Loya|ty rograms of A|r||nes Iet A|rways and k|ngf|sher

We shall compare conLrasL and crlLlque Lhe LoyalLy rograms of !eL Alrways and klngflsher by
broadly classlfylng Lhe LoyalLy rograms lnLo lrequency rograms and Club Membershlp rograms
lrequency rograms
Iet A|rways
lor consumers who fly frequenLly and ln subsLanLlal amounLs !eL Alrways offers Lhe followlng
frequency programs
!eL Alrways offers Lhree ellLe Llers Sllver Cold and Lhe excluslve laLlnum speclally creaLed for Lhelr
mosL frequenL flyers noL only for fllghLs operaLed by !eL buL also Lhose markeLed and operaLed by !eL
Alrways konnecL Some of Lhe beneflLs whlch Lhe members of Lhese Llers have are as follows
O Add|t|ona| baggage a||owance lor Lravel wlLhln lndla Lo/from SouLh LasL Asla Lo/from
SouLh Asla Lo/from Lurope laLlnum Cold and Sllver Ller flyers geL 20kgs 13 kgs and 10 kgs
allowances respecLlvely 1hese allowances are also for Lhe alrllne parLners of !eL Alrways le
Culf Alr and kLM
O aranteed reservat|on to 24 hrs before deartre lor laLlnum and Cold Ller
members guaranLeed reservaLlon on fllghLs on domesLlc secLors wlLhln lndla are provlded
O heck|n at rem|ere conters lor economy class Lravellers Lhe members of Lhese Llers
can checkln aL remlere counLers
O r|or|ty tagg|ng of baggage laLlnum Cold and Sllver members en[oy prlorlLy Lagglng of
baggage whlch saves Lhem from Lhe hassles of walLlng ln long queues ln fronL of baggage
counLers
O Longe access at domest|c a|rorts 1he members can relax ln Lhe lounge ln Lhe domesLlc
alrporLs whlle Lhey are walLlng for Lhelr fllghLs laLlnum and Cold members can lnvlLe one
accompanylng guesL each Lo Lhe lounge
O Iet A|rways |t|bank red|t ard (IA% !eL Alrways has a Lleup wlLh ClLlbank whlch
provldes cards llke laLlnum Card 1lLanlum Card and ClLl 8uslness Card

k|ngf|sher A|r||nes

klngflsher Alrllnes lndlas fasLesL growlng alrllne and wlnner of Lhree presLlglous awards
from lnLernaLlonal avlaLlon experLs has lnLroduced a unlque offer excluslvely for Lhe
klngflsher class Lravelers klngflsher Mlles of Chlll 1lmes

under Lhe Mlles of Chlll 1lmes offer all guesLs who fly 3 one way Lrlps onboard klngflsher
Alrllnes klngflsher Class can avall a free one way LlckeL on klngflsher Class beLween any Lwo
desLlnaLlons servlced by klngflsher Alrllnes 1he guesL can also lssue Lhe free LlckeL ln
anybodys name ln addlLlon Lo Lhls lf Lhe guesL ls also a klng Club member Lhen he/she
sLands Lo earn klng Mlles for Lhe 3 pald secLors plus a bonus of 20 klng Mlles


omar|son]ontrast lrom Lhe above frequency programs we see LhaL Lhey are LargeLlng
aL bulldlng longLerm loyalLy wlLh Lhe frequenL flyers Cn Lhe oLher hand !eL Alrways are also
creaLlng crossselllng opporLunlLles as Lhe frequenL flyers are belng lured lnLo avalllng Lhe
credlL cards as well Lo galn more beneflLs
r|t|qe 1he program of boLh Lhe alrllnes falls Lo connecL wlLh lLs cusLomers on a large
scale We see LhaL people who are members of !eL Alrways frequenL fller program are also members
of klng Club and oLher frequenL fller programs vlz a vlz 1hls shows LhaL cusLomers are noL loyal Lo
such Lype of programs



LU8 MLM8LkSnI kCkAMS
Iet A|rways
!eL Alrways provldes rlvllege club membershlps Lo Lhelr flyers A member sLarLs earnlng mlles once
he boards hls flrsL !eL Alrways fllghL or lLs lnLernaLlonal parLners llke kLM and norLhwesL Alrllnes
1hey can become members of Lhls club only afLer accumulaLlng a cerLaln amounL of mlles Pence
Lhese are llmlLed membershlp clubs Some of Lhe beneflLs and prlvlleges whlch Lhese members can
avall are as follows
O More beneflLs are obLalned by earnlng more mlles !eL rlvllege mlles can also be
earned/redeemed by sLaylng ln hoLels llke l1CWelcomgroup Leela Croup PyaLL group and
Cberol group whlch are Lhelr program parLners
O rogrammes of ! Club members can be also obLalned onllne Lach member has an
excluslve personallsed ! accounL Lhrough whlch Lhey can purchase/cancel LlckeLs
O A dedlcaLed servlce cenLre called !eL rlvllege Servlce CenLre ls Lhere excluslvely for ! Club
members whlch handles Lhelr querles 24/7

k|ngf|sher A|r||nes

k|ng |b

O klngflsher Alrllnes offers lLs fllers Lo become member of Lhe klng Club klng Club
membershlp ls free Anyone aged Lwelve and above can enrol ln klng Club klng Club
accounL does noL explre Powever klng Mlles ln one's accounL explre 36 monLhs from Lhe
monLh Lhey were earned LxcepLlons Lo Lhls are klng laLlnum members whose klng Mlles
do noL explre Llll Lhey reLaln Lhe Ller klng 8ase members do noL recelve permanenL
membershlp cards upon successful compleLlon of your enrolmenL you wlll have elLher Lhe
Lemporary card whlch comes aLLached as parL of Lhe enrolmenL form or you wlll be able Lo
prlnL ouL a copy of your Lemporary klng 8ase membershlp card whlch conLalns your
membershlp number 1he Lemporary card ls yours Lo use lmmedlaLely

O As soon as you have earned 6 secLor polnLs (whlch ls equlvalenL Lo 1 valld fllghL on klngflsher
llrsL 2 valld fllghLs on klngflsher Class or 3 valld fllghLs on klngflsher 8ed) ln a 12monLh
perlod you wlll recelve your permanenL klng 8ed membershlp wlLhln 4 weeks

O As soon as you enrol vla any channel of enrolmenL you wlll lmmedlaLely recelve your
Membershlp lu and password uslng whlch you can operaLe your klng Club accounL onllne

O now lf you have forgoLLen your klng Club number please conLacL klng Club Member
AsslsLance ln order Lo reLrleve lL

Larn k|ng M||es

O CusLomers can earn klng Mlles on every fllghL dependenL on Lhe fare class purchased 1he
fller may earn Lhe mlles whlle booklng Lhe LlckeL onllne or he may also lnform hls Lravel
agenL LhaL he wanLs Lo earn klng Mlles on Lhe fllghL (ln Lhls case Lhe cusLomer provldes hls
klng Club membershlp number Lo Lhe agenL 1he fller may also quoLe Lhe membershlp
number durlng check ln ln all Lhese cases Lhe Mlles geL credlLed lnLo Lhe accounL
auLomaLlcally and lmmedlaLely

O 1he cusLomer may also earn Lhe mlles laLer lf he or she forgeLs Lo quoLe hls or her
membershlp number for Lhe lasL fllghL 1hls can be done onllne or Lhe cusLomer may flll a
reLro mlleage clalm form and mall Lo Lhe alrllnes offlce wlLhln 180 days from Lhe daLe of
Lravel

O All cusLomers lrrespecLlve of Lhe age earn Lhe mlles aL Lhe same raLe


O 1he cusLomer also en[oys Lhe opporLunlLy Lo earn klng Mlles wlLh a wlde range of oLher
premlum parLners lncludlng credlL card companles luxury and buslness hoLels car renLal
provlders publlshers lnvesLmenL and lnsurance companles Lelecom servlce provlders and
more

WlLh so many ways Lo earn klng Mlles cusLomers should always keep Lhelr klng Club
membershlp card wlLh Lhemselves wherever Lhey go!

Iam||y |b
O klng Club offers lamlly Club allowlng famlly members Lo be llnked Lo a famlly head accounL
lamlly members need Lo be klng Club members Lhemselves prlor Lo [olnlng Lhe lamlly Club
kedeem k|ng M||es

O 1he fller may redeem awards or free LlckeLs ln reLurn for Lhe mlles 1he klng Mlles are
Lransferrable Lo anoLher member's accounL aL Lhe raLe of 8s 073 per klng Mlles Changes
cannoL be made Lo redempLlon awards Powever klng Club Member AsslssLance can be
called up and Lhe cusLomer may requesL Lo change Lhe award aL Lhe expense of an
admlnlsLraLlve fees
O Chlld redempLlon LlckeLs are prlced aL 30 of Lhe adulL redempLlon levels on klngflsher
Alrllnes

Membersh| and Serv|ces
LosL cards can be replaced aL a fee of 230 Mlles lor Lhe klng Cold and klng laLlnum
members Lhese charges have been walved off 1he cusLomer wlll reLaln Lhe same klng Club
number ln your replacemenL klng Club card
Ugrade Vochers |onge vochers
O upgrade vouchers are upgrade vouchers glven Lo members who quallfy for klng Sllver Ller
and above 1he number of upgrade vouchers awarded each membershlp Lerm depends on
Lhe membershlp Ller aLLalned
O Lounge vouchers are valld for 6 monLhs from Lhe daLe of lssue of Lhe voucher
O Any addlLlonal Lax as a resulL of Lhe upgrade Lo a hlgher class only applles Lo fllghLs leavlng
from London PeaLhrow 1he addlLlonal Laxes wlll be collecLed aL Lhe polnL of redempLlon
booklng

Ugrade k|ng |b t|er

O klng Club provldes you wlLh flexlblllLy Lo upgrade your Ller Lhrough a varleLy of ways from
Lhe 8ase Ller Lo a klng 8ed Ller and Lhen Lo Lhe hlgher Llers
O 1he klng 8ed Ller ls valld lndeflnlLely as long as aL leasL one LransacLlon ls recorded per year
ro Loya|ty
O As a parL of Croup loyalLy klng Club offers you cusLomlzed soluLlons Lo sulL your Lravel
needs lamlly Club and Member geL Member are Lwo such soluLlons whlch enable you Lo geL
maxlmum beneflL from Lhe klng Club program
O Iam||y |b
ool klng Mlles wlLhln your famlly lnLo one slngle klng Club accounL and en[oy Lhe rewards
even fasLer Lhan ever before 8esL of all famlly members remaln ellglble for Ller upgrades
O Member et Member
Looklng Lo lnLroduce a frlend Lo klng Club? 1he new member geL member promoLlon
ensures LhaL boLh you and Lhe referred member are rewarded generously
O 1he cusLomers also geL speclal offers aL k|ng |b Lo Lhelr favourlLe desLlnaLlons where
Lhey can en[oy a relaxlng hollday and Lhe beneflLs of a package Lrlp aL a value prlce

omar|son]ontrast klng Club scores here ahead of !eL rlvllege WlLh lLs group loyalLy famlly
club and member geL member lL ls sure Lo have more loyal cusLomers Lhan oLher alrllnes lL also
lnvenLs varlous programs so LhaL cusLomers sLlck Lo Lhem
r|t|qe 1he club membershlps of boLh Lhe alrllnes are meanL for hlghend cusLomers who
frequenL Lhelr alrllnes 1he oLher cusLomer who Lravel are lefL ouL alLhough Lhey may be more loyal
loL