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A PROJECT REPORT ON

A STUDY OF CONSUMER SATISFACTION OF SUJALA FOLIAR FIRTILIZER 19:19:19 Submitted To Solapur University, Solapur In partial fulfillment for the award of Degree of Master of Business Administration (MBA) Submitted By
Mr. Rohan Arun Parbat

Under the Guidance of


Asst. Prof. Miss. Ashwini.U. Shelke

SKN Sinhgad Business School (MBA), Korti, Pandharpur. 2011 - 12

S.K.N.SINHAGAD BUSINESS SCHOOL, KORTI, PANDHARPUR


__________________________________________________

CERTIFICATE
This is certify that project entitled A STUDY OF CONSUMER SATISFACTION OF SUJALA FOLIAR FIRTILIZER 19:19:19 Which is being submitted herewith for the partial fulfillment of the Degree of Master of Business Administration in Faculty of Commerce of Sholapur University, Sholapur is the result of the original work completed by Mr. Parbat Rohan Arun under my supervision and guidance. To the best of my knowledge and belief, the work embodied in this project has not formed earlier the basis for the award of any Degree or Diploma or other similar title of this or any other University or examining body. Place:- korti, Pandharpur Date:-

Director Dr. Archana A. Ghatule

Project Guide Asst. Prof. Miss. Ashwini U. Shelke

UNDERTAKING
I the undersigned, hereby declare that the Project Report entitled A
STUDY OF CONSUMER SATISFACTION OF SUJALA FOLIAR FIRTILIZER 19:19:19 IS written and submitted by me to the Solapur University in partial

fulfillment of the requirements for the award of degree of Mater of Business Administration under the guidance of Prof.Miss. Ashwini U. Shelke It is my original work and conclusions there in are based on the material collected by myself.

Date: Place: Korti (Pandharpur)

Students Signature Mr. Rohan Arun Parbat

ACKNOWLEDGEMENT
I owe a great thank to my college SINHGAD BUSINESS SCHOOL, Korti Pandharpur for laying the building blocks of logic and pragmatism in my life. This report, in a way is a reflection of these values. The organizational traineeship segment (OTS) provided me with a unique opportunity of working with an organization. I extend heartiest gratitude towards my project guide Mr. Gholab Sir (Asst. Marketing Manager) for his constant motivation and encouragement. With his guidance and support I could learn a lot about how industrial research is carried out and projects are professionally handled. I would like to express my earnest gratitude and thanks to my faculty guide Prof. Miss-Ashwini Shelke for her support and guidance. I am also grateful to all of them who were directly or indirectly involved in driving this project to a success.

Date:

Mr. Rohan Arun Parbat.

Table no. Using foliar fertilizer Sujala 19:19:19 Years Respondent no Respondent % Less than 1 20 20 1 to 3 24 24 3 to 5 46 46 More than 5 5 5

50 45 40 35 30 25 20 15 10 5 0 Less than 1 1 to 3 24 20

46

Respondent %

3 to 5

More than 5

Graph no. Fig. of Using foliar fertilizer Sujala 19:19:19

Table no. Frequntly using foliar fertilizer Sujala 19:19:19 Days

Respondent no Respondent %

After 10 9 9

After 15 65 65

After 20 21 21

One month 5 5

70 60 50 40 30 20 10 0 After 10 After 15 After 20 One month Respondent %

Graph no. Fig. of Frequntly use foliar fertilizer Sujala 19:19:19

Table no. Yield increases after using foliar fertilizer Sujala 19:19:19 Yield

Respondent no Respondent %

Less than 5 5 5

5 to 10 68 68

10 to 15 8 8

More than 15 9 9

10% 9%

5%

Less than 5 5 to 10 10 to 15 More than 15 76%

Graph no.

Table no. Getting Sujala 19:19:19 Time

Respondent no Respondent %

Every time 70 70

Regularly 22 22

Adequate 5 5

Rearly 3 3

5% 3% Every time Regularly Adequate Rearly 70%

22%

Graph no. Getting Sujala 19:19:19 on time Table no. get required quantity of Sujala 19:19:19 Time

Respondent no Respondent %

Every time 65 65

Regularly 27 27

Adequate 5 5

Rearly 3 3

5%

3%

Every time 27% Regularly Adequate 65% Rearly

Graph no. . geting required quantity of Sujala 19:19:19

Table no. Satisfied after using Sujala 19:19:19 Level

Highly Satisfied
75 75

Satisfied
15 15

averagely Satisfied
6 6

Unsatisfied
4 4

Respondent no Respondent %

80 70 60 50 40 30 20 10 0

75

15 6 4 Unsatisfied

Highly Satisfied

Satisfied

averagely Satisfied

Graph no. Satisfied after using Sujala 19:19:19