AISSMS IOM

201 Question Bank

1. A new brand of a tyre that never punctures is to be launched in India by a multinational company. Help the company with your advice about concept testing & test marketing. Justify your contention. 2. Present the factors that influence the pricing strategy of an organization. Which among them are non-controllable? Why? 3. The over all objective of promotion is to stimulate demand for a product. Through the television advertisement, Govt. of India promotes the benefits of sanitization , of hands to stay away from various diseases which is aimed at stimulating primary demand. Advertisements of various sanitizers are aimed at stimulating specific demand. Identify any 2 television commercials of one aim at stimulating primary demand & one aimed at stimulating selective demand. Discuss how each attempts to achieve its objective. 4. Which internal & external factors influence the setting of the price of a product & eventual changes therein? Explain citing examples. 5. Warehousing decisions are growingly becoming more critical. Discuss quoting examples. 6. Present a scheme of your choice of the distribution channels for a low price, low tech domestic consumption product. Margins could be small but sales quantum will be huge. Justify each channel option. 7. Advertising expenses are usually wasteful, with no guarantee of enhanced sales or higher loyalty from among the target audience. Do you agree with this statement? Present your view point. 8. Define PDS. Discuss the nature & importance of warehousing, transportation & inventory management in the sphere of physical distribution. 9. How do target market characteristics determine which promotional methods to include in a promotion mix? Assume a company is planning to promote a health drink to both adults & children. Along what major dimensions the promotional efforts have to be different?

Mrs.Pratiksha M. Wable (Asst.Prof.) pratikshawable@gmail.com

AISSMS IOM 10. Explain the term product item and product line in the context of product mix. Why & how product mix is changed? 11. Marketing mix is the instrument that can keep the organization successful, though its product may rise & decline in their respective life cycles. Discuss quoting examples. 12. Pricing decision is a dynamic decision & not a static one Comment. Describe various factors considered while taking & revising the pricing decision. 13. What are the stages of product life cycle (PLC)? Describe suitable marketing strategies for various stages pf PLC. 14. Wholesalers perform so many important functions that it is not possible to eliminate them from the channels of distribution. Do you agree with it? Critically evaluate the statement considering the types of wholesalers & functions performed by them? 15. What do you mean by the term promotion? Analyze the significance of direct marketing, online marketing & e-marketing as promotion tools. 16. Explain, giving appropriate examples, the utility of direct marketing & online marketing as a promotional tools. 17. Write a critical note on the emerging role of a conventional retailer, in the context of the rise of super markets & super malls. 18. Promotional schemes favoring the dealer slowly become less effective. Further when these are withdrawn, the sales slump. As a marketing decision maker suggest methods to redeem this situation. 19. As a marketing manager which steps would you like to take while launching any new product? How will you conduct the test marketing for any product? 20. What are the benefits & disadvantages of test marketing? 21. Compare & contrast the five major transportation modes in terms of cost, speed, flexibility, accessibility. 22. Identify & briefly describe the four promotional methods an organization can use in its promotional mix. 23. Explain pull & push policy. Under what circumstances should each be used?

Mrs.Pratiksha M. Wable (Asst.Prof.) pratikshawable@gmail.com

AISSMS IOM 24. Which of the various promotional methods would you emphasize if you were developing the promotion mix of the following products? a. Washing machine b. Cereal c. Chocolate candy d. Compact dick e. Big TV 25. What is public relations? Who can an organization reach through Public Relations? 26. What is personal selling? How does it differ from other types of promotional activities? 27. Identify the elements of personal selling process. Must a sales person include all these elements when selling a product to a customer? Why or Why not? 28. What is sales promotion? Why is it used? Discuss with e.g. a. Consumer sales promotion methods b. Trade sales promotion methods 29. A company wishes to launch a new tooth paste which can effectively prevent cavities & tooth decay. But the toothpaste market is highly crowded with multiple brands. Assume you were to evolve a marketing communication strategy. Which concept / appeal you will use & why? 30. Apply the major elements of promotion mix to market CRY- Child Relief & you in India. 31. A company in the consumer durables industry has just added an electric, cordless broom to its product line & has approached you for its positioning. The product is targeted at middle income households & is priced Rs. 2200. The company is a leader in its products lines. Work out a positioning strategy & its rationale for this wonderful product. 32. A leading consumer company wishes to diversify into food products and has identified potato, corn & cheese snacks for urban markets. None of these products are new to this market, yet the newness of the products is the state of the art technology which will ensure consistent quality of the finished product. The

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AISSMS IOM major competition to this firm are the unorganized small firms. Assume that you are the product manager of this firm & evolve a marketing strategy for a successful launch of the snack food line. 33. Discuss the distribution alternatives available to the firm with e.g. 34. What are the considerations involved in the choice of an appropriate channel of distribution? 35. Explain various types of functional middle man. Describe the functions & services rendered by retailer & wholesaler. 36. What do you mean by sales promotion? Discuss various types of sales promotion with their advantages. 37. Write short notes on a. Portfolio analysis b. New trends in packaging c. Price elasticity d. PR e. Departmental Store f. Inventory decisions g. Franchising h. Radio advertising Vs T.V. Advertisement i. Extended Ps of marketing j. Super market & hyper market k. Audio visual medias of advertising l. Branding m. Online marketing n. Retail chains o. Personal selling p. Co-branding q. Non-store retailing r. Channel conflicts s. Types of advertising

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AISSMS IOM 2) Define a new product. Explain the different types of new products. Explain the procedures of new product development process a. Which h is the most important step b. Which step can be ignored? 3) State & explain various methods of pricing. Enumerate the various factors to be considered while selecting the pricing policy 4) Explain the significance of the physical distribution system in marketing. Briefly explain the various components of PDS 5) Companies experience product recalls, product failures & negative publicity. Describe the various tools of public relations available to such companies to minimize negative publicity 6) Describe the decisions companies make regarding their individual products & services, products lines & product mixes. 7) Define direct marketing & discuss the benefits to customers & companies. Identify & discuss the major forms of direct marketing 8) Extended ps are more relevant in services marketing comment. 9) Explain in detail the role of physical distribution in marketing 10) Discuss the importance of marketing mix (4 ps ) in marketing management 11) State the role of test marketing before launching the new product. Illustrate your answer with relevant examples.

Mrs.Pratiksha M. Wable (Asst.Prof.) pratikshawable@gmail.com

AISSMS IOM

Q. Bank for (201) marketing management / March 2010

1. Advertising expenses are usually wasteful, with no guarantee of enhanced sales or higher loyalty from among the target audience. Do you agree with this statement? Present your view point. 2. Suggest a suitable distribution channel for ( any three ) and justification along with your own assumptions a. A new firm that rents vans to small furniture retailer. b. Music CDs c. Pet food d. Air coolers 3. What information is necessary for making a pricing decision? Explain those factors in the case of a new product in Indian edible oil market. 4. Discuss various steps involved in designing of a distribution channel. 5. What are the various factors which must be considered while making channel selection? 6. Elaborate on following a. Vertical marketing system (VMS) b. Horizontal marketing system (HMS) c. Multi level marketing (MLM) 7. Explain the concept of wholesaling & briefly discuss the different types of wholesalers. 8. What is retailing? Briefly describe the various retail formats popular in Indian market. 9. In your view, does PR have a supplementary role to other forms of marketing communication? Give your rationality & discuss various tools of public relations. 10. Define a new product & new product development process in detail. Explain the following a. Concept testing b. Product testing c. Test marketing 11. Explain the major considerations in the selection of a distribution channel for consumer products. Give e.g. 12. What types of alternative distribution channels are available for a manufacturing company? Enumerate the factors determining the channel choice of a company. 13. Explain the characteristics & strategies for the following stages of PLC a. Introduction stage b. Growth stage c. Maturity stage d. Decline stage 14. According to you what factors influence the selection of channel for the following products a. Soft drinks b. Cosmetics c. Sanitary ware 15. How will you develop PDS system for
Mrs.Pratiksha M. Wable (Asst.Prof.) pratikshawable@gmail.com

AISSMS IOM a. Fans for rural markets b. Personal care products for semi-urban market c. Packaged tea for national distribution. 16. No single medium is ideal in all respects. Explain the relevance of advertising as one of the important medium for promotion. 17. What advertising media will you select for each of the following & why a. Tooth paste b. Shampoo c. Antiseptic liquid d. Mobile phones e. Life insurance f. Mutual fund 18. Discuss in detail various consumer sales promotion tools & trade promotion tools with e.g. 19. Frequent sales promotional programs are detrimental to the brand image / health. Propose your agreement / disagreement with a rationale behind it. 20. Public relation is a potent tool in creating a distinctive image in the minds of the B to B market. Propose a rationale for more frequent use of the PR in B to B market than consumer market. 21. What are the different types of direct marketing program? Discuss any three in detail. 22. What are the advantages & disadvantages of direct marketing? In what situations will you suggest a firm to use direct marketing? 23. Discuss the concept of product mix with e.g. and also discuss appraisal of product mix. Are product line expansion & diversification synonymous? 24. Distinguish between consumer products & industrial products. Explain the classification of industrial products. 25. What are the constituents of the product mix? Explain the meaning of the following with e.g. a. Product mix width b. Brand width c. Product line length d. Consistency 26. Discuss various reasons of product failure in detail.

Mrs.Pratiksha M. Wable (Asst.Prof.) pratikshawable@gmail.com