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com

Health care marketing solutions for over 20 years.

Were here to help you stay ahead of the industry.
Health care is a changing, growing industry. In our 20 years in the business, weve seen groundbreaking changes in how health care is administered, delivered, processed, and paid. Technology is changing. Legislation is changing. And were here to make sure youre changing too.

We selected vimarc based on their expertise...they have surpassed our expectations.

Keith Dines
Arizona Independent Physicians Association

www.vimarchealthcare.com

We know health care.

For over two decades, weve served the needs of a broad range of clients in the health care industry. Weve provided health care marketing solutions for: q Commercial health plans of all sizes. q Medicare Advantage plans (MAPDs, PDPs, PFFSs, PPOs, and SNPs). q Medicaid plans (both state and regional). q Hospitals. q Physician groups. q Home health. q Assisted living communities. q Non-profit organizations.

We know the challenges you face.

We also know you need to communicate complex messages simply. How do we know? Because we work with companies like yours every day in the trenches, on the street. Were an extension of your team.

www.vimarchealthcare.com

We know your stakeholders.

No matter how big or small your company may be, your stakeholders have unique needs. Were here to help you identify those needs and deliver the RIGHT messages to the RIGHT audiences: q Founders and investors q Potential customers q Current customers q Adult children and caregivers q Providers, specialists, hospitals, etc. q Staff and administrators q Advocates and community organizations q Local, regional, and national media q The business community at large

www.vimarchealthcare.com

Our Experience
Were more than just a marketing firm. Were a team of experienced individuals, and these companies represent a portion of our health care experience: Academy of Dental Assisting Advantage Care Prime65 Alliant Home Health AMeRIGROuP Anthem WellPoint Blue Cross of Northeastern Pennsylvania Capital District Physicians Health Plan Caring Foundation of Northeastern Pennsylvania Clear Choice Health Plans Consortium Health Plans Deaconess Health System east Texas Medical Center FamilyCare, Inc. Federal Hearings and Appeals Service First Priority Health Geisinger Health Plan Gulf South Option65 Gulf South Personal Advantage Health enterprises Network Heuser Hearing Institute HMO of Western Pennsylvania Home Instead Senior Care Humana Kosair Charities Metro united Way Norton Healthcare Owensboro Mercy Health System Parkinson Support Center of Kentuckiana Partners Medicare Choice Passport Advantage PharMerica Physicians Health Plan of Kentucky Preferred Health Plan PrimeBlue Health Plan SHPS, Inc. SpectraCare Sun Health Texas HealthSpring WinHealth Partners

essence Healthcare

www.vimarchealthcare.com

Our Capabilities
q Branding q Lead generation q Retention programs q Provider relations communications q Advocate relations communications q Corporate communications q New product launches q New market and market expansion programs

q Public relations: Media relations Message and positioning Community relations Grassroots marketing Media training Crisis communications Speaking opportunities / executive viability q Digital Web design, programming and coding Web standards compliance Mobile marketing SeO/SeM email campaigns Social media consultation Banner advertising q Creative materials

Our Services
q Marketing strategy q Research: Industry-related Demographic Psychographic q Direct-response communications q Advertising: Creative development Media placement

www.vimarchealthcare.com

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We look forward to putting our experience to work for you!

For more information, or to schedule a presentation, contact Gary Farmer at 502.261.9100, ext. 218, or Richmond Simpson at 502.261.9100, ext. 211 or visit our web site at www.vimarchealthcare.com.

...vimarcs experience has helped us retain our members in a very saturated market.
DIRECTOR OF PUBLIC AFFAIRS

Lucienne Ricketts

Passport Advantage

www.vimarchealthcare.com