David V.

Gilpin
West Chester, PA 19382

Office: 610-793-6566 dgilpin@verizon.net

MARKETING / OPERATIONS & CLIENT MANAGEMENT EXECUTIVE

Marketing professional and results-driven MBA with proficiency in business intelligence. Experienced leader with operational and strategic sales and marketing management expertise. Talented at developing and executing plans that produce measurably successful outcomes. Analytic and conceptual thinker has generated new ideas and initiated change. Resourceful problem solver has identified and implemented effective processes and solutions. Effective communicator has led and mobilized cross-functional teams to accomplish objectives and meet critical deadlines. Direct Marketing/Sales management Agency management Program results forecasting and planning Customer acquisition, retention, cross-selling Marketing research, strategic planning Team leader

PROFESSIONAL EXPERIENCE DATAMARK, INC, West Chester, PA

1998 Present

MARKETING PRINCIPAL Provide marketing planning, direct marketing services, custom analytics and customer insights to financial services companies. Expert with high-end proprietary marketing database (MCIF) system. Key Achievements: Built and ran successful marketing consulting/service business, generating $250,000 annually. Developed ability to forecast program results, with 85% accuracy, for planning process. Installed in-house capability for affordable high-quality lettershop/mailshop services, processing up to 100,000 pieces of mail in-house per month. Provided benchmark statistics key performance metrics from database of multiple bank clients. Developed customer profiling and targeting system which resulted in programs achieving average 1year ROIs of 250%. Developed customer-centric communication system to retain customers during acquisitions. Won 2005 American Bankers Association award for best direct marketing program.

WILMINGTON TRUST COMPANY, Wilmington, DE

1989 1998

DIRECT MARKETING MANAGER 1994-1998 Managed team of 27 direct and indirect reports to generate customer growth and retention profitably through targeted marketing and sales efforts. Used market research, customer data warehousing and test-and-learn practices to build and operate banks first successful direct marketing/sales function. Key Achievements: Generated 20% of the banks annual profit growth with direct marketing programs. Increased discretionary budget from $0 to $1+ million in first year. Successfully quadrupled sales to $40MM in the first year of managing the Direct Sales Call Center. Led the Corporate Strategic Planning Team during a restructuring of the organization. Created partnerships with the different line areas by demonstrating value of direct marketing to business development efforts. One of four managers awarded stock options through exclusive management recognition program for management accomplishments. Recognized several years in a row. Designed and implemented tracking systems to measure effectiveness of various direct mail and media advertising campaigns, improving channel management capabilities.

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1989 - 1998

MARKETING RESEARCH MANAGER 1989-1994 Managed design and implementation of proprietary research projects, building and maintenance of customer data warehouse, vendor relations and interface with business lines. Key Achievements: Led operations team responsible for acquisition of Sussex Trust, a Delaware bank. Took lead in automating portions of site-selection process, weekly bank interest rate recommendations and marketing program results tracking. Installed the banks first MCIF system aggregating all the banks customer records from both internal and outsourced applications. Led team that identified marketing and business information needs and translated these needs into IT data extracts. Developed first bank-wide customer profitability model. Working with the banks Controller, presented the process to senior management who adopted it for bank-wide distribution. Invited to speak at annual users conference on customer profitability.

THE FRANKLIN MINT, Wawa, PA

1988 - 1989

MARKETING RESEARCH CONSUMER PRODUCTS Designed and conducted research to drive direct-response advertising. Optimized ad placement, direct mail targets, copy points and product features.

EDUCATION
MASTER OF BUSINESS ADMINISTRATION Fuqua School of Business, DUKE UNIVERSITY, Durham, NC BACHELOR OF ARTS in Studio Arts & Economics TRINITY COLLEGE, Hartford, CT

OTHER EXPERIENCE AND ACHIEVEMENTS:

Account Executive for Philadelphia marketing consulting firm designing research, analyzing survey results and presenting recommendations to ad executives, senior corporate managers and business owners. Creative Director for in-house graphics department managing staff of seven designers. Developed department into profit center. Formed The Birmingham Fund, L.P. to offer investment management to accredited investors using proprietary quantitative investment strategy delivering consistent, long-term above-market investment performance. SPSS Advanced Statistics certificate. Graduate of University of Michigans Executive Management program.