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More than halI the number oI cars sold in India wears a Maruti Suzuki badge. They are a
subsidiary oI Suzuki motors, Japan.
As India's largest passenger car company, account Ior over 50 per cent oI the domestic
car market.
Maruti Suzuki have a sales network oI 562 outlets in 372 towns and cities, and provide
maintenance support to customers at 2538 workshops in over 1200 towns and cities (as
on December 31,2007).
Since inception, it have produced and sold over 6.75 million vehicles, including almost
500,000 units in Europe and other export markets.
Company have been rated Iirst in customer satisIaction Ior eight years in a row in J D
Power's Surveys, and are India's Most Respected Automobile Company (As per survey
conducted by Business world, a reputed Indian Magazine)
Also, in an independent survey conducted by Forbes.Com where they rated top 200
reputed companies on various parameters such as reputation within the customer and
employee Iraternity, we stood 91st. In the automobile section we Iinished 7th.
Maruti Suzuki oIIers 10 models ranging Irom people's car Maruti 800 to stylish
hatchback SwiIt, SX4 sedan and luxury Sports Utility vehicle Grand Vitara
Maruti Suzuki was born as a government company, with Suzuki as a minor partner, to
make a people's car Ior middle class India. Over the years, our product range has
widened, ownership has changed hands and the customer has evolved. What remains
unchanged, then and now, is our mission to motorize India.
Our parent company, Suzuki Motor Corporation, has been a global leader in mini and
compact cars Ior three decades. Suzuki's technical superiority lies in its ability to pack
power and perIormance into a compact, lightweight engine that is clean and Iuel-
eIIicient. The same characteristics make our cars extremely relevant to Indian customers
and Indian conditions. Product quality, saIety and cost consciousness are embedded into
our manuIacturing process, which we have inherited Irom its parent company.
Right Irom inception, Maruti brought to India, a very simple yet powerIul Japanese
philosophy 'smaller, Iewer lighter, shorter and neater'
From the Japanese work culture it imbibed simple practices like an open oIIice, a
common uniIorm and common canteen Ior everyone Irom the Managing Director to the
workman, daily morning exercise, and quality circle teams.
Job satisIaction: A Case study oI SEVA Automotive Private Limited, Nagpur
DBAR, S.S.G.M.C.E, Shegaon. www.vustudents.ning.om 49
From the Japanese work culture Maruti imbibed simple practices like an open oIIice, a
common uniIorm and common canteen Ior everyone Irom the CEO to the workman, daily
morning exercise, and quality circle teams.
CARS FOR A NEW INDIA
As liIestyles change, we have tried to keep pace with the changing liIestyle oI our
customers by bringing models high on 'style and design quotient'. Some oI our recent
oIIerings like SwiIt, Zen Estilo (Spanish Ior Style) and SX4 have become popular choices
because customers Iind them relevant.
BUILDING THROUGH PARTNERSHIPS
Our business relies substantially on our partners. We depend on a national network oI
suppliers, sales outlets and workshops, managed by independent entrepreneurs, to
manuIacture car components and look aIter our customers.
We are the "employer oI choice" Ior automotive engineers and young managers Irom
across the country. Nearly 75,000 people are employed directly by Maruti and our
partners. Within the company, we strive always to keep the culture open and
participative.
Incorporated
February 1981
1oint Venture Agreement
October 1982
Equity Structure
54.2 Suzuki, Japan, balance with Other Financial Institution and Public
Job satisIaction: A Case study oI SEVA Automotive Private Limited, Nagpur
DBAR, S.S.G.M.C.E, Shegaon. www.vustudents.ning.om 50
5.6 MARUTI SUZUKI & MOTOR SPORTS