JILL MCCLARY Lansdowne, Pa, 19050 610.357.4158 mcclary6@verizon.net linkedin.com/in/jillmcclary Portfolio- creativehotlist.

st.com/jmcclary SENIOR CREATIVE DIRECTOR / ART DIRECTOR Drexel University | The Childrens Hospital of Philadelphia | Urban Outfitters _______________________________________________________________________________________________________ SUMMATION: As an intuitive executive accomplished in translating B2C/B2B marketing strategies into multi-media communication and brand awareness for competitive markets, I employ a broad set of leadership skills ranging from hands-on multi-media design to leveraging internal and external synergies in delivering creative solutions for strategic initiatives. Utilizing civic motivations in value propositioning and new media technologies to target and engage market segments, my career performance in aligning objectives with key organizational goals has consistently generated positive metrics in increased market yield, unique positioning and brand awareness. The promotion of institutional strengths, and the achievement of national and international recognition for excellence in marketing and visual communication emphasize notable accomplishments in creative performance. CREATIVE LEADERSHIP AND EXPERTISE UI Web/Print Design and Production Strategic Planning/Campaign Development Creative Direction/Concept Development Brand Development/Strategy Team Development Online Project Management SELECTED ACCOMPLISHMENTS Marketer of the Year: The Drexel MBA Campaign, Philadelphia American Marketing Association. Led in the establishment of the premier in-house design and marketing departments for The Childrens Hospital of Philadelphia and Drexel Universitys LeBow College of Business. Created the brand experience for LeBow College of Business and The Childrens Hospital of Philadelphia. Innovated a universal strategic marketing mix implemented across all product lines to address threat to brand strategies by client demand for individualized marketing support. Created integrated campaigns based on value propositioning that defined the brand and personalized the user experience. Engagement rates increased by 33% within first year. Originated first online video marketing campaign for academia; increasing site viewership by 25% over previous tactics. Established dominant market position (3rd largest voice share among major competitors in marketplace). Introduced quantitative analysis utilizing Google Analytics, quarterly competitive analysis, online surveys and response tracking that provided direct correlations between marketing efforts and marketing objectives. Guided campaigns leveraging SMS initiatives and QR Codes that increased viewership by 387 viewers within 1 month. Hired independent media buyer to ensure expansion of DMA and augment advertising outlets. Increased market share 30% in first year. Improved cost savings each quarter by more than 40%. Identified initiatives that expanded scope of department (inclusion of metric analysis and social media) that advanced career pathways enabling two new positions, actualized staff developmental goals, and improved team cohesion and performance levels. PROFESSIONAL EXPERIENCE DREXEL UNIVERSITY, LEBOW COLLEGE OF BUSINESS, Philadelphia, PA Sr. Director, Creative Services (2008 - 2011) Creative Director (2003 - 2008) Art Director, Drexel University (1990 - 1993) Implemented Colleges first use of online marketing yielding the largest and most academically talented freshman class in the Colleges history. Promoted after establishing in-house production of all marketing initiatives decreasing operational costs within first year by 18%; creating awareness within saturated DMA via unique lifestyle focused campaign strategies; generating more than 20 national and international awards within 5 years; and expanding role to encompass online competitive analysis, contract negotiation and trademark management. Strategic Planning, Online Marketing and Brand Design/Management Determined and actualized strategic planning for all domestic and international marketing initiatives (from High School programs and civic partnerships to MBA and Executive education; to Dean initiatives, program-specific and alumni and event support). Envisioned, developed and designed daring and nouveau integrated campaign campaigns (Leadership Lessons, True Ambitions, Words I Live By) for the production and fulfillment of traditional, non-traditional and OOH (internal and external) advertising for nine academic product lines generating more than 800 projects annually. Achieved targeted goals and outcomes with innovative and structured campaigns that utilized online platforms, increased call-to action responses and advanced social media strategies in remarketing and Facebook site development. Adobe Creative Suite/Microsoft Office Vendor Contract Negotiation Trademark Management

JILL MCCLARY _______________________________________________________________________________________________________ Reported quarterly on measurable outcomes for market segmentation utilizing Goggle Analytics, enrollment statistics and competitive analysis to establish benchmarks and measure effectiveness against goals/objectives. Analyzed academic research and trend data to excite content and validate messaging, identify opportunities, and inform decision processes. Envisioned and collaborated with executive teams to leverage Centers of Excellence in developing progressive and experientialbased programing that led to the confirmation of the brand promise furthering opportunities in marketing growth. Initiated the identification of traditional and new media to source outlets that eclipsed competitive efforts and effectively reached target audiences through decisive campaign initiatives. Led teams in inter-departmental brainstorming and comprehensive planning to leverage diverse constituent expertise (faculty, staff, alumni, prospective and current students) in generating new perspectives in demographic profiling. Collaborated with peer management to research and recruit media buyer to affect cost effective media tactics, enable metric modalities and implement competitive strategies. Championed methodologies to establish best practices and ensure consistency of brand messaging and effective design. Engaged and mentored colleagues and direct reports through open door policy, challenge-based solutions assessment, debriefing strategies, SWOT analysis, client relationship management, professional developmental and performance appraisal. Implemented and managed the approval process for trademark initiatives and domain name acquisition. Managed and allocated 1.5 million annual marketing and operating budget in support of enrollment goals and program initiatives. Art Director (1993 - 2003)

THE CHILDRENS HOSPITAL OF PHILADELPHIA, Philadelphia, PA Art Direction, Design and Brand Management

Led in the inception of the premier in-house design and marketing department for The Childrens Hospital of Philadelphia. Created the brand identity and the logotype for The Childrens Hospital of Philadelphia and KidsFirst satellite programs. Developed the look and feel and brand standards for the institutions premier web presence. Championed diversity across all institutional collateral; featuring a premier portrait of cultural ethnicity on the annual report. Art directed photo shoots, recruited talent and managed direct reports, freelancers and support vendors and ad agencies. Ensured brand awareness by creating templates enabling institutional compliance with brand standards. Established universal contract with photography studio standardizing high quality service levels for more than 200 departments. Innovated a preferred vendor list decreasing competitive bid margins by no less than 12% annually. URBAN OUTFITTERS, Philadelphia, PA Art Direction, Design, Production and Advertising Design and project management of point of purchase signage, labels, catalogs and regional/national advertising. Ideation and design of the first drawstring shopping bag (considered an iconic symbol for the retail industry). Organized and supervised the art direction of all photo shoots. Scheduled production within deadline eliminating rescheduling. Negotiated all print vendor bid contracts. Recruited, hired and directed creative support team of freelancers, vendors, photographers, models and stylists. _______________________________________________________________________________________________________ EDUCATION Bachelor of Fine Arts Degree in Graphic Design, The Pennsylvania State University, Advanced Practicums in Visual Communication and Print Strategy (Minor in Journalism) PROFESSIONAL AFFILIATIONS Guest Speaker, CASE, District II Conference, 2010 (Council for the Advancement and Support of Education) Award Juror, CASE, District II Conference, 2009 Distinguished Judge, International Astrid Awards (Mercomm, Inc.), 2008 Executive Board Member, The Stratford Friends School, Havertown, Pa. (ex officio) Community Program Development, Lead-based Paint Initiative, The Urban League of Philadelphia, Leadership Forum, 2003 SELECTED AWARDS 2010 Presidents Award: Marketing Campaigns, Drexel University, LeBow College of Business 2009 Marketer of the Year Award, Philama, (Philadelphia American Marketing Association) 2008 Award of Excellence: Marketing Collateral, APEX Award (International Competition for Publication Excellence) 2007 Grand Award: Marketing Collateral; Awards of Excellence: Video Production, Marketing Campaigns/Collateral, APEX 2006 Circle of Excellence Awards- Gold and Silver: Marketing Collateral, CASE 2006 Pepperpot Awards (2): Annual Report and Student Recruitment, PRSA (Public Relations Society of America) Art Director (1985 - 1990)