Spring 2012 Application

Instructions

Due November 11, 2011

Complete application and attach: Cover letter Resume One writing sample (can be specific to public relations or any piece of work that reflects your writing skills) Return application to one of the following locations: Janell Shearers box - MKS Room 343 Email to chapman.impressions@gmail.com Account Executives Amanda Vo or Lynette Greathouse
Once returned sign up for an interview time outside of Janell Shearers office MKS Room 343

Thank you for your interest in Chapmans student-run PR firm, Chapman ImPRessions!
Description:
First impressions are everythingthat is why we strive to produce top quality material for each of our clients. At ImPRessions, we take pride in creating a mutually beneficial environment for students and clients by creating an atmosphere that focuses on a strong work ethic, positive learning experiences and real world challenges. Our goal is to give students a hands-on experience by working with a Southern California business or non-profit enabling them to leave the firm with a portfolio of their work to share with potential employers. We strive to provide students with the opportunity to learn from peers and apply classroom knowledge and work experience to real world scenarios.

Job Functions: (May Include and are not limited to)

Research functions (primary and secondary) Company/organization situation analysis Composing objectives, strategies and tactics to meet client goals Media relations Client relations Social media optimization Writing (press releases, media pitches, social media content, print advertisements, collateral documents) Brand building and management Logo and brand design

Education and Experience Opportunities:

Experience and engagement in social media optimization Improve written and oral communication skills Improve teamwork effectiveness Develop the ability to perform successfully in a fast-paced environment

Please fill out the following information and attach a cover letter, resume and at least one writing sample (can be specific to public relations or any piece of work that reflects your writing skills) Name: Email: Twitter: Year:
Freshman Sophomore Junior Senior

GPA: Major/Minor: If you are applying for an account executive position check here:

Please rate your proficiency in the following areas (1 being very weak and 5 being very strong) PR Writing Graphic Design Research Social Media Efficiency/Timeliness Public Speaking 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 4 5 5 5 5 5 5

How did you hear about Chapman ImPRessions?

Please list previous PR classes. If you have not taken a PR class before please indicate classes taken in which you learned skills that can be applied to your work in public relations.

Previous work/internship experience (list employer and responsibilities relevant to public relations):

Why are you interested in joining Chapman ImPRessions?

Please indicate your strengths in working in a team environment and describe how they would contribute to the creation of an efficient team.

Explain how you would problem solve in the following situations:

1. A team member is unresponsive to phone calls, emails, texts and social media and a project deadline is three days from now. How would you communicate with your teammate? What would your message be to your teammate? How would you work to avoid this happening in the future?

2. A non-proft client, a local homeless shelter, has no funds to raise awareness about the organization and has a goal to increase volunteers at the shelter by 10 percent before the end of the semester. Explain how would you meet the clients goal with no budget?

3. A local health clinic has a target audience of men and women ages 50-75 in Orange County. The organizations goal is to increase donations for patients who cant afford treatment, by 20% before the end of the year. With a budget of $200, describe promotional plans (media, strategies, tactics, etc.) that you would implement to achieve this goal.