced technologies like GPRS/ EDGE/W-CDMA.
introduced for the first time in Prévision. In India we believe the mid range and high-end
handset growth will be with replacement of the low-
Scope end handsets. Features like Slimmer Size, Camera,
Consumer electronics refer to a broad range of audio capabilities and high resolution screens will
electronic equipment intended for everyday drive the market. With the introduction of W-CDMA
domestic use by people. This segment delves into networks towards the last quarter of next year we
the global and Indian Consumer Electronics space. expect a lot of handset bundling with call features in
Some categories of consumer electronics include the market. However we don't expect the actual
mobile phones, audio equipment, televisions, PCs growth of handsets within the next year though there
and laptops. will be a larger network adoption of W-CDMA by
operators.
The primary focus of this vertical is on the following
consumer electronics categories : Market Drivers
l Mobile handsets India is a very price sensitive market. However, we do
l Personal computers and laptops find there is a large supply side push for the handset
l Other Consumer Electronics (Portable music/ bundling by operators particularly in the CDMA
video players, Plasma TV) segment. Inflexion points are expected at certain
points of the standard prevailing handset price. It is
Analysis expected that handsets will be available in the market
The consumer electronics industry both globally as for as low as Rs. 800 ($17.7) which would see the
well as within India has witnessed a phenomenal penetration increase substantially. Some of the
growth over the past few years. The global sales of factors affecting the rise in the number of mobile
consumer electronics will touch an all time high of phone users include bundling offers, intensified
$135.4 billion by the end of 2006, an 8% increase competition, rise in the level of disposable income,
from 2005. We predict a steady rise in the uptake of technology substitution, government policies etc.
the electronics starting 2006-07 However the high end handset will have demand side
The Indian consumer electronics market was worth interest with focus on value added features.
$3.4 billion in 2005, a 14% growth from the previous
year. By 2007, sales are forecasted in the range of Future Trends
$3.89 billion, given the CAGR projection of 11 per We predict the total number of handsets (including
cent. If grey market sales are included, the Indian refurbished) to be close to 200 million in 2007.
consumer electronics market would be far higher
than the recorded numbers. Emphasis will be towards multi media content.
Hence it is expected that Integrated Digital Camera,
The following are some of the major factors FM Radio and Speaker Phones will continue to
attributed to the growth of the consumer electronics remain the features which will drive up-gradation of
market in India: mobile handsets this year. Features like quad-band,
l Increasing disposable income available to the Bluetooth, infrared etc. have also observed growing
middle class demand, but have yet to develop any mass appeal to
l Greater acceptance of newer technologies and drive the market.
products
l Large scale promotional offers during festivals, The handset players will move towards development
sporting events of handsets to cater to the low and middle segment, to
l Domestic manufacturing of products/ drop in maintain market share. With the purported exit of
the hardware export duties Reliance from the CDMA space, there will emerge
clear strategies for companies to target and market
However rural uptake of products however is slow. their handsets. However the general trend will be in
the multi-media segment.
Mobile Handsets
With rapid consumerism sweeping the country, Introduction of WCDMA by the end of next year
India has emerged as the second largest mobile would witness emergence of White Label handset
handset market, worldwide, and is poised for manufacturers similar to European countries; like
explosive growth. The Indian market is seen best for Vodafone has introduced in collaboration with
the low-end phones, but simultaneously there is a Huawei.
huge rise in the demand for costlier phones,
particularly in segments migrating to GSM based
32
© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
PC Market Key trends in 2007
The term PC Market comprises both the Desktops as Organized
l selling of branded PC's by vendors
well as Laptops. Presently only 10 percent of the moving towards smaller cities
population has access to a Personal Computer and the Mobile computing (notebooks) growing at an
l
market will continue to grow with a CGAR (2000-05) increasing rate
of 21.28%.India will continue to add approximately 2 E-governance will spur growth in rural areas
l
million PC's per annum. This figure will increase to Large enterprises will increasingly sub-contract
l
around 2.65 million units with aggressive pricing of or fully outsource their IT needs
sub 200 units in the market, which will be the prime Wireless technology will boost the PC segment
l
factor for the increase. As a result assembled PCs will
loose market share to branded PC's. Other Consumer Electronic Equipments
The Indian TV market will have an exponential
The growth drivers for the Indian PC market are growth in the LCD TV category driven by consumers
shown in the figure below. who already have large screen flat or conventional
Growing Internet TV's. Plasma TVs will grow at the rate of over 100%.
and The projection TV category however will be
Broad Band
Bundling with Connections Innovations in
shadowed by the above mentioned technology and
Software and Processor field the growth rate will be negligible.
Networking for Low cost
Vendors Systems
It is expected that the LCD TV market in 2007 would
Going toward
be close to 0.15 million units with the Plasma TV
Growing Internet
Increasing
Better Supply and
Demand from
market not far behind at 0.05 million units
Chain PC Market Broad Band
Various Sectors
Management Connections
In the portable media segment the iPod will see
further competition in the form of multimedia
Opening up
R&D and Government enabled mobile handsets.
Manufacturing Policies
Units in India
Aggresive
Advertising
Conclusion
Policies Overall consumer electronics industry both globally
as well as within India would show steady rise in the
uptake of the electronics. Increase in disposable
Figure 10.1 PC Market Determinants
income, acceptance of newer technologies, domestic
manufacturing and products promotional offers are
Growth of Desktop, Laptop & PC Market major factors driving consumer electronics. Large
55,21,633 supply side push for the handset bundling by CDMA
23.07%
and multi-media segment would show upsurge.
50,00,000
32.47% 46,14,724 Further selling of branded PC's towards smaller cities,
growing mobile computing, large enterprises fully
40,00,000 23.43%
36,32,619 outsourcing IT needs and wireless technology will
32%
30,35,591 boost the PC segment.
30,00,000
-10.4% 35.7%
22,93,643
20,00,000 18,81,640
16,70,880
10,00,000 6,89,311
41,670 52,375 44,745 50,974 1,77,105 4,31,834
33
© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
References
Articles From Following News Services www.globalissues.org
Times News Network www.google.news.com
Press Trust of India www.humanlinks.com
Reuters www.ibef.org
Business Standard www.ieg.org
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www.networkworld.com
www.bsnl.in
www.oecd.org
www.business-standard.com
www.outlookindia.com
www.business-standard.com
www.rbi.org.in
www.census.gov
www.rediff.com/mobile
www.censusindia.net
www.relianceinfo.com
www.ciionline.org
www.ril.com
www.cmie.com
www.sebi.gov.in
www.coai.com
www.siliconindia.com
www.computerworld.com
www.sior.com
www.consensuseconomics.com
www.statcan.ca
www.csmonitor.com
www.statistics.gov.uk
www.datamationindia.com
www.stat-usa.gov
www.economictimes.com
www.library.telecommagazine.com/
www.economist.com
www.teledata.com
www.economist.com
www.thehindubusinessline.com
www.eda.gov/
www.trai.gov.in
www.education.nic.in
www.un.org
www.ey.com
www.unece.org
www.federalreserve.gov
www.voicendata.com
www.fedstats.gov
www.worldbank.org
www.finmin.nic.in
www.wirelessweek.com
www.garamchai.com
34
© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
About SITM
35
© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
Team Prévision
Faculty in Charge Verticles Members
a
Mr. Giri Hallur, (Faculty, Telecom)
Global Economy Sanjeev Nawani
Samarth Pandey
Industry Mentors Ajay Sharma
Kundan Das (Huawei Technologies) Pankaj Chawla
Rahul Sharma (TechMahindra) Nitin Khanna
Aniruddha Harne (TechMahindra) a
Indian Economy Shwetank Tamer
Ankur Gupta
Student in Charge Gareth Mascarenhas
Manish Juneja a
Global Telecom Aditya Arora
Student Editor Sudhir Jain
Gareth Mascarenhas Amitesh Kumar
Tanuj Arora
Chandan Pandey
Bhavneesh Mahajan
a
Indian Telecom Saurabh Mishra
Ashish Bajaj
Vaibhav Narang
Divya Tuteja
Shumita Kakkar
George Ninnan
a
Mobility Soumya Mishra
Krati Laad
Maulik Trivedi
Triyanka Nayak
Neha Agarwal
Madhur Deshpande
a
Broadband Ashish Chandrashekhar
Somil Mittal
Deepshikha Garg
C. Shailaja
Umang Garg
a
Telecom Software Akash Pethiya
Vishal Sethi
Parikshit Parashar
a
Telecom Technologies Vikas Sharma
Shashwat Virmani
Ashwini Shrimali
Bhaskar Maheshwari
a
Communication Infrastructure Gaurav Khera
Sanjay Aggarwal
Kanika Jain
Aniket Joshi
Nahush Vaidya
Prashant Kumar
Nitin Hedau
a
Consumer Electronics Deepak John
Vaibhav Aggarwal
Ankur Sharma
Girish Dixit
36
© Copyright 2006, Symbiosis Institute of Telecom Management, Pune.
Symbiosis Institute of Telecom Management
Atur Centre, Gokhale Cross Road,
Model Colony, Pune - 411016
Phone: 020-25674150, 25671911
Fax: 020-25675953
Email: sitm@vsnl.com www.sitm.ac.in