What's up, with the QR?

SYGMAS

EDN: 20111001.ZBE.SYG.US.200

What's up with QR? A short guide of usage.

SYGMAS
QR is an abbreviation for Quick Response, and the inventor of the code, the DENSO WAVE Ltd. (Japan) in 1994 has had the goal to use this version of twodimensional barcode giving cellphone-users the ability of a quick response to such codes seen on letters, flyers, on walls, or on the screen of a TV/ PC. Quick Response implements the different capabilities, a nowadays cellphone provides: 1. Responding by the usage of the phone's first possibility of making a phonecall. 2. Responding by using the ShortMessageService (SMS) of your phone-provider 3. Responding by using the Homepage of some person/ firm 4. Responding by providing vCard-information.

EDN: 20111001.ZBE.SYG.US.200

What's up with QR? A short guide of usage.

SYGMAS
Quick Response implements the different capabilities, a cellphone provides:

Responding by: 1. The usage of the phone's first possibility of directly placing a phonecall. 2. Using the ShortMessageService (SMS) 3. Using the homepage of some person/ firm 4. Acquiring a firms/ persons vCard. On the next sheet there are some examples. >>>

EDN: 20111001.ZBE.SYG.US.200

What's up with QR? A short guide of usage. Responding by: 1. The usage of the phone's first possibility, directly placing phonecalls. The tag can store a phone number by itself, but you have to use the special algorithm, the coding software provides. Raw implementation of a phone number without using the structure, your cellphone needs to dial: Implementation of a phone number using the structure, your cellphone needs to dial:

SYGMAS

You can see the difference of the images. Its a difference of information too.

EDN: 20111001.ZBE.SYG.US.200

What's up with QR? A short guide of usage. Responding by: 2. Using the ShortMessageService (SMS) The tag also can store a preconfigured textmessage shipped with the ShortMessageService provided by your phone agency.

SYGMAS

The message
Hello, i've seen your advertising on www.scribd.com. Please contact me by email, using the following address: office@zach.eu.org

Will be contained inside

to the phone number

01637339250

EDN: 20111001.ZBE.SYG.US.200

What's up with QR? A short guide of usage. Responding by: 2. Using the ShortMessageService (SMS)

SYGMAS

The code taken with cellphone or webcam

will automatically )* produce the message

Hello, i've seen your advertising on www.scribd.com. Please contact me by email, using the following address: office@zach.eu.org

to the phone number

01637339250
)* If the standardised piece of software is installed on your cellphone.

EDN: 20111001.ZBE.SYG.US.200

What's up with QR? A short guide of usage. Responding by:

SYGMAS
3. Using your homepage or something else you provide on the web.

For event-marketing by flyers or TV-advertising, it could be useful to provide an homepage-link, the cellphone-user could grab easily by taking a picture with his cellphone-equipment. Note: The homepage or online-system should be extented for mobile phones, for best presentation and interaction!

EDN: 20111001.ZBE.SYG.US.200

What's up with QR? A short guide of usage. Responding by: 4. Providing vCard-information.

SYGMAS

Another possibility is, providing vCard-information inside the tag. The user can store this standardised structured information only by pushing the OK-Button of your cellphone. Note: vCards are implemented in MS-Outlook, and a lo of other communication-suites.

EDN: 20111001.ZBE.SYG.US.200

What's up with QR? The knowledge behind.

SYGMAS
The QR-Tag was driven by the goal, creating something able to provide digital information which could be re-digitalised by easily scanning it with the camera of a cellphone. Tags like QR are called two dimensional barcodes in difference to the well known EuropeanArticleNumber (EAN):

InternationalStandardBookNumber (ISBN): and a lot of other machine-readable grafics created by only using the thickness and length of lines.

EDN: 20111001.ZBE.SYG.US.200

What's up with QR? The knowledge behind.

SYGMAS
All the barcodes belong to a standardized software for creating and reading the produced tags. This gives the possibility of automatic creation of a lot of different information tags within a short period of time. One dimensional barcodes like the EAN or ISBN only able to store numbers inside a very small container. The second dimension of the QR-tag is the bigger storage volume, which can also handle a logical structure, like the hyperlink-capability, or the standardized structure of an vCard. The system is also extensible for other purposes, like onlinebilling, authorisation systems, and much more. Only the software used for producing and reading the tags has to be changed, covering your needs.

EDN: 20111001.ZBE.SYG.US.200

What's up with QR? The knowledge behind.

SYGMAS
Our services for 1. Webmasters and Content providers Implementing QR-Tags to extend your offer for the end-user-community, by creating special pieces of software and online-services. 2. Offline-Businesses Creating new strategies to extend your offline-business, by using open WLAN-printing services, or extending cellphones to use within your systems. 3. the industry Forcing automation and controlling processes.
EDN: 20111001.ZBE.SYG.US.200

What's up with QR? The knowledge behind. IMPRINT Theresia M. Zach,

Z-BUSINESS EUROPE,

SYGMAS

Dept. P.O. Box 11 17 D-92691 ESLARN

SYGMAS

All rights reserved! All non explicite covered logos and trademarks are trademarks of there respective owners. For further information, contact us: WWW: www.zach.eu.org Email: office@zach.eu.org

EDN: 20111001.ZBE.SYG.US.200