Beruflich Dokumente
Kultur Dokumente
CHAPTER 4
E-environment
Activity answers
4.1 Introduction to social, legal and ethical issues
Q. List all the social, legal and ethical issues that the manager of a sell-side e-commerce web site needs to consider to avoid damaging relationships with users of his or her site or which may leave the company facing prosecution. You can base your answer on issues which may concern you, your friends or your family when accessing a web site. The following answers are a small selection of what may be suggested. They are covered in more detail later in the chapter: Cookies Are we limiting access to information from certain sections of society (social exclusion)? Privacy of personal information entered on a web site Sending unsolicited e-mail Replying promptly to e-mail Copyright Site content and promotional offers/adverts are in keeping with the different laws in different countries Providing text, graphics and personality in keeping with social mores of different countries
General browsing has reduced The government has not been successful in encouraging more users to access its services online
2. The main driver for use is identification of need and benefit marketing communications can be used to sell the benefits, but this will not be successful in all cases the government has invested in advertising to encourage online use of its service without significant changes. The main barriers are fear or lack of identification of need again marketing communications to explain benefits and reassuring customers can assist here.
Protects companies from making unwarranted claims about other organizations(see Norwich Union 1997 case: Example: http://www.mccann-fitzgerald.ie/legal_briefing/litigation_arbitration/email_libel.html). May be written into employment contract. Can be conducted with government data protection guidelines. Guidelines related by UK government in June 2003: http://www.informationcommissioner.gov.uk/dpr/dpdoc.nsf/0/024aaa3a87d81c 1f80256bf000526286/$FILE/3+moitoring.pdf
Arguments against: These are difficult to enumerate but revolve around the concepts of trust and invading an individuals privacy 2. This house believes that governments have no right to monitor all Internet-based communications passing through ISPs. Arguments for: Can alert them to terrorist activities. Not enshrined in law in all countries. In the UK, there is the Regulation of Investigatory Powers or RIP Act http://www.hmso.gov.uk/acts/acts2000/20000023.htm
2. Operational
Do we need to translate web content for language and cultural differences? How do we deal with country specific laws and taxation? How do we build e-services? How do we make transactions
secure? 3. Organizational Do we have the right structure and responsibilities? Do we need to open new overseas sales offices? 4. Product/market Which market do we target? Do products or packaging require modification for overseas markets? Benchmarking from other countries can help address these issues. Provide training on best practice for organizational structure and employee development.
Source: Barriers from Hamill and Gregory (1997) and Poon and Jevons (1997)