The Concept of E-Collaboration Culture

III Congresso CKBG
E-Collaboration Culture
http://www.ckbg.org/congresso2011
The Concept of E-Collaboration Culture E C ll b ti C lt

Model & Experiences
Marco Bettoni, Fernfachhochschule Schweiz (Swiss Distance University of Applied Sciences)
III Congresso Nazionale CKBG Bari, 6-8 aprile 2011 6Empowerment, Formazione, Tecnologie. L'Individuo, il Gruppo e l'Organizzazione
Failure of E-Collaboration Why?
because we focus on technolgy

and neglect the human dimension (individual & social)
Marco Bettoni
Ef children of the Ituri Forest in Zaire (Rep. of Congo, central Africa) begin the Osani game by sitting in a circle, feet touching, all connected.
Picture: Osani Circle Game ; Source: http://www.connectingdotz.com/osani-circle-game.html
M. Bettoni, 6.4.2011
M. Bettoni / 06.04.2011
III Congresso CKBG
Agenda
1. Systemic view 2. Three hypotheses 3. A model: e-collaboration culture 4. Three trends & three experiences @ FFHS 5. Open questions
NEGOTIATED meaning
Collaborative Learning Solution

Three Success Factors
Online Community
* systemic view *
structure
interaction
processes
production
method
tools
method
activity
1. Community of Practice social network
people
2. Web 2.0 Space
* Learning 3. E-Collaboration * Working Culture * Leading

M. Bettoni / 06.04.2011
III Congresso CKBG
Hypotheses H1, H2, H3
Online collaborative learning, too be successful, needs: d 1. Interaction : 2. Shared space: 3. Production : Community of Practice Web 2.0 as Cyber Ba E-Collaboration Culture
Organizational Culture Edgar H. Schein (1995)
Visible structures, products, processes, processes behaviors

(easy to observe, difficult to interpret)
Explicit strategies, goals, philosophy

(stated values)
Tacit assumptions, perceptions, thoughts, perceptions thoughts feelings

(foundations for values and actions)
Source of picture: http://en.wikipedia.org/wiki/Edgar_Schein

M. Bettoni / 06.04.2011
III Congresso CKBG
E-collaboration culture WHAT & WHY? Success in negotiating meaning
NEGOTIATED meaning
1. NETWORKED learning
Student Perspective
Drexler, W. (2010) The networked student model for construction of personal learning environments: Balancing teacher control and student autonomy. Australasian Journal of Educational Technology 2010, 26(3), 369-385.
M. Bettoni / 06.04.2011
III Congresso CKBG
1. NETWORKED Learning Model: IFeL Tetrahedron

Learning process control: shift from teacher to student Shift from informal exchange to cooperative learning
Development from p novice to expert
Online: http://www.ifel.ch/
1. NETWORKED learning
Online course E-Collaboration 2010
M. Bettoni / 06.04.2011
III Congresso CKBG
2. PARTICIPATIVE working
Nature of Work 2010-2020: Ten Key Changes
1. Distributed co-creation moves into the mainstream

Co-creation of products / services p B2C, C2C Design, develop, market, support
2. Making the network the organization

Networks of employees across siloed business units Social network as pool of talents for projects
3. 3 Collaboration at scale
Growth of knowledge work & knowledge workers Need to understand knowledge work / collaboration Technology by itself cannot foster collaboration
Source: Bughin, J. et al., Clouds, big data, and smart assets: Ten tech-enabled business trends to watch. McKinsey Quarterly, August 2010
2. Participative Working Model Knowledge Cooperation

Bettoni, M. & Eggs, C. (2010) User-Centred Knowledge Management: A Constructivist and Socialized View. Constructivist Foundations vol. 5, N3 , 130-143 www.univie.ac.at/constructivism/journal
Bettoni M., Andenmatten S., Mathieu R. (2007) Knowledge Cooperation in Online Communities: A Duality of Participation and Cultivation. In: Electronic Journal of Knowledge Management , 5 (1), 1-6. http://www.ejkm.com/ M. Bettoni, 6.4.2011
M. Bettoni / 06.04.2011
III Congresso CKBG
2. PARTICIPATIVE working
Idea Management at FFHS
3. FACILITATIVE leading Nature of Work 2010-2020 - Ten Key Changes

Collective Leadership: each member can assume key roles
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
De-routinization of Work Work Swarms Weak Links Working With the Collective Work Sketch-Ups Spontaneous Work Simulation and Experimentation Pattern Sensitivity Hyperconnected My Place
Source: Austin, T. 2010, Watchlist: Continuing Changes in the Nature of Work, 2010-2020. Gartner Research, ID:G00174602 M. Bettoni, 6.4.2011
M. Bettoni / 06.04.2011
III Congresso CKBG
3. FACILITATIVE leading
University Hierarchy with a Research Network
Board of directors of FFHS
Scientific board
Executive E ec ti e Director
Directors office
Research Director
Strategy Group Core Group

IWN IMI
Business School & Engineering
Computer Science
Administration
IFeL
CoRe
RESEARCH NETWORK
ISIP IKIT TaFi
Teaching
Teaching
Academic Services & QM
Research Group
3. FACILITATIVE leading
by ICA (USA) Facilitative Leaders respectfully elicit the insights, creativity, and wisdom from others Invite and sustain the active participation of all members of the group in depth dialogue and decision making Use consensus based methods to arrive at decisions that are owned and supported by all members of the group Create an environment where each individual profoundly respects the wisdom and contributions of each member of the group
future core competency will be facilitative, not facilitative command and control leadership
Barry Libert
From: http://www.facilitativeleader.com/m_fl_overview.html
M. Bettoni / 06.04.2011
III Congresso CKBG
Some Open Questions Process of negotiation of meaning

Process of negotiation of participation

Trajectories of progressive belonging

Process of individual positioning (Ligorio & Hermans 2005)

Construction of a collective identity

.
Thank you for your attention!

Picture by: Christian Vogler, www.workonweb.ch M. Bettoni, 6.4.2011
M. Bettoni / 06.04.2011
III Congresso CKBG
Recent Publications by the presenters team

Bergamin, P., Bettoni, M., Ziska, S. & Eggs, C. (2011) "Reference Course Model: Supporting Selfregulated Learning by Cultivating a University-Wide Media Culture". In G. Dettori & D. Persico (eds.) Fostering Self-regulated learning through ICTs. IGI Global, Ch. 20, pp. 334-351. Bettoni, M & E B i M. Eggs, C (2010) "User-centred K C. (2010). "U d Knowledge M l d Management: A C Constructivist and i i d Socialized View". Constructivist Foundations, Vol. 5, number 3, 130-143. Bettoni, M., Bernhard, W., Eggs, C. & Schiller G. (2010) Idea Management by Role Based Networked Learning. In: E. Tom, Proc. 11th European Conference on Knowledge Management, Universidade Lusada de Vila Nova de Famalico, Portugal, 2-3 September 2010, Vol. 2, pp 107116. Reading: Academic Publishing Ltd. Bettoni, M., Schiller, G. & Bernhard, W. (2008) Weak Ties Cooperation in the CoRe Knowledge Network. In: D. Harorimana & D. Watkins (eds.) Proc. of the 9th European Conference on Knowledge Management, Southampton Solent University, Southampton, UK, 4-5 September 2008. Reading: Academic Publishing Ltd, 59-66. Bettoni, M B h d W. (2007). CoRe Linking Teaching and R B tt i M. & Bernhard, W (2007) C R Li ki T hi d Research b a C h by Communityit Oriented Strategy. In G. Richards (Ed.), Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2007, Chesapeake, VA: AACE, 23542362. Bettoni, M., Bernhard, W., Borter, F., Dnnges, G. (2007) The Yellow Tool Making Yellow Pages More Social and Visible. In: Martin, B., Remenyi, D. (eds.) Proc. of the 8th European Conference on Knowledge Management, ECKM 2007, Consorci Escola Industrial de Barcelona (CEIB), Barcelona, Spain, Sept. 6-7, 2007, 118-124.
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III Congresso CKBG