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brand activation and engagement program. Our presence as gold sponsors for the Total Marketing summit comes as a natural step due to our belief in the program, content and structure of the topics and the need to redraw the branding and marketing roadmap in times of severe competition and change. Speakers from across the Middle East, Europe and Asia will be converging at the renowned event, to discuss the future of marketing, the latest consumer and research trends, as well as provide practical solutions for marketers in the industry by identifying key trends. A series of case studies will be presented and numerous networking opportunities will be available at the event. Foster concludes saying: Consumers have changed. Marketers need to learn how to control consumers, by adding context in their natural cycles and by using consultative marketing. -ENDSAbout Total Marketing Summit Total Marketing 2011 will focus on collaborative affiliations of the whole marketing team, who are working together to meet the needs of more savvy and demanding consumers. The event will discuss and debate consumption trends and deliver a more experiential approach. The event is supported by BrandLounge branding & marketing strategists as the Gold Sponsor and Silver Sponsor Siegel+Gale. For more information visit: http://www.iirme.com/totalmarketing/home For media requests, please contact:
Phone +971 (4) 4472501 Email team@tcf-me.com P.O. Box 29764 Dubai, United Arab Emirates Fax +971 (4) 447 2505
Presentation on Facebook usage in Middle East and North Africa by Abbas Alidina from Logicks.com
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Excerpts taken from the Arab Social Media issue released by Dubai School of Government