JOLLIBEE

1. Comment on Jollibee’s mission and vision statements.

Defining the company’s mission and vision is the first step of the first function of
management which is planning.

Mission refers to where the company is going now, basically describing the
purpose why this company exists. It can be defined in terms of the company’s
products/services or markets/customers. The mission of Jollibee is to bring great taste
and happiness to everyone. Its mission is realistic in a way that it is attainable, it also
considers the feelings of the customers rather than just earning large profits wherein it
also benefited their customers, it is also based on coy distinctive competencies or it is
based on where the company s good at, which is serving the best fast food.

Vision refers to where the company wants to be in the future. It reflects the
optimistic view of the company’s future. Jollibee has six which are clear; they paint a
vivid and clear picture, not ambiguous. They describe the company’s bright future and
they are achievable and realistic. The visions are in aligning with the company’s values
wherein they support each other.

All in all, the Jollibee’s mission and vision are SMART (specific, measurable,
attainable, relevant and time bound).

2. Compare them to mission/vision statements of other companies.

Each company has their own missions and visions. Some of them have the same
but there are also some differences. In every line of business, there are hundreds of
different missions and visions. Just think about how many kinds of business there is in
this world. Maybe you’ll get tired of counting them.

Jollibee’s mission and visions might be the same as McDonalds’ vision and
mission but is surely different from Mercury Drug’s vision and mission. Jollibee and
McDonalds have the same line in the business world so in some ways they are both
having the same goal which is to deliver the most delicious and affordable food there is.
While Jollibee and Mercury Drug have different vision and mission because a drug store
is far more different from a fast food chain. A drug store’s goal is to serve the most
effective medicine to their customers which don’t have any connection in serving your
customers with delicious food.

Yes, there are lots of different business and lots of missions and visions. Even
though they are different in every angle you look at it, there will always be something
common between them. That is to serve their customers the best they can.
 UNILEVER PHILIPPINES

1. Analyze the Business Principles of Unilever and relate them with the forces in
Organizational Environment.

An organization is a part of a bigger world wherein there are many

environmental forces that it should respond with. These are the customers, legal and
political constraints, economic, social and technological forces. Each forces has an
effect on the organizations operations.

Unilever Philippines has several business principle which responds with

the forces in the environment.

Standard of conduct, employees, community involvement, public

activities, and environment are included in the social environment in which society is the
focus of the organizations moves and operations. The organization’s operation is based
on what is good for the society where it belongs, on what benefits will the society gain
from the activities that they will conduct.

Customers are the main source of profit so the organization must be

consistent in offering the best products there is.

Legal and political constraints include the principles of obeying the law, the
shareholders, the business partners, and the business integrity. These principles involve
the abiding of the rules and laws of the environment where they operate.

Economic issues such as competition are another force affecting the

organization. It is important for the organization to overcome this obstacle.

Last is the technology which is the vital part in an organization’s operation.

Innovation means something new to meet the growing needs of the consumers that the
organization serves.

2. Comment on each business principle.

• Standard of Conduct
With honesty, integrity, openness, and respect to the human rights and
interest of employees, a company will surely have a peaceful and relaxing working
environment where everybody is at ease.

• Obeying the Law

Failure to accomplish legal requirements may cause unnecessary delays
in the organization’s operations. Complying with the laws and regulations may give
you some advantages like privileges and incentives.
• Employees
Employees are the most important part of an organization aside from
capital. Trust and respect are needed to motivate them to do their work the best that
they can.

• Consumers
It is only right to offer them the best. They are very important because
without them no business will survive. They are the main source of profit. Treating
them fairly will result to a good customer-seller relationship.

• Shareholders
Timely reports are important in order for them to make a decision
concerning their shares.

• Business Partners
Partners should stick to the organization’s principles in order to have a
harmonious and peaceful relationship between them. Problems in making the legal
papers will also be conflicting if they have different principles.

• Community Involvement
It is the company’s responsibility to conduct their activities and use their
profits in a way that are of benefits to the society.

• Public Activities
The organization must not be biased in supporting groups in their
activities.

• The Environment
It is the organizations social responsibility to maintain the cleanliness and
safety of the environment in which it operates.

• Innovation
Innovation must not harm the environment or the consumers but improve
their quality of life. The organization must not only focus on earning large profit but
they should also see to it that nothing will be damaged.

• Competition
The organization must develop a healthy competition between them to
maintain peace and order and to see to it that consumers are served well.

• Business Integrity
Bribery and other advantages for business or financial gain should not be
tolerated by the organization. Receiving those will result in a corrupt
organization.
• Conflicts of Interests
The interests of one employee or groups of employees should not prevail
over the interests of the business.

• Compliance - Monitoring – Reporting

Actual performance of the principles should be checked if it meets the
expected or planned performance of the principles.