You are on page 1of 4


Submitted To: Ruchika Jain

Submitted By: Manu Panwar

MCDONALDS "McDonald's is not just a burger company-serving people; we're a people company serving burgers. We recognize our real strength is our people who are the foundation of our business." Ray Kroc, Founder [McDonald's Corporation] McDonalds is the worlds largest chain of hamburger fast food restaurants, serving around 64 million customers. The company entered into Indian market in 1996 with 50-50 joint partnership between McDonalds Corporation and two Indian businessmen Amit Jatia and Vikram Bakshi.

McDonalds Vision
McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.

McDonald's Missions

Be the best employer for our people in each community around the world Deliver operational excellence to our customers in each of our restaurants; and Achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald's system through innovation and technology.

McDonalds Value
"McDonald's success has been built on commitment to the delivery of QSC&V (Quality, Service, Cleanliness and Value) to customers, the expansion of restaurant numbers to improve convenience and large scale investment in supplier development, training and people. Getting QS&C consistently and overwhelming appreciation of Value keeps our customers satisfied and maintains our competitive edge."

McDonalds Goals Nutrition and Well-being Sustainable Supply chain

Environmental Responsibilities Employee Experience Community MCDONALDS PRODUCTS:They provide range of fast food products like Hamburgers, Chicken sandwiches and products, French fries, Soft drinks, Coffee, Milkshakes, Salads, Breakfast items and Desserts. Some localized food items like soup in Portugal, Aloo tikki in India,etc.


The success of McDonalds is dependent upon the world-class training which enables their employees to provide their customers the ultimate McDonalds experience. The training programmes are designed in such a way that the organization and employee both are benefitted. First stage of training is at Welcome Meetings. In which they set companys standards and expectations followed by a structured development programme that provides training in all areas of business. The majority of trainings are floor-based, on-the-job training and classroom training. New employee is taken through a systematic induction programme. Induction is done through one-on-one interaction as well as exposure to the customer through operation training, in which the trainee works with the trainer while they learn the operational skills necessary for running the restaurant from front counter to the kitchen areas. Trainees also have to attend classroom-based training sessions in which they complete workshops on quality, services and cleanliness. After initial training all employees receive ongoing training. This is done using observation Checklists for the station they are working at. This rating adds to the appraisal grading. They have several training forums. These forms help improve public speaking and presentation skills as well as encourage mutual growth. They are divided into four key programmes: Shift Management - developing trainee managers in the skills and techniques required to become effective in all aspects of running a shift. Systems Management - targeting second assistant and newly promoted first assistant managers. This programme covers all areas of McDonald's systems, increasing the manager's business knowledge. It also develops individual techniques. Restaurant Leadership - introducing managers to the key skills needed to become effective restaurant leaders e.g. team-building, communication, decision-making. Business Leadership - focusing restaurant/general managers on the need to develop a business strategy that encompasses both internal and external factors.

Duration of initial training depends on the status of trainee i.e. full or part-time. The comprehensive world class training program can be as short as 9 months or as long as 24 months on a part time basis, approximately 20 hours a week. McDonalds Management Development Curriculum takes new recruits from trainee manager to Restaurant Manger. This consists of on-the-job training and open learning development modules, courses and seminars at the Companys National and Regional Training Centers. This is aimed at persons aged 21 or over, either graduates or individuals with some previous management experience. It offers direct route into management.

Service is the key element of McDonald's operations. Every employee tries to provide 100 percent Total Customer Satisfaction (TCS) to every customer on every visit. TCS includes fast, friendly and attentive service, accuracy in order taking and serving the order. Training plays a crucial role in enabling quality service to the customer. The training policies at McDonald's are based on the philosophy of its founder Ray Kroc who believed that, "If you take care of your people the business takes care of itself". Their vision is to provide Quality, Service, Cleanliness and Value to customer for this they have collaborated with Hamburger University. It is companys global center of excellence for McDonalds operations training and leadership development. They align the individual need with the organization need. They develop career plans for their employees and accordingly they provide training to them. Because of this they grow in the organization, feel encouraged and happy to learn while earning from learning. They give induction or initial training to the new employees so that they can set standards and expectations in the mind of the employees so that they work and learn towards the set goals. They also provide ongoing training to make their employees competent and updated so that they get an edge over the competitors.

Training and development programmes of McDonald are aligned towards the accomplishment of the vision, Mission, goals and values of the organization which not only lead to the development of the organizational but also of the employees.