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Highlights:
• One of the enduring themes in India has been the restructuring effort of
some of the large corporate houses. We have looked at the Tata group as
probably the best example of a group that has gone through a great deal of
restructuring over the past few years and has survived the slowdown in
economy and the lower margins. We believe the Tata group’s restructuring
had three elements:
Strategy
CONTENTS
n Section Page
Company Profiles
2
Restructuring In India - The Tata Group – 17 April 2002
Initiation By Fire
In 1991, Mr. Ratan Tata took over as head of the Tata group in the backdrop of an
economy that was still euphoric from unlocking of the shackles of the industrial
licensing era. Yet, realization soon dawned on corporate India that more freedom
also meant more competition and they would need to restructure themselves and
be more focused to survive in the new age.
For Mr. Tata, the problem was more acute than that faced by other group heads.
The Tata group was a loose collection of companies enjoying much greater
autonomy from the group CEO than probably any other group in the country. He
had his task cut out for him. He had to:
• focus on changing the group culture as well as
• restructure the product portfolio of the group.
The proverbial chicken and egg problem was where to begin first. He chose to
focus on group culture first. This meanwhile gave the companies time to carry on
an internal restructuring exercise before the group could decide whether they were
adding value in the new economic circumstances or not.
3
Restructuring In India - The Tata Group – 17 April 2002
set of values across companies so that companies within the group thought and
acted like one. There have been four distinct changes in the Tata group culture
over the past few years:
1. Greater say in management of companies: The Tata group operated as a
confederation of loose entities where the professional management of each of the
Tata companies in operation had total control on the companies and ran it as their
fiefdom. However, they still fell back on the Tata name when it suited their
purpose like raising funds or asking the central Tata management for a bail-out.
There is now greater control on strategic decisions taken by the companies within
the Tata group including appointment of CEOs. However, management autonomy
enjoyed by professionals in the Tata group in day-to-day functioning of the
companies is still much higher than that in most other groups in India.
2. Raising ownership limits: The Tatas managed most of the companies with
very small stakes. One of the anecdotes a decade ago used to be the fact that the
Birlas had a higher stake in Tisco than the Tatas. While the brand name of the
Tatas ensured that there would be very little threat to loss of management control,
the Tatas decided to increase stake in most major companies. They now have a
stake of at least 26% in all major companies making it morally and legally easier
to manage them.
3. Creating a common brand equity: The Tata name has historically been
associated with a reputation for honesty and integrity. However, there was no
formal set of values running across the various companies in the group. There is
now a common code of operation in the group that is followed by all the
companies and reflects what the Tata brand name should stand for. This is both at
the company level (adopted by the Board of every company) as well as at the
individual level (agreed upon by every employee in the Tata group). We believe
inculcation of a common set of values that all companies follow has been the most
difficult task in the restructuring process.
4. Creating common standards: This involved having a common quality
standard, which each company would adopt, so that the consumer had the
assurance of getting a certain minimum from any Tata product.
4
Restructuring In India - The Tata Group – 17 April 2002
One of the best examples of restructuring is probably Tisco which found itself
suddenly open to competition from global players. In the late 1990s, the company
sold off its cement business as well as its stake in Tata Timken in a move to
streamline its non-steel presence. In its steel business, the company undertook a
major restructuring program involving modernization of its facilities, changing
product mix to higher value products and cost cutting. The company has now
emerged amongst the lowest cost producers of steel in the world.
Telco has similarly been an example of a company that withstood the slowdown in
its business due to restructuring efforts. The restructuring effort was 3-fold -
divestment of non-core holdings, cost cutting and revamping of product portfolio.
The cost cutting initiatives included manpower reduction by nearly 30% and
material cost savings by value engineering efforts and rationalization of processes
and supplier base. The revamp of product portfolio through new offerings in the
multi axle vehicles helped wean market share away from Ashok Leyland.
We have seen similar restructuring efforts in the other Tata group companies.
Indian Hotels has shifted towards a lower capital employment strategy by
expanding through management contracts/joint ventures. It has, of course, also
reduced manpower and restructured global operations in the USA and Sri Lanka.
In Tata Tea, the acquisition of Tetley provides a global distribution reach to the
company and enhances its presence in the branded tea market. Tata Tea has the
world’s largest integrated tea operation. Tata Power is expanding into a national
energy company and has also firmed up plans to leverage its existing
infrastructure in the telecom space. TCS is Asia’s largest software services
exporter and is looking at growing both up the value chain as well as inorganically
(example: its acquisition of CMC).
5
Restructuring In India - The Tata Group – 17 April 2002
6
Restructuring In India - The Tata Group – 17 April 2002
Greater aggression in the group: The group has traditionally been a conservative
group and has tended to be slow in decision making. There are enough signs,
however, that this has changed. Apart from some of the restructuring initiatives
highlighted above, the group has been an active bidder in the Government
privatization process. It has bagged two companies – VSNL and CMC amongst
tough competition.
Pace of restructuring – slow but irreversible: Investors have often raised
concern on the pace of restructuring. While in hindsight, we agree that the pace
could have been hastened, the bigger challenge was changing the mind-set of the
people internally so that they accept the restructuring process. We believe the
framework has been laid for a more accelerated restructuring of the product
portfolio. Second, it may be pointed out that portfolio divestment in the Tata
group exceeds that of any other group in the country.
FY00 FY01
Consumer Consumer
Products Products
Engineering Engineering 11%
13%
30% Chemicals Energy 27% Energy
8% 9%
8%
Chemicals
7%
In terms of profits similarly, brand businesses and services are playing a more
significant role. While the commodity businesses are more cyclical, profits in IT
services have shown secular growth.
7
Restructuring In India - The Tata Group – 17 April 2002
8
India
Electric Utilities
15 April 2002
Suhas Harinarayanan
(91 22) 232 8654
Tata Power Co. Ltd.
suhas_harinarayanan@in.ml.com
Investing In Light BUY*
Michelle Ring
Director
(65) 330-7210
Reason for Report: Company Overview Long Term
BUY
Stock Performance
150
140
130
120
Merrill Lynch, as a full-service firm, has or may have 110
business relationships, including investment banking 100
relationships, with the companies in this report. 90
80
70
60
DSP Merrill Lynch Limited
May-01
Oct-01
Nov-01
Dec-01
Apr-01
Jun-01
Jul-01
Aug-01
Sep-01
Jan-02
Mar-02
Apr-02
Feb-02
From A Mumbai Power Generator To Its expression of interest in bidding for the foreign equity
in Dabhol exemplifies the new aggressive stance of the
A National Leader In Energy company. It has also expressed interest in bidding for the
Tata Power had its origins as the licensee for electricity distribution circles (Delhi, Kanpur, Karnataka) that are
generation, transmission and distribution for the city of being privatised. We would be looking at the Dabhol bid
Mumbai. In the late 90s, the company embarked on an in greater detail later in the report.
aggressive strategy with the aim of becoming a national
player in energy and communications infrastructure. This n Entry Into Telecom
involved: The company does not plan to enter the telecom services
• Expansion of its existing power business outside business but restrict itself to infrastructure facilities in the
Mumbai telecom business. In pursuit of its strategy, it has already
established a Mumbai-wide OFC network of approx.
• Thrust into the new areas of telecom, oil and gas. 485km. In addition, it has won the bid to use the right-of-
way (RoW) of BEST. It has, under wraps, a plan to
What Drove The Change? expand its broadband services in other cities in pursuit of
its ambition to launch an all-India network.
We believe the driving force behind the company’s
aggressive growth strategy is the man at the helm, Mr. Adi The company has also invested Rs6bn as its share towards
Engineer. We highlight two key elements of change: the purchase of VSNL by the Tata group. The company’s
telecom plans, we believe, is still evolving especially post
More aggressive strategies: This is reflected in most of the acquisition of VSNL and will likely be in line with the
the actions of the company, whether it is aggressive game plan of the Tata group in telecom.
implementation of its telecom capex plans or bidding for
the Right of Way (RoW) in Bombay or for the Enron n Energy Business
power project.
The company’s ambitions in the oil and gas business are
Use of surplus cash for company expansions: Tata being undertaken through Tata Petrodyne, its 100%
Power has been amongst the most durable cash generation subsidiary. Tata Petrodyne has between 10% to 15%
businesses of the Tata group of companies. But it invested participatory stakes in different oil & gas exploration and
the surplus cash in other group companies that were not production consortiums. Estimated capex is Rs1bn in
symbiotic with its core business. Mr. Adi Engineer has FY02 towards developing the Lakshmi gas project that is
now initiated a welcome change by investing the surplus expected to begin commercial production in July 2002.
cash in businesses that collaborate well with Tata Power’s
corporate vision of becoming a leader in the energy and
communications infrastructure. By emerging from the Key Challenges
limits of its licensee business in Mumbai, Tata Power is a) Funding asset building plans: The company has
embarking on a more exciting growth phase, in our view. traditionally been a surplus cash company and has a
huge cash reserve. However, given aggressive capex
plans, the company is likely to see increased funding
Implementation Of The Strategy requirements that will mean increased debt burden and
n Expansion In Power Outside Mumbai could even lead to an expansion of the equity base.
b) Enron integration can be a challenge: The company
The company has already added 464MW of new CPP/IPP
is one of the bidders for Enron’s stake in the DPC
capacity while limiting exposure to SEBs at below 5% (see
In-depth research publication on Tata Power: Defensive plant. A successful bid will be the start and not the
end of Tata Power’s challenges. Two key challenges
Growth, 10 October 2001 for details).
in integrating Enron within the company would be:
Table 1: Tata Power’s Generation Assets • Fund raising: The bid for Enron’s stake is likely
to mean an investment of over half a billion
Installed Capacity Year of Commercial dollars. This is equal to the present market cap of
Facility (MW) Operations Type
the company and would mean a substantial equity
Thermal (Mumbai) 1330 1965 Thermal
dilution to maintain corporate leverage.
Hydel (Mumbai) 452 1910 Hydel
Jojobera (CPP) 308 1995 Thermal • Increased SEB exposure: Tata Power’s current
Wadi (CPP) 75 1999 Thermal exposure to State Electricity Boards (SEBs)
Belgaum (IPP) 81 2001 Thermal stands at only 5% of its assets. Its exposure to the
Total 2,256 troublesome SEBs will multiply post Enron
Source: Tata Power depending on the sales contracted to MSEB.
However, we expect the take-over contract to
build sufficient safeguards to reduce credit risk to
Tata Power.
10
Restructuring In India - The Tata Group – 17 April 2002
c) Regulatory risk: Future expansion in power is redrafting of the above plans, as VSNL comes with its own
largely dependent on the pace of reforms in the sector, infrastructure, a free NLD license and is a completely
which unfortunately, has been slow until now. The debt-free company. The company’s telecom plans are still
Government has recently taken some encouraging evolving post the acquisition and we believe that it will
measures to improve the health of the SEBs and open track the group strategy on telecom but will largely be
up the transmission sector for private investors. restricted to the infrastructure portion of the telecom space.
d) Profitability of telecom business: With increasing Besides direct investments in the infrastructure segment of
investments in the telecom business, the company’s telecom space however, Tata Power is also indirectly
future profitability will become more volatile. First, exposed to the services part through its investments in
the telecom business has a high gestation period. other group companies involved in telecom.
Second, increasing competition is likely to erode
• Tata Power currently has a 49% stake in TTSL, which
pricing power and margins. As an example,
has the license to provide wireline services in 15
broadband backbone tariffs have crashed 50% in the
states. Operations are already ongoing in 2 states -
last one year. Third, the telecom plans of the
Andhra Pradesh and Maharashtra.
company are linked to that of the whole group. The
plans are still evolving and to that extent could see • Tata Power is a 40% stakeholder in the Tata group
variations in the coming months. entity that emerged as the strategic partner for VSNL.
It has invested approx. Rs6bn as its share of the
Below, we outline in detail developments in the two most
investment into VSNL.
important growth plans at Tata Power – telecom and the
Dabhol acquisition.
Acquisition Of Dabhol
Telecom Thrust Tata Power has expressed interest in acquiring the foreign
stake (Enron, GE, & Bechtel together hold 85%) in Dabhol
Tata Power’s telecom plan is premised on the utility’s
Power Corporation (DPC). The Dabhol project is a
ability to leverage off its existing infrastructure. This it
US$3.1bn project, with debt of US$2bn and equity of
proposes to do in the role of a “carrier’s carrier”. This
US$1.1bn and has been put to sale owing to the inability of
means leasing out existing infrastructure to telecom
the contracted consumers, the Maharashtra State
companies and not being directly involved in the service
aspect of the business. The company’s stated telecom Electricity Board (MSEB) to pay for the power supplied.
plans are as follows. n Financing Will Be A Challenge
Stage I: To grow within Mumbai where it has the right-of-
The project will be an investment in the books of the
way (RoW) for 1,200km. 485km of optic fiber cables
bidders and consequently, the lenders to DPC will not have
(OFC) have already been laid, customers have already
recourse to the balance sheet of the companies.
been signed for 50% of the network and 30% of fibers lit.
Customers signed include Bharti, Orange, Satyam, and However, financing is likely to be a challenge for Tata
Hathway. The venture received a boost when Tata Power Power with the minimum outgo likely to be half a billion
won a competitive bid for the BEST RoW (in south dollars, close to market capitalization of the company. We
Mumbai) to lay OFC using electric poles owned by BEST. believe if Tata Power is successful in winning Enron, it
will require a substantial equity dilution. However, a
Stage II: To expand to other metros — Chennai, Delhi,
successful Enron bid could transform the size of the
Hyderabad and Pune. The venture will be symbiotic with
company into a much larger player both in the power
the efforts of Tata Teleservices Ltd. (TTSL), the fixed
sector as well as on the stockmarkets.
service provider in these circles. Pune operations will
kick-off by end-2002 while the other cities will be n BSES As A Customer – The Other Challenge
operational in FY2003.
BSES bought approx. 2,896mn units (approx. 50% of its
Stage III: Finally, a 'busy route highway' to link these total sales) from Tata Power in 2001. If BSES buys DPC
cities. This will see the company forming partnerships and or when the Electricity Bill 2001 comes into force, BSES
relationships with other players in the arena apart from may attempt to reduce power purchase from Tata Power.
building its own network. We do not foresee such a scenario, as the interests of the
By 2002-03, the company expects to have 5,500km of licensees (Tata Power has the license to generate, transmit
backbone through a mix of new, bought and swapped and distribute power for Mumbai city until 2014), we feel,
assets. Tata’s use of its existing infrastructure and right- would be protected in either case.
of-way should make the cost of entry into the
telecommunications business relatively low (company
estimates costs to be 15-20% lower than for a new
network). Meanwhile, the acquisition of VSNL by the
Tata group, we believe, could result in significant
11
Restructuring In India - The Tata Group – 17 April 2002
mn KWh
60% 2,500
Add:depreciation 2,018 2,046 2,926 3,748
2,000 Less:taxation (1,944) (1,375) (1,336) (1,519)
40% 1,500 Less: misc. exp 14 (495) 0 0
20% 1,000 Net change in working (2,202) 2,355 (732) (748)
500 capital
0% -
Net funds from operation 4,527 7,801 6,821 8,318
FY95 FY96 FY97 FY98 FY99 FY00 FY01
Issue of equity 6 (270) 0 0
Inc/(dec) in debt 801 1,778 (1,398) (1,940)
TWPR to BSES (RHS) % of total sales of BSES (LHS)
(Dividend paid) (921) (1,035) (1,090) (1,090)
Net cash from financing (115) 474 (2,487) (3,030)
Source: BSES, ML research
(Addition to fixed assets) (3,098) (10,290) (6,975) (4,422)
(Inc)/dec in investments (3,379) 12,556 (4,596) 408
Net cash from investing (6,477) 2,266 (11,572) (4,013)
Table 2: Earnings Model (Rsmn) Merger related adjustments (710)
FY00A FY01A FY02E FY03E Total inc/dec in cash & eq. (2,065) 9,831 (7,238) 1,275
Sales 27,895 33,304 38,448 44,923 Source: Tata Power, Merrill Lynch
% chg. Y-o-Y 21% 19% 15% 17%
EBITDA 8,183 7,954 10,073 12,182
EBITDA margin 29.3% 23.9% 26.2% 27.1%
Interest (2,800) (3,109) (3,164) (3,036)
Depreciation (2,018) (2,046) (2,926) (3,748)
Other income 1,695 1,545 1,631 1,439
Extraordinary inc/(exp.) 1,580 927 350 -
Profit before tax 6,640 5,271 5,963 6,838
Profit after tax 4,696 3,896 4,627 5,318
Distributable profits 4,185 3,633 4,019 4,644
Reported EPS 20.9 19.7 23.4 26.9
EPS % chg. 42% -6% 19% 15%
Distributable EPS 18.6 18.4 20.3 23.5
ROE 13.6% 10.5% 11.7% 12.3%
Interest cover x 2.9 2.6 3.2 4.0
Source: Tata Power, Merrill Lynch
12
India
Steels
15 April 2002
Reena Verma
Vice President
Tata Iron & Steel (TISCO)
(91) 22 232-8667
reena_verma@in.ml.com Fighting Externalities NEUTRAL*
Stock Performance
150
140
130
120
Merrill Lynch, as a full-service firm, has or may have 110
business relationships, including investment banking 100
relationships, with the companies in this report. 90
80
70
DSP Merrill Lynch Limited 60
May-01
Oct-01
Nov-01
Dec-01
Apr-01
Jun-01
Jul-01
Aug-01
Sep-01
Jan-02
Mar-02
Apr-02
Feb-02
What Has Changed? Despite being one of the oldest steel companies in India,
the average age of TISCO’s plants is currently at 7-8 years.
Changing With The Times The benefits of modernisation have been comprehensive in
terms of cost-heads and products:
Over the past two decades TISCO has undergone structural
change in response to the changing dynamics of the • Raw material consumption has steadily declined from
domestic and global steel industry. about 4.8t/t of steel in FY91 to 3.6t/t of steel in 1H 02.
Until 1980, the Indian steel industry was characterized by • Labor productivity has improved from 79t of saleable
absence of any material competition, low/ no import steel produced per man year in FY95 to 182t in FY01.
threats given the high duty structure and assured margins • Energy consumption has fallen from 8.72 Gcal/MT to
as the industry worked on a cost plus pricing structure. 7.4 Gcal/MT over the past five years. Refractory
The focus of the players was only to keep on with consumption has nearly halved from 18.5 kg/MT to
production with little focus on quality or branding. The 9.8 kg/MT.
market was oligopolistic in nature with little or no product
differentiation. Both the big and the small players thrived • The share of higher-value flat products has risen from
in this ‘sellers’ market. 14% in FY93 to 62% currently.
A key highlight of TISCO’s modernisation program is that
n Liberalization Spurs Company To Change the efficiency improvements have been consistent through
the last ten years. Also, it is very creditable that despite
The scenario changed with economic liberalization. From the high pressure of investments TISCO has steadily
1980 onwards, the government began to encourage market lowered its financial gearing from 1.5x FY93 to around 1x
reforms in all sectors including steel – a process that is still currently. In terms of balance sheet strength, we think
underway. Cost competitiveness became a necessary pre- TISCO is a clear winner in the Indian steel industry.
condition to survival as the industry integrated with global
markets. Both the preservation of domestic market share n Technology - A Key CRM Tool
against imports and the capturing of export markets hinged
on cost competitiveness. Customer relationship management (CRM) is becoming
increasingly important at TISCO, driven partly by its shift
Recognising the shift from a sellers’ market to a buyers’ towards higher value products. Most of the higher value
market, TISCO set forth three clear objectives towards products involve channel disintermediation; product-
gaining a leadership position: customisation and need for improved inventory
1. Become one of the most cost competitive producers, management are a natural fallout.
globally. Technology has been at the forefront of TISCO’s efforts to
improve customer service and manage associated
2. Build strong customer relationships and establish a inventory risks. TISCO has adopted SAP and has also
brand identity for its product. extended the same to key customers towards 'locking in'
3. Identify new areas that would enhance overall the customer. TISCO is also working on e-Commerce
profitability of the company. initiatives to attract customers.
14
Restructuring In India - The Tata Group – 17 April 2002
Currently, global steel prices are close to their 10-year n Investment Plans – At Crossroads
lows, and in many markets, prices are hovering close to the
In the late 1990s, TISCO sold its cement business and also
cash cost levels of major producers. This makes a sharp
exit from investments in Tata Timken in a move to
further fall in prices appear unlikely. However, we do not
streamline its non-steel presence. However, the company
expect prices to recover in the near term owing to
has been evaluating profitable growth avenues given the
continued overcapacity in the industry and persistent
difficult external environment for steel.
financial support (by lenders and governments) to
inefficient producers. In FY01 Tisco announced plans to evaluate the growth
opportunity in areas of telecom, ferro-chrome and titanium
Chart 1: Global Steel Prices Are At A 10-year Trough mining. In the near term, we do not foresee any dramatic
investment in these areas owing to two reasons:
700
1. Weak outlook for free cash generation from existing
600 operations.
500
2. Poor experience with diversification in the past.
400
Tisco is also evaluating further expansion of its steel
300 capacity through the brownfield route. While TISCO’s
200 own capacity utilisation has been close to peak levels, we
think TISCO should wait for an improvement in the
100
domestic industry’s supply-demand imbalance before
Jan-92
Jan-93
Jan-94
Jan-95
Jan-96
Jan-97
Jan-98
Jan-99
Jan-00
Jan-01
Jan-02
Apr-94
Apr-95
Apr-96
Apr-97
Apr-98
Apr-99
Apr-00
Apr-01
Apr-02
demand dynamics will likely become the primary
driver of steel prices in each market.
2. Exports will become more difficult both in terms of P/BV (TISCO) (RHS)
market access and price competition. Source: ML Research
15
Restructuring In India - The Tata Group – 17 April 2002
16
India
Autos/Car Manufacturers / ADR
May-01
Jun-01
Aug-01
Sep-01
Jan-02
Mar-02
Feb-02
Apr-02
Oct-01
Jul-01
Nov-01
Dec-01
2Q FY02
3Q FY02
FY95
FY96
FY97
FY98
FY99
FY00
FY01
40% 0%
Apr-00 Jul-00 Oct-00 Jan-01 Apr-01 Jul-01 Oct-01 Dec-01
18
Restructuring In India - The Tata Group – 17 April 2002
19
Restructuring In India - The Tata Group – 17 April 2002
20
India
Computer Services
Highlights:
• Established in 1968, Tata Consultancy Services (TCS) pioneered the
offshore delivery model. It is India’s largest IT services company with an
IT Services
FY01 rev. of $690m and nearly 18,000 consultants (nearly 2x Indian peers’).
• TCS has a diversified revenue mix across services, domains and
geographies. Products of TCS form 6-8% of revenues, including a wide
variety of products like the software development tool, MasterCraft, the
universal, integrated banking package, Quartz, the cement industry focused
management tool, Cempac etc. We understand TCS is now focusing on
growing its products business and leveraging its IPRs.
• At 800 clients, TCS has more than twice the number of annual active clients
than its closest Indian peers’. It has more than 85 Fortune 500 clients. One
of the most recent client wins was the US$40m+, 3-year contract from
United Utilities Water Plc., UK.
• TCS outperformed industry during the 9-month ended Dec '01, with
EBITDA growing by 49% YoY, on 340 bp margin expansion.
• It is TCS’ vision to be among the global top 10 consulting firms by 2010,
with the edge of having downstream delivery capabilities.
• Key features of TCS’ business profile are:
• Domain expertise built over 3 decades. TCS is also focusing on
capturing its project experience into components/ brands e.g. Cempac,
Quartz which help it showcase its domain knowledge to clients.
• TCS invest 4% of revenues annually (vs less than 1% by Indian/global
peers’) on R&D.
• TCS has made significant progress in implementing its inorganic
growth strategy, as reflected in its acquisition of CMC in Aug. 01.
21
Restructuring In India - The Tata Group – 17 April 2002
22
Restructuring In India - The Tata Group – 17 April 2002
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Restructuring In India - The Tata Group – 17 April 2002
24
India
15 April 2002
Vandana Luthra
(91 22) 232 8670
Tata Tea Ltd.
vandana_luthra@in.ml.com
Moving Into International Arena – Opportunities And Risks
Highlights:
• The Tetley acquisition catapulted Tata Tea from the second largest
branded tea marketer in India to the second largest tea multinational in the
world with combined sales of over US$600m.
•
Consumer
The deal should offer significant synergies – Tetley gets access to Tata Tea’s
gardens and production base and the latter gets Tetley’s premium brands
and global distribution network.
• Tea prices are on a structural downturn with supply exceeding demand. In
such a scenario, Tetley’s technical expertise should enable Tata Tea to
upgrade its product portfolio and thus improve its competitive position.
• While Tata Tea’s restructuring initiative – moving from plantations to
branded tea to now, global branded tea through Tetley – are exciting, the
strategy does entail risks.
• Key challenges are to retain Tetley’s management team and improve cash
flows to pay down the high cost debt, as the Tetley balance sheet is highly
leveraged. Hence returns would accrue only on a longer-term horizon.
• Tetley was acquired for £271m (equity: £70m, debt: £201m) by a special
purpose vehicle, Tata Tea GB. In FY01, Tata Tea GB made a loss of
£13.7m including goodwill write-off of £12m.
• Tata Tea’s current exposure in Tata GB is Rs5bn, 57% of its net worth.
This could rise should Tata GB need cash to pay down debt. In a worse
case, Tetley’s bankers do not have recourse to Tata Tea’s balance sheet.
Historic PE Band Historic EV/EBITDA Band
700 45000
40000
600
35000
500
30000
400 25000
20000 20x
300
25x 15000 15x
200 20x
15x 10000 10x
100 5000
0 0
Apr-97
Aug-97
Apr-98
Aug-98
Apr-99
Aug-99
Apr-00
Aug-00
Apr-01
Aug-01
Apr-97
Aug-97
Apr-02
Dec-97
Apr-98
Aug-98
Dec-98
Apr-99
Aug-99
Dec-99
Apr-00
Aug-00
Dec-00
Apr-01
Aug-01
Dec-01
Apr-02
Dec-97
Dec-98
Dec-99
Dec-00
Dec-01
25
Restructuring In India - The Tata Group – 17 April 2002
26
Restructuring In India - The Tata Group – 17 April 2002
27
Restructuring In India - The Tata Group – 17 April 2002
28
India
15 April 2002
Bharat Parekh
(91 22) 232 8656
The Indian Hotel Company
bharat_parekh@in.ml.com
Restructuring For A Better Tomorrow
Highlights:
• Led by change in management in September 1997, The Indian Hotels
Company (IHCL) has had a significant strategy shift with focus on the
value-added side of the hospitality business vs physical expansion and also
implemented a restructuring plan which includes:
• Shift from an asset-heavy to asset-light strategy with focus on asset control
via JV/ management contracts. This helps IHCL expand the Taj brand’s
reach and capture market share without putting undue burden on the
company's balance sheet. E.g. Taj GVK, IHCL’s 25.5% JV in Hyderabad.
Leisure
• IHCL has also restructured global operations in the US and Sri Lanka. In
the US, it sold off all properties that did not fit its premium image. Owing
to debt restructuring in Sri Lanka, the group reduced its global debt by
over US$18m.
• IHCL also reduced staff by 18% in FY01, sold assets worth Rs140m to
emerge as a lean organisation and is focusing on renovating leading
properties to enhance revenues. Over the next year, IHCL plans to further
improve asset utilization by selling-off surplus land worth Rs1bn. IHCL
has also decided to restructure its property portfolio to focus on its
premium image, which would also free-up cash.
• RevPARs (revenue per available room) are on a structural downturn led by
global/ domestic events and excessive rooms supply in key cities accounting
for over 80% of IHCL’s profits.
• The key challenge for IHCL would be to balance its global growth
ambitions and shareholders' returns, which have deteriorated in the
medium term.
Chart 1: PE Band Chart 2: EV/ EBITDA
1000 32
900
27
800
700 22
600
17
500
400 25X 12
300 7
200 15X
100 2
5X
Apr-94
Dec-94
Aug-95
Apr-96
Dec-96
Aug-97
Apr-98
Dec-98
Aug-99
Apr-00
Dec-00
Aug-01
Apr-02
0
Dec-94
Aug-95
Dec-96
Aug-97
Dec-98
Aug-99
Dec-00
Aug-01
Apr-94
Apr-96
Apr-98
Apr-00
Apr-02
EV/EBITDA
Restructuring Initiatives but also improved bargaining power of the group, which
resulted in obtaining a RevPAR premium of 1.17 (for Taj
The Indian Hotels Company (IHCL) cruised through Krishna) and added to IHCL’s bottomline. (Note: RevPAR
management change in September 1997. Since then the premium = RevPAR of the company / RevPAR of the
company has adopted the following four key competitive set; RevPAR of >1 = greater market share
restructuring initiatives under the new IHCL than company’s fair share.)
management led by Mr. R. K. Krishna Kumar:
• Shifting towards an ‘asset-light’ model focused on Table 1: Taj Properties In Hyderabad
hospitality vs real estate-driven earlier.
Hotel Company Rooms
• Restructuring global operations to reduce group/ Taj Krishna Taj GVK 261
IHCL debt Taj Residency Taj GVK 140
• Reducing staff, selling surplus assets and renovating Taj Banjara Taj GVK 118
Grand Kakatia ITC 180
lead properties
Total 699
• Likely restructuring of its property portfolio to fit its Source: Company
premium image. This would also release cash.
RevPARs (revenue per available room - are calculated as Consequent to its 25.5% strategic stake and management
occupancy rate multiplied by ARR and is a better indicator contract deal with all the 3 hotels of Taj GVK, IHCL
to assess the operating performance of the hotel) in the captures the upsides relating to the hotel business in the
Indian hotel sector have been on a structural downturn led city of Hyderabad without adding any new property to its
by the tough local scenario resulting from: balance sheet.
• Domestic political/ economic uncertainties Similarly, IHCL has also adopted an asset-light approach
in the city of Ahmedabad in India and, likewise, to enter
• Deteriorating law & order situation in select pockets Dubai through Taj Palace, where it has taken the
• Regional tensions in the Indian sub-continent management contract route of market expansion.
• Global recession & events such as 9/11 has led to slow n Restructure Global Operations To Reduce
growth in foreign tourist inflows. Consolidated Debt
• Significant oversupply of rooms in key Indian cities, Another important measure adopted by IHCL is to
which accounts for over 80% of IHCL’s profits. restructure global operations. Taj had a presence in the US
through 5 hotels – one in New York (Lexington), one in
n Shift Towards An ‘Asset-Light’ Model Focused Chicago (Executive Plaza) and three in Washington. In
On Hospitality 1999, the Taj group sold all its properties in the US that
The new IHCL management, after assuming office in did not fit with its premium image. While Lexington hotel
1997, has been implementing strategies to shift from an was sold for approx. US$105m, the Executive Plaza sold
asset-heavy to an asset-light business model, which for around US$50m. The company received only around
focuses on asset acquisition through JV/ management US$1m from the hotels in Washington, as they were under
contracts. The company believes expansion through JVs/ liquidation. The proceeds of the sale were used to reduce
management contracts would help IHCL expand the Taj the debt burden of Taj HK, its subsidiary St James Court,
brand’s reach and capture market share without putting UK and IHCL. As a result, of this restructuring, IHCL
undue burden on the company's balance sheet. reduced the consolidated debt of the group.
For example: Taj had a luxury five-star hotel (Taj Further, IHCL restructured its operations in Sri Lanka by
Banjara), in the fast upcoming city of Hyderabad with restructuring its US$38m debt, which ballooned due to
luxury hotel demand led by the IT sector. Taj Banjara had currency depreciation. Due to debt restructuring in Sri
a 17% market share in the city. Considering the potential Lanka, the group reduced its global debt by over US$18m
of the city, IHCL saw an opportunity in the expanding led by a one-time settlement with banks.
capacity in Hyderabad. However, without spending too
n Reduced Staff, Sold Surplus Assets And
much on capex, Taj formed a 25.5:74.5 JV with the GVK
hotel group called Taj GVK. The GVK group had two Renovated Lead Properties
(then called Krishna Oberoi & Holiday Inn Krishna) of the IHCL reduced staff in 2H FY01 by 1,244 (18%) from a
city’s four five-star hotels. IHCL retained the management 7,000-strong workforce through VRS at a cost of Rs496m.
contract for all 3 hotels, which would add to its bottomline. As a result, labor cost fell to 19.9% in FY01 from 20.7% in
This deal not only increased the Taj brand’s market share FY00. The full benefit of VRS would be reflected in the
in the city of Hyderabad from 17% to 74% as shown below FY02 numbers.
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Restructuring In India - The Tata Group – 17 April 2002
IHCL also sold assets/ land worth Rs140m last year to Already IHCL has an RoE of 12.5% for FY01. The RoE
improve capital turnover. has consistently fallen from 38% in FY95 to 12.5% in
FY01. Considering the sector scenario in India and
Another stage of IHCL’s restructuring has been to return to
IHCL’s global growth ambitions, we believe the key
the basics and focus on its lead properties. As a result,
challenge ahead for IHCL is to strike the right balance
IHCL initiated significant renovation of key properties in
between its growth strategies and shareholders' returns,
the metros — Taj Mahal, Mumbai, Taj Palace, New Delhi
and Taj Bengal, Calcutta. This has resulted in a rise in which have been under pressure in the last seven years.
market share and RevPAR premiums in the respective
cities as shown below. Table 4: Earnings Statement
Y/E Mar, Rs m FY98 FY99 FY2000 FY2001
Table 2: Citiwise Details Available rooms(per day) 2568 2618 2762 2705
Revenue Mkt. RevPAR Occupied rooms (per day) 1500.3 1491.3 1623.7 1644.2
Share Premium ARR (Rs) 5953.7 5507.2 5231.9 5022.6
City FY01 FY02 FY01 FY02
Income
New Delhi 21.6 23.46 1.05 1.16
Rooms 3260.4 2998.8 3013.8 3343.9
Mumbai 43.11 46.65 0.91 0.99
Food & beverages 2243.9 2385.9 2512.5 2921.0
Note: Data for April-Nov.
Misc. operating income 446.8 508.4 508.4 610.1
Source: Company
Total operational income 5951.1 5893.1 6034.7 6875.0
Other income 288.0 340.4 271.2 288.4
n A Re-look at Property/ Land Portfolio Total income 6239.1 6233.5 6305.9 7163.4
Expenditure
To improve capital efficiency over the next year, IHCL Staff costs 993.4 1114.4 1252.2 1371.9
plans to further improve asset utilization by selling-off Food & beverages consume 803.7 839.9 763.2 830.0
surplus land worth Rs1bn, which it owns near the Mumbai Fuel, power, light 470.8 469.9 497.2 608.1
airport. IHCL is also currently reviewing its property Supplies, services, repairs 532.7 446.5 522.3 547.7
portfolio and might restructure this to meet its premium Sales & administration 1237.2 1266.3 1435.2 1651.9
image. This should free-up cash for deployment into the Operating profit 1913.3 1756.1 1568.0 1865.4
premium segment. Depreciation 324.2 338.4 376.9 451.6
Interest 251.9 231.7 155.4 311.5
However, actual implementation of this plan remains
Less: exp. capitalised to FA 14.4 15.0 3.8 17.5
contingent upon execution of sale.
Profit before tax 1639.6 1541.4 1307.3 1408.2
n Inter Firm Comparison Tax 260.0 350.0 175.0 205.0
Profit after tax 1379.6 1191.4 1132.3 1203.2
Given the uncertain macro environment, the financials of EPS (Rs) 30.6 26.4 25.0 26.5
IHCL as also that of the entire hotel industry, has CFPS (Rs) 37.8 33.9 33.4 36.4
deteriorated. However, we find that IHCL stands out with DPS (Rs) 8.5 8.5 8.5 10.0
its relatively better performance vs competition in FY02. Source: Company Data
n Key Challenges
We believe that IHCL will have to balance its global
growth ambition and shareholders' returns, which have
deteriorated in the medium term. IHCL once again
appears to be looking to expand globally with a presence
in key gateway cities of the world, to drive traffic from
these centers into India. While this strategy might yield
positive results in the long term, we expect medium term
pressure on the leveraged IHCL balance sheet.
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Restructuring In India - The Tata Group – 17 April 2002
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