Products: 1. Home Owners a. Interior wall coating i. Interior Emulsions 1.

Silk - Berger Silk - the first luxury emulsion introduced in India. Silk is
considered as a niche brand among the range of Berger products. It represents premiumness, sheen, smoothness and colour which brings alive both the rich luxurious smooth feel of silk on the walls as well the premium silk lifestyle.

2. Breathe Easy - Breathe Easy is the only paint which leaves no smell after
painting. It has been certified by Green Label Committee of Singapore Environment & Health Safety Standards as eco-friendly and healthy. Additionally, it is highly cleanable and resistant to fungus growth. All this and its impeccable sheen, make it a truly innovative product in premium interior emulsion segment.

3. Rangoli Easy Clean - Rangoli Easy Clean emulsion consists of special

varieties of polymers and colourants. Its balanced composition and additives provide minimum porosity. As the emulsion is easy to clean, it maintains its new look for years. Rangoli Easy Clean is the best option for excellent finish at a reasonable price.

4. Rangoli Super acrylic Emulsion- Rangoli Super Acrylic Emulsion is made

of unique forms of co-polymers and pigments available. These ingredients along with exclusive additives provide an optimum dispersion level. It gives a rich matt effect and gives a superior covering when applied for interior walls with stain guard technology.

5. Bison Acrylic Emulsion - Bergers Bison Acrylic Emulsion has a smooth

and stylish matt finish, making it an ideal choice for the price conscious customer. It has twice the durability of distemper and is suitable for a wide variety of surfaces. Made up of special colour fast pigments with excellent anti-fading properties, it comes in a range of 10,000 shades.

ii. Designer Finishes 1. Illusions - Illusions is a unique product in its lifestyle portfolio which is
designed to inspire its customers to paint their imagination. The ultimate in stylish and modern living, the interior wall paints enliven spaces with their fascinating patterns created with internationally designed tools and techniques. Illusions includes designer wall finishes from Imagine, Metallica and Marble.

2. Illusions imagine- Imagine includes a range of slow drying emulsions in

non-metallic and smooth textures. The emulsions allow customization and

their unique cross linking polymers make the designs washable and easy to maintain.

3. Metallica - Besides walls, the Metallica range of luxurious designer finishes

which is non-blackening, is perfect for surfaces in metal and wood. With its two basic colours, gold and silver, a myriad metallic shades can be created.

4. Marble - Marble is a range that offers a wide variety of textures and colours
in three finishes satin, matt and gloss. Being 100% washable walls painted with Illusions Marble retain their gloss even after being cleaned.

iii. Interior wall distempers 1. Bison Distemper - Bison Acrylic Distemper is a-100% water based acrylic
co-polymer emulsion designed for interior walls. Available in both factorymade ready shades and in a tintable format, it gives surfaces an elegant and durable mat finish.

2. Jadoo Acrylic Distemper -Berger Paints Jadoo Acrylic Distemper is a

complete water based acrylic emulsion meant only for interior walls. It comes in a wide range of colours and is Indias most preferred brand of paints. Jadoo provides excellent finishes to walls at a reasonably low cost.

b. Exterior wall coating i. Exterior Emulsions 1. Weather coat all guard - Silicon based paint with enhanced water
resistance; WeatherCoat All Guard, a Premium Plus Exterior Wall Paint, is the first paint in the industry to use the Silicon Technology. Silicon is a powdered chemical which when added to paint imparts visible water repellency to the paint film and water rolls of it keeping your house 100% rain proof. Moreover, it comes with a 7-year warranty.

2. Weather Coat Smooth - WeatherCoat exterior emulsion paint made of

unique pigments and additives, can withstand extreme weather conditions. Further more, it has a unique feature called one way barrier which enables the wall to breathe out moisture. It also comes with the highest sheen from among its compatriots with Heat Resisting technology that keeps your house upto 5 degrees cooler.

3. Weathercoat Long life - WeatherCoat Longlife, a premium plus acrylic

paint for exterior walls, with its Elastomeric property, ensures that the paint film stretches to cover hairline cracks thus ensuring that walls a look new for longer. The paint is suitable for buildings with hairline crack problems and structures in high rainfall areas where water seepage occurs through hairline cracks.

4. Weather Coat Tile Protektor - WeatherCoat Tile Protektor is a tough,

super protective 100% acrylic latex paint specially formulated for tiles and bricks. It is highly water resistant and protects tiles/bricks from dampness, algae and fungi caused by lashing/heavy rain. Its unique latex formulation gives tiles a long lasting new look.

5. Walmasta - Bergers Walmasta is a-100% water based paint. Made of

suitable pigments, it is ideal for dry climates. It has higher resistance to cracking and its matt finish makes it a less expensive alternative to cement paint.

ii. Texture finishes 1. Tartaruga - A revolutionary concept in decorative exterior finishes,

Tartaruga has been certified by architects, builders and property owners across the world. Developed by Berger Portugal, Tartaruga means 'tortoise' in Portuguese and the product's extreme durability aptly reflects the tortoise's remarkably long lifespan. Honed to perfection by Berger India's R&D to stand up to the rigors of Indian conditions, Tartaruga has more than proved itself in the two decades since its launch. With a high-build acrylic formulation (200-300 microns), it is water-resistant, includes aggregates like quartz, mica, silicon and cobalt, as well as IN resistant inorganic pigments and other additives to enhance its durability. Available in an unlimited range of textures and shades, what's more, Tartaruga is easy to apply and can be used on a wide variety of interior and exterior surfaces. Water Resistant Tartaruga's film has a unique property that enables it to 'breathe' out entrapped moisture from the paint surface and the substrate. Fungus Proof - Broad spectrum fungicides and biocides work to prevent the growth of algae and mould, not just on the paint surface but on the substrate as well Adaptable & Versatile - Tartaruga's excellent surface adhesion enables it to be used on a wide variety of surfaces - cement plasters, cement renders, wood, hard and soft boards, asbestos - making it the most versatile designer option. Thermoplastic- Formulated to stand up to extreme climatic conditions, the paint film has tough elastic properties that enable it to stretch to accommodate contractions and expansions caused by varying ambient temperatures, thereby preventing cracks and fissures on the painted surface. Solar Reflectivity- Specially formulated with UV resistant pigments that enable Tartaruga to be fade resistant and keep its just painted look for at least 10 years. Tartaruga has proprietary Ingredients that act as a thermal barrier which reflects Infra Red Rays. This ensures superior solar reflectivity and reduces the heating effect on walls (tested at CESR, Indore). Life Expectancy : 20 - 25 years

2. Illusions 3. Weather coat textures - Berger WeatherCoat Texture paint, made of a

special grade emulsion, provides defense against all weather conditions. It includes a tough and flexible resin along with many exclusive additives. Its fine colourants and chemical inertness guarantee longevity and fine texture. WeatherCoat Texture also contains controlled quartz particle size distribution which enables the paint to spread over uniformly.

iii. Exterior wall primer 1. Weather Coat Biowash - A fast acting anti-fungal pre-treatment to be used
prior to painting. Biowash has been specially formulated with powerful broad spectrum biocides and fungicides combined with detergent properties to keep exterior surfaces free from a wide variety of microbial activity. A ready to use solution, the product can be applied on masonry, brick, plaster and wood. Low in toxicity. Biowash maintains its stability in high temperatures (upto 100 degrees C) and a pH range of 2 12.

2. Weather coat exterior wall primer - The WeatherCoat is a water based

primer which is suitable for exterior surfaces. Made of special pigments, it ensures longer life of the entire paint system. This primer seeps through the permeable surface and seals it. Moreover it primer provides exceptional whiteness and opacity.

c. Berger metal and wood paints i. Enamels 1. Breathe Easy Enamel 2. Luxol Satin 3. Luxol High Gloss Enamel 4. Berger Butterfly GP enamel 5. Jadoo Enamel ii. Clear wood 1. Wood keeper PU legend 2. Premium Wood Coatings Italian 3. 2 pack (2:1) PU system 4. 3 pack polyester coating d. Living Green

Source: http://www.bergerpaints.com/home-owners/

Links for Other services than supplying paints in INDIA: Visit : http://www.bergerpaints.com/home-owners/home-painting.php Sambandh Booklet: http://www.shapeonthenet.com/sambandh.html#

Business is all about the right relationship CRM Managing the process that engages the customer at all points of the business relationship is our forte. Our services range from creating loyalty programmes to building bonds through gifting ideas. Wings loyalty programmes for Berger Paints titled Sambandh, which means relationship in Sanskrit and for Ceat Tyres are two classic examples of CRM that fulfilled the highest expectations of the client. Sambandh Applicators - a term used for contractors (painters) - acquired points according to how much and which variety of Berger Paints they bought. The scheme was mapped to the companys various color banks. Different paints got different amount of points these points were then exchanged for gifts.